Simplify.us - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
70% 
Page structure
58% 
Link structure
25% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.83 s
File size
118.60 kB
Words
1409
Media files
13
Number of links
86 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Simplify Your Access to Alternative ETFs - Build Better Portfolios | Simplify
The page title should be shorter than 580 pixels. It is 664 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Simplify's alternative strategies help advisors build better portfolios. By adding convexity to equity exposure via options, portfolio risk can be managed.
The length of the meta description is perfect. (924 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.simplify.us/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionSimplify's alternative strategies help advisors build better portfolios. By adding convexity to equity exposure via options, portfolio risk can be managed.
GeneratorDrupal 9 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
og:imagehttps://www.simplify.us/themes/custom/simplifyetfs/images/sharing-simplify-options-based-strategies.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1409 words. That's ok.
33% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.81 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Some tags are too long. With 340 characters this one is longer than 70 characters:
"investors should carefully consider the investment objectives, risks, charges and expenses of exchange..."
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/simplifyetfs/logo.svgHome
...tom/simplifyetfs/images/icon-sign-in.svgLog in
...tfs/images/simplify-brand-mark-small.pngNo alt attribute provided
...tfs/images/simplify-brand-mark-small.pngNo alt attribute provided
...tfs/images/simplify-brand-mark-small.pngNo alt attribute provided
...tfs/images/simplify-brand-mark-small.pngNo alt attribute provided
...tfs/images/simplify-brand-mark-small.pngNo alt attribute provided
...tfs/images/simplify-brand-mark-small.pngNo alt attribute provided
...mes/custom/simplifyetfs/images/stars.svgMorningstar
...e-mcgarraugh-larry-kim.png?itok=oJac2C_bCTA Fund Deep Dive Live
...ndy-constan-cem-karsan.png?itok=R6NR7GTlKeeping it Simple | Ep. 40: Damp Croissant or Jelly Spring?
...s/images/img-register-investor-hub_2.pngRegister Info
...etfs/images/logo-simplify-etfs-black.svgSimplify ETFs Logo

