Shop.equalexchange.coop - SEO Checker

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Overview of the SEO Check
Meta information
94% 
Page quality
63% 
Page structure
79% 
Link structure
73% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.13 s
File size
258.60 kB
Words
562
Media files
35
Number of links
105 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Fairly Traded Coffee, Chocolate, Tea & Snacks – Equal Exchange
The page title should be shorter than 580 pixels. It is 590 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
We offer a wide range of fair trade & organic coffee, chocolate, tea, cocoa and snacks direct from small-scale farmers and direct to your door.
The length of the meta description is perfect. (869 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://shop.equalexchange.coop/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0
descriptionWe offer a wide range of fair trade & organic coffee, chocolate, tea, cocoa and snacks direct from small-scale farmers and direct to your door.
google-site-verificationaUGj8lcEvLbwjIvyDjGJQZDX_Dlq1hYM7NZC-L2IOik
shopify-digital-wallet/17096425/digital_wallets/dialog
langen
twitter:site@eqexcoop
twitter:cardsummary_large_image
twitter:titleFairly Traded Coffee, Chocolate, Tea & Snacks
twitter:descriptionWe offer a wide range of fair trade & organic coffee, chocolate, tea, cocoa and snacks direct from small-scale farmers and direct to your door.
og:site_nameEqual Exchange
og:urlhttps://shop.equalexchange.coop/
og:titleFairly Traded Coffee, Chocolate, Tea & Snacks
og:typewebsite
og:descriptionWe offer a wide range of fair trade & organic coffee, chocolate, tea, cocoa and snacks direct from small-scale farmers and direct to your door.
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 2 paragraph/s was/were found on this page.
This page contains 562 words. That's ok.
14.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ngFT-RGB-PNG24-1183x250.png?v=1691525133Equal Exchange
...-a1ff953d9f8a.jpg?v=1718971173&width=480closeup of two hands using spoons to remove top layer of coffee grinds before cupping
...-d89b940cfda4.jpg?v=1612831475&width=480Organic Breakfast Blend coffee bag
...ectionBox-01a.jpg?v=1699013377&width=480Fanned out stack of 9 different Equal Exchange chocolate bars next to a recycled cardboard gift box
...-ebe330a60368.jpg?v=1646844713&width=480Organic Love Buzz bulk 5lb bag of whole bean coffee with bin card
...1_OliveOil_01.jpg?v=1682110580&width=480Organic Extra Virgin Olive Oil bottle, front
...-da934845e5f5.jpg?v=1670439324&width=480Case of 12 Equal Exchange Organic Panama Extra Dark Chocolate bars 80% cacao
...-23426416c0e5.jpg?v=1646844627&width=480Organic French Roast Coffee 5lb bulk whole bean bag with bin card
...hBreakfast_01.jpg?v=1670505724&width=480Box of Equal Exchange Organic English Breakfast Tea with 20 tea bags
...-48e5ddf71b57.jpg?v=1600879943&width=480Organic Love Buzz coffee bag with bin card
...0-HotCocoa-01.jpg?v=1689788291&width=480Organic Hot Cocoa Mix, 12oz can
...-01-March2024.jpg?v=1710434504&width=480Bag of Equal Exchange Organic Semi-Sweet Chocolate Chips 55% cacao
...hocMinis-01-c.jpg?v=1665003837&width=480Open box of Equal Exchange Organic Dark Chocolate minis 55% cacao
...3305_Green_01.jpg?v=1670505812&width=480Box of Equal Exchange Organic Green Tea with 20 tea bags
..._RSCashews_01.jpg?v=1689201876&width=480Organic Roasted Salted Cashews bag
...ipBlend_front.jpg?v=1675978679&width=480Organic Fellowship Blend percolator grind coffee bag
..._DarkCCSS-01b.jpg?v=1716222741&width=480Case of 12 Equal Exchange Organic Dark Chocolate Caramel Crunch with Sea Salt bars 55% cacao
...-78fb5e7d9a10.jpg?v=1600879738&width=480Organic French Roast coffee bag with bin card
...13_CL016-edit.jpg?v=1688662765&width=480Coffee farmer in Peru running ripe coffee cherries through a depulper
...to-1-OroVerde.png?v=1686684210&width=480Oro Verde co-op member tossing an orange cacao pod and smiling
...lSprings-edit.jpg?v=1688666305&width=480Mineral Springs tea co-op member on her land holding a tea bud
...-2d4b4da22839.gif?v=1688661676&width=480illustrations of people in the supply chain planting seedlings, cupping coffee and bagging groceries
...center&height=120&v=1690484151&width=120illustration of a cardboard case of products with 'Small Farmers Big Change' on the side
...center&height=120&v=1690484164&width=120illustration of two hands picking coffee cherries
...center&height=120&v=1690562035&width=120hands casting votes into ballot box illustration
...center&height=120&v=1690484232&width=120illustration of a network
...tCon-0Q6A3601.png?v=1686685452&width=480Group of Citizen-Consumers meeting to discuss community actions
...-328a8698245c.jpg?v=1697659806&width=4801 pound bag of Organic Fellowship Blend percolator ground coffee
...ollage_f9f5f1.jpg?v=1688666839&width=480Bulk 5lb coffee bag
...ollage_f9f5f1.jpg?v=1688666709&width=480Organic Natural Cashews bag
...ollage_f9f5f1.jpg?v=1688666726&width=480Rooibos tea box with envelop and brewed cup
...ollage_f9f5f1.jpg?v=1688666737&width=480Case of 12 Organic Mint Crunch chocolate bars
...ollage_f9f5f1.jpg?v=1688666751&width=480Organic Dark Hot Chocolate tin
...ips_SS_f9f5f1.jpg?v=1688666766&width=480Bag of Organic Semi-sweet Chocolate Chips
...ollage_f9f5f1.jpg?v=1688666779&width=480Bottle of Equal Exchange Olive Oil over a bowl of olive oil in background

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Crafting the perfect cup
H2 Best sellers
H2 Grown by small-scale farmers
H2 Let’s build a better food system, together.
