Sunderland.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
90% 
Page structure
98% 
Link structure
78% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.22 s
File size
93.80 kB
Words
961
Media files
23
Number of links
96 internal / 32 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The University of Sunderland
The length of the page title is perfect. (263 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The University of Sunderland is internationally known for quality teaching, world-leading research and has an internationally excellent reputation for academic excellence. We are the life changing.
The meta description is too long: 1199 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.sunderland.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
DC.Languageen
descriptionThe University of Sunderland is internationally known for quality teaching, world-leading research and has an internationally excellent reputation for academic excellence. We are the life changing.
keywordsuniversity, Sunderland, courses, undergraduate, postgraduate, degree, studying, North East
viewportwidth=device-width, initial-scale=1
google-site-verificationQc93ULU4JNH4a5ZGLIDVK706tWKRk3_z7H74Wr1HQPk
facebook-domain-verificatione84xqv6ax0vd5am1tnx9h0r491s41i
theme-color#003359
funnelback:typecontent
langen
og:descriptionOur forward-thinking academics, state-of-the-art facilities and strong links to world-renowned companies will provide you with the support you need to embark on your career journey.
X-UA-CompatibleIE=edge

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Page quality

Content
(Critically important)
This page contains 961 words. That's ok.
33.9% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.61 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...external-websites/www/UoS_logo_white.pngUniversity of Sunderland logo
...ebsites/www/UoS-in-London-logo_White.pngUoS Logo - in London_White
...ernal-websites/www/UoS_Logo_HK_White.pngUniversity of Sunderland in Hong Kong logo
/images/external-websites/www/map/sund1.jpgRiver wear at night overlooking St Peter's campus.
.../about/campuses/Hong-Kong-map-banner.jpgUniversity of Sunderland in Hong Kong
...mages/external-websites/www/map/imap.pngLondon
/images/news/Jonnie-Riall-Headshot.jpgProfile picture of Graduate
...S_London_Logo_Studio-Corrected_Black.pngUoS Logo - Sunderland - Black
...www/homepage-logos/UoS_Logo_HK_Black.pngUoS Logo - in Hong Kong_Black
.../homepage-logos/uni-teaching-5star-1.jpgQS Teaching 5 star logo
...epage-logos/Athena-Swan-Bronze-award.jpgAthena Swan Bronze award
...ge-logos/Right_side_NNECL_logo_small.jpgNNECL logo
...advice/support/Stand-Alone-Pledge-V2.jpgStand Alone Pledge logo
...omepage-logos/Disbaility-employer-V2.jpgDisability Confident Employer
...logos/Positive-Allies-Facebook-Cover.pngPositive Allies
.../armed-forces/AFC_RECOG_GOLD_POS_RGB.pngArmed Forces Gold Covenant award logo
...bsites/www/homepage-logos/NERAP-logo.jpgNERAP logo
...s/Future-Me-Identity-Full-Colour-RGB.pngFutureMe logo
...logos/Uni_Connect_Programme_logo_rgb.pngUni Connect Programme logo
...sites/www/homepage-logos/COBIS_logo.jpegCOBIS logo
...ice/support/CLC-Gold-MEMBER-Sig-Logo.jpgCLC Gold MEMBER Sig Logo
...w/AccessAble-Logo,-transp-background.pngAccess Able logo

