Shop.royalmail.com - SEO Checker

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Overview of the SEO Check
Meta information
88% 
Page quality
76% 
Page structure
62% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.04 s
File size
211.60 kB
Words
825
Media files
18
Number of links
189 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Royal Mail Shop
The page title is too short. (148 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Free UK delivery for orders over £50 at the RoyalMail shop
The length of the meta description is perfect. (363 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titleRoyal Mail Shop
descriptionFree UK delivery for orders over £50 at the RoyalMail shop
keywordsRoyal Mail, Shop
robotsINDEX,FOLLOW
viewportwidth=device-width, initial-scale=1
format-detectiontelephone=no
msapplication-TileColor#da532c
theme-color#ffffff
msapplication-config/static/frontend/Vaimo/royalmail/en_GB/Magento_Theme/images/icons/browserconfig.xml
google-site-verificationSaZsqCcvZxwf6VBX9EZa-fjqxBoUv33tnemJ1ERbIWw
langen
charsetutf-8

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Page quality

Content
(Critically important)
There are 4 text duplicates on this page:
  • Duplicate 1: The world of stamps and collectibles is growing all the time. From mus...
  • Duplicate 2: We have a range of services to help you manage your post, which you ca...
This page contains 825 words. That's ok.
24.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 20.86 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
15 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s/1/RM_ENG_FC_RGB_NEGATIVE_BG_RED_1_.pngNo alt attribute provided
...siwyg/11-24_RM-SPIDERS-PROMO_BNR_280.jpgNo alt attribute provided
...11-24_RM-PORRIDGE-PROMO_BNR_280_002_.jpgNo alt attribute provided
...a/wysiwyg/10-24_RM-TOL-PROMO_BNR_280.jpgNo alt attribute provided
...siwyg/11-24_RM-SPIDERS-PROMO_BNR_280.jpgNo alt attribute provided
...11-24_RM-PORRIDGE-PROMO_BNR_280_002_.jpgNo alt attribute provided
...a/wysiwyg/10-24_RM-TOL-PROMO_BNR_280.jpgNo alt attribute provided
...EC-8-x-1st-Retail-Book--280x280_002_.jpgNo alt attribute provided
/media/wysiwyg/EC-1ST-2ND-MIX-280_002_.jpgNo alt attribute provided
.../wysiwyg/Special_Delivery_Guaranteed.jpgNo alt attribute provided
.../wysiwyg/EC-stamp-sheet-280x280_002_.jpgNo alt attribute provided
/media/wysiwyg/woman-using_2.jpgNo alt attribute provided
/media/wysiwyg/woman-using_2.jpgNo alt attribute provided
/media/wysiwyg/woman-using_2.jpgNo alt attribute provided
/media/wysiwyg/woman-using_2.jpgNo alt attribute provided
/media/wysiwyg/payment-icons/Visa.pngVisa
/media/wysiwyg/MasterCardNew.pngMastercard
/media/wysiwyg/payment-icons/Paypal.pngPaypal

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 PORRIDGE
H2 THE WHO
H2 LAST CHANCE TO BUY
H3 Our Latest Special Stamp Issues
H3 Spiders
H3 Porridge
H3 Tower of London
H3 Our Latest Special Stamp Issues Duplicate text
H3 Spiders Duplicate text
H3 Tower of London Duplicate text
H3 View collection
H3 Essentials
H3 Stamp Books
H3 1st and 2nd Class Stamps
H3 Special Delivery Guaranteed
H3 Stamp Sheets
H3 Coronavirus Updates - Keeping Britain connected through Covid-19
H3 Coronavirus Updates - Keeping Britain connected through Covid-19 Duplicate text
H3 Become a Stamp Retailer
H4 Cookies on the Royal Mail
H4 50 YEARS OF A CLASSIC BRITISH SITCOM
H4 SALUTING 60 YEARS OF ROCK REBELLION
H4 DON'T MISS OUT
H4 Royal Mail Shop
H4 Our other websites
