Shop.diabetes.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
69% 
Page quality
45% 
Page structure
95% 
Link structure
36% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.57 s
File size
107.00 kB
Words
638
Media files
17
Number of links
194 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to the Official Diabetes UK Shop
The title contains the word Welcome to! More content should be covered in the title.
There are no duplicate words in the title
Meta description
(Critically important)
Buy your diabetes essentials, accessories, books, gifts and branded products from Diabetes UK Online shop. Your support will help us to change the future for people with diabetes.
The meta description is too long: 1107 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://shop.diabetes.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex,follow
descriptionBuy your diabetes essentials, accessories, books, gifts and branded products from Diabetes UK Online shop. Your support will help us to change the future for people with diabetes.
authorDiabetes UK Shop
HandheldFriendlyTrue
MobileOptimized320
viewportwidth=device-width,initial-scale=1
theme-color#ffffff
google-site-verificationAMCZExwVf9-KWk5kNyZ8ek1nuUDQM0cQ3Y3I1ninAqI
facebook-domain-verification30w2x5v146yprklyjdovspdv0l52y6
shopify-digital-wallet/19226045/digital_wallets/dialog
shopify-checkout-api-token1078f2ff3bd148602e902a1c141b1ced
langen
twitter:site@DiabetesUK
twitter:cardsummary
og:urlhttps://shop.diabetes.org.uk/
og:site_nameDiabetes UK Shop
og:typewebsite
og:titleWelcome to the Official Diabetes UK Shop
og:descriptionBuy your diabetes essentials, accessories, books, gifts and branded products from Diabetes UK Online shop. Your support will help us to change the future for people with diabetes.
og:imagehttps://cdn.shopify.com/s/files/1/1922/6045/files/logo.png?height=628&pad_color=fff&v=1614297492&width=1200
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/1922/6045/files/logo.png?height=628&pad_color=fff&v=1614297492&width=1200
og:image:width1200
og:image:height628
cleartypeon
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
Only 1 paragraph/s was/were found on this page.
This page contains 638 words. That's ok.
19.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 87 characters this one is longer than 70 characters:
"all proceeds from sales will help us to fight for a world where diabetes can do no harm"
The following tag is repeated too often: all profits
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...shop/files/[email protected]?v=1614297492Diabetes UK. Know Diabetes. Fight Diabetes
...shop/files/[email protected]?v=1614297492Diabetes UK Shop
...-2180b0d52464_1024x1024.jpg?v=1724754759Gift ideas
...ader.gif?v=38408244440897529091724667371Recycled Iron Tealight Fish
...ader.gif?v=38408244440897529091724667371Recycled Iron Tealight Seahorse
...ader.gif?v=38408244440897529091724667371Munja Sari Hanging Planter
...ader.gif?v=38408244440897529091724667371Petunia Milk Churn Grow Set
...-ae7796e397d1_1024x1024.jpg?v=1706877938Test strips and meters
...-00baed0db527_1024x1024.jpg?v=1706877871Test strips and meters
...page_AllClear_1024x1024.jpg?v=1687526724Travel Insurance
...-6f6d0541df09_1024x1024.jpg?v=1645784322Travel Insurance
..._Savoo_021222_1024x1024.jpg?v=1669990578Travel Insurance
...ader.gif?v=38408244440897529091724667371Life Without Diabetes
...ader.gif?v=38408244440897529091724667371Your Simple Guide to Reversing Type 2 Diabetes
...ader.gif?v=38408244440897529091724667371Carbs & Cals
...ader.gif?v=38408244440897529091724667371Phil Vickery Diabetes Meal Planner
...-4345-a303-95d6961237a1.png?v=1593170371No alt attribute providedFundraising Regulator Link to Code of Fundraising Practice

Page structure

H1 heading
(Critically important)
Free UK shipping on orders over £50
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Free UK shipping on orders over £50
H2 0800 585 088
H2 Delightful products for the home and garden
H2 Books to help you manage your diabetes
H2 Empty heading
H2 Follow Diabetes UK
H2 Get in touch
H2 Useful information
H2 Useful Links
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://shop.diabetes.org.uk/Anchor Menu
https://shop.diabetes.org.uk/Anchor No Text
https://shop.diabetes.org.uk/Anchor Basket