Page structure

H1 heading
(Critically important)
Clearing is open.
The H1 heading is too short (17 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Clearing is open.
H2 Call now: 0191 515 3000
H2 Find out more about studying here
H2 Clearing 2024
H2 Courses starting in early 2025
H2 City Campus, Sunderland
H2 The Sir Tom Cowie Campus at St Peter's, Sunderland
H2 University of Sunderland in Hong Kong
H2 University of Sunderland in London
H2 Latest news
H2 How this new apprenticeship is helping students get a foot in the door
H2 How Sunderland is Clearing the way for a life-changing career
H3 Trending
H3 Why this graduate is helping win gold at the Paris Paralympics 2024
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are too many external links (32) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.sunderland.ac.uk/Anchor Jump to accessibility statement
https://www.sunderland.ac.uk/Anchor Skip to content
A-TITLE Skip to content (access key = S)
https://www.sunderland.ac.uk/The University of Sunderland
/study/Subdomain Study
/study/subject-areas/Subdomain Subject areas and courses
/study/undergraduate/Subdomain Undergraduate study
/study/pg-study/Subdomain Postgraduate study
/study/international/Subdomain International study
/study/scholarships-discounts-...Subdomain Scholarships and bursaries
/study/study-abroad/Subdomain Study Abroad
/study/short-courses-cpd/Subdomain Short courses and CPD
/study/higher-and-degree-appre...Subdomain Advanced, higher and degree apprenticeships
/study/independent-distance-le...Subdomain Online and Distance Learning
/study/register-interest/Subdomain Register your interest
/prospectus/Subdomain Request a prospectus
/clearing/Subdomain Clearing
/open-days/Subdomain Open Days and events
/open-days/Subdomain Open Days
/events/Subdomain Events
/open-days/applicant-experience/Subdomain Applicant and offer holder days
/open-days/tours/Subdomain Campus Tours
https://experience.sunderland....New window External Subdomain Virtual Experience
/graduationlive/Subdomain Graduations
/student-experience/Subdomain Student experience
/student-experience/Subdomain Text duplicate Student experience
/student-experience/living-in-...Subdomain Living in Sunderland
/student-experience/on-campus/Subdomain On campus
/student-experience/chat-to-st...Subdomain Chat to our students
/student-experience/accommodat...Subdomain Accommodation
https://www.sunderlandsu.co.uk/New window External Subdomain Students' Union
/student-experience/explore/Subdomain Discover Sunderland blog
/student-experience/student-ca...Subdomain Student stories
/student-experience/student-su...Subdomain Student support
https://experience.sunderland....New window External Subdomain Text duplicate Virtual Experience
/more/research/Subdomain Research
/about/Subdomain About
/about/about-the-university/Subdomain About the University
/about/our-campuses/Subdomain Our Campuses
/about/faculties/Subdomain Our Faculties
/about/our-achievements/Subdomain Our achievements
/about/staff/Subdomain Academic staff profiles
/about/100-years-of-pharmacy/Subdomain 100 years of Pharmacy
/about/sustainability/Subdomain Sustainability
/about/equality-diversity-incl...Subdomain Equality, Diversity and Inclusion
/30th-anniversary/Subdomain 30th Anniversary
/help/Subdomain Help and advice
/help/Subdomain Frequently asked questions
/help/parents/Subdomain Information for parents and supporters
/help/degrees-explained/Subdomain Degrees explained
/help/mature/Subdomain Mature students
/help/care-experienced-support/Subdomain Support for care experienced students
/help/estranged-support/Subdomain Support for estranged students
/help/armed-forces-support/Subdomain Support for armed forces and veterans
/help/gtrsb-support/Subdomain Support for GTRSB students
/help/your-finances/Subdomain Your finances
/more/Subdomain More...
/more/schools-colleges/Subdomain Information for schools and colleges
/more/enterprise-innovation/Subdomain Enterprise and Innovation
/more/childcare-centre/Subdomain St Mary's Childcare Centre
https://alumni.sunderland.ac.uk/External Subdomain Alumni
/more/news/Subdomain News and Media Resources
/clearing/Subdomain Clearing 2024
/study/subject-areas/Subdomain View our courses
/open-days/Subdomain Book an Open Day
https://experience.sunderland....External Subdomain Text duplicate Virtual Experience
/clearing/Subdomain Text duplicate Clearing
/open-days/cc-pg-sep-24/Subdomain Postgraduate Open Evening 5 September
/more/news/university-news/202...Subdomain Celebrating success in the National Student Survey
/student-experience/student-ca...Subdomain Read Madina's story
/study/chat-to-students-staff/...Subdomain Text duplicate Chat to our students
/clearing/Subdomain Apply now
/study/early-starts/Subdomain Browse our courses
http://sparksunderland.com/External Spark Sunderland
https://www.sunderland.edu.hk/External Subdomain University of Sunderland in Hong Kong
http://london.sunderland.ac.uk/External Subdomain The University of Sunderland in London