H2 Join our Citizen-Consumer community
H2 Explore some of our favorites
H3 Shop Coffee
H3 Shop Chocolate
H3 Shop Tea
H3 Fairly traded foods sold by the case
H3 Sustainably grown by small farmer co-ops
H3 Worker-owned democratic workplace
H3 Alternative to the corporate supply chain
H4 Contact Us
H4 Resource Center
H4 USA +1 (774) 776-7366
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://shop.equalexchange.coop/Anchor Skip to content
https://shop.equalexchange.coop/IMG-ALT Equal Exchange
A-TITLE Equal Exchange
/account/loginAccount
/collections/coffeeCoffee
A-TITLE Coffee
/collections/packaged10oz - 1lb Bags
A-TITLE 10oz - 1lb Bags
/collections/bulk-coffeeBulk Whole Bean
A-TITLE Bulk Whole Bean
/collections/percolator-coffeeFellowship Blend
A-TITLE Fellowship Blend
/collections/pillow-packsPillow Packs
A-TITLE Pillow Packs
/collections/chocolateChocolate
A-TITLE Chocolate
/collections/chocolate-barsChocolate Bars
A-TITLE Chocolate Bars
/collections/chocolate-minisChocolate Minis
A-TITLE Chocolate Minis
/collections/chocolate-chipsChocolate Chips
A-TITLE Chocolate Chips
/collections/cocoaDrinking Cocoa
A-TITLE Drinking Cocoa
/collections/baking-and-cookingBaking
A-TITLE Baking
/collections/teaTea
A-TITLE Tea
/collections/blackBlack Tea
A-TITLE Black Tea
/collections/green-teaGreen Tea
A-TITLE Green Tea
/collections/herbal-teaHerbal Tea
A-TITLE Herbal Tea
/collections/fair-foodsFood
A-TITLE Food
/collections/fruits-nutsNuts & Dried Fruit
A-TITLE Nuts & Dried Fruit
/collections/olive-oil-medjool...Palestinian Olive Oil & Dates
A-TITLE Palestinian Olive Oil & Dates
/collections/gifts-moreGifts & More
A-TITLE Gifts & More
/pages/about-usAbout Us
A-TITLE About Us
/pages/joinGet Involved
A-TITLE Get Involved
/pages/joinJoin Us
A-TITLE Join Us
/pages/investInvest
A-TITLE Invest
https://info.equalexchange.coo...External Subdomain Events
A-TITLE Events
/pages/congregationsCongregations
A-TITLE Congregations
https://info.equalexchange.coop/External Subdomain Resource Center
A-TITLE Resource Center
/collections/coffeeText duplicate Coffee
A-TITLE Coffee
/collections/packagedText duplicate 10oz - 1lb Bags
A-TITLE 10oz - 1lb Bags
/collections/bulk-coffeeText duplicate Bulk Whole Bean
A-TITLE Bulk Whole Bean
/collections/percolator-coffeeText duplicate Fellowship Blend
A-TITLE Fellowship Blend
/collections/pillow-packsText duplicate Pillow Packs
A-TITLE Pillow Packs
/collections/chocolateText duplicate Chocolate
A-TITLE Chocolate
/collections/chocolate-barsText duplicate Chocolate Bars
A-TITLE Chocolate Bars
/collections/chocolate-minisText duplicate Chocolate Minis
A-TITLE Chocolate Minis
/collections/chocolate-chipsText duplicate Chocolate Chips
A-TITLE Chocolate Chips
/collections/cocoaText duplicate Drinking Cocoa
A-TITLE Drinking Cocoa
/collections/baking-and-cookingText duplicate Baking
A-TITLE Baking
/collections/teaText duplicate Tea
A-TITLE Tea
/collections/blackText duplicate Black Tea
A-TITLE Black Tea
/collections/green-teaText duplicate Green Tea
A-TITLE Green Tea
/collections/herbal-teaText duplicate Herbal Tea
A-TITLE Herbal Tea
/collections/fair-foodsText duplicate Food
A-TITLE Food
/collections/fruits-nutsText duplicate Nuts & Dried Fruit
A-TITLE Nuts & Dried Fruit
/collections/olive-oil-medjool...Text duplicate Palestinian Olive Oil & Dates
A-TITLE Palestinian Olive Oil & Dates
/collections/gifts-moreText duplicate Gifts & More
A-TITLE Gifts & More
/pages/about-usText duplicate About Us
A-TITLE About Us
/pages/joinText duplicate Get Involved
A-TITLE Get Involved
/pages/joinText duplicate Join Us
A-TITLE Join Us
/pages/investText duplicate Invest
A-TITLE Invest
https://info.equalexchange.coo...External Subdomain Text duplicate Events
A-TITLE Events
