Sloanreview.mit.edu - SEO Checker

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Overview of the SEO Check
Meta information
86% 
Page quality
82% 
Page structure
56% 
Link structure
25% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.31 s
File size
477.30 kB
Words
1590
Media files
62
Number of links
262 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
MIT Sloan Management Review
The length of the page title is perfect. (286 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
New management ideas and research to help thoughtful executives capitalize on the opportunities generated by rapid organizational, technological, and societal change.
The meta description is too long: 1035 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://sloanreview.mit.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

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apple-mobile-web-app-titleMIT SMR
apple-mobile-web-app-capableyes
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titleMIT Sloan Management Review | Home
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twitter:titleMIT Sloan Management Review | Home | MIT Sloan Management Review
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og:site_nameMIT Sloan Management Review
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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: Our spring 2025 issue focuses on innovation, developing KPIs, building...
This page contains 1590 words. That's ok.
21.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 11.85 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 32 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...mes/smr/assets/images/smr-logo-black.svgMIT Sloan Management Review Logo
data:[...] Base64Spring 2025 Issue
data:[...] Base64No alt attribute provided
data:[...] Base64Spring 2025 Issue
data:[...] Base64MIT Sloan Management Review Logo
...s/2025/03/Davenport-Lead-2400x1260-1.jpgWhy AI Demands a New Breed of Leaders
data:[...] Base64Why AI Demands a New Breed of Leaders
data:[...] Base64RTO Mandates Won’t Fix a Broken Culture
data:[...] Base6410 Urgent AI Takeaways for Leaders
data:[...] Base64Hybrid Work Productivity Truths
data:[...] Base64Why You Can’t Hire for Skills Without a Skills-Based Culture
data:[...] Base64TurboTax Meets Turbo Innovation: AI at Intuit
data:[...] Base64Speed, Ease, and Expertise With AI: Lenovo’s Linda Yao
data:[...] Base64AI Ethics Strategy Lessons From H&M Group
data:[...] Base64How to Build an Ethical AI Culture
data:[...] Base64Why AI Demands a New Breed of Leaders
data:[...] Base6410 Urgent AI Takeaways for Leaders
data:[...] Base64TurboTax Meets Turbo Innovation: AI at Intuit
data:[...] Base64AI Ethics Strategy Lessons From H&M Group
data:[...] Base64How to Build an Ethical AI Culture
data:[...] Base64When to Use GenAI Versus Predictive AI
data:[...] Base64Getting Payback From Generative AI
data:[...] Base64Our Guide to the Spring 2025 Issue
data:[...] Base64Taking Open Source Into the AI Era
data:[...] Base64Building One KPI to Rule Them All
data:[...] Base64Five Interview Questions GenAI Can’t Answer
data:[...] Base64Bring Your Own AI: Balance Rewards and Risks
data:[...] Base64Building Human Connection in a Remote World
data:[...] Base64RTO Mandates: Hard Truths for Leaders
data:[...] Base64Seven Truths About Hybrid Work and Productivity
data:[...] Base64Return-to-Office Mandates: How to Lose Your Best Performers
data:[...] Base64Hybrid Work: How Leaders Build In-Person Moments That Matter
data:[...] Base64Manage Boundaries Better With Your Team
data:[...] Base64When Hybrid Work Strategy Aggravates 20-Somethings
data:[...] Base64Banish the Harmful Creatures of COVID-Era Work
data:[...] Base64Hybrid Work: Surprising Lessons From Gen Z
data:[...] Base64Managing the Cultural Pitfalls of Hybrid Work
data:[...] Base64Leadership Strategies for the Hybrid Workforce
data:[...] Base64Work-From-Home Regulations Are Coming. Companies Aren’t Ready.
data:[...] Base64Five Tips on Avoiding ‘Terminal Niceness’: Former Red Hat CEO Jim Whitehurst
data:[...] Base64Five Ways Leaders Can Get People to Speak Up
data:[...] Base64What You Still Can’t Say at Work
data:[...] Base64A Better Way to Unlock Innovation and Drive Change
data:[...] Base64What Makes Companies Do the Right Thing?