/more/news/university-news/202...Subdomain IMG-ALT Profile picture of Graduate
/more/news/university-news/202...Subdomain Why this graduate is helping win gold at the Paris Paralympics 2024
/more/news/university-news/202...Subdomain A University of Sunderland graduate is heading to Paris to help support athletes competing at the 2024 Paralympic Games
/more/news/university-news/202...Subdomain “My time at the University of Sunderland was a critical time in my development as a person and as a coach and leader"
A-TITLE “My time at the University of Sunderland was a critical time in my development as a person and as a coach and leader"
/more/news/health-sciences-and...Subdomain How this new apprenticeship is helping students get a foot in the door
/more/news/health-sciences-and...Subdomain A brand-new apprenticeship has been launched by the University of Sunderland – in partnership with NHS trusts around the north-east – to train the next gener...
/more/news/health-sciences-and...Subdomain “The University of Sunderland is committed to shaping the future of the next generation of allied health professionals in the region"
A-TITLE “The University of Sunderland is committed to shaping the future of the next generation of allied health professionals in the region"
/more/news/university-news/202...Subdomain How Sunderland is Clearing the way for a life-changing career
/more/news/university-news/202...Subdomain The University of Sunderland is preparing for one of its busiest weeks of the year as thousands of students take their first step on the road to career success
/more/news/university-news/202...Subdomain “I am so thankful I had this route into university because Sunderland was where I needed to be”
A-TITLE “I am so thankful I had this route into university because Sunderland was where I needed to be”
/more/news/More news
http://london.sunderland.ac.uk/New window External Subdomain IMG-ALT UoS Logo - Sunderland - Black
https://www.sunderland.edu.hk/New window External Subdomain IMG-ALT UoS Logo - in Hong Kong_Black
https://www.topuniversities.co...New window External Subdomain IMG-ALT QS Teaching 5 star logo
/about/equality-diversity-incl...Subdomain IMG-ALT Athena Swan Bronze award
https://www.nnecl.org/New window External Subdomain IMG-ALT NNECL logo
http://www.thestandalonepledge...New window External Subdomain IMG-ALT Stand Alone Pledge logo
/study/armed-forces/New window Subdomain IMG-ALT Armed Forces Gold Covenant award logo
http://www.nerap.ac.uk/New window External Subdomain IMG-ALT NERAP logo
https://futureme.ac.uk/New window External IMG-ALT FutureMe logo
https://www.ofsuniconnect.org/New window External Subdomain IMG-ALT Uni Connect Programme logo
https://www.cobis.org.uk/New window External Subdomain IMG-ALT COBIS logo
https://www.accessable.co.uk/u...New window External Subdomain IMG-ALT Access Able logo
/about/our-campuses/Subdomain Text duplicate Our Campuses
https://london.sunderland.ac.uk/External Subdomain University of Sunderland in London
https://jobs.sunderland.ac.uk/External Subdomain Job vacancies
A-TITLE Job vacancies at Sunderland
/help/contact-us/Subdomain Contact us
/help/contact-us/parking/Subdomain Parking
/help/contact-us/getting-here/Subdomain Getting here
/about/about-the-university/Subdomain About us
/about/about-the-university/ho...Subdomain How is the University managed?
/more/news/Subdomain Text duplicate News and Media Resources
/more/celt/Subdomain Centre for Enhancement of Learning and Teaching
https://my.sunderland.ac.uk/External Subdomain Staff and Students
A-TITLE Staff and Students Portal
/help/corporate-legal/publicat...Subdomain Legal Statements
https://services.sunderland.ac...New window External Subdomain Pay online (Payportal)
A-TITLE Pay online
https://evision.sunderland.ac....New window External Subdomain myApplication
A-TITLE Manage your Application
/open-days/virtual-open-day/Subdomain Text duplicate Virtual Experience
/study/integrated-foundation-y...Subdomain Integrated Foundation Year courses
https://online.sunderland.ac.uk/New window External Subdomain Online Masters degrees
A-TITLE Visit the Online Masters website
https://services.sunderland.ac...New window External Subdomain Human Resources
A-TITLE Visit the Human Resources website
/accessibility/Subdomain Accessibility
/terms-and-conditions/Subdomain Terms & Conditions
/privacy-and-cookies/Subdomain Privacy & Cookies
/help/corporate-legal/freedom-...Subdomain Freedom of Information
/help/corporate-legal/publicat...Subdomain Modern Slavery Statement
https://my.sunderland.ac.uk/External Subdomain My Sunderland
https://www.facebook.com/sunde...External Subdomain Visit our Facebook channel
https://www.instagram.com/sund...External Subdomain Visit our Instagram page
https://www.tiktok.com/@uniofs...External Subdomain Visit our TikTok channel
https://x.com/sunderlanduni?re...External Visit our X channel
https://www.linkedin.com/compa...External Subdomain Visit our LinkedIn page
https://www.youtube.com/user/s...External Subdomain Visit our YouTube channel

