Skift.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
92% 
Page structure
58% 
Link structure
56% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.49 s
File size
120.00 kB
Words
1695
Media files
25
Number of links
77 internal / 69 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Skift: Travel News, Airline News and Hotel News
There are word repetitions in the page title.
The length of the page title is perfect. (434 pixels out of 580 max pixel length)
Meta description
(Critically important)
The trusted source for breaking travel news and travel research covering airlines, hotels, tourism, startups, and business travel.
The length of the meta description is perfect. (784 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://skift.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe trusted source for breaking travel news and travel research covering airlines, hotels, tourism, startups, and business travel.
viewportwidth=device-width, initial-scale=1
facebook-domain-verificationfyq1gmtz4gx4nk2py95kytr5kk6bv6
msapplication-TileImagehttps://skift.com/wp-content/uploads/2016/09/cropped-logo-square-yellow-270x270.png
article:publisherhttps://www.facebook.com/Skiftnews
article:modified_time2024-06-26T09:21:56+00:00
langen-us
twitter:cardsummary_large_image
twitter:titleTravel News, Airline News and Hotel News by Skift
twitter:site@skift
og:localeen_US
og:typewebsite
og:titleTravel News, Airline News and Hotel News by Skift
og:descriptionThe trusted source for breaking travel news and travel research covering airlines, hotels, tourism, startups, and business travel.
og:urlhttps://skift.com/
og:site_nameSkift
og:imagehttps://skift.com/wp-content/uploads/2020/04/logo-wider.jpg
og:image:width1070
og:image:height683
og:image:typeimage/jpeg

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Page quality

Content
(Critically important)
This page contains 1695 words. That's ok.
28.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
20 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.74 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 34 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Skift logo
.../themes/skift-2021/assets//img/clear.pngNew President of Top Hotel Union Warns of Labor Showdown: ‘We Want Increased Wages’
.../themes/skift-2021/assets//img/clear.pngNew Visit Anaheim CEO Pledges Fresh Start After Controversy. Plus: Disney’s Expansion
.../themes/skift-2021/assets//img/clear.pngDuetto CEO on What’s Next After Sale to Private Equity
.../themes/skift-2021/assets//img/clear.pngAmsterdam to Slash Cruise Stops in Half to Fight Mass Tourism
.../themes/skift-2021/assets//img/clear.pngRyanair Calls European Air Traffic Control ‘Shambolic’ as Delays Mount
.../themes/skift-2021/assets//img/clear.pngWhere Are the Women in Aviation?
data:[...] Base64two men speaking on stage with a screen showing a floating house behind them.
data:[...] Base64Matt Curtis, founder of Smart City Policy Group, and Daniel J. Rickenmann, mayor of Columbia, South Carolina
data:[...] Base64No alt attribute provided
data:[...] Base64A man and a woman seated on stage
data:[...] Base64Two people seated on stage in conversation
data:[...] Base64Man talking on stage with a presentation behind him that says,
data:[...] Base64Jay Carney, Global Head of Policy and Communications
....com/stat-image/65c3cba2438c471993e6bff4No alt attribute provided
.../themes/skift-2021/assets//img/clear.pngIntroducing the New Season of Skift Travel Spotlight Podcast
.../themes/skift-2021/assets//img/clear.pngSkift India Summit 2024: 10 Insights Driving the Travel Boom
.../themes/skift-2021/assets//img/clear.pngNew Report: Reimagining Loyalty to Engage Today’s Consumers
data:[...] Base64No alt attribute provided
data:[...] Base64Ask Skift chatbot on a mobile smartphone
data:[...] Base64Skift Logo

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings occur twice on the page.
There are 58 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H2 Empty heading
H2 Latest Travel News
H2 Editor’s Picks
H2 Podcasts
H2 Meetings News
H2 Hotel Business News
H2 Skift Events Calendar
H2 Insights
H2 SkiftX
H2 Our Brands
H2 Skift Pro
H2 Subscribe to The Daily
H3 Skift Pro Duplicate text
H3 Skift Research
H3 New President of Top Hotel Union Warns of Labor Showdown: ‘We Want Increased Wages’
H3 New Visit Anaheim CEO Pledges Fresh Start After Controversy. Plus: Disney’s Expansion
H3 Duetto CEO on What’s Next After Sale to Private Equity
H3 Amsterdam to Slash Cruise Stops in Half to Fight Mass Tourism
H3 Ryanair Calls European Air Traffic Control ‘Shambolic’ as Delays Mount
H3 Airlines Brace for Busiest Fourth of July Yet
H3 Boeing ‘Blatantly Violated’ NTSB Rules During 737 Max Media Briefing
H3 How India-China Direct Flights Went From 539 … to Zero
H3 Where Are the Women in Aviation?
H3 Hotel News
H3 Online Travel News
H3 Airline News
H3 Tourism News
H3 Skift Daily Briefing
H3 Wanderlust Newsletter
H3 Airline Weekly Lounge
H3 The Future of Short-Term Rentals, as Seen by Industry Executives
H3 Matt Curtis, Smart City Policy Group founder
H3 Alex Chatzieleftheriou, Blueground co-founder and CEO
H3 Jeff Hurst, Furnished Finder president and CEO
H3 Brian Egan, Evolve co-founder and CEO
H3 Jamie Lane, AirDNA SVP analytics and chief economist
H3 Jay Carney, Airbnb‘s global head of policy and communications
H3 The Future of Short-Term Rentals, as Seen by Industry Executives Duplicate text
H3 Skift Travel 200 by Sector
H3 Latest Skift Research
H3 Search Smarter
H3 Are Celebrity Speakers Worth It?
H3 4 Ways to Bring the Surprise Travel Trend to Meetings
H3 San Antonio Is Big on Events, and There’s Plenty More To Come
H3 AI-Powered Venue Booking Is Here
H3 IHG Announces Openings in Upstate New York and North Carolina
H3 Fitch Upgrades Its APAC Outlook
H3 Hyatt Expands in New Orleans
H3 Thailand Extends Hotel Fee Waiver to Boost Tourism
H3 Introducing the New Season of Skift Travel Spotlight Podcast
H3 Skift India Summit 2024: 10 Insights Driving the Travel Boom
H3 New Report: Reimagining Loyalty to Engage Today’s Consumers
H3 Airline Weekly
H3 Skift Meetings
H3 Daily Lodging Report
H3 Follow Us
H4 Skift Global Forum
H4 Skift Meetings Forum
H4 Skift Aviation Forum
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (69) on this page.

Found links on this page

LinkAttributesAnchor text
https://skift.com/IMG-ALT Skift logo
https://skift.com/news/News
https://skift.com/news/Travel News
/megatrends-2024/Travel Megatrends 2024
https://ask.skift.com/External Subdomain Ask Skift AI Search
https://research.skift.com/rep...External Subdomain Global Travel Outlook 2024
https://skift.com/hotels/Hotels
https://skift.com/tourism/Tourism
https://skift.com/online-travel/Online Travel
https://skift.com/airlines/Airlines
/vacation-rentals/Short-Term Rentals
/tag/artificial-intelligence/AI
A-TITLE AI news
https://skift.com/tour-operators/Tour Operators
/business-travel/Business Travel
https://skift.com/all-categories/See All Sectors
https://skift.com/newsletters/Free Skift Newsletters
/tag/skift-podcast/Skift Podcasts
https://airlineweekly.skift.co...External Subdomain Airline Weekly News
https://meetings.skift.com/External Subdomain Skift Meetings News
https://dlr.skift.com/External Subdomain Daily Lodging Report
https://skift.com/pro/Subscribe Now
https://live.skift.com/External Subdomain Events
https://live.skift.com/skift-g...External Subdomain Skift Global Forum
https://live.skift.com/skift-m...External Subdomain Skift Meetings Forum
https://live.skift.com/events/...External Subdomain Skift Aviation Forum
https://live.skift.com/External Subdomain View All Events
https://live.skift.com/subscri...External Subdomain Subscriber Access
https://live.skift.com/sponsor...External Subdomain Sponsorship Opportunities
https://live.skift.com/frequen...External Subdomain Frequently Asked Questions
https://live.skift.com/skift-e...External Subdomain Event Highlights
https://research.skift.com/External Subdomain Research
https://research.skift.com/rep...External Subdomain Carbon Offsets: Fact from Fiction
https://research.skift.com/rec...External Subdomain Skift Travel Health Index: May 2024 Highlights
https://research.skift.com/rep...External Subdomain Venture Investment Trends in Travel 2024
https://research.skift.com/sec...External Subdomain Text duplicate Tourism
https://research.skift.com/sec...External Subdomain Technology
https://research.skift.com/sec...External Subdomain Hospitality
https://research.skift.com/sec...External Subdomain Consumer Habits
https://research.skift.com/sec...External Subdomain Text duplicate See All Sectors
/insight/state-of-travel/State of Travel 2023
https://data.skift.com/skift-t...External Subdomain Skift Travel 200
/skift-short-term-rental-250/Short-Term Rental Top 250
https://research.skift.com/rec...External Subdomain Travel Health Index
https://research.skift.com/hot...External Subdomain Hotel Tech Benchmark
https://research.skift.com/sub...External Subdomain Text duplicate Subscribe Now
https://skift.com/work-with-us/Advertise
https://skift.com/get-access/Get Access
/auth/login/?redirect=https://...Nofollow person Login
/2024/06/30/new-president-of-t...Hotels New President of Top Hotel Union Warns of Labor Showdown: ‘We Want Increased Wages’ Sean O’Neill | 37 seconds ago New union leader Gwen Mills is prepa...
IMG-ALT New President of Top Hotel Union Warns of Labor Showdown: ‘We Want Increased Wages’
/2024/06/29/new-visit-anaheim-...Tourism New Visit Anaheim CEO Pledges Fresh Start After Controversy. Plus: Disney’s Expansion 1 day ago
IMG-ALT New Visit Anaheim CEO Pledges Fresh Start After Controversy. Plus: Disney’s Expansion
/2024/06/28/duetto-ceo-on-what...Travel Technology Duetto CEO on What’s Next After Sale to Private Equity 1 day ago
IMG-ALT Duetto CEO on What’s Next After Sale to Private Equity
/2024/06/28/amsterdam-to-slash...Cruises Amsterdam to Slash Cruise Stops in Half to Fight Mass Tourism 2 days ago
IMG-ALT Amsterdam to Slash Cruise Stops in Half to Fight Mass Tourism
/2024/06/28/ryanair-calls-euro...Airlines Ryanair Calls European Air Traffic Control ‘Shambolic’ as Delays Mount 2 days ago
IMG-ALT Ryanair Calls European Air Traffic Control ‘Shambolic’ as Delays Mount
https://skift.com/news/See More News
/2024/06/28/airlines-brace-for...Airlines Brace for Busiest Fourth of July Yet
/2024/06/27/boeing-blatantly-v...Boeing ‘Blatantly Violated’ NTSB Rules During 737 Max Media Briefing
/2024/06/27/how-india-china-di...How India-China Direct Flights Went From 539 … to Zero
https://skift.com/hotels/Hotel News
/2024/06/28/hyatt-snaps-up-sma...Hyatt Snaps Up Small Lifestyle Hotel Brand in European Push
/2024/06/26/blackstone-bets-on...Blackstone Bets on UK Travel Sector with Village Hotels Takeover
/2024/06/26/rising-hotel-rates...Rising Hotel Rates Don’t Always Mean Rising Commissions
https://skift.com/online-travel/Online Travel News
/2024/06/25/indian-fintech-pla...Indian Fintech Player Paytm Partners With Skyscanner, Google Flights, Wego – India Report
/2024/06/24/agodas-c-suite-glo...Agoda’s C-Suite: Global Challenges, Working With Booking Holdings and Superapps
/2024/06/18/euro-2024-asian-tr...Euro 2024: Asian Travelers Head to Germany
https://skift.com/airlines/Airline News
/2024/06/28/ryanair-calls-euro...Ryanair Calls European Air Traffic Control ‘Shambolic’ as Delays Mount
/2024/06/28/airlines-brace-for...Text duplicate Airlines Brace for Busiest Fourth of July Yet
/2024/06/27/adani-airports-now...Adani Airports Now Has a Timeline for Its IPO: What We Know About the Business
https://skift.com/tourism/Tourism News
/2024/06/29/new-visit-anaheim-...New Visit Anaheim CEO Pledges Fresh Start After Controversy. Plus: Disney’s Expansion
/2024/06/28/amsterdam-to-slash...Amsterdam to Slash Cruise Stops in Half to Fight Mass Tourism
/2024/06/26/india-shows-big-ga...India Shows Big Gains as U.S. Travel Source – India Report
/2024/06/11/the-future-of-shor...The Future of Short-Term Rentals, as Seen by Industry Executives
https://data.skift.com/skift-t...External Subdomain The Skift Travel 200
https://data.skift.com/skift-t...External Subdomain travel company stock performance
https://data.skift.com/External Subdomain No Text
https://research.skift.com/rep...External Subdomain Text duplicate Carbon Offsets: Fact from Fiction
https://research.skift.com/rep...External Subdomain Text duplicate Venture Investment Trends in Travel 2024
https://research.skift.com/rec...External Subdomain Text duplicate Skift Travel Health Index: May 2024 Highlights
https://research.skift.com/rep...External Subdomain The Curious Case of Indigo Airlines, India’s Largest Airline
https://research.skift.com/rec...External Subdomain Skift Travel Health Index: April 2024 Highlights
https://research.skift.com/rep...External Subdomain Debunking the Myth of Vacation Rental Consumer Fatigue
https://research.skift.com/rep...External Subdomain Regenerative Tourism: Fact From Fiction
https://research.skift.com/rep...External Subdomain U.S. Travel Trends Q1 2024: Exploring Day Tours and Experiences
https://meetings.skift.com/are...External Subdomain Are Celebrity Speakers Worth It? 3 days ago
https://meetings.skift.com/4-w...External Subdomain 4 Ways to Bring the Surprise Travel Trend to Meetings 3 days ago
https://meetings.skift.com/san...External Subdomain San Antonio Is Big on Events, and There’s Plenty More To Come 5 days ago
https://meetings.skift.com/ai-...External Subdomain AI-Powered Venue Booking Is Here 5 days ago
https://meetings.skift.com/news/External Subdomain More Meetings News
https://dlr.skift.com/2024/06/...External Subdomain IHG Announces Openings in Upstate New York and North Carolina 3 days ago
https://dlr.skift.com/2024/06/...External Subdomain Fitch Upgrades Its APAC Outlook 3 days ago
https://dlr.skift.com/2024/06/...External Subdomain Hyatt Expands in New Orleans 4 days ago
https://dlr.skift.com/2024/06/...External Subdomain Thailand Extends Hotel Fee Waiver to Boost Tourism 4 days ago
https://dlr.skift.com/External Subdomain More Hotel News
https://live.skift.com/External Subdomain industry’s leading events
https://live.skift.com/skift-g...External Subdomain September 17-19 New York City Skift Global Forum
https://live.skift.com/skift-m...External Subdomain September 17 New York City Skift Meetings Forum
https://live.skift.com/skift-a...External Subdomain November 12 Dallas Skift Aviation Forum
/2024/06/03/new-season-skift-t...IMG-ALT Introducing the New Season of Skift Travel Spotlight Podcast
/2024/06/03/new-season-skift-t...Introducing the New Season of Skift Travel Spotlight Podcast Saudi Arabia’s tourism plans are nothing if not bold. In the latest season of this limited-serie...
/2024/06/03/new-season-skift-t...Trivial anchor text
Read More
/insight/skift-india-summit-20...IMG-ALT Skift India Summit 2024: 10 Insights Driving the Travel Boom
/insight/skift-india-summit-20...Skift India Summit 2024: 10 Insights Driving the Travel Boom In this report, Skift partnered with Minor Hotels to compile key insights, highlight memorable m...
/insight/skift-india-summit-20...Text duplicate Trivial anchor text
Read More
/insight/new-report-reimaginin...IMG-ALT New Report: Reimagining Loyalty to Engage Today’s Consumers
/insight/new-report-reimaginin...New Report: Reimagining Loyalty to Engage Today’s Consumers In the face of shifting consumer expectations, the business case for loyalty is evolving. This re...
/insight/new-report-reimaginin...Text duplicate Trivial anchor text
Read More
https://skift.com/work-with-us/Speak With Our Team
https://airlineweekly.skift.com/New window External Subdomain Airline Weekly The aviation sector’s premier source for exclusive news and insightful analysis, written by industry experts. We cover everything from who’s f...
https://meetings.skift.com/New window External Subdomain Skift Meetings The world’s most respected online resource for event professionals, complete with free newsletters, articles, events, and reports – all focuse...
https://dlr.skift.com/External Subdomain Daily Lodging Report As the hospitality industry’s insider email for the past two decades, we boil down the essential industry news into a quick, easily-dige...
https://skift.com/pro/Choose Your Subscription
https://skift.com/IMG-ALT Skift Logo
https://skift.com/tourism/Text duplicate Tourism
https://skift.com/online-travel/Text duplicate Online Travel
https://skift.com/hotels/Text duplicate Hotels
/vacation-rentals/Text duplicate Short-Term Rentals
https://skift.com/airlines/Text duplicate Airlines
/business-travel/Text duplicate Business Travel
https://meetings.skift.com/External Subdomain Meetings
https://skift.com/tour-operators/Text duplicate Tour Operators
https://skift.com/all-categories/See All
https://meetings.skift.com/New window External Subdomain Skift Meetings
https://airlineweekly.skift.com/New window External Subdomain Airline Weekly
https://dlr.skift.com/New window External Subdomain Text duplicate Daily Lodging Report
https://research.skift.com/New window External Subdomain Skift Research
https://live.skift.com/New window External Subdomain Skift Live
https://advisory.skift.com/External Subdomain Skift Advisory
https://skift.com/exec-search/Skift Exec Search
https://skift.com/about/About Skift
/where-to-find-us/Where to Find Us
/media-resources/Media Resources
https://skift.com/team/The Team
https://skift.com/careers/Careers
https://facebook.com/skiftnewsExternal Facebook
https://www.instagram.com/skif...External Subdomain Instagram
https://whatsapp.com/channel/0...External Whatsapp
https://twitter.com/skiftExternal X
https://linkedin.com/company/s...External LinkedIn
https://www.youtube.com/@Skift...External Subdomain YouTube
https://skift.com/newsletters/Email
https://info.skift.com/knowledgeExternal Subdomain Help Center
/share-a-confidential-tip-with...Share a News Tip
https://skift.com/terms/Terms of Service
https://skift.com/privacy/Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://skift.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.49 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (120 kB).