data:[...] Base64Building Culture From the Middle Out
data:[...] Base64Take a Skills-Based Approach to Culture Change
data:[...] Base64Make Culture Unconditional
data:[...] Base64The Role of Culture in Enabling Change
data:[...] Base64The Toxic Culture Gap Shows Companies Are Failing Women
data:[...] Base64Embrace Mistakes to Build a Learning Culture
data:[...] Base64How to Fix a Toxic Culture
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
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data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64MIT Sloan Management Review Logo

Page structure

H1 heading
(Critically important)
MIT SMR Homepage
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 132 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 MIT SMR Homepage
H2 Why AI Demands a New Breed of Leaders
H2 What to Read Next
H2 Latest Insights from MIT SMR
H2 Events
H2 Popular Topics
H2 Popular Topics Duplicate text
H2 Popular Topics Duplicate text
H2 More Insights from MIT SMR
H3 Work/25: The Way Forward
H3 Leading Innovation in an Era of Uncertainty
H3 Building Customer Value: From Theory to Practice
H3 Making Data Indispensable: Frameworks for Effective Data Leadership
H3 Why AI Demands a New Breed of Leaders Duplicate text
H3 RTO Mandates Won’t Fix a Broken Culture
H3 10 Urgent AI Takeaways for Leaders
H3 Hybrid Work Productivity Truths
H3 Why You Can’t Hire for Skills Without a Skills-Based Culture
H3 TurboTax Meets Turbo Innovation: AI at Intuit
H3 Speed, Ease, and Expertise With AI: Lenovo’s Linda Yao
H3 AI Ethics Strategy Lessons From H&M Group
H3 How to Build an Ethical AI Culture
H3 Artificial Intelligence
H3 Why AI Demands a New Breed of Leaders Duplicate text
H3 10 Urgent AI Takeaways for Leaders Duplicate text
H3 TurboTax Meets Turbo Innovation: AI at Intuit Duplicate text
H3 AI Ethics Strategy Lessons From H&M Group Duplicate text
H3 How to Build an Ethical AI Culture Duplicate text
H3 When to Use GenAI Versus Predictive AI
H3 Getting Payback From Generative AI
H3 Our Guide to the Spring 2025 Issue
H3 Taking Open Source Into the AI Era
H3 Building One KPI to Rule Them All
H3 Five Interview Questions GenAI Can’t Answer
H3 Bring Your Own AI: Balance Rewards and Risks
H3 Leading Hybrid Teams
H3 Building Human Connection in a Remote World
H3 RTO Mandates: Hard Truths for Leaders
H3 Seven Truths About Hybrid Work and Productivity
H3 Return-to-Office Mandates: How to Lose Your Best Performers
H3 Hybrid Work: How Leaders Build In-Person Moments That Matter
H3 Manage Boundaries Better With Your Team
H3 When Hybrid Work Strategy Aggravates 20-Somethings
H3 Banish the Harmful Creatures of COVID-Era Work
H3 Hybrid Work: Surprising Lessons From Gen Z
H3 Managing the Cultural Pitfalls of Hybrid Work
H3 Leadership Strategies for the Hybrid Workforce
H3 Work-From-Home Regulations Are Coming. Companies Aren’t Ready.
H3 Organizational Culture
H3 Five Tips on Avoiding ‘Terminal Niceness’: Former Red Hat CEO Jim Whitehurst
H3 Five Ways Leaders Can Get People to Speak Up
H3 What You Still Can’t Say at Work
H3 A Better Way to Unlock Innovation and Drive Change
H3 What Makes Companies Do the Right Thing?
H3 Building Culture From the Middle Out
H3 Take a Skills-Based Approach to Culture Change
H3 Make Culture Unconditional
H3 The Role of Culture in Enabling Change
H3 The Toxic Culture Gap Shows Companies Are Failing Women
H3 Embrace Mistakes to Build a Learning Culture
H3 How to Fix a Toxic Culture
H3 When Team Accountability Is Low: Four Hard Questions for Leaders
H3 Four Ways to Help Teams Fight Zoom Fatigue
H3 Why Four-Day Workweek Experiments Fail (and How to Make Yours Stick)
H3 When to Use GenAI Versus Predictive AI Duplicate text
H3 Virtual Meetings and Your Brain: Four Ways to Refresh
H3 Eight Ways to End Meeting Misery
H3 What Leaders Still Get Wrong About Customer Portfolio Management
H3 Reskilling the Workforce With AI: Harvard Business School’s Raffaella Sadun
H3 Why the Law Against Business Bribes Is Good for Business
H3 Getting Payback From Generative AI Duplicate text
H4 Virtual Summit
H4 Today
H4 On-Demand
H4 On-Demand Duplicate text
H4 AI & Machine Learning
H4 Culture
H4 AI & Machine Learning Duplicate text
H4 Remote Work
H4 Talent Management
H4 New Product Development
H4 Technology Implementation
H4 AI & Machine Learning Duplicate text
H4 AI & Machine Learning Duplicate text
H4 AI & Machine Learning Duplicate text
H4 AI & Machine Learning Duplicate text
H4 New Product Development Duplicate text
H4 AI & Machine Learning Duplicate text
H4 AI & Machine Learning Duplicate text
H4 AI & Machine Learning Duplicate text
H4 AI & Machine Learning Duplicate text