/collections/information-for-youInformation For You
/collections/information-for-y...Healthcare Professionals
/collections/what-care-to-expectDiabetes Health Checks
/collections/move-more-1Move More
/collections/eating-well-with-...Eating Well
/collections/know-your-riskKnow Your Risk
/collections/learning-zoneLearning Zone
/collections/make-the-gradeMake The Grade
/collections/taking-controlTaking Control
/collections/meters-and-test-s...Meters and Test Strips
/collections/subscription-rangeSubscription
/collections/footcareFootcare
/collections/cgm-patchesCGM Patches
/collections/kitbags-and-carry...Kitbags and Carry Cases
/collections/frio-insulin-walletsFRIO Insulin Wallets
/collections/pump-products-1Pump Products
/collections/pen-clips-caps-1Pen Clips and Caps
/collections/healthy-livingHealthy Living
/collections/accessoriesAccessories
/collections/blood-pressure-mo...Blood Pressure Monitors
/collections/childrens-range-1Children's Range
/collections/diabetes-booksDiabetes Books
/collections/tablet-holdersTablet Holders
/collections/wristbands-1Wristbands
/collections/diabetes-uk-clothingDiabetes UK Clothing
/collections/diabetes-uk-productsDiabetes UK Products
/collections/t-shirtsT-Shirts
/collections/badgesBadges
/collections/wristbands-1Text duplicate Wristbands
/collections/walking-for-usWalking For Us
/collections/scarves-1Scarves
/collections/new-inNew in
/collections/gifts-for-her-1Gifts For Her
/collections/gifts-for-him-1Gifts For Him
/collections/gifts-for-kids-1Gifts For Kids
/collections/celebrations-wedd...Celebrations and Weddings
/collections/candles-and-diffu...Candles
/collections/home-and-gardenHome and Garden
/collections/games-jigsawsGames and Jigsaws
/collections/retro-rangeRetro
/collections/badgesText duplicate Badges
/collections/booksBooks
/collections/cardsCards
/collections/kitchen-1Kitchen
/collections/eco-friendlyEco-Friendly
/collections/bathroom-1Bathroom
/collections/stationery-planne...Stationery
/collections/travel-1Travel
/collections/shopping-bagsShopping Bags
/collections/mugsMugs
/collections/clearanceClearance
/collections/shopping-partnersOur Partners
/collections/a-menarini-diagno...A.Menarini Diagnostics
/collections/ascensia-rangeAscensia Contour®
/collections/betachekBetachek
/collections/desang-kitbagsDesang
/collections/diabetes-uk-promo...Diabetes UK
/collections/freestyleabbott-r...FreeStyle Abbott
/collections/frio-walletsFRIO
/collections/glucorx-rangeGlucoRx
/collections/heyland-and-whittleHeyland and Whittle
/collections/hid-inHid-In
/collections/kinetik-wellbeingKinetik Wellbeing
/collections/medigenixMedigenix
/collections/medicoolMedicool
/collections/medpacMedpac
/collections/myabetic-rangeMyabetic
/collections/threads-of-life-1Threads of Life
/collections/timesulinTimesulin
/collections/vivachekVivachek
/collections/christmas-cardsChristmas Cards
/collections/christmas-gift-ideasChristmas Gifts
/collections/stocking-fillersStocking Fillers
/collections/christmas-cracker...Gift Wrap & Crackers
/collections/christmas-decorat...Christmas Decorations
/collections/christmas-candlesChristmas Candles
/collections/calendarsCalendars
/collections/games-jigsawsGames & Jigsaws
/account/loginMy Account
https://shop.diabetes.org.uk/Anchor Continue Shopping
https://shop.diabetes.org.uk/cartYour Basket is Empty
https://shop.diabetes.org.uk/Subdomain IMG-ALT Diabetes UK. Know Diabetes. Fight Diabetes
A-TITLE Diabetes UK. Know Diabetes. Fight Diabetes
https://donate.diabetes.org.uk...External Subdomain Donate
https://www.diabetes.org.uk/External Subdomain Back to main site
/accountText duplicate A-TITLE My Account
https://shop.diabetes.org.uk/cartText duplicate Basket
/pages/informationInformation ▾
/collections/information-for-youText duplicate Information For You
/collections/information-for-y...Text duplicate Healthcare Professionals
/collections/what-care-to-expectText duplicate Diabetes Health Checks
/collections/move-more-1Text duplicate Move More
/collections/eating-well-with-...Text duplicate Eating Well
/collections/know-your-riskText duplicate Know Your Risk
/collections/learning-zoneText duplicate Learning Zone
/collections/make-the-gradeText duplicate Make The Grade
/collections/taking-controlText duplicate Taking Control
/pages/managing-diabetesManaging Diabetes ▾
