Shop.parliament.uk - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
72% 
Page structure
66% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.13 s
File size
147.90 kB
Words
646
Media files
24
Number of links
185 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Houses of Parliament Shop
The length of the page title is perfect. (247 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The official shop for the Houses of Parliament in the United Kingdom. Offering a range of exclusive gifts and souvenirs inspired by parliament, politics and the Palace of Westminster. Free UK delivery on orders over £50. International delivery options available.
The meta description is too long: 1591 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.shop.parliament.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
facebook-domain-verificationc7lz1uihc6d805nfrdhqnxuu8h9tnj
google-site-verificationafX-1MwcYT6P-EntFxGK6xm7jh6f5HBqA30RRg_w3ak
viewportwidth=device-width,initial-scale=1
theme-color#000
referreralways
descriptionThe official shop for the Houses of Parliament in the United Kingdom. Offering a range of exclusive gifts and souvenirs inspired by parliament, politics and the Palace of Westminster. Free UK delivery on orders over £50. International delivery options available.
shopify-digital-wallet/19874943/digital_wallets/dialog
langen
twitter:site@
twitter:cardsummary_large_image
twitter:titleHouses of Parliament Shop
twitter:descriptionThe official shop for the Houses of Parliament in the United Kingdom. Offering a range of exclusive gifts and souvenirs inspired by parliament, politics and the Palace of Westminster. Free UK delivery on orders over £50. International delivery options available.
og:site_nameHouses of Parliament Shop
og:urlhttps://www.shop.parliament.uk/
og:titleHouses of Parliament Shop
og:typewebsite
og:descriptionThe official shop for the Houses of Parliament in the United Kingdom. Offering a range of exclusive gifts and souvenirs inspired by parliament, politics and the Palace of Westminster. Free UK delivery on orders over £50. International delivery options available.
og:imagehttps://cdn.shopify.com/s/files/1/1987/4943/files/HoP-logo-updated-600.png?height=628&pad_color=fff&v=1613162974&width=1200
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/1987/4943/files/HoP-logo-updated-600.png?height=628&pad_color=fff&v=1613162974&width=1200
og:image:width1200
og:image:height628
og:image:altHouses of Parliament Shop Logo
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
The average number of words per sentence of 7.25 words is low.
This page contains 646 words. That's ok.
19.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ogo.svg?v=176222880508565281361718124648Houses of Parliament Shop
...livery_Information_100x.png?v=1628250755Free UK delivery on orders over £50
...p/files/Newsletter_100x.png?v=162825042710% off your first order when you subscribe
...rnational_Delivery_100x.png?v=1629191301Worldwide delivery
...Banner_002-hq.jpg?v=1613673002&width=800House of Commons
...OL_Banner_002.jpg?v=1613155807&width=800House of Lords
...-33e410a5fb7d.jpg?v=1613156480&width=800Encaustic Tiles
...lliam-Barsley.jpg?v=1657532272&width=800Meet the Makers
...op/files/Cat3.jpg?v=1705052683&width=800Jerk Seasoning
...uidebook-2023.jpg?v=1676561717&width=800The Palace of Westminster Official Guide
...ucts/30357-02.jpg?v=1597231153&width=800High Grade Palace of Westminster Encaustic Tile
...s-2022_2048px.jpg?v=1657535525&width=800House of Commons Handmade Mint Creams
...-Watch_2048px.jpg?v=1675434469&width=800Limited Edition Big Ben Commemorative Pocket Watch
...Puzzle_2048px.jpg?v=1697617161&width=800Big Ben 3D Wooden Puzzle
...roducts/31998.jpg?v=1600790434&width=800Speaker Hoyle's Select Single Malt Scotch Whisky - 70cl
...9781529153873.jpg?v=1698228668&width=800Britain's Best Political Cartoons 2023
...hine_2048px-4.jpg?v=1667227109&width=800Spin Machine – The Serious-or-Satirical Political Card Game
...n-2023_2048px.jpg?v=1692375571&width=800House of Commons Marble Pen with Box
...cts/21001_002.jpg?v=1597230889&width=800Gunpowder Mustard
...e_2048px-zoom.jpg?v=1676639074&width=800High Grade Palace of Westminster Encaustic Tile (White Hart)
