Shop.tate.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
45% 
Page structure
75% 
Link structure
58% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.23 s
File size
112.60 kB
Words
380
Media files
28
Number of links
106 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Tate Online Shop — Art Prints, Tickets, Membership, Books and Gifts | Tate
The page title should be shorter than 580 pixels. It is 673 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Shop tickets and art inspired gifts, books and prints. Join as a Member and enjoy free and unlimited admission. Every purchase supports Tate.
The length of the meta description is perfect. (872 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionShop tickets and art inspired gifts, books and prints. Join as a Member and enjoy free and unlimited admission. Every purchase supports Tate.
keywordsReturn to the Tate home page
google-site-verification8Ja6ZFnEpmFFPZ--TsliL3QwPORNSYI6gn_hEZahQF4
langen
x-ua-compatibleie=edge
x-dns-prefetch-controlon
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
No paragraphs were detected.
There are only 380 words on this page. Good pages should have about 800 words of useful content.
21.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-/default/dw684cbc95/images/Tateshop.svgTate Shop
.../-/default/dw8b31b795/images/account.svgAccount
...-/default/dw84651961/images/i_search.svgSearch
...mepage/navigation/promo-spot-dohosuh.gifITHELL COLQUHOUNDO HO SUH: WALK THE HOUSE
...page/navigation/promo-spot-RaoulDufy.jpgRAOUL DUFYRAOUL DUFY
...age/navigation/promo-spot-YinkaIlori.gifYINKA ILORIYINKA ILORI
...ge/navigation/promo-spot-UniqloxTate.gifUNIQLO x TATEUNIQLO x TATE
...page/navigation/promo-spot-homewares.jpgKitchen & TablewareKitchen & Tableware
...ge/navigation/promo-spot-ArtSupplies.jpgART SUPPLIESART SUPPLIES
...-images/nav/gift-membership-2023-nav.jpgNo alt attribute provided
...s/ed-atkins-edition-hpbanner-DESKTOP.jpgNo alt attribute provided
...yle/lazy-aof-summer-hpbanner-DESKTOP.jpgNo alt attribute provided
...ions/dohosuh-homepagebanner-DESKTOP2.jpgNo alt attribute provided
...ks/tm25-books-homepagebanner-DESKTOP.jpgNo alt attribute provided
...Library/default/dw4559a2a6/transport.svgNo alt attribute provided
...Library/default/dw0b0c450d/open-book.svgNo alt attribute provided
...images/homepage/print-widget/dufy-55.jpgRaoul DufyRaoul Dufy
...ages/homepage/print-widget/klint-272.jpgHilma Af KlintHilma Af Klint
...mages/homepage/print-widget/katz-272.jpgAlex KatzAlex Katz
...epage/print-widget/emily-sargent-272.jpgEmily SargentEmily Sargent
...inders/limited-editions-hp-wayfinder.jpgLIMITED EDITIONS“LIMITED
...ayfinders/spring-prints-hp-wayfinder.jpgSPRING PRINTSSPRING PRINTS
...rs/homepage-wayfinder-printsbycolour.jpgPRINTS BY COLOURPRINTS BY COLOUR
...ers/homepage-wayfinder-printsbytheme.jpgPRINTS BY THEMEPRINTS BY THEME
...ayfinders/HP-Wayfinder-ArtistBooks-3.jpg“ART“ART
.../wayfinders/HP-Wayfinder-ArtSupplies.jpgART SUPPLIESART SUPPLIES
...inders/exhibition-shops-hp-wayfinder.jpgEXHIBITIONSEXHIBITIONS
...e/wayfinders/250-turner-hp-wayfinder.jpg“250“250

