Shopsweetsandtreats.com - SEO Checker

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Overview of the SEO Check
Meta information
70% 
Page quality
78% 
Page structure
95% 
Link structure
25% 
Server
95% 
External factors
100% 
SEO Score
Response time
1.85 s
File size
162.70 kB
Words
1011
Media files
29
Number of links
217 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Bulk Baking Supplies Online - Cakes, Cookies, Cupcake Sprinkles - Sweets & Treats™
The page title should be shorter than 580 pixels. It is 780 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Sweets & Treats is the best baking online store to find cupcake, cookie & cake supplies. Shop our large inventory of baking supplies on our Online Baking Store today!
The meta description is too long: 1023 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.shopsweetsandtreats.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titleBulk Baking Supplies Online - Cakes, Cookies, Cupcake Sprinkles - Sweets & Treats™
descriptionSweets & Treats is the best baking online store to find cupcake, cookie & cake supplies. Shop our large inventory of baking supplies on our Online Baking Store today!
keywordssweet shop supplies, sweet treats cupcakes, cupcake supplies online, cupcake and cookie supplies, cake supply company, cupcake supply company, baking supplies, cake decorating supplies, cookie supplies, cupcake supplies, cake supplies, cookie decorating supplies, cupcake decorating supplies
robotsINDEX,FOLLOW
viewportwidth=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=no
Emptydefault-src 'self'; script-src 'self' 'unsafe-inline' 'unsafe-eval' data:; style-src 'self' 'unsafe-inline' data:;
facebook-domain-verification0l6p9zxmtynbzr6kd40kkx9ozf7ze1
langen
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1011 words. That's ok.
28.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...streats/en_US/images/hamburger-black.svgToggle Menu
/media/logo/default/logo_1.pngSweets & Treats - Sprinkles, Party & Baking Supplies
/media/logo/default/logo_1.pngSweets & Treats - Sprinkles, Party & Baking Supplies
/media/bannerslider/bg_video_replace.jpgNo alt attribute provided
...treats/en_US/MGS_Mpanel/images/blank.pngThis is default alt image
...treats/en_US/MGS_Mpanel/images/blank.pngThis is default alt image
...treats/en_US/MGS_Mpanel/images/blank.pngStraws
...treats/en_US/MGS_Mpanel/images/blank.pngCupcake Liners
...treats/en_US/MGS_Mpanel/images/blank.pngSprinkles
...treats/en_US/MGS_Mpanel/images/blank.pngSupplies
...treats/en_US/MGS_Mpanel/images/blank.pngCupcake Toppers: Feelings
...treats/en_US/MGS_Mpanel/images/blank.pngSprinkles Mix: Game On
...treats/en_US/MGS_Mpanel/images/blank.pngSprinkles Mix: Poker Face
...treats/en_US/MGS_Mpanel/images/blank.pngEdible Glitter: Midnight Navy
...treats/en_US/MGS_Mpanel/images/blank.pngLuster Dust: Garnet Maroon
...treats/en_US/MGS_Mpanel/images/blank.pngSprinkles Mix: Confetti Popper
...treats/en_US/MGS_Mpanel/images/blank.pngSprinkles Mix: Confetti Popper
...treats/en_US/MGS_Mpanel/images/blank.pngSprinkles Mix: Party Crasher
...treats/en_US/MGS_Mpanel/images/blank.pngSprinkles Mix: Party Crasher
...treats/en_US/MGS_Mpanel/images/blank.pngCandy Sprinkles: Balloons
...treats/en_US/MGS_Mpanel/images/blank.pngCandy Sprinkles: Balloons
...treats/en_US/MGS_Mpanel/images/blank.pngQuin Sprinkles: Stars Primary
...treats/en_US/MGS_Mpanel/images/blank.pngQuin Sprinkles: Stars Primary
...treats/en_US/MGS_Mpanel/images/blank.pngCupcake Toppers: School
...treats/en_US/MGS_Mpanel/images/blank.pngCupcake Toppers: School
...treats/en_US/MGS_Mpanel/images/blank.pngSprinkles Mix: School Days
...treats/en_US/MGS_Mpanel/images/blank.pngSprinkles Mix: School Days
...treats/en_US/MGS_Mpanel/images/blank.pngQuin Sprinkles: Confetti Primary
...treats/en_US/MGS_Mpanel/images/blank.pngQuin Sprinkles: Confetti Primary

Page structure

H1 heading
(Critically important)
Online Baking Supplies including Cake Supplies, Cupcake Liners & Sprinkles
The H1 heading is perfect.
