Shinola.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
39% 
Page structure
79% 
Link structure
25% 
Server
46% 
External factors
100% 
SEO Score
Response time
0.49 s
File size
325.80 kB
Words
488
Media files
19
Number of links
174 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Shinola® Detroit | Beautiful, Enduring, Handcrafted Goods | Shinola® Detroit
The page title should be shorter than 580 pixels. It is 696 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Beautiful, enduring, handcrafted goods that are designed to be lived in, worn out and well-loved.
The length of the meta description is perfect. (588 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.shinola.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titleShinola® Detroit | Beautiful, Enduring, Handcrafted Goods | Shinola® Detroit
descriptionBeautiful, enduring, handcrafted goods that are designed to be lived in, worn out and well-loved.
keywordsShinola
robotsINDEX,FOLLOW
viewportwidth=device-width, initial-scale=1
format-detectiontelephone=no
langen
twitter:cardsummary_large_image
twitter:site@Shinola
twitter:titleShinola® Detroit | Beautiful, Enduring, Handcrafted Goods
twitter:descriptionBeautiful, enduring, handcrafted goods that are designed to be lived in, worn out and well-loved.
og:typewebsite
og:titleShinola® Detroit | Beautiful, Enduring, Handcrafted Goods
og:descriptionBeautiful, enduring, handcrafted goods that are designed to be lived in, worn out and well-loved.
og:urlhttps://www.shinola.com/
og:site_nameShinola Detroit
og:imagehttps://shinola-m2.imgix.net/media/og_image/default/logo-shinola-detroit.png
og:image:width1200
og:image:height628
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
There are only 488 words on this page. Good pages should have about 800 words of useful content.
18.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 15 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...f36943042bec87957d1ec28080c4774f720c32-dMackinacBuild_30s_v11_Mobile
...8387f71f2725f6b6329c896279b8a578c78f56-dMackinacBuild_30s_v11_Desktop
...o=format,compress&w=960&960&fit=max&q=90Watches
...o=format,compress&w=960&960&fit=max&q=90Leather and Bags
...o=format,compress&w=960&960&fit=max&q=90Jewelry
...o=format,compress&w=960&960&fit=max&q=90Lifestyle
...o=format,compress&w=960&960&fit=max&q=90Spring Summer 2024
...o=format,compress&w=960&960&fit=max&q=9041mm Grassland Runwell
...,compress&h=700&w=700&fit=fill&bg=f7f7f7No alt attribute provided
...,compress&h=700&w=700&fit=fill&bg=f7f7f7No alt attribute provided
...,compress&h=700&w=700&fit=fill&bg=f7f7f7No alt attribute provided
...,compress&h=700&w=700&fit=fill&bg=f7f7f7No alt attribute provided
...,compress&h=700&w=700&fit=fill&bg=f7f7f7No alt attribute provided
...,compress&h=700&w=700&fit=fill&bg=f7f7f7No alt attribute provided
...o=format,compress&w=960&960&fit=max&q=90Made with Detroit Drive
...o=format,compress&w=960&960&fit=max&q=90Make it Special
...edia/a360/black.png?auto=format,compressAllyant Logo