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.sunderland.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.22 seconds.
The file size of the HTML document is fine (94 kB).

HTTP Response Header

NameValue
dateWed, 28 Aug 2024 15:34:14 GMT
content-typetext/html; charset=UTF-8
content-length31074
set-cookie178 Characters
serverApache
strict-transport-securitymax-age=31536000; includeSubDomains; preload
referrer-policysame-origin
content-security-policyframe-ancestors 'self' https://experience.sunderland.ac.uk/
x-content-type-optionsnosniff
varyAccept-Encoding,User-Agent
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,593 referring domains.
This page has 257,883 backlinks.
This page has backlinks from 2,502 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# Robots exclusion file
#

User-agent: AhrefsBot
Disallow: /

# Specific crawlers
## Funnelback
User-agent: FunnelBack
Disallow: /assets
Disallow: /images
Disallow: /study/check
Disallow: /error
Disallow: /fbh
Disallow: /contactus
Disallow: /feedback
Disallow: /admplacement
Disallow: /content-sections
Disallow: /courseinterest
Disallow: /footer
Disallow: /mainmenu
Disallow: /newsflash
Disallow: /scripts
Disallow: /top_5_visits_json
Disallow: /calculator-test
Disallow: /study/applyonlinecourselist
Disallow: /help/corporate-legal/freedom-of-information-beta
Disallow: /study/course-list
Disallow: /open-days/virtual-campus-tour-beta
Disallow: /test-video
Disallow: /study/country-select
Disallow: /course-undergraduate-paramedic-science
Disallow: /study/json
Disallow: /about/staff/creative-arts/index1.php
Disallow: /study/xml-no-duplicates
Disallow: /testform
Disallow: /cookie-test
Disallow: /digital-first
Disallow: /study/xml
Disallow: /study/explore/podcast-rss/
Disallow: /test-cookie/
Disallow: /calculator-test/
Disallow: /calculator-test-dd/
Disallow: /agent-pack
Disallow: /agent-management-docs
Disallow: /about/about-the-university/honorary-graduates/
Disallow: /dosh
Disallow: /oneme
Disallow: /study/apply-now/application-form/
Disallow: /study/new-xml
Disallow: /open-days/open-day-json/
Disallow: /calculator/scholarships-api.php
Disallow: /externalspeakers
Disallow: /about/staff/staff-profile-xml/
Disallow: /about/staff/staff-xml/
Disallow: /open-days/virtual-campus-tour/index.html
Disallow: /about/your-finances/scholarships-discounts-and-specialised-grants-old/
Disallow: /open-days/virtual-campus-tour/360s/
Disallow: /more/services-for-business/recruit-students-graduates/gis-registration-form-b-daily/
Disallow: /more/services-for-business/recruit-students-graduates/gis-registration-form-linkedin/
Disallow: /entry-requirements-test/
Disallow: /meta-data-table/
Disallow: /open-days/register/
Disallow: /open-days/class-of-2020-celebration/
Disallow: /study/courses-download/
Disallow: /study/xcri/
Disallow: /more/research/mural/
Disallow: /study/postgraduate-application/
Disallow: /study/apply-now/*
Disallow: /open-days/online-june-2021/
Disallow: /study/meet-the-team/
Disallow: /study/progression-scheme/