Headings
(Important)
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Online Baking Supplies including Cake Supplies, Cupcake Liners & Sprinkles
H2 Shop By
H2 Cake Decorating and Baking Supply Superstore
H2 Who We Are
H2 We Offer Wholesale Cupcake and Cake Decorating Supplies
H2 We Offer Several Cupcake and Cookie Supplies
H2 Find Everything You Need At Our Cake & Cupcake Supply Company
H2 Validate your login
H3 TRENDING
H3 WELCOME TO SWEETS & TREATS
H3 JOIN THE PARTY
H4 Straws
H4 Cupcake Liners
H4 Sprinkles
H4 Supplies
H5 Cupcake Toppers: Feelings
H5 Sprinkles Mix: Game On
H5 Sprinkles Mix: Poker Face
H5 Edible Glitter: Midnight Navy
H5 Luster Dust: Garnet Maroon
H5 Sprinkles Mix: Confetti Popper
H5 Sprinkles Mix: Party Crasher
H5 Candy Sprinkles: Balloons
H5 Quin Sprinkles: Stars Primary
H5 Cupcake Toppers: School
H5 Sprinkles Mix: School Days
H5 Quin Sprinkles: Confetti Primary
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
17 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.facebook.com/shops...External Subdomain No Text
https://instagram.com/shopswee...External No Text
https://www.pinterest.com/swee...External Subdomain No Text
/Anchor Menu
/Anchor Account
/Anchor Setting
/cupcake-linersSubdomain LINERS
/cupcake-liners/standard-cupca...Subdomain Standard
/cupcake-liners/mini-cupcake-l...Subdomain Mini / Midi
/sprinklesSubdomain SPRINKLES
/sprinkles/sprinkle-mixesSubdomain Mixes
/sprinkles/sprinkle-mixes/boy-...Subdomain Boys
/sprinkles/sprinkle-mixes/girl...Subdomain Girls
/sprinkles/sprinkle-mixes/soli...Subdomain Solids
/sprinkles/jimmiesSubdomain Jimmies
/sprinkles/sugar-crystalsSubdomain Sugars
/sprinkles/nonpareils-sprinklesSubdomain Nonpareils
/sprinkles/quin-sprinklesSubdomain Quins
/sprinkles/candy-sprinklesSubdomain Candy
/sprinkles/crumbsSubdomain Crumbs
/sprinkles/sugar-pearlsSubdomain Pearls
/sprinkles/sugar-rods-drageesSubdomain Rods
/sprinkles/crispy-sprinklesSubdomain Crispies
/sprinkles/natural-sprinklesSubdomain Natural
/sprinkles/sprinkle-setsSubdomain Sets
/sprinkles/vegan-sprinklesSubdomain Vegan
/sprinkles/subscriptionsSubdomain Subscriptions
/edible-glitterSubdomain GLITTERS
/edible-glitter/luxe-glitterSubdomain Luxe Glitter
/edible-glitter/luxe-dustsSubdomain Luxe Dusts
/edible-glitter/glitter-shapesSubdomain Glitter Shapes
/edible-glitter/toolsSubdomain Tools
/food-coloring-gelSubdomain FOOD COLOR
/kitsSubdomain KITS
/kits/cupcake-decorating-kitsSubdomain Cupcake Kits
/kits/cakesicle-decorating-kitsSubdomain Cakesicle Kits
/kits/drink-glitter-setsSubdomain Cocktail Kits
/suppliesSubdomain SUPPLIES
/supplies/paper-strawsSubdomain Straws
/supplies/moldsSubdomain Molds
/supplies/molds/cakesicle-moldsSubdomain Cakesicle Molds
/supplies/molds/chocolate-moldsSubdomain Candy Molds
/supplies/molds/cake-moldsSubdomain Cake Molds
/supplies/molds/lollipop-moldsSubdomain Lollipop Molds
/supplies/sticksSubdomain Sticks
/supplies/sticks/lollipop-sticksSubdomain Lollipop Sticks
/supplies/sticks/popsicle-sticksSubdomain Popsicle Sticks
/supplies/sticks/wooden-treat-...Subdomain Wooden Sticks
/supplies/toppersSubdomain Toppers