...-Socks_2048px.jpg?v=1663080992&width=800House of Commons Ayes/Noes Socks

Page structure

H1 heading
(Critically important)
Houses of Parliament Shop
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Houses of Parliament Shop
H1 Houses of Parliament Shop Duplicate text
H2 Print on Demand
H2 Stay up to date with the latest offers, events and competitions
H2 Big Ben Gifts
H2 Meet Attlee, The Speaker's Cat
H2 Limited Edition Big Ben Whisky
H2 Featured Collections
H2 Subscribe to our mailing list
H3 House of Commons
H3 House of Lords
H3 Encaustic Tiles
H3 Meet the Makers
H3 Jerk Seasoning
H3 Bestsellers
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
7 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.shop.parliament.uk/Anchor Skip to content
https://www.parliament.uk/External Subdomain parliament.uk
https://www.parliament.uk/busi...External Subdomain Parliamentary business
https://www.parliament.uk/mps-...External Subdomain MPs, Lords & offices
https://www.parliament.uk/aboutExternal Subdomain About Parliament
https://www.parliament.uk/get-...External Subdomain Get involved
https://www.parliament.uk/visi...External Subdomain Visit
https://learning.parliament.uk...External Subdomain Education
https://www.shop.parliament.uk/Subdomain Shop
https://www.shop.parliament.uk/IMG-ALT Houses of Parliament Shop
/cart0 £0.00 Basket (0 items £0.00)
/cartView Basket
/collections/giftsGifts
/collections/newNew
/collections/big-benBig Ben Gifts
/collections/attlee-the-catAttlee the Speaker's Cat
/collections/votes-for-women-1Votes for Women
/collections/tilesEncaustic Tiles
/collections/personalised-giftsPersonalisable Gifts
/collections/lion-tile-collectionLion Tile Collection
/collections/titlesParliamentary Titles
/collections/gunpowder-plot-rangeGunpowder Plot Range
/collections/executive-giftsExecutive Gifts
/collections/personalised-giftsNo Text
/collections/stationeryBooks & Stationery
/collections/christmas-cards-a...Christmas Cards
/collections/booksBooks
/collections/diaries-and-noteb...Diaries and Notebooks
/collections/diaries-and-noteb...Pens and Pencils
/collections/greeting-cardsGreetings Cards
/collections/officeOffice
/collections/diaries-and-noteb...No Text
/collections/homewareHomeware
/collections/print-on-demandArt and Prints
/collections/china-and-ceramicsChina and Ceramics
/collections/christmas-decorat...Christmas Decorations
/collections/collectablesCollectables
/collections/crystal-and-glass...Crystal and Glassware
/collections/coastersCoasters and Place Mats
/collections/tilesText duplicate Encaustic Tiles
/collections/home-accessoriesHome Accessories
/collections/mugs-and-cupsMugs and Cups
/collections/tea-towels-and-ap...Tea Towels, Aprons and Oven Gloves
/collections/travel-leisureTravel & Leisure
/collections/prime-minister-to...No Text
/collections/food-drinkFood & Drink
/collections/confectioneryConfectionery
/collections/cakes-and-biscuitsCakes and Biscuits
/collections/preserves-and-con...Fresh Food, Preserves and Condiments
/collections/tea-and-coffeeTea and Coffee
/collections/wine-spiritsWine & Spirits
/search?q=churchill's+portSubdomain No Text
/collections/childrenChildren's Gifts
/collections/little-big-benLittle Big Ben Collection
/collections/childrens-booksChildren's Books
/collections/childrens-clothingChildren's Clothing
/collections/toys-and-gamesToys and Games
/products/childrens-palace-of-...No Text
/collections/fashionClothing & Accessories
/collections/clothingAll Clothing
/collections/childrens-clothingText duplicate Children's Clothing
/collections/bagsBags
/collections/accessoriesAccessories
/collections/watchesWatches
/collections/keyrings/accessoriesSubdomain Keyrings
/collections/jewelleryJewellery
/collections/necklaces-and-charmsNecklaces and Charms
/collections/pins-and-broochesPins and Brooches
/collections/cuffs-and-braceletsBracelets
/collections/earringsEarrings
/collections/cufflinksCufflinks
/collections/watchesText duplicate Watches
/collections/print-on-demandPrint on Demand
/collections/print-on-demandShop all prints
/collections/print-on-demand/p...The Palace of Westminster
/collections/print-on-demand/p...Parliamentarians
/collections/print-on-demand/p...Royalty
