Sk-ii.com - SEO Checker

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Overview of the SEO Check
Meta information
96% 
Page quality
54% 
Page structure
91% 
Link structure
25% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.82 s
File size
350.60 kB
Words
941
Media files
58
Number of links
94 internal / 23 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
SK-II Japanese Luxury Skincare Products Official Shop | SK-II US
The page title should be shorter than 580 pixels. It is 590 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
SK-II Japanese luxury skincare products are packed with the exclusive and signature ingredient, PITERA™, for self-regenerating, youthful skin. Free Shipping.
The length of the meta description is perfect. (977 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.sk-ii.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionSK-II Japanese luxury skincare products are packed with the exclusive and signature ingredient, PITERA™, for self-regenerating, youthful skin. Free Shipping.
platformbigcommerce.stencil
viewportwidth=device-width, initial-scale=1.0, maximum-scale=2 user-scalable=0
pageTypedefault
langen
twitter:cardsummary_large_image
twitter:site@SKII_US
twitter:titleSK-II Japanese Luxury Skincare Products Official Shop | SK-II US
twitter:descriptionSK-II Japanese luxury skincare products are packed with the exclusive and signature ingredient, PITERA™, for self-regenerating, youthful skin. Free Shipping.
twitter:imagehttps://cdn11.bigcommerce.com/s-x3hur0xe4r/content/assets/images/seo/default/skii-default.jpg
og:localeen_US
og:site_nameSK-II
og:typehomepage
og:titleSK-II Japanese Luxury Skincare Products Official Shop | SK-II US
og:descriptionSK-II Japanese luxury skincare products are packed with the exclusive and signature ingredient, PITERA™, for self-regenerating, youthful skin. Free Shipping.
og:url/
og:imagehttps://cdn11.bigcommerce.com/s-x3hur0xe4r/content/assets/images/seo/default/skii-default.jpg