/supplies/toppers/edible-cake-...Subdomain Edible Toppers
/supplies/toppers/cupcake-ring...Subdomain Rings & Picks
/supplies/toppers/cake-toppersSubdomain Cake Toppers
/supplies/treat-cupsSubdomain Cups
/supplies/bagsSubdomain Bags
/supplies/toolsSubdomain Text duplicate Tools
/saleSubdomain SALE
/themesSubdomain THEMES
/themes/girlsSubdomain Ladies
/themes/girls/baby-girlSubdomain Baby Girl
/themes/girls/cactusSubdomain Cactus
/themes/girls/circus-animalSubdomain Circus Animal
/themes/girls/cotton-candySubdomain Cotton Candy
/themes/girls/donutSubdomain Donut
/themes/girls/ice-creamSubdomain Ice Cream
/themes/girls/mermaidSubdomain Mermaid
/themes/girls/pajama-partySubdomain Pajama Party
/themes/girls/pink-lemonadeSubdomain Pink Lemonade
/themes/girls/princessSubdomain Princess
/themes/girls/strawberrySubdomain Strawberry
/themes/girls/unicornSubdomain Unicorn
/themes/girls/watermelonSubdomain Watermelon
/themes/boysSubdomain Gents
/themes/boys/baby-boySubdomain Baby Boy
/themes/boys/camoSubdomain Camo
/themes/boys/constructionSubdomain Construction
/themes/boys/dinosaurSubdomain Dinosaur
/themes/boys/farm-party-suppliesSubdomain Farmyard
/themes/boys/lumberjackSubdomain Lumberjack
/themes/boys/mickey-mouseSubdomain Mickey Mouse
/themes/boys/nauticalSubdomain Nautical
/themes/boys/nerf-dartsSubdomain Nerf Darts
/themes/boys/pirateSubdomain Pirate
/themes/boys/pizzaSubdomain Pizza
/themes/boys/superheroSubdomain Superhero
/themes/everyoneSubdomain Everyone
/themes/everyone/birthdaySubdomain Birthday
/themes/everyone/bumble-beeSubdomain Bumble Bee
/themes/everyone/emojiSubdomain Emoji
/themes/everyone/galaxy-spaceSubdomain Galaxy - Space
/themes/everyone/gender-revealSubdomain Gender Reveal
/themes/everyone/graduation-partySubdomain Graduation
/themes/everyone/hawaiian-luauSubdomain Hawaiian Luau
/themes/everyone/rainbowSubdomain Rainbow
/themes/everyone/schoolSubdomain School Days
/themes/everyone/sportsSubdomain Sports
/themes/everyone/star-forceSubdomain Star Wars
/themes/everyone/summerSubdomain Summer
/themes/everyone/tacoSubdomain Taco
/themes/everyone/weddingSubdomain Wedding
/themes/holidaysSubdomain Holidays
/themes/holidays/new-yearSubdomain New Year
/themes/holidays/valentineSubdomain Valentine
/themes/holidays/mardi-grasSubdomain Mardi Gras
/themes/holidays/st-patricks-daySubdomain St. Patrick's Day
/themes/holidays/easterSubdomain Easter
/themes/holidays/earth-daySubdomain Earth Day
/themes/holidays/cinco-de-mayoSubdomain Cinco de Mayo
/themes/holidays/mothers-daySubdomain Mother's Day
/themes/holidays/fathers-daySubdomain Father's Day
/themes/holidays/patrioticSubdomain Patriotic
/themes/holidays/halloweenSubdomain Halloween
/themes/holidays/fallSubdomain Fall
/themes/holidays/hanukkah-baki...Subdomain Hanukkah
/themes/holidays/christmasSubdomain Christmas
/customer/account/Subdomain My Account
/wishlist/Subdomain My Wish List
/customer/account/create/Subdomain Create an Account
/customer/account/login/Subdomain Sign In
/customer/account/Subdomain Text duplicate My Account
/wishlist/Subdomain Text duplicate My Wish List