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Fresh for 2024
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.shinola.com/Anchor Skip to Content
https://www.shinola.com/Subdomain A-TITLE Shinola Logo
/collection/watches/discover-w...Discover Watches
/collections/new-arrivals.html...New Arrivals
/collection/watches/watches-be...Bestsellers
/collections/shinola-icons.htmlShinola Icons
/collection/watches.htmlShop All
/mens/watches.htmlMen's
/mens/watches/movement-type-1/...Quartz
/mens/watches/movement-type-1/...Automatic
/mens/watches/movement-type-1/...Manual
/collections/the-sport-collect...Chronograph
/womens/watches.htmlWomen's
/womens/watches/diamond-watch-...Diamond Watches
/collections/two-tone-watches....Two Tone Watches
/womens/watches.html?movement_...Moon Phase
/collection/watches/shop-by-mo...Collections
/collection/watches/shop-by-mo...Runwell
/collection/watches/shop-by-mo...Canfield
/collection/watches/shop-by-mo...Birdy
/collection/watches/shop-by-mo...Monster Automatic
/collection/watches/shop-by-mo...Mechanic
/collection/watches/shop-by-mo...Derby
/collection/watches/shop-by-mo...Book
/watch-straps.htmlStraps
/watch-straps/leather.htmlLeather
/watch-straps/stainless-steel....Metal Bracelets
/watch-straps/alligator.htmlAlligator
/watch-straps/canvas.htmlCanvas
/watch-straps/nylon.htmlNylon
/watch-straps/rubber-silicone....Rubber & Silicone
/watch-straps/apple-watch-comp...Apple Watch® Compatible
/collection/bags-accessories/d...Discover Bags & Accessories
/collections/new-arrivals.html...Text duplicate New Arrivals
/collection/bags-accessories/b...Text duplicate Bestsellers
/collections/shinola-icons.htm...Text duplicate Shinola Icons
/collection/bags-accessories.htmlText duplicate Shop All
/mens/bags-accessories.htmlText duplicate Men's
/mens/bags-accessories/bags.htmlBags
/mens/bags-accessories.html?ma...Backpacks
/mens/bags-accessories/wallets...Wallets
/mens/bags-accessories/belts.htmlBelts
/mens/bags-accessories/accesso...Small Leather Goods
/mens/eyewear.htmlEyewear
/womens/handbags-accessories.htmlText duplicate Women's
/womens/handbags-accessories/b...Text duplicate Bags
/womens/handbags-accessories/b...Text duplicate Backpacks
/womens/handbags-accessories/w...Text duplicate Wallets
/womens/handbags-accessories/a...Text duplicate Small Leather Goods
/womens/handbags-accessories/e...Text duplicate Eyewear
/womens/handbags-accessories/b...Text duplicate Straps
/womens/handbags-accessories/b...Text duplicate Runwell
/collections/the-bixby-basket-...Bixby
/womens/women-s-collections/th...Text duplicate Birdy
/womens/women-s-collections/th...Runabout
/collections/the-canfield.htmlText duplicate Canfield
/mens/men-s-collections/the-us...USA Heritage
/collection/jewelry/discover-j...Discover Jewelry
/collections/new-arrivals.html...Text duplicate New Arrivals
/collection/jewelry/jewelry-be...Text duplicate Bestsellers
/collections/shinola-icons.htm...Text duplicate Shinola Icons
/collection/jewelry.htmlText duplicate Shop All
/womens/jewelry.htmlText duplicate Women's
/womens/jewelry.html?master_pr...Necklaces
/womens/jewelry.html?master_pr...Earrings
/womens/jewelry.html?master_pr...Rings
/womens/jewelry.html?master_pr...Bracelets
/womens/jewelry/charms-collect...Charms
/mens/jewelry.htmlText duplicate Men's
/mens/jewelry/bracelets.htmlText duplicate Bracelets
/mens/jewelry/necklaces.htmlText duplicate Necklaces
/mens/jewelry/rings.htmlText duplicate Rings
/mens/jewelry/money-clips.htmlMoney Clips
/collection/jewelry.htmlText duplicate Collections
/collections/petoskey-stone.htmlPetoskey
/womens/women-s-collections/th...Diamonds
/womens/women-s-collections/th...Oval
/womens/women-s-collections/th...Heart
/womens/women-s-collections/th...Bike Lock
/womens/women-s-collections/th...Text duplicate Charms
https://www.shinola.com/home.htmlDiscover Lifestyle
/collections/new-arrivals.html...Text duplicate New Arrivals
/collections/best-sellers.html...Best Sellers
/home/home-office.html?monogra...Subdomain Personalizable
/home/home-office.htmlText duplicate Shop All
/home/home-office.htmlHome
/home/sports.htmlSports & Games
/home/candles.htmlCandles & Diffusers
/home/bicycles.htmlBicycles
/home/knives-accessories.htmlKnives
/home/apparel-accessories.html...Apparel
/collections/travel-accessorie...Travel