## Twitterbot
User-agent: Twitterbot
Disallow: *
Allow: /images


# Global exclusions
User-agent: *
#Disallow: /assets
Disallow: /assets/audio/
Disallow: /assets/img/
Disallow: /assets/fonts/
Disallow: /assets/scss/
Disallow: /assests/Upload/
Disallow: /assets/video/
Disallow: /more/news/ampstory/
Disallow: /study/check
Disallow: /images
Disallow: /error
Disallow: /fbh
Disallow: /contactus
Disallow: /feedback
Disallow: /admplacement
Disallow: /content-sections
Disallow: /courseinterest
Disallow: /footer
Disallow: /mainmenu
Disallow: /newsflash
Disallow: /scripts
Disallow: /top_5_visits_json
Disallow: /calculator-test
Disallow: /study/xml
Disallow: /help/corporate-legal/freedom-of-information-beta
Disallow: /study/course-list
Disallow: /study/prospectus-courses
Disallow: /open-days/virtual-campus-tour-beta
Disallow: /test-video
Disallow: /staff-news-page
Disallow: /student-news-page
Disallow: /study/country-select
Disallow: /course-undergraduate-paramedic-science
Disallow: /study/json
Disallow: /about/staff/creative-arts/index1.php
Disallow: /study/xml-no-duplicates
Disallow: /testform
Disallow: /cookie-test
Disallow: /digital-first
Disallow: /study/explore/podcast-rss/
Disallow: /test-cookie/
Disallow: /calculator-test/
Disallow: /calculator-test-dd/
Disallow: /agent-pack
Disallow: /agent-management-docs
Disallow: /about/about-the-university/honorary-graduates/
Disallow: /dosh
Disallow: /oneme
Disallow: /study/apply-now/application-form/
Disallow: /study/new-xml
Disallow: /open-days/open-day-json/
Disallow: /calculator/scholarships-api.php
Disallow: /externalspeakers
Disallow: /about/staff/staff-profile-xml/
Disallow: /about/staff/staff-xml/
Disallow: /open-days/virtual-campus-tour/index.html
Disallow: /about/your-finances/scholarships-discounts-and-specialised-grants-old/
Disallow: /open-days/virtual-campus-tour/360s/
Disallow: /more/services-for-business/recruit-students-graduates/gis-registration-form-b-daily/
Disallow: /more/services-for-business/recruit-students-graduates/gis-registration-form-linkedin/
Disallow: /entry-requirements-test/
Disallow: /meta-data-table/
Disallow: /open-days/register/
Disallow: /study/courses-download/
Disallow: /more/research/mural/
Disallow: /study/postgraduate-application/
Disallow: /study/apply-now/*
Disallow: /open-days/online-june-2021/
Disallow: /study/meet-the-team/
Disallow: /study/progression-scheme/
Disallow: /open-days/virtual-open-day-1
Disallow: /study/eoi-apply/
Disallow: /study/apply-now/international/

Similar sites

Search preview

www.sunderland.ac.uk
The University of Sunderland
The University of Sunderland is internationally known for quality teaching, world-leading research and has an internationally excellent reputation for academic excellence. We are the life changing.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Sunderland78%Check
University Sunderland73%Check
University68%Check
Clearing59%Check
Sunderland London59%Check
Open50%Check
re proud48%Check
Campus46%Check
Search46%Check
National46%Check
Show more keywords and terms

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