Smart.co - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
69% 
Page structure
75% 
Link structure
88% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.34 s
File size
27.00 kB
Words
302
Media files
11
Number of links
51 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Smart – retirement, savings & financial wellbeing
The length of the page title is perfect. (434 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Our mission is to transform retirement, savings and financial well-being, across all generations, around the world.
The length of the meta description is perfect. (694 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.smart.co/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionOur mission is to transform retirement, savings and financial well-being, across all generations, around the world.
viewportwidth=device-width, initial-scale=1
google-site-verificationHBFO6NpKA_1N2ciqz_xUwHjDiNBoZ1EIwXK6avA2-yk
langen
twitter:cardsummary_large_image
twitter:titleSmart – retirement, savings & financial wellbeing
twitter:descriptionOur mission is to transform retirement, savings and financial well-being, across all generations, around the world.
twitter:imagehttps://cdn.prod.website-files.com/5ce68aba5375cabb8f952335/5d8a243dcd466e77cc8dc3b6_Z-V12-Social-GeneralTile.png
og:titleSmart – retirement, savings & financial wellbeing
og:descriptionOur mission is to transform retirement, savings and financial well-being, across all generations, around the world.
og:imagehttps://cdn.prod.website-files.com/5ce68aba5375cabb8f952335/5d8a243dcd466e77cc8dc3b6_Z-V12-Social-GeneralTile.png
og:typewebsite
og:site_nameSmart
charsetutf-8

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Page quality

Content
(Critically important)
There are only 302 words on this page. Good pages should have about 800 words of useful content.
37.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.7 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../5d39c487eeeaad71d20ef463_Z-logomark.svgSmart
[email protected]Smart
...67b73e78bdec0_keystone-logo-dark-duo.svgNo alt attribute provided
...271e96_SGS_ISO_27001_round_TBL white.pngNo alt attribute provided
...427a27afe62f289a335_fsqs-logo-footer.pngNo alt attribute provided
...6fa9d6fdde67f2580e4f_Z-Twitter-white.svgTwitter
...fa979c912ebb774b2ba_Z-LinkedIn-white.svgLinkedIn
...fa915f2c1a219fe4ec0_Z-Facebook-white.svgFacebook
...f02e71ecafcaf2b26205_Z-Youtube-white.svgYouTube
...424437c7eaf30_np_tick_2103592_000000.svgNo alt attribute provided
...5e703ff7e8cde_Z-lightbox-close-white.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Transforming retirement, savings and financial wellbeing – around the world
H2 Search the site
H2 Empty heading
H3 Who we are
H3 What we do
H3 News and media
H4 Services
H4 Products
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.smart.co/IMG-ALT Smart
https://www.smart.co/Text duplicate IMG-ALT Smart
https://www.smart.co/who-we-areWho we are
https://www.smart.co/what-we-doWhat we do
/news-and-mediaNews and media
https://www.smart.co/contact-usContact us
https://www.smart.co/sign-inSign in
https://www.smart.co/who-we-areText duplicate Who we are
https://www.smart.co/what-we-doText duplicate What we do
/news-and-mediaText duplicate News and media
https://www.smart.co/contact-usText duplicate Contact us
https://www.smart.co/sign-inText duplicate Sign in
https://www.smart.co/reports/gulfRead our latest research findings on retirement saving perceptions in the Gulf >
https://www.smart.co/who-we-areWho we are We’ve been innovating in financial services since 2014. Learn about our principles, governance, board and more.
https://www.smart.co/what-we-doWhat we do Through Keystone by Smart we provide Platform as a Service and white label solutions to governments, large organisations and financial institutions.
/news-and-mediaNews and media Read about our latest news, thought leadership, research, policy responses and events.
/what-we-do/keystoneLearn more
https://www.smart.co/who-we-areText duplicate Who we are
/who-we-are/about-usAbout us
/who-we-are/principlesThe Smart principles
/who-we-are/sustainabilityCorporate responsibility
/who-we-are/governanceGovernance
/who-we-are/our-board-of-direc...Our board of directors
/who-we-are/our-leadership-teamOur team
https://www.smart.co/what-we-doText duplicate What we do
/what-we-do/keystoneKeystone by Smart
/what-we-do/accumulationAccumulation
/what-we-do/decumulationDecumulation
/what-we-do/innovationSmart labs innovation
/what-we-do/workplaceWorkplace
/what-we-do/autoenrolmentAuto enrolment
/news-and-mediaText duplicate News and media
/news-and-mediaLatest news and media
/news-and-media-category/news-...News articles
/news-and-media-category/press...Press releases
/news-and-media-category/smart...Smart Snaps
/news-and-media-category/desig...Design and tech
https://www.smart.co/contact-usText duplicate Contact us
/contact-forms/mediaNew window Subdomain Keystone by Smart enquiries
/contact-forms/mediaNew window Subdomain Media enquiries
https://www.smart.co/careersCareers
https://cdn.prod.website-files...New window External Subdomain No Text
https://twitter.com/smartpensi...New window External IMG-ALT Twitter
https://uk.linkedin.com/compan...New window External Subdomain IMG-ALT LinkedIn
https://www.facebook.com/smart...New window External Subdomain IMG-ALT Facebook
https://www.youtube.com/channe...New window External Subdomain IMG-ALT YouTube
/footer/terms-and-conditionsTerms of use
/footer/cookies-informationCookies
/footer/privacy-policyPrivacy policy
/footer/accessibilityAccessibility
/footer/modern-slavery-policyModern Slavery
/footer/responsible-disclosure...Responsible Disclosure Policy
https://www.smart.co/Subdomain Global
https://www.smartpension.co.uk/External Subdomain UK
/footer/cookies-informationSubdomain can be found here
A-TITLE Cookie Information
/footer/privacy-policySubdomain our privacy policy
https://www.smart.co/usaGo to US section

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.smart.co/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.34 seconds.
The file size of the HTML document is fine (27 kB).

HTTP Response Header

NameValue
dateMon, 17 Feb 2025 01:04:28 GMT
content-typetext/html
cf-ray9131dd12bcc4ed2e-MXP
cf-cache-statusHIT
age201969
content-encodinggzip
last-modifiedFri, 14 Feb 2025 16:57:57 GMT
strict-transport-securitymax-age=31536000
content-security-policyframe-ancestors 'self'
surrogate-controlmax-age=432000
surrogate-keywww.smart.co 5ce68aba5375cabb8f952335 pageId:5da99563a56f399894b08a0f 5da99563a56f399124b08a12 61d424c177514e1613c15c39 5e7ddb9502085273af7fb34f
x-frame-optionsSAMEORIGIN
x-lambda-id79b10e5f-c7b4-41d0-89c8-4e3befddcca9
varyAccept-Encoding
set-cookie149 Characters
alt-svch3=":443"; ma=86400
x-cluster-nameeu-south-1-prod-hosting-red
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 100 referring domains.
This page has 688 backlinks.
This page has backlinks from 86 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /search
Disallow: /awards/
Disallow: /media/
Disallow: /p/

Sitemap: https://www.smart.co/sitemap.xml

Sitemap: https://www.smart.co/sitemap.xml

Similar sites

Search preview

www.smart.co
Smart – retirement, savings & financial wellbeing
Our mission is to transform retirement, savings and financial well-being, across all generations, around the world.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
financial62%Check
retirement62%Check
savings62%Check
savings financial62%Check
Smart61%Check
Smart retirement61%Check
savings financial wellbeing56%Check
world50%Check
Financial Services50%Check
wellbeing49%Check
Show more keywords and terms

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