/home/eyewear.htmlText duplicate Eyewear
/home/home-office.htmlOffice
/home/desk-accessories.htmlDesk Accessories
/home/journals.html?master_pro...Journals
/home/planners-calendars.htmlPlanners & Calendars
/home/stationery.html?master_p...Pens
/home/power-supply.htmlPower Supply
/home/clocks.htmlClocks
/home/clocks/wall-clocks.htmlWall Clocks
/home/clocks/desk-clocks.htmlDesk Clock
/pet-collection.htmlPet
/pet-collection/collars-leashe...Collars & Leashes
/pet-collection/apparel.htmlSweaters & Coats
/pet-collection/pet-beds.htmlBeds
/collections/gifts.htmlDiscover Gifts
/collections/shinola-icons.htmlGift Iconic
/collections/gifts/personaliza...Text duplicate Personalizable
/gift-card.htmlGift Cards
/collections/gifts.htmlGift Ideas
/collections/gifts/gifts-for-h...Gifts for Him
/collections/gifts/gifts-for-h...Gifts for Her
/collections/gifts/gifts-for-h...Gifts for Home
/collections/gifts/pet-gifts.htmlGifts for Pets
/collections/gifts/personalize...Personalized Gifts
/collections/gifts.htmlSee All >
/collections/birthday-gifts.htmlBirthday Gifts
/collections/wedding-gifts.htmlWedding Gifts
/collections/anniversary-gifts...Anniversary Gifts
/collections/gifts/gifts-for-g...Graduation Gifts
/corporate-sales.htmlCorporate Gifts
/collections/whats-new/spring-...SS24
/our-stories/Our Stories
/store-locator/Store Locator
/gift-card.htmlText duplicate Gift Cards
/customer/accountNo Text
/customer/accountMy Account
/sales/order/history/My Orders
https://www.shinola.com/wishlistMy Wishlist
/customer/account/editAccount Information
/employee-watches.htmlEmployee Watches
/sample-sale-employee.htmlEmployee Sample Sale
/customer/account/logoutSign Out
/customer/accountSign In or Register
/checkout/cart/Subdomain My Cart
/the-mackinac-watch-40mm-7029....Subdomain A-TITLE 40mm Mackinac Yacht Timer | Shop Now
/collection/watches/discover-w...Subdomain Watches
IMG-ALT Watches
/collection/bags-accessories/d...Subdomain Leather and Bags
IMG-ALT Leather and Bags
/collection/jewelry/discover-j...Subdomain Jewelry
IMG-ALT Jewelry
https://www.shinola.com/home.htmlSubdomain Lifestyle
IMG-ALT Lifestyle
/collections/whats-new/spring-...Subdomain Spring Summer 2024 Shop new arrivals
IMG-ALT Spring Summer 2024
/grassland-420-runwell41-leath...Subdomain 41mm Grassland Runwell Join the Waitlist
IMG-ALT 41mm Grassland Runwell
https://www.shinola.com/Anchor Skip the Carousel of Fresh for 2024
/therunwell41-subsecond-2831.htmlSubdomain The Runwell 41mm
/therunwell48-sport-chrono-283...Subdomain The Runwell Sport Chrono 48mm
/the-runwell-shoulder-bag-fern...Subdomain The Runwell Shoulder Bag
/convertible-pocket-backpack-n...Subdomain The Convertible Pocket Backpack
/petoskey-book-gold-25mm-watch...Subdomain The Petoskey Book 25MM
/the-derby-watch-2837.htmlSubdomain The Derby 30mm
/the-canfield-speedway-44mm-la...Subdomain Made with Detroit Drive Shop the Canfield Speedway Lap 06
IMG-ALT Made with Detroit Drive
/collections/gifts/personaliza...Subdomain Make it Special Shop Personalized Gifts
IMG-ALT Make it Special
/knowledge-base.htmlCustomer Service
/sales/order/history/Track My Order
/knowledge-base/shipping.htmlShipping
https://www.shinola.com/returns/Returns
/knowledge-base/repairs-servic...Repairs & Servicing
/knowledge-base/faq.htmlFAQ
/introducing-shinola-guarantee...The Shinola Guarantee
/store-locatorText duplicate Store Locator
/knowledge-base/watches-warran...Watch Manuals
https://shinola-m2.s3.us-east-...External Subdomain Bike Manuals
https://shinola.registria.com/External Subdomain Watch Registration
/bicycle-registrationBicycle Registration
/about-us.htmlAbout Us
/careers.htmlCareers
https://www.shinolahotel.com/External Subdomain Shinola Hotel
/corporate-sales.htmlCorporate Sales
/affiliate.htmlAffiliate Program
/supplier-compliance.htmlSupplier Complilance
/knowledge-base/other-policies...Donation Requests
/our-storiesText duplicate Our Stories
/store-locatorText duplicate Store Locator
https://www.instagram.com/shin...New window External Subdomain No Text
https://twitter.com/shinolaNew window External No Text
https://www.facebook.com/shinolaNew window External Subdomain No Text
/privacy-policy.htmlPrivacy Policy
/terms.htmlTerms & Conditions
/accessibility-statement.htmlAccessibility Statement
https://www.shinola.com/sitemapSite Map

