Smu.edu - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
72% 
Page structure
81% 
Link structure
73% 
Server
55% 
External factors
100% 
SEO Score
Response time
1.24 s
File size
172.30 kB
Words
873
Media files
6
Number of links
141 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
SMU | World Changers Shaped Here
The length of the page title is perfect. (331 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
A nationally ranked private university located near the heart of Dallas, SMU is a distinguished center for global research with a liberal arts tradition.
The length of the meta description is perfect. (901 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, shrink-to-fit=no
titleSMU | World Changers Shaped Here
google-site-verificationlfy4U92Jsws78EH1NNXevQ5t9Dv5Y910bKVEqu3hAsM
descriptionA nationally ranked private university located near the heart of Dallas, SMU is a distinguished center for global research with a liberal arts tradition.
langen
twitter:cardsummary_large_image
twitter:titleSMU | World Changers Shaped Here
twitter:descriptionA nationally ranked private university located near the heart of Dallas, SMU is a distinguished center for global research with a liberal arts tradition.
twitter:sitehttps://www.smu.edu/
twitter:imagehttps://www.smu.edu/-/media/Site/DevelopmentExternalAffairs/MarketingCommunications/digital-marketing/dallas-hall-sunset.png
twitter:creator@SMU
twitter:urlhttps://metatags.io/
og:urlhttps://metatags.io/
og:typewebsite
og:titleSMU | World Changers Shaped Here
og:descriptionA nationally ranked private university located near the heart of Dallas, SMU is a distinguished center for global research with a liberal arts tradition.
og:imagehttps://www.smu.edu/-/media/Site/DevelopmentExternalAffairs/MarketingCommunications/digital-marketing/dallas-hall-sunset.png
X-UA-CompatibleIE=edge
Content-typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 873 words. That's ok.
29.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.46 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 10 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...00&hash=B9A838DFFDF1B4B9BE82D80D066A6B24Here we go, Mustangs! See what the class of 2024 has done with their time on the Hilltop and what they plan to do in their next steps.
...edia/Site/Home/Summer21/intro-campus.jpgFlyover photo of SMU campus
i.ytimg.com/vi/CRDEZ8wNGh8/hq720.jpgPoster image from YouTube video
...nited/2024/david-b-miller-quadrangle.jpgNo alt attribute provided
...78&hash=CF37EB998B1A32C1F8F475E5DE8E458CSMU | World Changers Shaped Here
...ogos/SMU_Ignited_Logo_White_HORZ_233.pngSMU Ignited