/collections/meters-and-test-s...Text duplicate Meters and Test Strips
/collections/subscription-rangeText duplicate Subscription
/collections/footcareText duplicate Footcare
/collections/cgm-patchesText duplicate CGM Patches
/collections/kitbags-and-carry...Text duplicate Kitbags and Carry Cases
/collections/frio-insulin-walletsText duplicate FRIO Insulin Wallets
/collections/pump-products-1Text duplicate Pump Products
/collections/pen-clips-caps-1Text duplicate Pen Clips and Caps
/collections/healthy-livingText duplicate Healthy Living
/collections/accessoriesText duplicate Accessories
/collections/blood-pressure-mo...Text duplicate Blood Pressure Monitors
/collections/childrens-range-1Text duplicate Children's Range
/collections/diabetes-booksText duplicate Diabetes Books
/collections/tablet-holdersText duplicate Tablet Holders
/collections/wristbands-1Text duplicate Wristbands
/pages/clothes-accessories-col...Clothing & Accessories ▾
/collections/diabetes-uk-clothingText duplicate Diabetes UK Clothing
/collections/diabetes-uk-productsText duplicate Diabetes UK Products
/collections/t-shirtsText duplicate T-Shirts
/collections/badgesText duplicate Badges
/collections/wristbands-1Text duplicate Wristbands
/collections/walking-for-usText duplicate Walking For Us
/collections/scarves-1Text duplicate Scarves
/pages/gifts-collectionGifts ▾
/collections/new-inText duplicate New in
/collections/gifts-for-her-1Text duplicate Gifts For Her
/collections/gifts-for-him-1Text duplicate Gifts For Him
/collections/gifts-for-kids-1Text duplicate Gifts For Kids
/collections/celebrations-wedd...Text duplicate Celebrations and Weddings
/collections/candles-and-diffu...Text duplicate Candles
/collections/home-and-gardenText duplicate Home and Garden
/collections/games-jigsawsText duplicate Games and Jigsaws
/collections/retro-rangeText duplicate Retro
/collections/badgesText duplicate Badges
/collections/booksText duplicate Books
/collections/cardsText duplicate Cards
/collections/kitchen-1Text duplicate Kitchen
/collections/eco-friendlyText duplicate Eco-Friendly
/collections/bathroom-1Text duplicate Bathroom
/collections/stationery-planne...Text duplicate Stationery
/collections/travel-1Text duplicate Travel
/collections/shopping-bagsText duplicate Shopping Bags
/collections/mugsText duplicate Mugs
/collections/clearanceText duplicate Clearance
/collections/shopping-partnersText duplicate Our Partners
/pages/shop-by-brandShop By Brand ▾
/collections/a-menarini-diagno...Text duplicate A.Menarini Diagnostics
/collections/ascensia-rangeText duplicate Ascensia Contour®
/collections/betachekText duplicate Betachek
/collections/desang-kitbagsText duplicate Desang
/collections/diabetes-uk-promo...Text duplicate Diabetes UK
/collections/freestyleabbott-r...Text duplicate FreeStyle Abbott
/collections/frio-walletsText duplicate FRIO
/collections/glucorx-rangeText duplicate GlucoRx
/collections/heyland-and-whittleText duplicate Heyland and Whittle
/collections/hid-inText duplicate Hid-In
/collections/kinetik-wellbeingText duplicate Kinetik Wellbeing
/collections/medigenixText duplicate Medigenix
/collections/medicoolText duplicate Medicool
/collections/medpacText duplicate Medpac
/collections/myabetic-rangeText duplicate Myabetic
/collections/threads-of-life-1Text duplicate Threads of Life
/collections/timesulinText duplicate Timesulin
/collections/vivachekText duplicate Vivachek
/pages/christmasChristmas ▾
/collections/christmas-cardsText duplicate Christmas Cards
/collections/christmas-gift-ideasText duplicate Christmas Gifts
/collections/stocking-fillersText duplicate Stocking Fillers
/collections/christmas-cracker...Text duplicate Gift Wrap & Crackers
/collections/christmas-decorat...Text duplicate Christmas Decorations
/collections/christmas-candlesText duplicate Christmas Candles
/collections/calendarsText duplicate Calendars
/collections/games-jigsawsText duplicate Games & Jigsaws
https://shop.diabetes.org.uk/Subdomain IMG-ALT Diabetes UK Shop
A-TITLE Diabetes UK Shop
https://donate.diabetes.org.uk...External Subdomain Text duplicate Donate
/pages/gifts-collectionGift ideas
/pages/gifts-collectionShop gifts
/pages/gifts-collectionText duplicate IMG-ALT Gift ideas
A-TITLE Gift ideas
/collections/home-featured-1/p...Recycled Iron Tealight Fish £29.99
IMG-ALT Recycled Iron Tealight Fish