H4 Innovation Strategy
H4 Leading Change
H4 Analytics & Business Intelligence
H4 Talent Management Duplicate text
H4 AI & Machine Learning Duplicate text
H4 Remote Work Duplicate text
H4 Organizational Behavior
H4 Performance Management
H4 Performance Management Duplicate text
H4 Organizational Behavior Duplicate text
H4 Work-Life Balance
H4 Performance Management Duplicate text
H4 Culture Duplicate text
H4 Organizational Behavior Duplicate text
H4 Remote Work Duplicate text
H4 Talent Management Duplicate text
H4 Remote Work Duplicate text
H4 Culture Duplicate text
H4 Leadership Skills
H4 Leadership Skills Duplicate text
H4 Leading Change Duplicate text
H4 Ethics
H4 Culture Duplicate text
H4 Skills & Learning
H4 Culture Duplicate text
H4 Leading Change Duplicate text
H4 Culture Duplicate text
H4 Skills & Learning Duplicate text
H4 Culture Duplicate text
H4 Culture Duplicate text
H4 Remote Work Duplicate text
H4 Talent Management Duplicate text
H4 AI & Machine Learning Duplicate text
H4 Remote Work Duplicate text
H4 Culture Duplicate text
H4 Customers
H4 Skills & Learning Duplicate text
H4 Ethics Duplicate text
H4 AI & Machine Learning Duplicate text
H6 Copyright © Massachusetts Institute of Technology, 1977–2025. All rights reserved.
H6 Follow Us
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
10 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 12 external links on this page.

Found links on this page

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https://sloanreview.mit.edu/Subdomain IMG-ALT MIT Sloan Management Review Logo
A-TITLE MIT Sloan Management Review
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/subscribe/?tpcc=MenuSubscribe
/topic/data-ai-machine-learning/Text duplicate Data, AI, & Machine Learning
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/tag/webinars-videos/Text duplicate Video Archive
/audio-series/me-myself-and-ai/Text duplicate Me, Myself, and AI
https://shop.sloanreview.mit.edu/External Subdomain Store
/subscribe/?tpcc=Nav-SiteSubscribe — 22% off
/article/why-ai-demands-a-new-...Subdomain IMG-ALT Why AI Demands a New Breed of Leaders
/article/why-ai-demands-a-new-...Subdomain Text duplicate Why AI Demands a New Breed of Leaders
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/article/why-you-cant-hire-for...Subdomain Why You Can’t Hire for Skills Without a Skills-Based Culture
/article/when-team-accountabil...Subdomain When Team Accountability Is Low: Four Hard Questions for Leaders
/article/when-to-use-genai-ver...Subdomain When to Use GenAI Versus Predictive AI
https://mitsmr.com/40AuVILNew window External Save your spot
https://events.sloanreview.mit...New window External Subdomain Text duplicate Save your spot
https://events.sloanreview.mit...New window External Subdomain Text duplicate Save your spot
https://events.sloanreview.mit...New window External Subdomain Text duplicate Save your spot
/tag/webinar/Subdomain View All Events
/article/why-ai-demands-a-new-...Subdomain Text duplicate IMG-ALT Why AI Demands a New Breed of Leaders
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/topic/ai-machine-learning/Subdomain Text duplicate AI & Machine Learning
/article/10-urgent-ai-takeaway...Subdomain Text duplicate 10 Urgent AI Takeaways for Leaders
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/topic/remote-work/Subdomain Remote Work
/video/hybrid-work-productivit...Subdomain Text duplicate Hybrid Work Productivity Truths
/article/why-you-cant-hire-for...Subdomain Text duplicate IMG-ALT Why You Can’t Hire for Skills Without a Skills-Based Culture
/topic/talent-management/Subdomain Talent Management
/article/why-you-cant-hire-for...Subdomain Text duplicate Why You Can’t Hire for Skills Without a Skills-Based Culture
/article/turbotax-meets-turbo-...Subdomain IMG-ALT TurboTax Meets Turbo Innovation: AI at Intuit
/topic/new-product-development/Subdomain New Product Development
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/audio/speed-ease-and-expertis...Subdomain IMG-ALT Speed, Ease, and Expertise With AI: Lenovo’s Linda Yao
/topic/technology-implementation/Subdomain Technology Implementation
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/topic/ai-machine-learning/Subdomain Text duplicate AI & Machine Learning
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/video/how-to-build-an-ethical...Subdomain IMG-ALT How to Build an Ethical AI Culture
/topic/ai-machine-learning/Subdomain Text duplicate AI & Machine Learning
/video/how-to-build-an-ethical...Subdomain Text duplicate How to Build an Ethical AI Culture
/topic/ai-machine-learning/Subdomain More on this topic