/collections/print-on-demand/p...Historic Images
/collections/photographyPhotography
/collections/photographyNo Text
/collections/clearanceClearance
/collections/clearanceShop all
/searchNo Text
/collections/giftsText duplicate Gifts
/collections/newText duplicate New
/collections/big-benText duplicate Big Ben Gifts
/collections/attlee-the-catText duplicate Attlee the Speaker's Cat
/collections/votes-for-women-1Text duplicate Votes for Women
/collections/tilesText duplicate Encaustic Tiles
/collections/personalised-giftsText duplicate Personalisable Gifts
/collections/lion-tile-collectionText duplicate Lion Tile Collection
/collections/titlesText duplicate Parliamentary Titles
/collections/gunpowder-plot-rangeText duplicate Gunpowder Plot Range
/collections/executive-giftsText duplicate Executive Gifts
/collections/stationeryText duplicate Books & Stationery
/collections/christmas-cards-a...Text duplicate Christmas Cards
/collections/booksText duplicate Books
/collections/diaries-and-noteb...Text duplicate Diaries and Notebooks
/collections/diaries-and-noteb...Text duplicate Pens and Pencils
/collections/greeting-cardsText duplicate Greetings Cards
/collections/officeText duplicate Office
/collections/homewareText duplicate Homeware
/collections/print-on-demandText duplicate Art and Prints
/collections/china-and-ceramicsText duplicate China and Ceramics
/collections/christmas-decorat...Text duplicate Christmas Decorations
/collections/collectablesText duplicate Collectables
/collections/crystal-and-glass...Text duplicate Crystal and Glassware
/collections/coastersText duplicate Coasters and Place Mats
/collections/tilesText duplicate Encaustic Tiles
/collections/home-accessoriesText duplicate Home Accessories
/collections/mugs-and-cupsText duplicate Mugs and Cups
/collections/tea-towels-and-ap...Text duplicate Tea Towels, Aprons and Oven Gloves
/collections/travel-leisureText duplicate Travel & Leisure
/collections/food-drinkText duplicate Food & Drink
/collections/confectioneryText duplicate Confectionery
/collections/cakes-and-biscuitsText duplicate Cakes and Biscuits
/collections/preserves-and-con...Text duplicate Fresh Food, Preserves and Condiments
/collections/tea-and-coffeeText duplicate Tea and Coffee
/collections/wine-spiritsText duplicate Wine & Spirits
/collections/childrenText duplicate Children's Gifts
/collections/little-big-benText duplicate Little Big Ben Collection
/collections/childrens-booksText duplicate Children's Books
/collections/childrens-clothingText duplicate Children's Clothing
/collections/toys-and-gamesText duplicate Toys and Games
/collections/fashionText duplicate Clothing & Accessories
/collections/clothingText duplicate All Clothing
/collections/childrens-clothingText duplicate Children's Clothing
/collections/bagsText duplicate Bags
/collections/accessoriesText duplicate Accessories
/collections/watchesText duplicate Watches
/collections/keyrings/accessoriesSubdomain Text duplicate Keyrings
/collections/jewelleryText duplicate Jewellery
/collections/necklaces-and-charmsText duplicate Necklaces and Charms
/collections/pins-and-broochesText duplicate Pins and Brooches
/collections/cuffs-and-braceletsText duplicate Bracelets
/collections/earringsText duplicate Earrings
/collections/cufflinksText duplicate Cufflinks
/collections/watchesText duplicate Watches
/collections/print-on-demandText duplicate Print on Demand
/collections/print-on-demandText duplicate Shop all prints
/collections/print-on-demand/p...Text duplicate The Palace of Westminster
/collections/print-on-demand/p...Text duplicate Parliamentarians
/collections/print-on-demand/p...Text duplicate Royalty
/collections/print-on-demand/p...Text duplicate Historic Images
/collections/photographyText duplicate Photography
/collections/clearanceText duplicate Clearance
/collections/clearanceText duplicate Shop all
/pages/delivery-returnsFree UK delivery on orders over £50
IMG-ALT Free UK delivery on orders over £50
/pages/terms-conditionsSubdomain terms and conditions
/pages/privacy-policySubdomain privacy policy
/pages/delivery-returnsWorldwide delivery
IMG-ALT Worldwide delivery
/collections/big-benShop now
/collections/attlee-the-catText duplicate Shop now