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are 6 text duplicates on this page:
  • Duplicate 1: I could not go out without make up for a few years but since using SK-...
  • Duplicate 2: I love this product! I have been using this for over 5 years without m...
  • Duplicate 3: It made my skin smooth and brighter. Discoloration and dark spots gone...
This page contains 941 words. That's ok.
27.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 11.78 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=2 user-scalable=0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...images/afterpay/Afterpay-mint-bg-new.pngAfterpay logo image
.../assets/images/afterpay/after-icon-1.jpgAdd your favourites to cart image
.../assets/images/afterpay/after-icon-2.jpgSelect Afterpay at checkout image
.../assets/images/afterpay/after-icon-3.jpgLog into or create your Afterpay account, instant approval decision image
.../assets/images/afterpay/after-icon-4.jpgYour purchase will be split into 4 payments, payable every 2 weeks image
...tent/assets/images/icons/icon-search.svgSearch
...ts/images/icons/icon-hamburger-close.svgHamburger Close
...t/assets/images/icons/icon-hamburger.svgHamburger
...ts/images/icons/icon-hamburger-close.svgHamburger Close
...t/assets/images/Gen4/Common/FTE-tile.pngSK-II Facial Treatment Essence (Pitera™ Essence) | Thumb
.../Gen4/Common/FEK-tile-search-overlay.pngSK-II First Experience Kit | Thumb
...sets/images/Gen4/Common/Article-tile.png5 Step Basic Skincare Routine & Regimen | Thumb
...sets/images/Gen4/Common/Article-tile.pngInside Japanese Skincare Products | Thumb
...t-expereince-kit-mobile.png?t=1710418956SK-II Japanese Luxury Skincare Products Official Online Shop
...r/ultraura-mobile-blank.png?t=1710418988The Brightening Serum
...manager/mobile-banner11.png?t=1709238920For Lifelong Youthful skin
.../fek-homepage-780xx1000-without-text.pngNo alt attribute provided
...ge-manager/cosmetic-new.png?t=1688661187Cosmetic executive women - Beauty Awards
...age-manager/glamour-new.png?t=1688661203Glamour
...mage-manager/allure-red.png?t=1688661214allure - The Beauty Expert 2020
...image-manager/bazar-new.png?t=16886612262021 - Bazaar - Beauty Icon
...ge-manager/byrdie-newer.png?t=16886612422019 Byrdie - Skincare Award
...ets/images/icons/icon-circle-arrow-r.svgButton prev
...ets/images/icons/icon-circle-arrow-r.svgButton next
...o-image__95965__90904.1714052794.png?c=1SK-II Facial Treatment Essence (Pitera™ Essence)
...1814/SPAC-Hero__50528.1699621307.png?c=1SKINPOWER Advanced Cream: Day and night face cream & skin moisturizer for dry skin, wrinkles and fine lines
..._PLP_1000x1000__50121.1698743992.png?c=1SK-II PITERA™ First Experience Kit: Skincare Starter set with facial treatment essence, clear lotion, and a mask
...ygiene_FTEMask__33442.1698743750.png?c=1SK-II Facial Treatment Mask: Skin care sheet serum mask for dullness, dryness, and uneven skin tone
...7144.1280.1280__09781.1712586792.png?c=1PITERA™ Limited Edition Bestsellers Set
..._PLP_1000x1000__34272.1695131921.png?c=1PITERA™ Power Kit is a dark spot and fine line reduction set which includes PITERA™ Youth Essentials Kit is a dark spot and fine line reduction set which includes Facial Treatment Cleanser, Facial Treatment Essence, and SKINPOWER Cream moisturizer
...AAC-Here-Thumb__91466.1699626474.png?c=1SKINPOWER Advanced Airy Cream
...325572.386.513__85921.1698746120.png?c=1SK-II SKINPOWER Eye Cream: brightening and firming eye cream for under eye wrinkles and eye area wrinkles
...r-essence-75ml__95451.1609486499.png?c=1SKINPOWER Essence
...ene_FTCL_230ml__33438.1698744593.png?c=1SK-II Facial Treatment Clear Lotion: an AHA face lotion toner for normal, dry, combination, and oily skin
...l/image-manager/b-a-1dt.png?t=1714049357Image alt textImage alt text
...l/image-manager/b-a-2dt.png?t=1714049454Image alt textImage alt text
...al/image-manager/b-a3dt.png?t=1714049509Image alt textImage alt text
...l/image-manager/b-a-4dt.png?t=1714049550Image alt textImage alt text
...l/image-manager/b-a-1dt.png?t=1714049357Image alt textImage alt text
...l/image-manager/b-a-2dt.png?t=1714049454Image alt textImage alt text
...al/image-manager/b-a3dt.png?t=1714049509Image alt textImage alt text
...l/image-manager/b-a-4dt.png?t=1714049550Image alt textImage alt text
...content/assets/images/homepage/Stars.svgImage alt textImage alt text
...content/assets/images/homepage/Stars.svgImage alt textImage alt text
...content/assets/images/homepage/Stars.svgImage alt textImage alt text
...content/assets/images/homepage/Stars.svgImage alt textImage alt text
...content/assets/images/homepage/Stars.svgImage alt textImage alt text
...content/assets/images/homepage/Stars.svgImage alt textImage alt text
...content/assets/images/homepage/Stars.svgImage alt textImage alt text
...content/assets/images/homepage/Stars.svgImage alt textImage alt text
...4/ABTest/BA-Section/Real-results-BA4.pngBefore and after
...4/ABTest/BA-Section/Real-results-BA3.pngBefore and after
...4/ABTest/BA-Section/Real-results-BA2.pngBefore and after
...4/ABTest/SocialContentSection/Edward.pngEdward
...n4/ABTest/SocialContentSection/Emily.pngEmily
.../Gen4/ABTest/SocialContentSection/Dr.pngDr. Mark
...ssets/images/Gen4/Common/TikTok-icon.pngTikTok
...s/images/common/your-privacy-choices.pngPrivacy Choices (opens in new window)