Page structure

H1 heading
(Critically important)
Here we go, Mustangs!
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Here we go, Mustangs!
H2 SMU and Dallas – where you can go all in on you
H2 Quick Links
H2 SMU’s vibrant campus lies in the heart of Dallas.
H2 Areas of study
H2 Tour SMU with us!
H2 You Belong Here
H2 Top 20%
H2 3 out of 4
H2 #1
H2 News
H2 Forging the future of business education
H2 David Gergen honored with named directorship of Center for Presidential History
H2 New scholarship challenge will benefit law students
H2 Events
H2 Labor Based Immigration Reform
H2 Academics
H2 Audience Links
H2 Quick Links Duplicate text
H2 Get in Touch
H2 Follow Us
H2 Primary navigation menu
H2 Search the SMU website
H3 Admission
H3 Academics Duplicate text
H3 Student Life
H3 About
H3 Search
H3 Popular Searches
H3 Did you know?
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 19 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.smu.edu/Anchor Skip to main content
https://www.smu.edu/Subdomain SMU
https://www.smu.edu/ignitedSMU Ignited
/stories/here-we-go-mustangs-2024Meet the graduates
/Admission/CampusLife/DallasSubdomain Learn more
https://www.smu.edu/AdmissionUndergraduate Admission
/Admission/FinancialAidFinancial Assistance
/Admission/Apply/FirstYear/Dat...Application Deadlines
/Admission/Academics/FAQsAcade...FAQs
https://grad.smu.edu/prospecti...External Subdomain Graduate Admission
https://www.smu.edu/ResearchSubdomain Research
https://www.smu.edu/ignitedSubdomain SMU Ignited: Boldly Shaping Tomorrow
/Admission/VisitVisit SMU
/Admission/ApplyApply to SMU
/Admission/Academics/MajorsAccounting
/Admission/Academics/MajorsArts
/Admission/Academics/MajorsBiochemistry
/Admission/Academics/MajorsChemistry
/Admission/Academics/MajorsCreative Computing
/Admission/Academics/MajorsDance
/Admission/Academics/MajorsEngineering
/Admission/Academics/MajorsHistory
/Admission/Academics/MajorsHuman Rights
/Admission/Academics/MajorsInternational Studies
/Admission/Academics/MajorsJournalism
/Admission/Academics/MajorsMathematics
/Admission/Academics/MajorsMusic
/Admission/Academics/MajorsPhysics
/Admission/Academics/MajorsPolitical Science
/Admission/Academics/MajorsPsychology
/Admission/Academics/MajorsTheatre
/Admission/Academics/MajorsView all Majors & Minors
https://www.smu.edu/newsNews
/ignited/ways-to-give/cox/buil...Subdomain No Text
/ignited/ways-to-give/cox/buil...Subdomain Forging the future of business education
/ignited/news/gifts/david-gerg...Subdomain David Gergen honored with named directorship of Center for Presidential History
/ignited/news/gifts/dedman-law...Subdomain New scholarship challenge will benefit law students
https://www.smu.edu/newsView all news
https://calendar.smu.edu/External Subdomain Events
https://booking.smu.edu/event/...External Subdomain Labor Based Immigration Reform
https://booking.smu.edu/event/...External Subdomain Trivial anchor text
here
https://calendar.smu.edu/External Subdomain View more events
/Admission/ApplyApply Now
/Admission/VisitVisit Us
https://www.smu.edu/Anchor Back to top
https://www.smu.edu/coxCox School of Business
A-TITLE Cox School of Business
https://www.smu.edu/dedmanDedman College of Humanities and Sciences
A-TITLE Dedman College of Humanities and Sciences
https://www.smu.edu/lawDedman School of Law
A-TITLE Dedman School of Law
https://www.smu.edu/lyleLyle School of Engineering
A-TITLE Lyle School of Engineering
https://www.smu.edu/meadowsMeadows School of the Arts
A-TITLE Meadows School of the Arts
https://www.smu.edu/moodyMoody School of Graduate and Advanced Studies
A-TITLE Moody School of Graduate and Advanced Studies
https://www.smu.edu/perkinsPerkins School of Theology
A-TITLE Perkins School of Theology
https://www.smu.edu/simmonsSimmons School of Education & Human Development
A-TITLE Simmons School of Education & Human Development
/cape/cape-oldsiteSMU CAPE
A-TITLE SMU CAPE
https://www.smu.edu/librariesSMU Libraries
A-TITLE SMU Libraries
https://www.smu.edu/guildhallSMU Guildhall
A-TITLE SMU Guildhall
/infofor/studentsUndergraduate Students
A-TITLE Undergraduate Students
https://www.smu.edu/moodyGraduate Students
A-TITLE Graduate Students
https://www.smu.edu/alumniAlumni
A-TITLE Alumni
/infofor/faculty-staffFaculty & Staff
A-TITLE Faculty & Staff
https://www.smu.edu/newsMedia
A-TITLE Media
/studentaffairs/officeofthedea...Parents
A-TITLE Parents
https://www.smu.edu/ignitedText duplicate SMU Ignited: Boldly Shaping Tomorrow
A-TITLE <em>SMU Ignited: Boldly Shaping Tomorrow</em>
/corporate-foundation-relationsCorporate and Foundation Relations
A-TITLE Corporate and Foundation Relations
/diversityinclusionDiversity and Inclusion
A-TITLE Diversity and Inclusion
https://www.smu.edu/coronavirusCOVID-19 Information (Mustang Strong)
A-TITLE COVID-19 Information (Mustang Strong)
https://www.smu.edu/bushcenterBush Center
A-TITLE Bush Center
https://smu.bncollege.com/shop...External Subdomain SMU Store
A-TITLE SMU Store
/enrollmentservices/registrar/...Academic Calendar
A-TITLE Academic Calendar
/academic-ceremoniesAcademic Ceremonies
A-TITLE Academic Ceremonies
https://calendar.smu.edu/External Subdomain Events Calendar
A-TITLE Events Calendar
/businessfinance/hr/workingatsmuEmployment
A-TITLE Employment
https://giving.smu.edu/External Subdomain Giving to SMU
A-TITLE Giving to SMU
/admission/visit/virtualtourVirtual Tour
A-TITLE Virtual Tour
https://www.smu.edu/storiesSMU Stories
A-TITLE SMU Stories
/aboutsmu/contactsmuContact Us
A-TITLE Contact Us
https://www.smu.edu/aboutsmu/mapsMaps Directions
A-TITLE Maps Directions
https://www.smu.edu/complianceCompliance
A-TITLE Compliance
/legaldisclosuresLegal Disclosures
A-TITLE Legal Disclosures
/legaldisclosures/privacystate...Privacy Policy Statement