/pages/congregationsText duplicate Congregations
A-TITLE Congregations
https://info.equalexchange.coop/External Subdomain Text duplicate Resource Center
A-TITLE Resource Center
/account/loginText duplicate Account
A-TITLE Account
/collections/coffeeShop Coffee
/collections/best-sellersView all products
/collections/best-sellers/prod...IMG-ALT Organic Breakfast Blend coffee bag
/collections/best-sellers/prod...Organic Breakfast Blend Coffee, 12oz bag
A-TITLE Organic Breakfast Blend Coffee, 12oz bag
/collections/best-sellers/prod...IMG-ALT Fanned out stack of 9 different Equal Exchange chocolate bars next to a recycled cardboard gift box
/collections/best-sellers/prod...Chocolate Bar Collection Box
A-TITLE Chocolate Bar Collection Box
/collections/best-sellers/prod...IMG-ALT Organic Love Buzz bulk 5lb bag of whole bean coffee with bin card
/collections/best-sellers/prod...Organic Love Buzz Coffee, 5lb whole bean
A-TITLE Organic Love Buzz Coffee, 5lb whole bean
/collections/best-sellers/prod...IMG-ALT Organic Extra Virgin Olive Oil bottle, front
/collections/best-sellers/prod...Organic Extra Virgin Olive Oil, 500ml bottle
A-TITLE Organic Extra Virgin Olive Oil, 500ml bottle
/collections/best-sellers/prod...IMG-ALT Case of 12 Equal Exchange Organic Panama Extra Dark Chocolate bars 80% cacao
/collections/best-sellers/prod...Organic Panama Extra Dark Chocolate, 80% cacao
A-TITLE Organic Panama Extra Dark Chocolate, 80% cacao
/collections/best-sellers/prod...IMG-ALT Organic French Roast Coffee 5lb bulk whole bean bag with bin card
/collections/best-sellers/prod...Organic French Roast Coffee, 5lb whole bean
A-TITLE Organic French Roast Coffee, 5lb whole bean
/collections/best-sellers/prod...IMG-ALT Box of Equal Exchange Organic English Breakfast Tea with 20 tea bags
/collections/best-sellers/prod...Organic English Breakfast Tea
A-TITLE Organic English Breakfast Tea
/collections/best-sellers/prod...IMG-ALT Organic Love Buzz coffee bag with bin card
/collections/best-sellers/prod...Organic Love Buzz Coffee, 10/12oz bag
A-TITLE Organic Love Buzz Coffee, 10/12oz bag
/collections/best-sellers/prod...IMG-ALT Organic Hot Cocoa Mix, 12oz can
/collections/best-sellers/prod...Text duplicate Organic Hot Cocoa Mix, 12oz can
A-TITLE Organic Hot Cocoa Mix, 12oz can
/collections/best-sellers/prod...IMG-ALT Bag of Equal Exchange Organic Semi-Sweet Chocolate Chips 55% cacao
/collections/best-sellers/prod...Organic Semi-Sweet Chocolate Chips, 55% cacao
A-TITLE Organic Semi-Sweet Chocolate Chips, 55% cacao
/collections/best-sellers/prod...IMG-ALT Open box of Equal Exchange Organic Dark Chocolate minis 55% cacao
/collections/best-sellers/prod...Organic Dark Chocolate Minis, 150 count
A-TITLE Organic Dark Chocolate Minis, 150 count
/collections/best-sellers/prod...IMG-ALT Box of Equal Exchange Organic Green Tea with 20 tea bags
/collections/best-sellers/prod...Organic Green Tea
A-TITLE Organic Green Tea
/collections/best-sellers/prod...IMG-ALT Organic Roasted Salted Cashews bag
/collections/best-sellers/prod...Organic Roasted Salted Cashews, 8oz bag
A-TITLE Organic Roasted Salted Cashews, 8oz bag
/collections/best-sellers/prod...IMG-ALT Organic Fellowship Blend percolator grind coffee bag
/collections/best-sellers/prod...Organic Fellowship Blend Coffee, 1lb percolator grind
A-TITLE Organic Fellowship Blend Coffee, 1lb percolator grind
/collections/best-sellers/prod...IMG-ALT Case of 12 Equal Exchange Organic Dark Chocolate Caramel Crunch with Sea Salt bars 55% cacao
/collections/best-sellers/prod...Organic Dark Chocolate Caramel Crunch with Sea Salt, 55% cacao
A-TITLE Organic Dark Chocolate Caramel Crunch with Sea Salt, 55% cacao
/collections/best-sellers/prod...IMG-ALT Organic French Roast coffee bag with bin card
