Store.exeter.ac.uk - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
70% 
Page quality
40% 
Page structure
99% 
Link structure
73% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.67 s
File size
22.50 kB
Words
408
Media files
3
Number of links
104 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Exeter University
The page title is too short. (155 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://store.exeter.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in meta tags: english
Server location: United States of America
One or more of the specified languages are not ISO standard (en, en-us, de, etc.)
The following language is defined by HTML: english
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
TitleExeter University
RobotsINDEX,FOLLOW
LanguageEnglish
AuthorWPM Education - www.wpmeducation.com
CopyrightExeter University
Content-Typetext/html;charset=UTF-8
X-UA-CompatibleIE=Edge
charsetutf-8

Test up to 1.000 webpages of store.exeter.ac.uk with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
No paragraphs were detected.
There are only 408 words on this page. Good pages should have about 800 words of useful content.
19.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No viewpoint tag is provided.
No Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../53725b6c20/4757-44B6-40C5-9435-FEE1.pngUniversity of Exeter
...com/53544f/images/buttons/btn_search.pngSearch Facility
.../53725b6c20/F26A-3AE1-466F-9758-1BA8.jpgError processing payments at the moment.Error processing payments at the moment.

Page structure

H1 heading
(Critically important)
Exeter Online Store
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Exeter Online Store
H2 Navigation
H2 Welcome to The University of Exeter Online Store
H3 Product Catalogue (167)
H3 Conferences & Events (38)
Some anchor texts are used more than once.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://store.exeter.ac.uk/Subdomain Home
/product-catalogueSubdomain Product Catalogue
/product-catalogue/accommodati...Subdomain Accommodation Office
/product-catalogue/accommodati...Subdomain Private Sector Accommodation
/product-catalogue/alumni-even...Subdomain Alumni Events - new
/product-catalogue/alumni-even...Subdomain Alumni Events
/product-catalogue/career-zoneSubdomain Career Zone
/product-catalogue/career-zone...Subdomain Courses
/product-catalogue/career-zone...Subdomain Targeted Email
/product-catalogue/catering-re...Subdomain Catering & Retail Services
/product-catalogue/catering-re...Subdomain Food & Drink on Campus
/product-catalogue/college-of-...Subdomain College of Engineering Mathematics and Physical Sciences
/product-catalogue/college-of-...Subdomain Branded clothing
/product-catalogue/education-s...Subdomain Education & Student Experience
/product-catalogue/education-s...Subdomain Heritage Collections
/product-catalogue/education-s...Subdomain Bill Douglas Cinema Museum
/product-catalogue/external-en...Subdomain External Engagement and Global
/product-catalogue/external-en...Subdomain Student Access, Recruitment and Admissions
/product-catalogue/faculty-of-...Subdomain Faculty of Environment, Science and Economy
/product-catalogue/faculty-of-...Subdomain Mathematics and Statistics
/product-catalogue/faculty-of-...Subdomain Ecology and Conservation
/product-catalogue/faculty-of-...Subdomain Faculty of Health and Life Sciences
/product-catalogue/faculty-of-...Subdomain Health and Community Sciences
/product-catalogue/faculty-of-...Subdomain Health and Care Professions
/product-catalogue/faculty-of-...Subdomain Faculty of Humanities, Arts and Social Sciences
/product-catalogue/faculty-of-...Subdomain Digital Humanities Lab
/product-catalogue/foreign-lan...Subdomain Foreign Language Centre
/product-catalogue/foreign-lan...Subdomain Exam Payments
/product-catalogue/groundsSubdomain Grounds
/product-catalogue/grounds/plantsSubdomain Plants
/product-catalogue/grounds/giv...Subdomain GIVE Volunteering
/product-catalogue/residence-lifeSubdomain Residence Life
/product-catalogue/residence-l...Subdomain Events
/product-catalogue/sample-eventsSubdomain Sample Events
/product-catalogue/sample-even...Subdomain Sample Product Category
/product-catalogue/transcripts...Subdomain Transcripts and Certificates
/product-catalogue/transcripts...Subdomain Transcripts
/product-catalogue/transcripts...Subdomain Certificates
/product-catalogue/transcripts...Subdomain Courier Delivery
/product-catalogue/transcripts...Subdomain Certified Copies
/product-catalogue/unicardsSubdomain UniCards
/product-catalogue/unicards/re...Subdomain Replacement Cards
/product-catalogue/university-...Subdomain University of Exeter Medical School
/product-catalogue/university-...Subdomain Book Sales
/product-catalogue/university-...Subdomain Fee
/conferences-and-eventsSubdomain Conferences & Events
/conferences-and-events/campus...Subdomain Campus Services
/conferences-and-events/campus...Subdomain Text duplicate Events
/conferences-and-events/colleg...Subdomain College of Life and Environmental Sciences
/conferences-and-events/colleg...Subdomain Clinical Education Development and Research (CEDAR)
/conferences-and-events/facult...Subdomain Text duplicate Faculty of Environment, Science and Economy
/conferences-and-events/facult...Subdomain Event
/conferences-and-events/facult...Subdomain Engineering
/conferences-and-events/facult...Subdomain Text duplicate Faculty of Health and Life Sciences