HTTP Response Header

NameValue
dateSun, 30 Jun 2024 14:57:21 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
x-frame-optionsSAMEORIGIN
link<https://skift.com/wp-json/>; rel="https://api.w.org/"
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 390
x-cache-groupbot
cf-cache-statusDYNAMIC
servercloudflare
cf-ray89bf021abd3d1903-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 20,165 referring domains.
This page has 5,550,434 backlinks.
This page has backlinks from 12,352 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# www.robotstxt.org/
# !
# www.google.com/support/webmasters/bin/answer.py?hl=en&answer=156449

Sitemap: https://skift.com/sitemap_index.xml

User-agent: GPTBot
Disallow: /

User-agent: *
Disallow: /cgi-bin/
Disallow: /wp-admin/
Disallow: /22809282/
Disallow: /search/
Disallow: /feed
Disallow: /wp-content/themes/skift/inc/ajax/

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skift.com
Skift: Travel News, Airline News and Hotel News
The trusted source for breaking travel news and travel research covering airlines, hotels, tourism, startups, and business travel.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Travel74%Check
Skift74%Check
Skift Travel74%Check
New70%Check
Travel News70%Check
Hotel66%Check
Airline66%Check
Hotel News66%Check
Airline News66%Check
Skift Travel 20065%Check
Show more keywords and terms

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