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.royalmail.com/cook...External Subdomain cookie policy
https://shop.royalmail.com/Subdomain Shop Home
/catalog/category/view/s/posta...Subdomain Postage and Packaging
/postage-and-packaging/first-a...Subdomain 1st and 2nd Class Stamps
/postage-and-packaging/interna...Subdomain International Postage
/postage-and-packaging/make-up...Subdomain Make up Values
/postage-and-packaging/special...Subdomain Special Delivery Guaranteed™
/postage-and-packaging/special...Subdomain Safebox™
/postage-and-packaging/busines...Subdomain Business Products
/special-stamp-issuesSubdomain Special Stamp Issues
/special-stamp-issues/last-cha...Subdomain *Last Chance To Buy*
/special-stamp-issues/the-whoSubdomain The Who
/special-stamp-issues/spidersSubdomain Spiders
/special-stamp-issues/porridgeSubdomain Porridge
/special-stamp-issues/tower-of...Subdomain Tower of London
/special-stamp-issues/union-flagSubdomain Union Flag
/special-stamp-issues/dungeons...Subdomain DUNGEONS & DRAGONS
/special-stamp-issues/red-arro...Subdomain Red Arrows: 60 Seasons
/special-stamp-issues/dogsSubdomain Dogs
/special-stamp-issues/peppa-pigSubdomain Peppa Pig
/special-stamp-issues/100-year...Subdomain 100 Years of Commemorative Stamps
/special-stamp-issues/the-age-...Subdomain The Age of the Dinosaurs
/special-stamp-issues/viking-b...Subdomain Viking Britain
/special-stamp-issues/weather-...Subdomain Weather Forecasting
/special-stamp-issues/spice-girlsSubdomain Spice Girls
/special-stamp-issues/hm-king-...Subdomain HM King Charles 75th Birthday
/special-stamp-issues/christma...Subdomain Christmas 2023
/special-stamp-issues/harry-po...Subdomain Harry Potter™
/special-stamp-issues/dame-shi...Subdomain Dame Shirley Bassey
/special-stamp-issues/paddingtonSubdomain Paddington™
/special-stamp-issues/terry-pr...Subdomain Terry Pratchett's Discworld
/special-stamp-issues/river-wi...Subdomain River Wildlife
/special-stamp-issues/windrush...Subdomain Windrush: 75 Years
/special-stamp-issues/warhammerSubdomain Warhammer
/special-stamp-issues/blackadderSubdomain Blackadder
/special-stamp-issues/his-maje...Subdomain His Majesty King Charles III: A New Reign
/special-stamp-issues/robin-hoodSubdomain The Legend of Robin Hood
/special-stamp-issues/flowersSubdomain Flowers
/special-stamp-issues/definiti...Subdomain HM King Charles III Definitives
/special-stamp-issues/flying-s...Subdomain Flying Scotsman
/special-stamp-issues/x-menSubdomain X-Men
/special-stamp-issues/iron-maidenSubdomain Iron Maiden
/special-stamp-issues/tutankhamunSubdomain Tutankhamun
/special-stamp-issues/christma...Subdomain Christmas 2022
/special-stamp-issues/aardman-...Subdomain Aardman Classics
/special-stamp-issues/in-memor...Subdomain In Memoriam: Her Majesty The Queen
/special-stamp-issues/transfor...Subdomain Transformers
/special-stamp-issues/rolling-...Subdomain The Rolling Stones
/special-stamp-issues/duke-of-...Subdomain HRH The Duke of Edinburgh
/catalog/category/view/s/annua...Subdomain Annual Collections
/special-stamp-issues/paul-mcc...Subdomain Paul McCartney
/special-stamp-issues/definitivesSubdomain Definitives
/special-stamp-issues/definiti...Subdomain Country Definitives
/special-stamp-issues/definiti...Subdomain Text duplicate HM King Charles III Definitives
/special-stamp-issues/definiti...Subdomain Machin Definitives
/special-stamp-issues/harry-po...Subdomain Harry Potter™ 2018
/subscriptions-and-giftsSubdomain Subscriptions and Gifts
/subscriptions-and-gifts/subsc...Subdomain Subscriptions