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Main menu
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Enjoy 25% off this month
H2 Find your perfect print
H2 Stay in the know
H2 Shopping at Tate
H2 Customer services
H3 ED ATKINS SIGNED LIMITED EDITION BOOK
H3 LAZY OAF + TATE
H3 DO HO SUH: WALK THE HOUSE
H3 25 years of tate modern books
H3 LIMITED EDITIONS
H3 SPRING PRINTS
H3 PRINTS BY COLOUR
H3 PRINTS BY THEME
H3 ART BOOKS
H3 ART SUPPLIES
H3 EXHIBITIONS
H3 250 YEARS OF TURNER
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://shop.tate.org.uk/IMG-ALT Tate Shop
A-TITLE Return to the Tate home page Home
https://shop.tate.org.uk/accountSubdomain IMG-ALT Account
http://www.tate.org.uk/External Subdomain Tate Home
https://shop.tate.org.uk/accountSubdomain Sign In
A-TITLE User: Sign In
https://shop.tate.org.uk/basketSubdomain A-TITLE View basket
/exhibitions-and-ticketsExhibitions
/ticket/date?cgid=340985Anthony McCall
/ticket/date?cgid=345097Electric Dreams
/ticket/date?cgid=347193Leigh Bowery!
/ticket/date?cgid=351151Ed Atkins
/ticket/date?cgid=351448Do Ho Suh
/anthony-mccallText duplicate Anthony McCall
/ed-atkinsText duplicate Ed Atkins
/electric-dreamsText duplicate Electric Dreams
/ithell-colquhoun-between-worldsIthell Colquhoun: Between Worlds
/leigh-boweryText duplicate Leigh Bowery!
https://shop.tate.org.uk/the-80sThe 80s Photographing Britain
/do-ho-suhShop now
https://shop.tate.org.uk/newNew
https://shop.tate.org.uk/prints-1Prints
/prints/view-all-printsView all prints
/prints/vintage-exhibition-pos...Vintage exhibition posters
/prints/prints-by-artist-a---zPrints by artist A - Z
/prints/custom-printsCustom prints
/prints/prints-by-colourPrints by colour
/prints/prints-by-themePrints by theme
/prints/postersPosters
/picture-framesPicture frames
/raoul-dufy-printsText duplicate Shop now
https://shop.tate.org.uk/editionsEditions
https://shop.tate.org.uk/booksBooks
/books/view-all-booksView all books
/books/about-artistsAbout artists
/books/art-historyArt history
/books/art-movementArt movement
/books/exhibition-booksExhibition books
/books/modern-and-contemporary...Modern & contemporary art
/books/photography-and-filmPhotography & film
/books/kidsKids
/books/signed-exclusive-and-li...Signed, exclusive and limited editions
/you-are-an-artist/30054.html?...Text duplicate Shop now
/fashion-1Fashion
/fashion-view-allView all fashion
/bags-fashion-accessoriesBags & fashion accessories
/jewellery-1Jewellery
/fashion/custom-print-clothingCustom print clothing
/t-shirts-apparelT-shirts & apparel
https://shop.tate.org.uk/scarvesScarves
/uniqlo-x-tateText duplicate Shop now
https://shop.tate.org.uk/home-3Home
/home/view-all-homeView all home
/home/art-rugsArt rugs
/home/cushions-and-textilesCushions & textiles
/home/decorative-accessoriesDecorative accessories
/home/kitchen-and-tablewareKitchen & tableware
/home/food-and-drinkFood & Drink
/neon-lightsNeon lights
/home/kitchen-and-tablewareText duplicate Shop now
/lifestyle-1Gifts
/art-suppliesArt supplies
/gift-certificates-1Gift certificates
/greetings-cardsGreetings cards
https://shop.tate.org.uk/gifts-1Text duplicate Gifts
https://shop.tate.org.uk/coffeeCoffee by Tate
/jigsaws-puzzles-gamesJigsaw puzzles & games
https://shop.tate.org.uk/kids-1Text duplicate Kids
/stationery-calendars-diaries-1Stationery, calendars & diaries
/tate-britain-shopTate Britain shop
/tate-liverpool-shopTate Liverpool shop
/tate-st-ives-shopTate St Ives shop
/tate-modern-shopTate Modern Shop
/art-suppliesText duplicate Shop now
/membership-redirectMembership
/membership/join-as-a-memberJoin as a Member
/membership/join-as-a-life-memberJoin as a Life Member
/membership/give-a-gift-member...Give a gift membership
/membership/join-tate-collectiveJoin Tate Collective
/membership/donateDonate
/gift-membershipOrder now
/contactus.htmlContact us
A-TITLE Contact us
/login-oldText duplicate Sign In
A-TITLE Sign In to Tate
http://www.tate.org.uk/External Subdomain Text duplicate Tate Home
A-TITLE Tate Home
/ed-atkins-signed-limited-edit...Discover more
https://shop.tate.org.uk/lazy-oafExplore now
/do-ho-suhText duplicate Shop now
/tate-modern-25-booksText duplicate Shop now
/deliveryinformation.htmlSubdomain Free delivery from £60
/raoul-dufy-printsRaoul Dufy
IMG-ALT Raoul Dufy
/hilma-af-klint-printsHilma Af Klint
IMG-ALT Hilma Af Klint
/alex-katzAlex Katz
IMG-ALT Alex Katz
/emily-sargent-printsEmily Sargent
IMG-ALT Emily Sargent
/prints/view-all-printsSubdomain See all
https://shop.tate.org.uk/editionsText duplicate Shop now
/spring-printsText duplicate Shop now
/prints/prints-by-colourText duplicate Shop now
/prints/prints-by-themeText duplicate Shop now
https://shop.tate.org.uk/booksText duplicate Shop now
/art-suppliesText duplicate Shop now
/exhibitions-and-ticketsText duplicate Shop now
/jmw-turnerText duplicate Shop now
https://policies.google.com/pr...External Subdomain Privacy Policy
https://policies.google.com/termsExternal Subdomain Terms of Service
/whyshopattate.htmlSubdomain Why shop at Tate?
/visitourshops.htmlSubdomain Visit our shops
/deliveryinformation.htmlSubdomain Delivery information
/contactus.htmlSubdomain Text duplicate Contact us
/frequentlyaskedquestions.htmlSubdomain FAQs
/refundsandreturns.htmlSubdomain Refunds & returns
https://www.tate.org.uk/about-...External Subdomain Privacy & cookies
/termsandconditions.htmlSubdomain T&Cs
https://www.tate.org.uk/about-...External Subdomain Accessibility
https://www.tate.org.uk/External Subdomain No Text
https://www.tate.org.uk/External Subdomain Go to Tate Home
https://www.tate.org.uk/about-...External Subdomain Text duplicate Privacy & cookies
/termsandconditions.htmlSubdomain Text duplicate T&Cs
https://www.tate.org.uk/about-...External Subdomain Text duplicate Accessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://shop.tate.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.23 seconds.
The file size of the HTML document is fine (113 kB).