A-TITLE Privacy Policy Statement
/sexualharassmentReport Sexual Harassment
A-TITLE Report Sexual Harassment
/studentaffairs/get-helpReporting a bias Incident
A-TITLE Reporting a bias Incident
/enrollmentservices/financiala...HEERF Reporting
A-TITLE HEERF Reporting
/businessfinance/risk-manageme...Emergency Preparedness
A-TITLE Emergency Preparedness
https://www.facebook.com/smuda...External Subdomain Facebook
A-TITLE Facebook
https://www.instagram.com/smud...External Subdomain Instagram
A-TITLE Instagram
https://www.linkedin.com/schoo...External Subdomain LinkedIn
A-TITLE LinkedIn
https://www.tiktok.com/@smuExternal Subdomain TikTok
A-TITLE TikTok
https://www.youtube.com/channe...External Subdomain YouTube
A-TITLE YouTube
https://twitter.com/smu/External X
A-TITLE X
https://www.smu.edu/IMG-ALT SMU | World Changers Shaped Here
https://www.smu.edu/ignitedSubdomain Text duplicate IMG-ALT SMU Ignited
https://www.smu.edu/admissionAdmission
https://www.smu.edu/admissionText duplicate Undergraduate Admission
https://www.smu.edu/moodyText duplicate Graduate Admission
/admission/applyText duplicate Apply Now
/admission/visitText duplicate Visit SMU
/admission/financialaidFinancial Aid
https://admission.smu.edu/regi...External Subdomain Request Information
/admission/connectwithus/parentsParent Information
/admission/visit/virtualtourText duplicate Virtual Tour
/admission/academicsAcademics
/admission/academics/schoolsOverview
/admission/academics/majorsMajors and Minors
https://www.smu.edu/onlineOnline Learning
https://www.smu.edu/researchSMU Research
https://www.smu.edu/coxText duplicate Cox School of Business
https://www.smu.edu/dedmanText duplicate Dedman College of Humanities and Sciences
https://www.smu.edu/lawText duplicate Dedman School of Law
https://www.smu.edu/lyleText duplicate Lyle School of Engineering
https://www.smu.edu/meadowsText duplicate Meadows School of the Arts
https://www.smu.edu/moodyText duplicate Moody School of Graduate and Advanced Studies
https://www.smu.edu/perkinsText duplicate Perkins School of Theology
https://www.smu.edu/simmonsSimmons School of Education and Human Development
https://www.smu.edu/guildhallText duplicate SMU Guildhall
https://www.smu.edu/librariesLibraries
/academic-ceremoniesText duplicate Academic Ceremonies
/studentaffairsStudent Life
/studentaffairs/housingResidence Life
https://smu.campusdish.com/External Subdomain Dining
/studentaffairsHealth and Safety
/studentaffairs/fraternityands...Spirit and Traditions
/studentaffairs/studentcentera...Activities and Organizations
/studentaffairs/campusrecreationFitness and Recreation
/studentaffairs/campusrecreati...Sports
/studentaffairs/chaplainandrel...Spiritual Life
/admission/campuslife/dallas-r...SMU and Dallas
https://www.smu.edu/aboutsmuAbout
https://www.smu.edu/aboutsmuAbout SMU
/aboutsmu/administrationAdministration
/aboutsmu/annual-reportAnnual Report
/aboutsmu/core-valuesCore Values
/diversityinclusion_Text duplicate Diversity and Inclusion
https://www.smu.edu/aboutsmu/mapsMaps and Directions
/aboutsmu/missionMission Statement
/aboutsmu/strategicplanStrategic Plan
https://www.smu.edu/newsSubdomain Text duplicate News
https://calendar.smu.edu/External Subdomain Text duplicate Events
https://smumustangs.com/External Athletics
https://www.smu.edu/researchSubdomain Text duplicate Research
/corporate-foundation-relationsSubdomain Text duplicate Corporate and Foundation Relations
https://www.smu.edu/bushcenterSubdomain Text duplicate Bush Center
/admission/applySubdomain Prospective Students
/infofor/studentsSubdomain Current Students
https://www.smu.edu/alumniSubdomain Text duplicate Alumni
/infofor/faculty-staffSubdomain Text duplicate Faculty & Staff
/admission/connectwithus/parentsSubdomain Text duplicate Parents
/academic-ceremoniesSubdomain Text duplicate Academic Ceremonies
/Admission/ApplySubdomain Text duplicate Apply Now
/Admission/VisitSubdomain Text duplicate Visit Us
https://link.smu.edu/giving/Gi...External Subdomain Give
/infofor/studentsText duplicate Current Students
https://www.smu.edu/admissionText duplicate Undergraduate Admission
https://www.smu.edu/moodyText duplicate Graduate Admission
/infofor/faculty-staffText duplicate Faculty & Staff
/admission/academics/majorsMajors & Minors
https://www.smu.edu/gradschoolGraduate School
https://www.smu.edu/alumniText duplicate Alumni
https://www.smu.edu/CoronavirusText duplicate COVID-19 Information (Mustang Strong)
/Admission/VisitPlan your visit

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.smu.edu/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.24 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 6 CSS files. This may affect the page load time negatively.
This page loads 10 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (172 kB).

HTTP Response Header

NameValue
cache-controlno-cache, no-store
pragmano-cache
content-typetext/html; charset=utf-8
expires-1
serverMicrosoft-IIS/10.0
set-cookie44 Characters
dateTue, 21 May 2024 12:33:16 GMT
ntcoent-length176418
content-encodinggzip
transfer-encodingchunked
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 11,235 referring domains.
This page has 934,627 backlinks.
This page has backlinks from 6,683 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.smu.edu
SMU | World Changers Shaped Here
A nationally ranked private university located near the heart of Dallas, SMU is a distinguished center for global research with a liberal arts tradition.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
SMU81%Check
SMU Dallas68%Check
Dallas54%Check
Search54%Check
Mustangs52%Check
Center50%Check
heart50%Check
world48%Check
shape48%Check
change48%Check
Show more keywords and terms

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