/subscriptions-and-gifts/chris...Subdomain Christmas Gift Ideas
/subscriptions-and-gifts/prese...Subdomain Presentation Packs
/subscriptions-and-gifts/first...Subdomain First Day Covers
/subscriptions-and-gifts/coins...Subdomain Coins and Medals
/subscriptions-and-gifts/frame...Subdomain Framed Stamps and Prints
/subscriptions-and-gifts/minia...Subdomain Miniature Sheets
/subscriptions-and-gifts/first...Subdomain First Day Envelopes
/subscriptions-and-gifts/colle...Subdomain Collectors' Stamp Sheets
/subscriptions-and-gifts/stamp...Subdomain Stamp Sets
/subscriptions-and-gifts/post-...Subdomain Postcards
/subscriptions-and-gifts/press...Subdomain Press Sheets
/subscriptions-and-gifts/album...Subdomain Albums and Slipcases
/subscriptions-and-gifts/prest...Subdomain Prestige Stamp Books
/subscriptions-and-gifts/souve...Subdomain Souvenirs
/subscriptions-and-gifts/speci...Subdomain Special Offers
/subscriptions-and-gifts/bundlesSubdomain Bundles
/subscriptions-and-gifts/colle...Subdomain Collectibles
https://shop.royalmail.com/saleSubdomain Sale
/customer/account/Subdomain My account
/help-and-support/Subdomain Delivery information
https://personal.help.royalmai...External Subdomain Contact the Royal Mail Shop
https://www.royalmail.com/External Subdomain No Text
/customer/account/login/Subdomain My Account
/checkout/cart/Subdomain Basket
https://shop.royalmail.com/Anchor Menu
https://shop.royalmail.com/Subdomain Text duplicate Shop Home
/catalog/category/view/s/posta...Subdomain Postage and Packaging Toggle
/postage-and-packaging/first-a...Subdomain Text duplicate 1st and 2nd Class Stamps
/postage-and-packaging/interna...Subdomain Text duplicate International Postage
/postage-and-packaging/make-up...Subdomain Text duplicate Make up Values
/postage-and-packaging/special...Subdomain Special Delivery Guaranteed™ Toggle
/postage-and-packaging/special...Subdomain Text duplicate Safebox™
/postage-and-packaging/busines...Subdomain Text duplicate Business Products
/special-stamp-issuesSubdomain Special Stamp Issues Toggle
/special-stamp-issues/last-cha...Subdomain Text duplicate *Last Chance To Buy*
/special-stamp-issues/the-whoSubdomain Text duplicate The Who
/special-stamp-issues/spidersSubdomain Text duplicate Spiders
/special-stamp-issues/porridgeSubdomain Text duplicate Porridge
/special-stamp-issues/tower-of...Subdomain Text duplicate Tower of London
/special-stamp-issues/union-flagSubdomain Text duplicate Union Flag
/special-stamp-issues/dungeons...Subdomain Text duplicate DUNGEONS & DRAGONS
/special-stamp-issues/red-arro...Subdomain Text duplicate Red Arrows: 60 Seasons
/special-stamp-issues/dogsSubdomain Text duplicate Dogs
/special-stamp-issues/peppa-pigSubdomain Text duplicate Peppa Pig
/special-stamp-issues/100-year...Subdomain Text duplicate 100 Years of Commemorative Stamps
/special-stamp-issues/the-age-...Subdomain Text duplicate The Age of the Dinosaurs
/special-stamp-issues/viking-b...Subdomain Text duplicate Viking Britain
/special-stamp-issues/weather-...Subdomain Text duplicate Weather Forecasting
/special-stamp-issues/spice-girlsSubdomain Text duplicate Spice Girls
/special-stamp-issues/hm-king-...Subdomain Text duplicate HM King Charles 75th Birthday
/special-stamp-issues/christma...Subdomain Text duplicate Christmas 2023
/special-stamp-issues/harry-po...Subdomain Text duplicate Harry Potter™
/special-stamp-issues/dame-shi...Subdomain Text duplicate Dame Shirley Bassey
/special-stamp-issues/paddingtonSubdomain Text duplicate Paddington™