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.shinola.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.49 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 26 CSS files. This may affect the page load time negatively.
This page loads 15 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (326 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
content-length57814
cache-controlmax-age=0, must-revalidate, no-cache, no-store
content-encodinggzip
dateMon, 15 Apr 2024 07:00:04 GMT
expiresSat, 15 Apr 2023 07:00:03 GMT
pragmano-cache
servernginx
set-cookie113 Characters
varyAccept-Encoding
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-powered-byPHP/8.1.26
x-xss-protection1; mode=block
x-cacheMiss from cloudfront
via1.1 f99e0a5708c6297d4aa91b3e4794707e.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P8
x-amz-cf-idQlI3cwoxVEzs5tR6Vo2jDZpWl8o1IWIQg7nlQI5pNusbC0nbyrUIbw==
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 3,034 referring domains.
This page has 26,450 backlinks.
This page has backlinks from 2,203 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Crawl-delay: 60

User-agent: Twitterbot
Disallow:

User-agent: AhrefsBot
Crawl-delay: 60

User-agent: msnbot
Crawl-delay: 60

User-agent: bingbot
Crawl-delay: 60

User-agent: rogerbot
Crawl-delay: 30

User-agent: SemrushBot
Crawl-delay: 60

User-agent: 008
Disallow: /

User-agent: Yandexbot
Disallow: /


# Directories
User-agent: Googlebot
Disallow: /includes/
Disallow: /robots/
Disallow: /sample-sale*
Disallow: /employee*
Disallow: /login/
Disallow: /xnotif/

User-agent: Bingbot
Disallow: /includes/
Disallow: /robots/
Disallow: /sample-sale*
Disallow: /employee*
Disallow: /login/
Disallow: /xnotif/

User-agent: *
Disallow: /includes/
Disallow: /robots/
Disallow: /sample-sale*
Disallow: /employee*
Disallow: /login/
Disallow: */filter/*
Disallow: /xnotif/
Disallow: /catalog/category/view/
Disallow: /catalog/product/view/

# Files
User-agent: Googlebot
Disallow: /RELEASE_NOTES.txt
Disallow: /cron.php
Disallow: /install.php
Disallow: /LICENSE.html
Disallow: /LICENSE.txt
Disallow: /LICENSE_AFL.txt
Disallow: /LICENSE_EE.html
Disallow: /LICENSE_EE.txt
Disallow: /RELEASE_NOTES.txt

User-agent: Bingbot
Disallow: /RELEASE_NOTES.txt
Disallow: /cron.php
Disallow: /install.php
Disallow: /LICENSE.html
Disallow: /LICENSE.txt
Disallow: /LICENSE_AFL.txt
Disallow: /LICENSE_EE.html
Disallow: /LICENSE_EE.txt
Disallow: /RELEASE_NOTES.txt

User-agent: *
Disallow: /RELEASE_NOTES.txt
Disallow: /cron.php
Disallow: /install.php
Disallow: /LICENSE.html
Disallow: /LICENSE.txt
Disallow: /LICENSE_AFL.txt
Disallow: /LICENSE_EE.html
Disallow: /LICENSE_EE.txt
Disallow: /RELEASE_NOTES.txt

# Product Filters
User-agent: Googlebot
Disallow: */filter/*
Disallow: */watch-case-size-range:*
Disallow: */color:*
Disallow: */watch-movement:*
Disallow: */price:*
Disallow: */watch-band-width-drop:*
Disallow: */watch-dial-color-multiselect:*
Disallow: */catalogsearch/*

User-agent: Bingbot
Disallow: */filter/*
Disallow: */watch-case-size-range:*
Disallow: */color:*
Disallow: */watch-movement:*
Disallow: */price:*
Disallow: */watch-band-width-drop:*
Disallow: */watch-dial-color-multiselect:*
Disallow: */catalogsearch/*

# Store Switcher
User-agent: *
Disallow: /international/*

# Sitemap
Sitemap: https://www.shinola.com/media/sitemap.xml

Similar sites

Search preview

www.shinola.com
Shinola® Detroit | Beautiful, Enduring, Handcrafted Goods | Shinola...
Beautiful, enduring, handcrafted goods that are designed to be lived in, worn out and well-loved.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Shinola59%Check
Goods56%Check
Detroit48%Check
Leather Goods47%Check
Sign46%Check
handcrafted goods40%Check
Fresh 202440%Check
New39%Check
Watches38%Check
Runwell38%Check
Show more keywords and terms

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