/article/why-ai-demands-a-new-...Subdomain Text duplicate IMG-ALT Why AI Demands a New Breed of Leaders
/topic/ai-machine-learning/Subdomain Text duplicate AI & Machine Learning
/article/why-ai-demands-a-new-...Subdomain Text duplicate Why AI Demands a New Breed of Leaders
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/topic/ai-machine-learning/Subdomain Text duplicate AI & Machine Learning
/article/10-urgent-ai-takeaway...Subdomain Text duplicate 10 Urgent AI Takeaways for Leaders
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/topic/new-product-development/Subdomain Text duplicate New Product Development
/article/turbotax-meets-turbo-...Subdomain Text duplicate TurboTax Meets Turbo Innovation: AI at Intuit
/article/ai-ethics-strategy-le...Subdomain Text duplicate IMG-ALT AI Ethics Strategy Lessons From H&M Group
/topic/ai-machine-learning/Subdomain Text duplicate AI & Machine Learning
/article/ai-ethics-strategy-le...Subdomain Text duplicate AI Ethics Strategy Lessons From H&M Group
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/topic/ai-machine-learning/Subdomain Text duplicate AI & Machine Learning
/video/how-to-build-an-ethical...Subdomain Text duplicate How to Build an Ethical AI Culture
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/topic/ai-machine-learning/Subdomain Text duplicate AI & Machine Learning
/article/when-to-use-genai-ver...Subdomain Text duplicate When to Use GenAI Versus Predictive AI
/video/getting-payback-from-ge...Subdomain IMG-ALT Getting Payback From Generative AI
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/article/our-guide-to-the-spri...Subdomain IMG-ALT Our Guide to the Spring 2025 Issue
/topic/innovation-strategy/Subdomain Innovation Strategy
/article/our-guide-to-the-spri...Subdomain Text duplicate Our Guide to the Spring 2025 Issue
/article/taking-open-source-in...Subdomain IMG-ALT Taking Open Source Into the AI Era
/topic/leading-change/Subdomain Leading Change
/article/taking-open-source-in...Subdomain Text duplicate Taking Open Source Into the AI Era
/article/building-one-kpi-to-r...Subdomain IMG-ALT Building One KPI to Rule Them All
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/article/building-one-kpi-to-r...Subdomain Text duplicate Building One KPI to Rule Them All
/video/five-interview-question...Subdomain IMG-ALT Five Interview Questions GenAI Can’t Answer
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/topic/remote-work/Subdomain Text duplicate Remote Work
/article/building-human-connec...Subdomain Text duplicate Building Human Connection in a Remote World
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/video/rto-mandates-hard-truth...Subdomain Text duplicate RTO Mandates: Hard Truths for Leaders
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/topic/performance-management/Subdomain Performance Management
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/article/return-to-office-mand...Subdomain IMG-ALT Return-to-Office Mandates: How to Lose Your Best Performers
/topic/performance-management/Subdomain Text duplicate Performance Management
/article/return-to-office-mand...Subdomain Text duplicate Return-to-Office Mandates: How to Lose Your Best Performers
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/topic/organizational-behavior/Subdomain Text duplicate Organizational Behavior
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/article/manage-boundaries-bet...Subdomain IMG-ALT Manage Boundaries Better With Your Team
/topic/work-life-balance/Subdomain Work-Life Balance
/article/manage-boundaries-bet...Subdomain Text duplicate Manage Boundaries Better With Your Team
/article/when-hybrid-work-stra...Subdomain IMG-ALT When Hybrid Work Strategy Aggravates 20-Somethings
/topic/performance-management/Subdomain Text duplicate Performance Management
/article/when-hybrid-work-stra...Subdomain Text duplicate When Hybrid Work Strategy Aggravates 20-Somethings
/article/banish-the-harmful-cr...Subdomain IMG-ALT Banish the Harmful Creatures of COVID-Era Work
/topic/culture/Subdomain Text duplicate Culture
/article/banish-the-harmful-cr...Subdomain Text duplicate Banish the Harmful Creatures of COVID-Era Work
/video/video-hybrid-work-surpr...Subdomain IMG-ALT Hybrid Work: Surprising Lessons From Gen Z
/topic/organizational-behavior/Subdomain Text duplicate Organizational Behavior
/video/video-hybrid-work-surpr...Subdomain Text duplicate Hybrid Work: Surprising Lessons From Gen Z
/article/managing-the-cultural...Subdomain IMG-ALT Managing the Cultural Pitfalls of Hybrid Work
/topic/remote-work/Subdomain Text duplicate Remote Work
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