/special-stamp-issues/terry-pr...Subdomain Text duplicate Terry Pratchett's Discworld
/special-stamp-issues/river-wi...Subdomain Text duplicate River Wildlife
/special-stamp-issues/windrush...Subdomain Text duplicate Windrush: 75 Years
/special-stamp-issues/warhammerSubdomain Text duplicate Warhammer
/special-stamp-issues/blackadderSubdomain Text duplicate Blackadder
/special-stamp-issues/his-maje...Subdomain Text duplicate His Majesty King Charles III: A New Reign
/special-stamp-issues/robin-hoodSubdomain Text duplicate The Legend of Robin Hood
/special-stamp-issues/flowersSubdomain Text duplicate Flowers
/special-stamp-issues/definiti...Subdomain Text duplicate HM King Charles III Definitives
/special-stamp-issues/flying-s...Subdomain Text duplicate Flying Scotsman
/special-stamp-issues/x-menSubdomain Text duplicate X-Men
/special-stamp-issues/iron-maidenSubdomain Text duplicate Iron Maiden
/special-stamp-issues/tutankhamunSubdomain Text duplicate Tutankhamun
/special-stamp-issues/christma...Subdomain Text duplicate Christmas 2022
/special-stamp-issues/aardman-...Subdomain Text duplicate Aardman Classics
/special-stamp-issues/in-memor...Subdomain Text duplicate In Memoriam: Her Majesty The Queen
/special-stamp-issues/transfor...Subdomain Text duplicate Transformers
/special-stamp-issues/rolling-...Subdomain Text duplicate The Rolling Stones
/special-stamp-issues/duke-of-...Subdomain Text duplicate HRH The Duke of Edinburgh
/catalog/category/view/s/annua...Subdomain Text duplicate Annual Collections
/special-stamp-issues/paul-mcc...Subdomain Text duplicate Paul McCartney
/special-stamp-issues/definitivesSubdomain Definitives Toggle
/special-stamp-issues/definiti...Subdomain Text duplicate Country Definitives
/special-stamp-issues/definiti...Subdomain Text duplicate HM King Charles III Definitives
/special-stamp-issues/definiti...Subdomain Text duplicate Machin Definitives
/special-stamp-issues/harry-po...Subdomain Text duplicate Harry Potter™ 2018
/subscriptions-and-giftsSubdomain Subscriptions and Gifts Toggle
/subscriptions-and-gifts/subsc...Subdomain Text duplicate Subscriptions
/subscriptions-and-gifts/chris...Subdomain Text duplicate Christmas Gift Ideas
/subscriptions-and-gifts/prese...Subdomain Text duplicate Presentation Packs
/subscriptions-and-gifts/first...Subdomain Text duplicate First Day Covers
/subscriptions-and-gifts/coins...Subdomain Text duplicate Coins and Medals
/subscriptions-and-gifts/frame...Subdomain Text duplicate Framed Stamps and Prints
/subscriptions-and-gifts/minia...Subdomain Text duplicate Miniature Sheets
/subscriptions-and-gifts/first...Subdomain Text duplicate First Day Envelopes
/subscriptions-and-gifts/colle...Subdomain Text duplicate Collectors' Stamp Sheets
/subscriptions-and-gifts/stamp...Subdomain Text duplicate Stamp Sets
/subscriptions-and-gifts/post-...Subdomain Text duplicate Postcards
/subscriptions-and-gifts/press...Subdomain Text duplicate Press Sheets
/subscriptions-and-gifts/album...Subdomain Text duplicate Albums and Slipcases
/subscriptions-and-gifts/prest...Subdomain Text duplicate Prestige Stamp Books
/subscriptions-and-gifts/souve...Subdomain Text duplicate Souvenirs
/subscriptions-and-gifts/speci...Subdomain Text duplicate Special Offers
/subscriptions-and-gifts/bundlesSubdomain Text duplicate Bundles
/subscriptions-and-gifts/colle...Subdomain Text duplicate Collectibles
https://shop.royalmail.com/saleSubdomain Text duplicate Sale
https://shop.royalmail.com/Anchor Account
/special-stamp-issues/the-whoSubdomain available to buy now!
