Sppga.ubc.ca - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
52% 
Page structure
75% 
Link structure
88% 
Server
46% 
External factors
100% 
SEO Score
Response time
0.94 s
File size
70.10 kB
Words
488
Media files
3
Number of links
44 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
School of Public Policy and Global Affairs | University of British Columbia
The page title should be shorter than 580 pixels. It is 650 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The School of Public Policy and Global Affairs (SPPGA) located at the Vancouver campus of the University of British Columbia is an interdisciplinary hub for innovation and learning. SPPGA delivers the professional Master of Public Policy and Global Affairs (MPPGA) degree program.
There are more than one meta descriptions on the page. Only one is allowed.
The meta description is too long: 1743 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://sppga.ubc.ca/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
templateUBC Collab 1.0.5
description  The UBC School of Public Policy and Global Affairs (SPPGA) integrates world-class scholarship, teaching, research, and policy engagement to contribute towards positive change. Our approach equips policy leaders with the diverse perspectives, skills, and knowledge needed to contribute towards solutions to complex local and global issues.
google-site-verificationmuH_M6woJj-fqcFogPWUpnQIvq00kDV1ch06hIiDOJM
article:modified_time2024-11-06T23:15:50+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleSchool of Public Policy and Global Affairs | University of British Columbia
og:descriptionThe School of Public Policy and Global Affairs (SPPGA) located at the Vancouver campus of the University of British Columbia is an interdisciplinary hub for innovation and learning. SPPGA delivers the professional Master of Public Policy and Global Affairs (MPPGA) degree program.
og:urlhttps://sppga.ubc.ca/
og:site_nameSchool of Public Policy and Global Affairs
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge,chrome=1

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Page quality

Content
(Critically important)
There are only 488 words on this page. Good pages should have about 800 words of useful content.
There are 2 text duplicates on this page:
  • Duplicate: Our faculty are at the forefront of global policy issues like the Cana...
The average number of words per sentence of 30.14 words is high.
28.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 12 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64No alt attribute provided
data:[...] Base64Learn More
Video URLWidthHeight
...UC2138_SPPGA_Splash_2024_v4_720p_cut.mp4

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Faculty Expertise
H2 Faculty Expertise Duplicate text
H2 Featured News
H3 29 SPPGA faculty conducting research & policy engagement in 30+ countries
H3 UBC ranks as the #4 university in the world for climate action
H3 UBC ranks as the #41 university in the world
H3 CARE Climate Leadership Program – Apply by April 15
H3 Announcement of Retirement: Professor Moura Quayle
H3 Hitting Back Against Trump’s Tariffs: Faculty Expert Opinion
H3 Become a Global Change Maker
H3 Join the Master of Public Policy and Global Affairs program and get the policy degree the world demands.
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 18 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.ubc.ca/External Subdomain The University of British Columbia
A-TITLE The University of British Columbia (UBC)
https://cdn.ubc.ca/clf/ref/apl...External Subdomain UBC - A Place of Mind
A-TITLE UBC a place of mind
https://www.ubc.ca/External Subdomain Text duplicate The University of British Columbia
A-TITLE The University of British Columbia (UBC)
https://sppga.ubc.ca/School of Public Policy and Global Affairs
https://www.arts.ubc.ca/External Subdomain Faculty of Arts
https://sppga.ubc.ca/Text duplicate School of Public Policy and Global Affairs
A-TITLE School of Public Policy and Global Affairs
https://sppga.ubc.ca/Text duplicate Faculty of Arts
A-TITLE FOA
/master-public-policy-global-a...Subdomain Graduate Program
/master-public-policy-global-a...Subdomain Program Benefits
/master-public-policy-global-a...Subdomain Admissions
/master-public-policy-global-a...Subdomain Curriculum
/master-public-policy-global-a...Subdomain Capstone: Global Policy Project
/master-public-policy-global-a...Subdomain Career Development
/master-public-policy-global-a...Subdomain Tuition & Funding
/master-public-policy-global-a...Subdomain Our Students
/master-public-policy-global-a...Subdomain Our Alumni
/master-public-policy-global-a...Subdomain MPPGA Info Sessions
/master-public-policy-global-a...Subdomain Start Your MPPGA Application
https://sppga.ubc.ca/people/Subdomain People
/research-impact/Subdomain Research & Impact
/research-impact/programs-init...Subdomain Programs & Initiatives
/research-impact/faculty-exper...Subdomain Faculty Expertise
/research-impact/publications/Subdomain Media & Publications
https://sppga.ubc.ca/news-events/Subdomain News & Events
https://sppga.ubc.ca/news/News
/events/event/Events
/news-events/newsletters/Subdomain Newsletter
/institutes-centres/Subdomain Institutes & Centres
/institutes-centres/institute-...Subdomain Institute of Asian Research
/institutes-centres/liu-instit...Subdomain Liu Institute for Global Issues
https://democracy.arts.ubc.ca/External Subdomain Centre for the Study of Democratic Institutions
https://orice.ubc.ca/External Subdomain Office of Regional & International Community Engagement
https://pacificaffairs.ubc.ca/New window External Subdomain Anchor Pacific Affairs
https://sppga.ubc.ca/about/Subdomain About
/about/race-equity-diversity-a...Subdomain Race, Equity, Diversity, and Inclusion
/about/annual-reports-strategi...Subdomain Annual Reports & Strategic Plan
/about/opportunities/Subdomain Opportunities
/about/facilities/Subdomain Facilities
/about/donate/Subdomain Donate
/about/contact/Subdomain Contact Us
/master-public-policy-global-a...Subdomain No Text
https://sppga.ubc.ca/about/Learn more arrow_right_alt
/research-impact/faculty-exper...Faculty Expertise Our faculty are at the forefront of global policy issues like the Canada-China relationship, Indigenous rights, and sustainable fisheries. ...
/research-impact/faculty-exper...Read More arrow_right_alt
https://sppga.ubc.ca/news/View All Newsarrow_right_alt
/news/care-climate-leadership-...Subdomain CARE Climate Leadership Program – Apply by April 15 As a part of the CARE program, the CARE Climate Leadership program is a flexible, fully online, 8-module ...
/news/announcement-of-retireme...Subdomain Announcement of Retirement: Professor Moura Quayle The UBC School of Public Policy and Global Affairs bids a heartfelt farewell to Prof. Emeritus and Foundin...
/news/trumps-tariffs/Subdomain Hitting Back Against Trump’s Tariffs: Faculty Expert Opinion In the midst of cross-border uproar surrounding proposed tariffs by American president Donald Tr...
https://sppga.ubc.ca/news/Text duplicate View All Newsarrow_right_alt
/master-public-policy-global-a...Subdomain More Info
https://arts.ubc.ca/External Subdomain Text duplicate Faculty of Arts
https://www.facebook.com/ubcSP...External Subdomain No Text
https://twitter.com/ubcsppgaExternal No Text
https://linkedin.com/company/u...External No Text
https://www.youtube.com/c/Scho...External Subdomain No Text
https://www.instagram.com/ubcs...External Subdomain No Text
/about/contactText duplicate Contact Us
https://www.ubc.ca/External Subdomain Text duplicate The University of British Columbia
A-TITLE The University of British Columbia (UBC)
https://cdn.ubc.ca/clf/ref/eme...External Subdomain Emergency Procedures
A-TITLE Emergency Procedures
https://cdn.ubc.ca/clf/ref/termsExternal Subdomain Terms of Use
A-TITLE Terms of Use
https://cdn.ubc.ca/clf/ref/cop...External Subdomain Copyright
A-TITLE UBC Copyright
https://cdn.ubc.ca/clf/ref/acc...External Subdomain Accessibility
A-TITLE Accessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://sppga.ubc.ca/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.94 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 28 CSS files. This may affect the page load time negatively.
This page loads 12 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (70 kB).