/products/big-ben-limited-edit...Subdomain Text duplicate Shop now
/collections/house-of-commonsSubdomain House of Commons
IMG-ALT House of Commons
/collections/house-of-lordsSubdomain House of Lords
IMG-ALT House of Lords
/collections/tilesText duplicate Encaustic Tiles
IMG-ALT Encaustic Tiles
/pages/meet-the-makersMeet the Makers
IMG-ALT Meet the Makers
/products/house-of-commons-jer...Jerk Seasoning
IMG-ALT Jerk Seasoning
/collections/bestsellersBestsellers
/collections/bestsellersMore Bestsellers ›
/collections/bestsellers/produ...IMG-ALT The Palace of Westminster Official Guide
/collections/bestsellers/produ...Text duplicate The Palace of Westminster Official Guide
/collections/bestsellers/produ...IMG-ALT High Grade Palace of Westminster Encaustic Tile
/collections/bestsellers/produ...Text duplicate High Grade Palace of Westminster Encaustic Tile
/collections/bestsellers/produ...IMG-ALT House of Commons Handmade Mint Creams
/collections/bestsellers/produ...Text duplicate House of Commons Handmade Mint Creams
/collections/bestsellers/produ...IMG-ALT Limited Edition Big Ben Commemorative Pocket Watch
/collections/bestsellers/produ...Text duplicate Limited Edition Big Ben Commemorative Pocket Watch
/collections/bestsellers/produ...IMG-ALT Big Ben 3D Wooden Puzzle
/collections/bestsellers/produ...Text duplicate Big Ben 3D Wooden Puzzle
/collections/bestsellers/produ...IMG-ALT Speaker Hoyle's Select Single Malt Scotch Whisky - 70cl
/collections/bestsellers/produ...Text duplicate Speaker Hoyle's Select Single Malt Scotch Whisky - 70cl
/collections/bestsellers/produ...IMG-ALT Britain's Best Political Cartoons 2023
/collections/bestsellers/produ...Text duplicate Britain's Best Political Cartoons 2023
/collections/bestsellers/produ...IMG-ALT Spin Machine – The Serious-or-Satirical Political Card Game
/collections/bestsellers/produ...Text duplicate Spin Machine – The Serious-or-Satirical Political Card Game
/collections/bestsellers/produ...IMG-ALT House of Commons Marble Pen with Box
/collections/bestsellers/produ...Text duplicate House of Commons Marble Pen with Box
/collections/bestsellers/produ...IMG-ALT Gunpowder Mustard
/collections/bestsellers/produ...Text duplicate Gunpowder Mustard
/collections/bestsellers/produ...IMG-ALT High Grade Palace of Westminster Encaustic Tile (White Hart)
/collections/bestsellers/produ...Text duplicate High Grade Palace of Westminster Encaustic Tile (White Hart)
/collections/bestsellers/produ...IMG-ALT House of Commons Ayes/Noes Socks
/collections/bestsellers/produ...Text duplicate House of Commons Ayes/Noes Socks
https://guidetoprocedure.parli...External Subdomain Email privacy policy
https://www.parliament.uk/External Subdomain Back to parliament.uk
https://www.parliament.uk/visi...External Subdomain Visit Parliament
/account/loginSubdomain Customer Login
/pages/shop-opening-hoursShop Opening Hours
/pages/faqs-supportFAQs and Support
/pages/delivery-returnsDelivery and Returns
/pages/privacy-policyPrivacy Policy
/pages/terms-conditionsTerms and Conditions
/pages/cookies-policyCookies Policy
https://www.parliament.uk/site...External Subdomain Accessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.shop.parliament.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.13 seconds.
The file size of the HTML document is fine (148 kB).

HTTP Response Header

NameValue
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External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 137 referring domains.
This page has 11,536 backlinks.
This page has backlinks from 118 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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www.shop.parliament.uk
Houses of Parliament Shop
The official shop for the Houses of Parliament in the United Kingdom. Offering a range of exclusive gifts and souvenirs inspired by parliament, politics and the Palace of Westminster. Free UK delivery on orders over £50. International delivery options available.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
parliament93%Check
Shop93%Check
Parliament Shop93%Check
Houses79%Check
Free UK delivery53%Check
Gifts50%Check
delivery50%Check
Palace48%Check
Westminster48%Check
Free48%Check
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