/collections/best-sellers/prod...Organic French Roast Coffee, 10oz bag
A-TITLE Organic French Roast Coffee, 10oz bag
/collections/coffeeText duplicate Shop Coffee
IMG-ALT Coffee farmer in Peru running ripe coffee cherries through a depulper
/collections/chocolateShop Chocolate
IMG-ALT Oro Verde co-op member tossing an orange cacao pod and smiling
/collections/teaShop Tea
IMG-ALT Mineral Springs tea co-op member on her land holding a tea bud
/pages/joinLearn more
/collections/percolator-coffeeSubdomain Text duplicate Fellowship Blend
IMG-ALT 1 pound bag of Organic Fellowship Blend percolator ground coffee
/collections/bulk-coffeeBulk Whole Bean Coffee
IMG-ALT Bulk 5lb coffee bag
/collections/fruits-nutsText duplicate Nuts & Dried Fruit
IMG-ALT Organic Natural Cashews bag
/collections/herbal-teaText duplicate Herbal Tea
IMG-ALT Rooibos tea box with envelop and brewed cup
/collections/chocolate-barsText duplicate Chocolate Bars
IMG-ALT Case of 12 Organic Mint Crunch chocolate bars
/collections/cocoaText duplicate Drinking Cocoa
IMG-ALT Organic Dark Hot Chocolate tin
/collections/chocolate-chipsText duplicate Chocolate Chips
IMG-ALT Bag of Organic Semi-sweet Chocolate Chips
/products/extra-virgin-olive-o...Olive Oil
IMG-ALT Bottle of Equal Exchange Olive Oil over a bowl of olive oil in background
/pages/contactCustomer Service
/pages/shipping-returnsShipping & Returns
/pages/contactGrocery & Cafe Inquiries
/pages/careersCareers
https://info.equalexchange.coo...External Subdomain Articles
https://info.equalexchange.coo...External Subdomain Partner Profiles
https://www.info.equalexchange...External Subdomain Videos
https://info.equalexchange.coo...External Subdomain Downloads
https://info.equalexchange.coo...External Subdomain Text duplicate Events
https://www.facebook.com/equal...New window External Subdomain Facebook
https://instagram.com/equalexc...New window External Instagram
https://twitter.com/eqexcoopNew window External Twitter
https://www.youtube.com/user/e...New window External Subdomain YouTube
https://shop.equalexchange.coop/Text duplicate Equal Exchange
https://www.shopify.com/?utm_c...New window Nofollow External Subdomain Powered by Shopify
http://www.google.com/maps/pla...New window External Subdomain Get directions
/collections/allContinue browsing
/cartView Cart

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://shop.equalexchange.coop/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.13 seconds.
The file size of the HTML document is fine (259 kB).

HTTP Response Header

NameValue
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set-cookie99 Characters
x-cachehit, server
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powered-byShopify
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servercloudflare
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External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 907 referring domains.
This page has 4,171 backlinks.
This page has backlinks from 714 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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Sitemap: https://shop.equalexchange.coop/sitemap.xml

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shop.equalexchange.coop
Fairly Traded Coffee, Chocolate, Tea & Snacks – Equal Exchange
We offer a wide range of fair trade & organic coffee, chocolate, tea, cocoa and snacks direct from small-scale farmers and direct to your door.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Chocolate65%Check
Coffee65%Check
Tea63%Check
fair62%Check
trade62%Check
Fair Trade62%Check
Equal Exchange61%Check
Equal60%Check
Exchange60%Check
Traded Coffee58%Check
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