Page structure

H1 heading
(Critically important)
SK-II Japanese Luxury Skincare
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 SK-II Japanese Luxury Skincare
H2 The Iconic PITERA™ Trio
H2 The Brightening Serum
H2 For Lifelong Youthful skin
H2 Achieve Lifelong Youthfulness
H2 Bestsellers
H2 Empty heading
H2 Empty heading
H2 SK-II Lovers
H2 SK-II Lovers Duplicate text
H2 Real People, Real Results
H2 As Seen In
H3 Facial Treatment Essence
H3 SKINPOWER Advanced Cream
H3 PITERA™ First Experience Kit
H3 PITERA™ Facial Treatment Mask
H3 PITERA™ Bestsellers Set
H3 PITERA™ Youth Essentials Kit
H3 SKINPOWER Advanced Airy Cream
H3 SKINPOWER Eye Cream
H3 SKINPOWER Essence
H3 PITERA™ Facial Treatment Clear Lotion
H4 KEEP IN TOUCH
H4 Customer Service
H4 Products
H4 About Us
H4 Featured Articles
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 23 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.afterpay.com/insta...New window External Subdomain Trivial anchor text
Click here
https://www.sk-ii.com/Anchor Skip to main content
https://www.sk-ii.com/track-orderTrack Order
https://www.sk-ii.com/contact-usContact Us
https://www.sk-ii.com/SK-II Japanese Luxury Skincare
/our-productsShop All
/our-productsShop All Products
/our-products?By+Category=Clea...Cleansers
/our-products?By+Category=TonersToners
/our-products?By+Category=Trea...Treatment Serums & Essences
/our-products?By+Category=Mois...Moisturizers
/our-products?By+Category=MaskMask
/our-products?By+Category=Eye+...Eye Care
/our-products?Best+Sellers=Val...Value & Gift Sets
/our-products?By+Concern=Uneve...Uneven Skin Tone & Discoloration
/our-products?By+Concern=DullnessDullness
/our-products?By+Concern=Fine+...Fine Lines & Wrinkles
/our-products?By+Concern=Uneve...Uneven Texture
/our-products?By+Concern=OilinessOiliness
/our-products?By+Concern=DrynessDryness
/our-products?By+Concern=Pore+...Pore Size
/our-products?By+Concern=FirmnessFirmness
/our-products?By+Skin+Type=NormalNormal
/our-products?By+Skin+Type=Sen...Sensitive
/our-products?By+Skin+Type=OilyOily
/our-products?By+Skin+Type=DryDry
/our-products?By+Skin+Type=Com...Combination
/our-products?By+Skin+Type=MatureMature
/our-productsText duplicate Shop All Products
https://www.sk-ii.com/bestsellersBestsellers
/product/essence/facial-treatm...PITERA™ Essence
/skincare-101/allSkincare 101
/skincare-101/allAll Articles
/skincare-101/regimen-help/5-s...The Perfect Skincare Routine
/skincare-101/regimen-help/abo...Inside Japanese Skincare Products
/skincare-101/regimen-help/4-t...How to Apply & Use a Face Mask
/skincare-101/skin-concerns/ho...Best Ways to Hydrate Skin
/special-features/meet-me-halfwayMeet Me Halfway
/skincare-101/allWhat Can Pitera™ Do for your Skin
/skincare-101/skin-concerns/ho...How To Hydrate Skin With PITERA™
/skincare-101/regimen-help/why...Why It's a Thing: The Skincare Essence
/skincare-101/regimen-help/abo...Text duplicate Inside Japanese Skincare Products
/skincare-101/regimen-help/the...The Best Skincare Regimen In Your 30s
/skincare-101/allEverything you need to know about J-Beauty
/skincare-101/allText duplicate All Articles
/gift-with-purchaseOffers
https://www.sk-ii.com/track-orderText duplicate Track Order
https://www.sk-ii.com/contact-usText duplicate Contact Us
/search.php?query=serumserum
/search.php?query=moisturizermoisturizers
/search.php?query=essenceessence
/search.php?query=wrinkleswrinkles
/search.php?query=dry skindry skin
/product/essence/facial-treatm...Facial Treatment Essence
IMG-ALT SK-II Facial Treatment Essence (Pitera™ Essence) | Thumb
/gift-sets/first-experience-kitFirst Experience Kit
IMG-ALT SK-II First Experience Kit | Thumb
/skincare-101/regimen-help/abo...5 Step Basic Skincare Routine & Regimen
IMG-ALT 5 Step Basic Skincare Routine & Regimen | Thumb
/skincare-101/regimen-help/abo...Text duplicate Inside Japanese Skincare Products
IMG-ALT Inside Japanese Skincare Products | Thumb
/our-productsMoney-Back Guarantee
/gift-with-purchaseLearn More
/our-productsText duplicate Shop All
https://www.sk-ii.com/bestsellersText duplicate Bestsellers
/product/essence/facial-treatm...Text duplicate PITERA™ Essence
/gift-sets/first-experience-kitSHOP NOW
/product/serum/genoptics-ultra...Text duplicate SHOP NOW
/our-productsSHOP SK-II
/gift-sets/first-experience-kitShop Now
/skincare-101/awardsIMG-ALT Cosmetic executive women - Beauty Awards
https://www.sk-ii.com/Anchor Get Started
https://www.sk-ii.com/Anchor Text duplicate Get Started
https://www.tiktok.com/@skii.u...New window External Subdomain IMG-ALT Edward
A-TITLE TikTok link
https://www.tiktok.com/@skii.u...New window External Subdomain IMG-ALT Emily
A-TITLE TikTok link
https://www.tiktok.com/@skii.u...New window External Subdomain IMG-ALT Dr. Mark
A-TITLE TikTok link
https://www.instagram.com/skii...New window External Subdomain A-TITLE Instagram
https://www.tiktok.com/@skii.usaNew window External Subdomain IMG-ALT TikTok
A-TITLE TikTok
https://www.sk-ii.com.au/New window External Subdomain Australia
https://www.skii.com.cn/New window External Subdomain Chinese Mainland - Greater China
https://www.sk-ii.com.hk/New window External Subdomain Hong Kong SAR - Greater China
https://www.sk-ii.jp/New window External Subdomain Japan
https://www.sk2.co.kr/New window External Subdomain Korea
https://www.sk-ii.com.my/New window External Subdomain Malaysia
https://www.sk-ii.com.sg/home.phpNew window External Subdomain Singapore
.tw/tc/index.aspxNew window External Subdomain Taiwan - Greater China
https://www.sk-ii.co.th/New window External Subdomain Thailand
https://www.sk-ii.com/New window Subdomain United States
https://www.skii.com.vn/New window External Subdomain Vietnam
https://us.pg.com/brands/New window External Subdomain P&G brands
https://www.pg.com/en_US/terms...New window External Subdomain P&G Terms & conditions
https://privacypolicy.pg.com/en/New window External Subdomain Anchor Privacy
/customer-serviceCustomer Service
https://www.sk-ii.com/track-orderText duplicate Track Order
/customer-serviceOrdering
/customer-serviceShipping
/customer-serviceReturns & Exchanges
https://www.sk-ii.com/contact-usText duplicate Contact Us
https://www.sk-ii.com/bestsellersText duplicate Bestsellers
/our-productsAll Products
/product/essence/facial-treatm...Text duplicate Facial Treatment Essence
/gift-sets/first-experience-kitText duplicate First Experience Kit
/product/moisturizer/skinpower...SKINPOWER Advanced Cream
/product/serum/genoptics-ultra...GenOptics UltrAura Essence Serum
/product/face-mask/facial-trea...Facial Treatment Mask
/about-us/miracleThe Miracle Of Pitera™
/skincare-101/regimen-help/5-s...Text duplicate The Perfect Skincare Routine
/skincare-101/regimen-help/abo...Text duplicate Inside Japanese Skincare Products
/skincare-101/regimen-help/4-t...Text duplicate How to Apply & Use a Face Mask
/skincare-101/skin-concerns/ho...Text duplicate Best Ways to Hydrate Skin
/special-features/meet-me-halfwayText duplicate Meet Me Halfway
/skincare-101/allText duplicate All Articles
https://www.sk-ii.com/contact-usText duplicate Contact Us
https://www.sk-ii.com/track-orderText duplicate Track Order
https://privacypolicy.pg.com/en/New window External Subdomain Anchor Text duplicate Privacy
A-TITLE Privacy
https://privacypolicy.pg.com/C...New window External Subdomain Consumer Health Data Privacy Policy
A-TITLE Consumer Health Data Privacy Policy
https://www.sk-ii.com/sitemapNofollow Sitemap
A-TITLE Sitemap
https://preferencecenter.pg.com/New window External Subdomain Your Privacy Choices
IMG-ALT Privacy Choices (opens in new window)
A-TITLE Your Privacy Choices
https://www.pg.com/en_US/terms...New window External Subdomain Terms & Conditions
A-TITLE Terms & Conditions
/accessibilityAccessibility
https://www.sk-ii.com/skii-policyNofollow Store Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.sk-ii.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.82 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (351 kB).