/customer/account/create/Subdomain Text duplicate Create an Account
/customer/account/login/Subdomain Text duplicate Sign In
/wishlist/Subdomain My Wishlist
/checkout/cart/Subdomain My Cart
/themes/everyone/schoolNew window Subdomain No Text
/new-arrivalsSubdomain IMG-ALT This is default alt image
/saleSubdomain Text duplicate IMG-ALT This is default alt image
/?filter_category=220Subdomain New Arrivals
/?filter_category=221Subdomain Cupcake Liners
/?filter_category=222Subdomain Paper Straws
/?filter_category=223Subdomain Goodie Bags
/?filter_category=224Subdomain Supplies
/?filter_category=226Subdomain Sale
/?filter_category=227Subdomain Freebies
/?filter_category=238Subdomain Gift Cards
/?filter_category=246Subdomain Sprinkles
/?filter_category=285Subdomain Decorating Kits
/?filter_category=283Subdomain Glitters
/?filter_category=286Subdomain Food Color
/?theme=183Subdomain Text duplicate Christmas
/?theme=280Subdomain Cinco De Mayo
/?theme=184Subdomain Text duplicate Easter
/?theme=182Subdomain Text duplicate Fall
/?theme=185Subdomain Text duplicate Halloween
/?theme=210Subdomain Text duplicate Mardi Gras
/?theme=213Subdomain Text duplicate New Year
/?theme=186Subdomain Text duplicate Patriotic
/?theme=187Subdomain Spring
/?theme=281Subdomain Text duplicate St. Patrick's Day
/?theme=188Subdomain Text duplicate Summer
/?theme=189Subdomain Text duplicate Valentine
/?color=190Subdomain No Text
/?color=191Subdomain No Text
/?color=192Subdomain No Text
/?color=240Subdomain No Text
/?color=212Subdomain No Text
/?color=193Subdomain No Text
/?color=194Subdomain No Text
/?color=195Subdomain No Text
/?color=196Subdomain No Text
/?color=197Subdomain No Text
/?color=198Subdomain No Text
/?color=211Subdomain No Text
/?color=199Subdomain No Text
/?color=200Subdomain No Text
/?color=216Subdomain No Text
/?color=214Subdomain No Text
/?pattern=219Subdomain Assorted
/?pattern=160Subdomain Animal Print
/?pattern=128Subdomain Checks
/?pattern=129Subdomain Chevron
/?pattern=127Subdomain Damask
/?pattern=159Subdomain Dots
/?pattern=218Subdomain Harlequin
/?pattern=204Subdomain Hearts
/?pattern=130Subdomain Houndstooth
/?pattern=241Subdomain Text duplicate Nautical
/?pattern=217Subdomain Quatrefoil
/?pattern=126Subdomain Text duplicate Solids
/?pattern=205Subdomain Star
/?pattern=125Subdomain Stripes
/supplies/paper-strawsSubdomain Text duplicate Straws
IMG-ALT Straws
/cupcake-linersSubdomain Text duplicate Cupcake Liners
IMG-ALT Cupcake Liners
/sprinklesSubdomain Text duplicate Sprinkles
IMG-ALT Sprinkles
/suppliesSubdomain Text duplicate Supplies
IMG-ALT Supplies
/cupcake-toppers-inside-outSubdomain IMG-ALT Cupcake Toppers: Feelings
/cupcake-toppers-inside-outSubdomain Text duplicate Cupcake Toppers: Feelings
/sprinkles-mix-game-onSubdomain IMG-ALT Sprinkles Mix: Game On
/sprinkles-mix-game-onSubdomain Text duplicate Sprinkles Mix: Game On
/sprinkles-mix-poker-faceSubdomain IMG-ALT Sprinkles Mix: Poker Face
/sprinkles-mix-poker-faceSubdomain Text duplicate Sprinkles Mix: Poker Face
/edible-glitter-midnight-navy-...Subdomain IMG-ALT Edible Glitter: Midnight Navy
/edible-glitter-midnight-navy-...Subdomain Text duplicate Edible Glitter: Midnight Navy
/luster-dust-garnet-maroonSubdomain IMG-ALT Luster Dust: Garnet Maroon
/luster-dust-garnet-maroonSubdomain Text duplicate Luster Dust: Garnet Maroon
/sprinkles-mix-confetti-popperSubdomain IMG-ALT Sprinkles Mix: Confetti Popper
/sprinkles-mix-confetti-popperSubdomain Text duplicate Sprinkles Mix: Confetti Popper
/sprinkles-mix-party-crasherSubdomain IMG-ALT Sprinkles Mix: Party Crasher
/sprinkles-mix-party-crasherSubdomain Text duplicate Sprinkles Mix: Party Crasher
/candy-sprinkles-balloonsSubdomain IMG-ALT Candy Sprinkles: Balloons
/candy-sprinkles-balloonsSubdomain Text duplicate Candy Sprinkles: Balloons
/quin-sprinkles-stars-primarySubdomain IMG-ALT Quin Sprinkles: Stars Primary
/quin-sprinkles-stars-primarySubdomain Text duplicate Quin Sprinkles: Stars Primary
/cupcake-toppers-schoolSubdomain IMG-ALT Cupcake Toppers: School
/cupcake-toppers-schoolSubdomain Text duplicate Cupcake Toppers: School
/sprinkles-mix-school-daysSubdomain IMG-ALT Sprinkles Mix: School Days
/sprinkles-mix-school-daysSubdomain Text duplicate Sprinkles Mix: School Days
/quin-sprinkles-confetti-primarySubdomain IMG-ALT Quin Sprinkles: Confetti Primary
/quin-sprinkles-confetti-primarySubdomain Text duplicate Quin Sprinkles: Confetti Primary
/wholesale-party-supplieswholesale baking supplies
/cupcake-linersCupcake liners
/paper-strawsPaper straws
/sprinklesSugar Sprinkles
/edible-glitterEdible Glitter
/suppliesVarious Party & Baking Supplies
/sprinkles/sprinkle-mixessprinkle mixes
https://www.facebook.com/shops...External Subdomain No Text
https://www.twitter.com/Sweets...External Subdomain No Text
https://instagram.com/shopswee...External No Text
https://www.pinterest.com/swee...External Subdomain No Text
/aboutSubdomain About Us
/faqSubdomain FAQs
https://blog.shopsweetsandtrea...External Subdomain Blog + Recipe Inspiration
/gift-cardSubdomain Text duplicate Gift Cards
/contactSubdomain Contact Us

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.shopsweetsandtreats.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (1.85 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (163 kB).

HTTP Response Header

NameValue
servernginx
dateTue, 20 Aug 2024 10:10:32 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
pragmano-cache
cache-controlmax-age=0, must-revalidate, no-cache, no-store
expiresSun, 20 Aug 2023 10:02:51 GMT
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www.shopsweetsandtreats.com
Bulk Baking Supplies Online - Cakes, Cookies, Cupcake Sprinkles - S...
Sweets & Treats is the best baking online store to find cupcake, cookie & cake supplies. Shop our large inventory of baking supplies on our Online Baking Store today!

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KeywordResultRecheck
SUPPLIES86%Check
Baking86%Check
Cake86%Check
Baking Supplies86%Check
Cake Supplies86%Check
Cupcake85%Check
cupcake supplies85%Check
cake cupcake85%Check
baking supplies Online83%Check
cupcake supplies online82%Check
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