Page structure

H1 heading
(Critically important)
Simplify Your Access to Alternatives
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 50 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Simplify Your Access to Alternatives
H2 What Our Allocators Are Asking For
H2 HIGH
H2 SVOL
H2 MTBA
H2 CDX
H2 Simplify Spotlight
H2 Upcoming Live Events
H2 Register for Simplify's Investor Hub
H2 Interested in learning more?
H2 Select Investor Type
H3 Beta +
H3 AGGH
H3 CDX Duplicate text
H3 SPBC
H3 MAXI
H3 SPQ
H3 income
H3 SVOL Duplicate text
H3 BUCK
H3 MTBA Duplicate text
H3 HIGH Duplicate text
H3 Manager Alpha
H3 SURI
H3 PINK
H3 FIG
H3 CRDT
H3 IOPP
H3 Tail Hedging
H3 PFIX
H3 Structured Beta
H3 TUA
H3 TYA
H3 HEQT
H3 SPD
H3 Absolute Return
H3 CTA
H3 QIS
H3 HARD
H3 EQLS
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 IOPP: Harnessing India’s Growth Potential
H3 Simplify Quarterly Market & Strategy Update - July 2024
H3 A Great Time to Consider MTBA
H3 TUA/TYA Fund Deep Dive
H3 MTBA Fund Deep Dive Live
H3 SVOL Fund Deep Dive
H3 Why Health Care Now: Enhancing the 60/40 Portfolio with Active Management
H3 A New Way to Diversify Stock/Bond Portfolios with QIS
H3 CTA Fund Deep Dive Live
H3 Keeping it Simple | Ep. 40: Damp Croissant or Jelly Spring?
Some anchor texts are used more than once.
33 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.simplify.us/Anchor Skip to main content
https://www.simplify.us/IMG-ALT Home
/our-missionAbout
/our-missionMission
/leadershipLeadership
/client-solutions-teamClient Solutions Team
/investor-hubInvestor Hub
https://www.simplify.us/blogResearch Blog
/case-studiesCase Studies
/model-portfoliosModel Portfolios
/simplify101Simplify 101
/news-mediaNews & Media
https://www.simplify.us/etfsETFs
https://www.simplify.us/etfsAll ETFs
/fund-insightsFund Insights
/contact-usContact Us
/user/loginLog in
IMG-ALT Log in
/user/0/editView Profile
/user/logoutSign Out
https://www.simplify.us/Anchor Featured ETFs
https://www.simplify.us/Anchor Spotlight
https://www.simplify.us/Anchor Upcoming Events
https://www.simplify.us/Anchor Register
https://www.simplify.us/etfsView All ETFs
https://www.simplify.us/etfsNo Text
/etfs/aggh-simplify-aggregate-...No Text
/etfs/cdx-simplify-high-yield-...No Text
/etfs/spbc-simplify-us-equity-...No Text
/etfs/maxi-simplify-bitcoin-st...No Text
/etfs/spq-simplify-us-equity-p...No Text
https://www.simplify.us/etfsNo Text
/etfs/svol-simplify-volatility...No Text
/etfs/buck-simplify-stable-inc...No Text
/etfs/mtba-simplify-mbs-etfNo Text
/etfs/high-simplify-enhanced-i...No Text
https://www.simplify.us/etfsNo Text
/etfs/suri-simplify-propel-opp...No Text
/etfs/pink-simplify-health-car...No Text
/etfs/fig-simplify-macro-strat...No Text
/etfs/crdt-simplify-opportunis...No Text
/etfs/iopp-simplify-tara-india...No Text
https://www.simplify.us/etfsNo Text
/etfs/pfix-simplify-interest-r...No Text
https://www.simplify.us/etfsNo Text
/etfs/tua-simplify-short-term-...No Text
/etfs/tya-simplify-intermediat...No Text
/etfs/heqt-simplify-hedged-equ...No Text
/etfs/spd-simplify-us-equity-p...No Text
https://www.simplify.us/etfsNo Text
/etfs/cta-simplify-managed-fut...No Text
/etfs/qis-simplify-multi-qis-a...No Text
/etfs/hard-simplify-commoditie...No Text
/etfs/eqls-simplify-market-neu...No Text
/etfs/high-simplify-enhanced-i...No Text
/etfs/svol-simplify-volatility...No Text
/etfs/mtba-simplify-mbs-etfNo Text
/etfs/cdx-simplify-high-yield-...No Text
https://www.simplify.us/etfsVIEW ALL ETFs
A-TITLE View All Etfs
/etfs-use-case/iopp-harnessing...IOPP: Harnessing India’s Growth Potential
A-TITLE IOPP: Harnessing India’s Growth Potential
/etfs-use-case/iopp-harnessing...READ NOW
/news-media/market-strategy-up...Simplify Quarterly Market & Strategy Update - July 2024
A-TITLE Simplify Quarterly Market & Strategy Update - July 2024
/news-media/market-strategy-up...WATCH NOW
A-TITLE Simplify Quarterly Market & Strategy Update - July 2024
/etfs-use-case/great-time-cons...A Great Time to Consider MTBA
A-TITLE A Great Time to Consider MTBA
/etfs-use-case/great-time-cons...Text duplicate READ NOW
/news-media/tuatya-fund-deep-diveTUA/TYA Fund Deep Dive
A-TITLE TUA/TYA Fund Deep Dive
/news-media/tuatya-fund-deep-diveText duplicate WATCH NOW
A-TITLE TUA/TYA Fund Deep Dive
/news-media/mtba-fund-deep-div...MTBA Fund Deep Dive Live
A-TITLE MTBA Fund Deep Dive Live
/news-media/mtba-fund-deep-div...Text duplicate WATCH NOW
A-TITLE MTBA Fund Deep Dive Live
/news-media/svol-fund-deep-diveSVOL Fund Deep Dive
A-TITLE SVOL Fund Deep Dive
/news-media/svol-fund-deep-diveText duplicate WATCH NOW
A-TITLE SVOL Fund Deep Dive
/etfs-use-case/why-health-care...Why Health Care Now: Enhancing the 60/40 Portfolio with Active Management
A-TITLE Why Health Care Now: Enhancing the 60/40 Portfolio with Active Management
/etfs-use-case/why-health-care...Text duplicate READ NOW
/etfs-use-case/new-way-diversi...A New Way to Diversify Stock/Bond Portfolios with QIS
A-TITLE A New Way to Diversify Stock/Bond Portfolios with QIS
/etfs-use-case/new-way-diversi...Text duplicate READ NOW
https://us02web.zoom.us/webina...External Subdomain Text duplicate Register
https://us02web.zoom.us/webina...External Subdomain Text duplicate Register
/user/registerCreate Your Account
https://www.linkedin.com/compa...New window External Subdomain A-TITLE LinkedIn
https://www.x.com/SimplifyAsstMgtNew window External Subdomain A-TITLE X (Twitter)
http://www.youtube.com/@Simpli...New window External Subdomain A-TITLE Youtube Channel
https://www.simplify.us/resourcesProspectus & Regulatory
/tax-resource-centerTax Resources
https://www.simplify.us/careersCareers
/contact-usContact
https://www.simplify.us/termsTerms
/privacy-policyPrivacy
/blog/rss.xmlResearch Blog Feed
https://www.google.com/maps/pl...New window External Subdomain 222 Broadway, Floor 22, New York, NY 10038
https://simplifyetfsfefajgwqof...External Subdomain view/download a prospectus online
/user/registerText duplicate Create Your Account
/user/loginSign in here
/contact-us-proFinancial Professionals
/contact-usRetail Investors

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.simplify.us/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.83 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (119 kB).

HTTP Response Header

NameValue
servernginx
dateSun, 18 Aug 2024 13:44:08 GMT
content-typetext/html; charset=UTF-8
cache-controlmust-revalidate, no-cache, private
x-drupal-dynamic-cacheMISS
link<https://www.simplify.us/>; rel="canonical", <https://www.simplify.us/>; rel="shortlink"
x-ua-compatibleIE=edge
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
permissions-policyinterest-cohort=()
expiresSun, 19 Nov 1978 05:00:00 GMT
x-generatorDrupal 9 (https://www.drupal.org)
x-drupal-cacheHIT
varyAccept-Encoding
content-encodinggzip
x-request-idv-f165bdf8-5d67-11ef-83dc-3be1c03b71ac
x-ah-environmentprod
age0
viavarnish
x-cacheMISS
accept-rangesbytes
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 314 referring domains.
This page has 2,980 backlinks.
This page has backlinks from 275 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout

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Search preview

www.simplify.us
Simplify Your Access to Alternative ETFs - Build Better Portfolios ...
Simplify's alternative strategies help advisors build better portfolios. By adding convexity to equity exposure via options, portfolio risk can be managed.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Simplify97%Check
Portfolio65%Check
Access62%Check
Portfolios61%Check
Alternative ETFs60%Check
or losses55%Check
ETF54%Check
ETFs53%Check
Risk51%Check
Alternatives50%Check
Show more keywords and terms

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