HTTP Response Header

NameValue
dateMon, 19 May 2025 05:41:12 GMT
content-typetext/html;charset=UTF-8
accept-rangesbytes
set-cookie136 Characters
x-dw-request-base-idfps3KQyLKWgBAAB_
x-frame-optionsSAMEORIGIN
cache-controlno-cache, no-store, must-revalidate
pragmano-cache
expiresThu, 01 Dec 1994 16:00:00 GMT
varyaccept-encoding
content-encodinggzip
cf-cache-statusDYNAMIC
servercloudflare
cf-ray9421438e7d4d6f51-CDG
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 165 referring domains.
This page has 91,320 backlinks.
This page has backlinks from 152 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-Agent: *
Disallow: /ticket/
Disallow: /membership-etc-uk.html
Disallow: /membership-etc-eu.html
Disallow: /membership-etc-rw.html
Disallow: /account
Disallow: /basket
Disallow: /passwordreset
Disallow: /checkout
Disallow: /search
Disallow: /home
Disallow: /billing
Disallow: /offline
Disallow: /404
Disallow: /error
Disallow: /shipping
Disallow: /membership/extras
Disallow: /membership/cardholders
Disallow: /membership/giftaid
Disallow: /patronage/giftaid
Disallow: /gift-membership/extras
Disallow: /gift-membership/cardholders
Disallow: /gift-membership/set-up
Disallow: /donation/giftaid
Disallow: /2025-private-life-membership

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Search preview

shop.tate.org.uk
Tate Online Shop — Art Prints, Tickets, Membership, Books and Gifts...
Shop tickets and art inspired gifts, books and prints. Join as a Member and enjoy free and unlimited admission. Every purchase supports Tate.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Tate83%Check
Shop77%Check
Prints72%Check
Art72%Check
Art Prints72%Check
books66%Check
Tate Online Shop Art64%Check
Books Gifts62%Check
Tate Modern62%Check
Online Shop Art Prints61%Check
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