HTTP Response Header

NameValue
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content-typetext/html; charset=UTF-8
varyAccept-Encoding
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x-permitted-cross-domain-policiesnone
set-cookie125 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
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bc-ray1
servercloudflare
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statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is rated as "Only for Adults".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,288 referring domains.
This page has 392,529 backlinks.
This page has backlinks from 987 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /account.php
Disallow: /cart.php
Disallow: /checkout.php
Disallow: /checkout
Disallow: /finishorder.php
Disallow: /login.php
Disallow: /orderstatus.php
Disallow: /postreview.php
Disallow: /productimage.php
Disallow: /productupdates.php
Disallow: /remote.php
Disallow: /search.php
Disallow: /viewfile.php
Disallow: /wishlist.php
Disallow: /admin/
Disallow: /__socialshop/
Disallow: /gift-sets/pitera-essence-set
Disallow: /finishorder.php
Disallow: /finishorder.php/
Disallow: /productimage.php
Disallow: /productimage.php/
Disallow: /remote.php/
Disallow: /*?_bc_fsnf=1*
Disallow: /*&_bc_fsnf=1*
Disallow: /account/manage-subscriptions.php
Disallow: /account/manage-subscriptions
Disallow: /facial-treatment-essence-mini
Disallow: /email-sign-up
Disallow: /your-experience
Disallow: /fanatic-stories
Disallow: /fanatic-stories/contest-rules

Sitemap: https://www.sk-ii.com/xmlsitemap.php

User-agent: *
Disallow: /*?_bc_fsnf=1*
Disallow: /*&_bc_fsnf=1*

Similar sites

Search preview

www.sk-ii.com
SK-II Japanese Luxury Skincare Products Official Shop | SK-II US
SK-II Japanese luxury skincare products are packed with the exclusive and signature ingredient, PITERA™, for self-regenerating, youthful skin. Free Shipping.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
SK-II95%Check
SK-II Japanese87%Check
SK-II Japanese Luxury83%Check
Skin81%Check
SK-II US80%Check
Skincare75%Check
Japanese75%Check
Luxury75%Check
Luxury Skincare75%Check
Japanese Luxury Skincare75%Check
Show more keywords and terms

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