/special-stamp-issues/porridgeSubdomain Buy now
/special-stamp-issues/the-whoSubdomain Shop now
/special-stamp-issues/last-cha...Subdomain Text duplicate Buy now
https://send.royalmail.com/External Subdomain Send an item - Click & Drop
A-TITLE Send an item - Click & Drop
https://www.royalmail.com/pers...External Subdomain Moving Home – Redirection
A-TITLE Moving Home – Redirection
https://www.royalmail.com/rece...External Subdomain Hold My Mail - Keepsafe®
A-TITLE Hold My Mail - Keepsafe®
/collectibles-and-gifts/presen...Subdomain Text duplicate Presentation Packs
A-TITLE Presentation Packs
/collectibles-and-gifts/framed...Subdomain Framed Stamps
A-TITLE Framed Stamps
/collectibles-and-gifts/coins-...Subdomain Text duplicate Coins and Medals
A-TITLE Coins and Medals
https://www.royalmail.com/stam...External Subdomain Text duplicate Subscriptions
A-TITLE Subscriptions
/catalog/category/view/s/prese...Text duplicate Presentation Packs
A-TITLE Presentation Packs
/collectibles-and-gifts/framed...Text duplicate Framed Stamps
A-TITLE Framed Stamps
/collectibles-and-gifts/coins-...Text duplicate Coins and Medals
A-TITLE Coins and Medals
/online-mail-supplies-hubSubdomain Online Mail Supplies
A-TITLE Online Mail Supplies
/retailer-stamps-hubSubdomain Stamp Retailers
A-TITLE Stamp Retailers
/postage-and-packaging/special...Subdomain Special Delivery GuaranteedTM
A-TITLE Special Delivery GuaranteedTM
/special-stamp-issues/Subdomain See all special stamps
A-TITLE See all special stamps
/special-stamp-issues/spidersSubdomain View collection
A-TITLE View collection
/special-stamp-issues/porridgeSubdomain Text duplicate View collection
A-TITLE View collection
/special-stamp-issues/tower-of...Subdomain Text duplicate View collection
A-TITLE View collection
/special-stamp-issues/Subdomain Text duplicate See all special stamps
A-TITLE See all special stamps
/special-stamp-issues/spidersSubdomain Text duplicate View collection
A-TITLE View collection
/special-stamp-issues/porridgeSubdomain Text duplicate View collection
A-TITLE View collection
/special-stamp-issues/tower-of...Subdomain Text duplicate View collection
/postage-and-packaging/stamp-b...Subdomain Shop Now
/postage-and-packaging/first-a...Subdomain Text duplicate Shop Now
/catalog/category/view/s/speci...Subdomain Text duplicate Shop Now
/postage-and-packaging/stamp-s...Subdomain Text duplicate Shop Now
/coronavirus-useful-royal-mail...Subdomain Find out more
/coronavirus-useful-royal-mail...Subdomain Text duplicate Find out more
https://www.royalmail.com/corp...External Subdomain Maximise Your Retail Stamp Sales
A-TITLE Maximise Your Retail Stamp Sales
https://www.royalmail.com/busi...External Subdomain Get Started
A-TITLE Get Started
/postage-and-packagingSubdomain Text duplicate Postage and Packaging
/special-stamp-issuesSubdomain Text duplicate Special Stamp Issues
/subscriptions-and-giftsSubdomain Text duplicate Subscriptions and Gifts
/help-and-supportSubdomain Help & Support
A-TITLE Help
/delivery-informationSubdomain Delivery Information
A-TITLE Delivery Information
https://personal.help.royalmai...New window External Subdomain Contact us
/terms-and-conditionsSubdomain Terms & Conditions
https://www.royalmail.com/New window External Subdomain Royal Mail
https://www.royalmailgroup.com/New window External Subdomain Royal Mail Group
https://www.parcelforce.com/New window External Subdomain Parcelforce Worldwide
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://www.facebook.com/Royal...New window External Subdomain Facebook
https://www.instagram.com/roya...New window External Subdomain Instagram
https://www.royalmail.com/priv...New window External Subdomain Privacy
https://www.royalmail.com/cook...New window External Subdomain Cookies policy
https://www.royalmail.com/term...New window External Subdomain Terms of use
https://www.royalmailgroup.com...New window External Subdomain Accessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://shop.royalmail.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.04 seconds.
The file size of the HTML document is fine (212 kB).

HTTP Response Header

NameValue
content-security-policyupgrade-insecure-requests;
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shop.royalmail.com
Royal Mail Shop
Free UK delivery for orders over £50 at the RoyalMail shop

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KeywordResultRecheck
Mail79%Check
Royal79%Check
Royal Mail79%Check
Royal Mail Shop79%Check
Shop75%Check
Royal Mail Group67%Check
Delivery52%Check
Special Delivery50%Check
Porridge49%Check
Special Delivery Guaranteed47%Check
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