/collections/home-featured-1/p...Recycled Iron Tealight Seahorse £17.99
IMG-ALT Recycled Iron Tealight Seahorse
/collections/home-featured-1/p...Munja Sari Hanging Planter £10.99
IMG-ALT Munja Sari Hanging Planter
/collections/home-featured-1/p...Petunia Milk Churn Grow Set £12.99
IMG-ALT Petunia Milk Churn Grow Set
/collections/meters-and-test-s...Shop Meters and Test Strips
/collections/footcareShop Footcare
/products/insurance-and-diabet...Shop now
/collections/shopping-partners...Subdomain Text duplicate Shop now
/products/savoo-search-save-an...Text duplicate Shop now
/collections/homepage-feature-...Life Without Diabetes £10.99
IMG-ALT Life Without Diabetes
/collections/homepage-feature-...Your Simple Guide to Reversing Type 2 Diabetes £8.99
IMG-ALT Your Simple Guide to Reversing Type 2 Diabetes
/collections/homepage-feature-...Carbs & Cals £15.99
IMG-ALT Carbs & Cals
/collections/homepage-feature-...Phil Vickery Diabetes Meal Planner £22.00
IMG-ALT Phil Vickery Diabetes Meal Planner
https://twitter.com/DiabetesUKNew window External A-TITLE Diabetes UK on Twitter
https://www.facebook.com/diabe...New window External Subdomain A-TITLE Diabetes UK on Facebook
https://www.youtube.com/user/d...New window External Subdomain A-TITLE Diabetes UK on YouTube
https://www.instagram.com/diab...New window External Subdomain A-TITLE Diabetes UK on Instagram
/pages/contact-usContact Us
A-TITLE Contact Us
/pages/how-to-find-usFind Us
A-TITLE Find Us
/pages/terms-conditionsTerms & Conditions
A-TITLE Terms & Conditions
/pages/delivery-and-returnsDelivery & Returns
A-TITLE Delivery & Returns
/pages/cookie-policyCookie Policy
A-TITLE Cookie Policy
/pages/privacy-policyPrivacy Policy
A-TITLE Privacy Policy
https://www.diabetes.org.uk/ab...External Subdomain Modern Slavery Statement
A-TITLE Modern Slavery Statement
https://www.diabetes.org.uk/ab...External Subdomain Legal
A-TITLE Legal
https://forms.diabetes.org.uk/...External Subdomain Communication Preferences
A-TITLE Communication Preferences
https://www.fundraisingregulat...External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://shop.diabetes.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.57 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (107 kB).

HTTP Response Header

NameValue
dateMon, 30 Sep 2024 18:44:24 GMT
content-typetext/html; charset=utf-8
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x-sorting-hat-shopid19226045
x-storefront-renderer-rendered1
x-shopify-nginx-no-cookies0
set-cookie99 Characters
shopify-cmp-answers1111
link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin
etagW/"cacheable:f62de34cd36a72ce17787731174e5369"
x-cachemiss
content-security-policyblock-all-mixed-content; frame-ancestors *; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid19226045
x-shardid380
varyAccept
content-languageen-GB
powered-byShopify
server-timingprocessing;dur=135;desc="gc:10", db;dur=32, parse;dur=6, render;dur=49, asn;desc="24940", edge;desc="FRA", country;desc="DE", knownbot, theme;desc="134105759855", pageType;desc="index", servedBy;desc="h8d9", requestID;desc="f7d84b2b-ffe3-46f2-a050-3c6e9cb2623e-1727721863"
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cf-cache-statusDYNAMIC
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x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
servercloudflare
cf-ray8cb65d313ec19229-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 187 referring domains.
This page has 3,336 backlinks.
This page has backlinks from 154 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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Sitemap: https://shop.diabetes.org.uk/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
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shop.diabetes.org.uk
Welcome to the Official Diabetes UK Shop
Buy your diabetes essentials, accessories, books, gifts and branded products from Diabetes UK Online shop. Your support will help us to change the future for people with diabetes.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Diabetes UK89%Check
diabetes86%Check
Diabetes UK shop86%Check
Shop72%Check
Official Diabetes UK Shop69%Check
Online Shop58%Check
Shop Gifts58%Check
help us58%Check
help55%Check
Free55%Check
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