/conferences-and-events/facult...Subdomain Biosciences
/conferences-and-events/facult...Subdomain Psychology
/conferences-and-events/facult...Subdomain Clinical and Biomedical Sciences
/conferences-and-events/facult...Subdomain Text duplicate Faculty of Humanities, Arts and Social Sciences
/conferences-and-events/facult...Subdomain Text duplicate Event
/conferences-and-events/facult...Subdomain Languages, Cultures and Visual Studies
/conferences-and-events/facult...Subdomain Social and Political Sciences, Philosophy, and Anthropology
/conferences-and-events/univer...Subdomain University of Exeter Business School
/conferences-and-events/univer...Subdomain Text duplicate Events
/conferences-and-events/univer...Subdomain Text duplicate University of Exeter Medical School
/conferences-and-events/univer...Subdomain CPD Courses
https://store.exeter.ac.uk/helpSubdomain Help & Information
/help/contactSubdomain Contact
/help/links-to-other-payment-p...Subdomain Links to Other Payment Paths
/help/online-store-privacy-sta...Subdomain Online Store Privacy Statement
/help/payment-issuesSubdomain Payment Issues
/help/terms-and-conditionsSubdomain Terms and Conditions
/help/user-guidesSubdomain User Guides
/myaccount/logoutSubdomain Trivial anchor text
click here
/myaccount/logoutSubdomain Text duplicate Trivial anchor text
click here
https://store.exeter.ac.uk/basketSubdomain Shopping Basket
https://store.exeter.ac.uk/helpSubdomain Help
/myaccountSubdomain My Account
/product-catalogueSubdomain Product Catalogue (167)
/product-catalogue/accommodati...Subdomain Text duplicate Accommodation Office
/product-catalogue/alumni-even...Subdomain Text duplicate Alumni Events - new
/product-catalogue/career-zoneSubdomain Text duplicate Career Zone
/product-catalogue/catering-re...Subdomain Text duplicate Catering & Retail Services
/product-catalogue/college-of-...Subdomain College of Engineering Mathematics and Physic...
/product-catalogue/education-s...Subdomain Text duplicate Education & Student Experience
/product-catalogue/external-en...Subdomain Text duplicate External Engagement and Global
/product-catalogue/faculty-of-...Subdomain Text duplicate Faculty of Environment, Science and Economy
/product-catalogue/faculty-of-...Subdomain Text duplicate Faculty of Health and Life Sciences
/product-catalogue/faculty-of-...Subdomain Faculty of Humanities, Arts and Social Scienc...
/product-catalogue/foreign-lan...Subdomain Text duplicate Foreign Language Centre
/product-catalogue/groundsSubdomain Text duplicate Grounds
/product-catalogue/residence-lifeSubdomain Text duplicate Residence Life
/product-catalogue/sample-eventsSubdomain Text duplicate Sample Events
/product-catalogue/transcripts...Subdomain Text duplicate Transcripts and Certificates
/product-catalogue/unicardsSubdomain Text duplicate UniCards
/product-catalogue/university-...Subdomain Text duplicate University of Exeter Medical School
/conferences-and-eventsSubdomain Conferences & Events (38)
/conferences-and-events/campus...Subdomain Text duplicate Campus Services
/conferences-and-events/colleg...Subdomain Text duplicate College of Life and Environmental Sciences
/conferences-and-events/facult...Subdomain Text duplicate Faculty of Environment, Science and Economy
/conferences-and-events/facult...Subdomain Text duplicate Faculty of Health and Life Sciences
/conferences-and-events/facult...Subdomain Text duplicate Faculty of Humanities, Arts and Social Scienc...
/conferences-and-events/univer...Subdomain Text duplicate University of Exeter Business School
/conferences-and-events/univer...Subdomain Text duplicate University of Exeter Medical School
http://www.exeter.ac.uk/usingo...External Subdomain Using our site
http://www.exeter.ac.uk/freedom/External Subdomain Freedom of Information
http://www.exeter.ac.uk/datapr...External Subdomain Data Protection
http://www.exeter.ac.uk/copyri...External Subdomain Copyright & disclaimer
https://store.exeter.ac.uk/basketSubdomain Proceed to Basket

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://store.exeter.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.67 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (23 kB).

HTTP Response Header

NameValue
dateThu, 14 Nov 2024 06:40:07 GMT
content-typetext/html; Charset=utf-8
cf-ray8e25021bd8e537cb-FRA
cf-cache-statusDYNAMIC
cache-controlpublic,max-age=60,public
last-modifiedThu, 14 Nov 2024 06:40:07 GMT
set-cookie178 Characters
strict-transport-securitymax-age=31536000
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-pp-id3-03
x-xss-protection1; mode=block
varyAccept-Encoding
servercloudflare
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 156 referring domains.
This page has 3,835 backlinks.
This page has backlinks from 133 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Crawl-delay: 30
Disallow: /myaccount/
Disallow: /help/
Disallow: /basket/
Disallow: /help/
Disallow: /graduation/
Disallow: /browse/

Similar sites

Search preview

store.exeter.ac.uk
Exeter University

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Exeter79%Check
Exeter University67%Check
Store66%Check
Exeter Online Store66%Check
online store60%Check
University52%Check
Items39%Check
Events38%Check
Product38%Check
Payment38%Check
Show more keywords and terms

Test up to 1.000 webpages of store.exeter.ac.uk with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions