Shopyourcity.cityofnewyork.us - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
58% 
Page structure
79% 
Link structure
82% 
Server
77% 
External factors
87% 
SEO Score
Response time
0.71 s
File size
156.70 kB
Words
248
Media files
3
Number of links
51 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Shop Your City - Support the small businesses that make New York City a unique place to live.
The page title should be shorter than 580 pixels. It is 844 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Shop Your City - Support the small businesses that make New York City a unique place to live.
The length of the meta description is perfect. (844 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://shopyourcity.cityofnewyork.us/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionShop Your City - Support the small businesses that make New York City a unique place to live.
robotsmax-image-preview:large
generatorElementor 3.29.0; features: additional_custom_breakpoints, e_local_google_fonts; settings: css_print_method-external, google_font-enabled, font_display-auto
tec-api-versionv1
tec-api-originhttps://shopyourcity.cityofnewyork.us
google-adsense-platform-accountca-host-pub-2644536267352236
google-adsense-platform-domainsitekit.withgoogle.com
msapplication-TileImagehttps://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/03/ShopYourCity-wordmark.png
langen-us
twitter:cardsummary_large_image
twitter:site@nyc_sbs
twitter:titleShop Your City - Support the small businesses that make New York City a unique place to live.
twitter:descriptionShop Your City - Support the small businesses that make New York City a unique place to live.
twitter:creator@nyc_sbs
twitter:imagehttps://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/03/ShopYourCity-site-home.jpg
twitter:label1Written by
twitter:data1Amy Rice
twitter:label2Est. reading time
twitter:data21 minute
og:localeen_US
og:site_nameShop Your City
og:typewebsite
og:titleShop Your City - Support the small businesses that make New York City a unique place to live.
og:descriptionShop Your City - Support the small businesses that make New York City a unique place to live.
og:urlhttps://shopyourcity.cityofnewyork.us/
og:imagehttps://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/03/ShopYourCity-site-home.jpg
og:image:secure_urlhttps://shopyourcity.cityofnewyork.us/wp-content/uploads/2022/03/ShopYourCity-site-home.jpg
og:image:width1920
og:image:height1080
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 248 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
Only 2 paragraph/s was/were found on this page.
25% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...022/03/sbs_logo-web_all-white-120x35.pngNYC Department of Small Business Services logo in white
...022/03/sbs_logo-web_all-white-120x35.pngNYC Department of Small Business Services logo in white

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Neighborhood businesses keep NYC going 24/7.
H2 About
H2 Follow Us
H4 Use the map below to help you Shop Your City:
H4 Use these quick links to Shop Your City by owner/business type
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to content
A-TITLE Skip to content
/Subdomain IMG-ALT NYC Department of Small Business Services logo in white
/Subdomain Home
/syc-citywide/Subdomain Discover Local Businesses
/syc-citywide/Subdomain By Location
/syc-bronx/Subdomain Bronx
/syc-brooklyn/Subdomain Brooklyn
/syc-manhattan/Subdomain Manhattan
/syc-queens/Subdomain Queens
/syc-statenisland/Subdomain Staten Island
/syc-citywide/Subdomain By Owner/Business Type
/syc-aapi/Subdomain Asian American and Pacific Islander-Owned
/syc-black/Subdomain Black-Owned
/syc-caribbean/Subdomain Caribbean-Owned
/syc-latinx/Subdomain Latinx-Owned
/syc-lgbtq/Subdomain LQBTQ+ Owned/Friendly
/syc-nightlife/Subdomain Nightlife
https://vetbiznyc.cityofnewyor...External Subdomain Veteran-Owned
/syc-women/Subdomain Women-Owned Businesses
/small-business-month/Subdomain NYC Small Business Month
/small-business-month/nyc-smal...Subdomain NYC Small Business Month Expo Workshops + Speakers
/about/Subdomain About
/contact/Subdomain Contact
/Subdomain Text duplicate IMG-ALT NYC Department of Small Business Services logo in white
/Subdomain Text duplicate Home
/syc-citywide/Subdomain Text duplicate Discover Local Businesses
/syc-citywide/Subdomain Text duplicate By Location
/syc-bronx/Subdomain Text duplicate Bronx
/syc-brooklyn/Subdomain Text duplicate Brooklyn
/syc-manhattan/Subdomain Text duplicate Manhattan
/syc-queens/Subdomain Text duplicate Queens
/syc-statenisland/Subdomain Text duplicate Staten Island
/syc-citywide/Subdomain Text duplicate By Owner/Business Type
/syc-aapi/Subdomain Text duplicate Asian American and Pacific Islander-Owned
/syc-black/Subdomain Text duplicate Black-Owned
/syc-caribbean/Subdomain Text duplicate Caribbean-Owned
/syc-latinx/Subdomain Text duplicate Latinx-Owned
/syc-lgbtq/Subdomain Text duplicate LQBTQ+ Owned/Friendly
/syc-nightlife/Subdomain Text duplicate Nightlife
https://vetbiznyc.cityofnewyor...External Subdomain Text duplicate Veteran-Owned
/syc-women/Subdomain Text duplicate Women-Owned Businesses
/small-business-month/Subdomain Text duplicate NYC Small Business Month
/small-business-month/nyc-smal...Subdomain Text duplicate NYC Small Business Month Expo Workshops + Speakers
/about/Subdomain Text duplicate About
/contact/Subdomain Text duplicate Contact
https://airtable.com/shrgECLyt...External submit feedback here
/syc-aapi/Subdomain Asian American and Pacific Islander
/syc-black/Subdomain Black
/syc-caribbean/Subdomain Caribbean
/syc-latinx/Subdomain Latinx
/syc-lgbtq/Subdomain LGBTQ+ Friendly
/syc-nightlife/Subdomain Text duplicate Nightlife
https://vetbiznyc.cityofnewyor...External Subdomain Veterans
/syc-women/Subdomain Women
https://visitor.r20.constantco...New window External Subdomain Sign up for news
/contactSubdomain Text duplicate Contact
http://www.facebook.com/nycbus...New window External Subdomain No Text
https://twitter.com/NYC_SBSNew window External No Text
http://www.instagram.com/nycsm...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://youtube.com/c/nycsbsNew window External No Text
http://www.nyc.gov/sbsExternal Subdomain NYC Department of Small Business Services

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://shopyourcity.cityofnewyork.us/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.71 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (157 kB).

HTTP Response Header

NameValue
dateThu, 22 May 2025 22:56:16 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
link<https://shopyourcity.cityofnewyork.us/wp-json/>; rel="https://api.w.org/"
x-tec-api-versionv1
x-tec-api-roothttps://shopyourcity.cityofnewyork.us/wp-json/tribe/events/v1/
x-tec-api-originhttps://shopyourcity.cityofnewyork.us
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 1
x-cache-groupbot
cf-cache-statusDYNAMIC
servercloudflare
cf-ray943fe7e749240197-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is very well linked from other websites.
This page has backlinks from 29 referring domains.
This page has 36 backlinks.
This page has backlinks from 24 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Crawl-delay: 10

Sitemap: https://shopyourcity.cityofnewyork.us/sitemap.xml
Sitemap: https://shopyourcity.cityofnewyork.us/sitemap.rss

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Search preview

shopyourcity.cityofnewyork.us
Shop Your City - Support the small businesses that make New York Ci...
Shop Your City - Support the small businesses that make New York City a unique place to live.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
City84%Check
Shop84%Check
York City79%Check
New York City78%Check
New75%Check
New York73%Check
Business71%Check
Small Business67%Check
Businesses65%Check
make New York City65%Check
Show more keywords and terms

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