HTTP Response Header

NameValue
dateTue, 15 Apr 2025 12:24:33 GMT
serverApache
x-powered-byPHP/8.2.28
link<https://sppga.ubc.ca/wp-json/>; rel="https://api.w.org/", <https://sppga.ubc.ca/wp-json/wp/v2/pages/25529>; rel="alternate"; type="application/json", <https://sppga.ubc.ca/>; rel=shortlink
strict-transport-securitymax-age=31536000; includeSubDomains
upgradeh2
connectionkeep-alive
varyAccept-Encoding,User-Agent
content-encodinggzip
access-control-allow-origindomain
cache-controlno-store, no-cache, must-revalidate, max-age=0
pragmano-cache
expiresThu, 01 Jan 1970 00:00:00 GMT
content-length13775
content-typetext/html; charset=UTF-8
set-cookie96 Characters
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 399 referring domains.
This page has 1,430 backlinks.
This page has backlinks from 344 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: * Disallow: /wp-admin Disallow: /wp-includes Disallow: /wp-login.php Disallow: /readme.html Disallow: /wp-content/plugins Allow: /wp-content/plugins/*.js Allow: /wp-content/plugins/*/*.js Allow: /wp-content/plugins/*/*.css Allow: /wp-content/plugins/*.css Allow: /wp-content/plugins/*/*/*.js Allow: /wp-content/plugins/*/*/*.css Allow: /wp-content/plugins/*/*/*/*.js Allow: /wp-content/plugins/*/*/*/*.css Allow: /wp-includes/*.js Allow: /wp-includes/*/*.js Allow: /wp-includes/*/*/*.js Allow: /wp-includes/*/*/*/*.js Allow: /wp-includes/*.css Allow: /wp-includes/*/*.css Allow: /wp-includes/*/*/*.css Allow: /wp-includes/*/*/*/*.css Disallow: /wp-content/cache Disallow: /wp-content/themes Allow: /wp-content/themes/wp-hybrid-clf/ Disallow: /trackback Disallow: /comments

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sppga.ubc.ca
School of Public Policy and Global Affairs | University of British ...
The School of Public Policy and Global Affairs (SPPGA) located at the Vancouver campus of the University of British Columbia is an interdisciplinary hub for innovation and learning. SPPGA delivers the professional Master of Public Policy and Global Affairs (MPPGA) degree program.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Policy66%Check
Global66%Check
Public Policy Global66%Check
Global Policy66%Check
University65%Check
Public Policy65%Check
Global Affairs65%Check
Public Policy Global Affairs65%Check
SPPGA63%Check
Master Public Policy Global63%Check
Show more keywords and terms

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