Swansea.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
95% 
Page quality
93% 
Page structure
58% 
Link structure
75% 
Server
97% 
External factors
100% 
SEO Score
Response time
0.35 s
File size
86.90 kB
Words
892
Media files
21
Number of links
182 internal / 26 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Swansea University
The page title is too short. (179 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Founded in 1920, Swansea University is a research-led institution with an excellent reputation for the quality of its student experience.
The length of the meta description is perfect. (822 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.swansea.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
facebook-domain-verification69yfze12mm69cf5v8vz4tpq9lfsu5z
silktide-cmseveACjPp5FcKZXLnP0f7fDcFMAoxSTDAbOw7Yx6YRQ+OptSPtsvupi8FfRCNeDBOZSFZbxeBnfw1+QLZgDjM0DL6ymxl6lPMRwobQRlyTIxnuEWV9/mGJM9gF2FWPueiGT+s9hvriREeJDD9SPvopLUdHh2qtiGWs0IQ2hRsOmdYaaOyqtW7/6Dx7guxPjpzN9Gd2Jt6t5+9Gg48+hupSIgX9QBjdm2ppEm5FnPJWTc=
descriptionFounded in 1920, Swansea University is a research-led institution with an excellent reputation for the quality of its student experience.
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#da532c
msapplication-confighttps://ik.imagekit.io/s1sp3stox/_web/img/favicon/www/browserconfig.xml
theme-color#ffffff
google-site-verificationOd_wu-MambBpWtzKAZAicr74W90euNAOCwbH2kSKRzw
su:section-id237
langen-gb
X-UA-Compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 892 words. That's ok.
25.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.75 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 4 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...g/logo/stacked/logo-white-stacked-en.pngSwansea University's Homepage
...g/logo/stacked/logo-white-stacked-en.pngSwansea University's Homepage
...ea-university-students-on-bay-campus.jpgThree students walking through Bay Campus in the Sun
/media/kaleidoscope-image-no-words.jpgComposition of triangles that showcases a gecko, solar panels, metallic spheres, webs, and spices
/media/press-office-mega-menu-cta.pngFemale student working with steel
/Graduate-Outcomes.jpgHESA 94% of graduates are in employment, study and/or other activities logo
https://www.swansea.ac.uk/guardian.jpgGuardian University Guide 25th in the UK logo
/QS-2025-Top-300-Eng.pngQS World University Rankings 2025 logo
/uni-compare-100-2.pngUni Compare Graphic
...javascript-1.4.3&updatedAt=1659014456810students on the beach
/555x345-941-Uni_Stock_313-(1).jpgStudents playing pool in Student Accommodation
/555x345-8328-301117_314.jpg
/555x345-8360-Vjo48jdw-(1).jpegStudents chatting on Bay Campus
...6-Students-walking-in-front-of-Abbey.jpgStudents in front of Singleton Abbey
/555x345-6090-3J7A4311.jpg
/555x345-8849-221122-279.jpg
https://www.swansea.ac.uk/stonewall.pngStonewall top 100 employer 2024
https://www.swansea.ac.uk/athena-silver.jpgAthena Swan Silver Award logo
https://www.swansea.ac.uk/QAA-Badge.pngThe Quality Assurance Agency Member 2021-22
Video URLWidthHeight
https://www.youtube.com/embed/DV_hJAktWzQ560315
https://www.youtube.com/embed/e0u78DgG1j4560315

Page structure

H1 heading
(Critically important)
Swansea University
Too many H1 headings
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Swansea University
H1 CLEARING 2024 is open
H2 Phone lines are open today from 09:00 to 17:00 BST
H2 Find courses available through clearing
H2 Submit An Application Today
H2 Find courses available through clearing Duplicate text
H2 94% of graduates are in employment, study and/or other activities
H2 25th in the UK
H2 In the Top 300 In the world
H2 100% of students surveyed would recommend Swansea University
H2 Congratulations on accepting your place!
H2 Accommodation
H2 Bus pass offer
H2 Student Life
H2 Scholarships
H2 Cost of living
H2 Teaching Excellence
H2 Top 100 Employer
H2 Silver Athena Swan Institutional Award
H2 UK Quality Assured
H3 Need help with Clearing?
H4 Live Chat
H4 Chat to us on
H4 Chat to us on Duplicate text
H4 Email us
H5 Chat to us via
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (26) on this page.
LinkAttributesAnchor text
https://www.swansea.ac.uk/Anchor Skip to main content
https://www.swansea.ac.uk/IMG-ALT Swansea University's Homepage
/jobs-at-swansea/Jobs
A-TITLE Jobs at Swansea University
https://myuni.swansea.ac.uk/External Subdomain Current Students
https://staff.swansea.ac.uk/External Subdomain Staff
http://www.swanseauniversity.c...External Subdomain 中文
https://www.swansea.ac.uk/cy/Cymraeg
https://www.swansea.ac.uk/Text duplicate IMG-ALT Swansea University's Homepage
/jobs-at-swansea/Text duplicate Jobs
A-TITLE Jobs at Swansea University
https://myuni.swansea.ac.uk/External Subdomain Text duplicate Current Students
https://staff.swansea.ac.uk/External Subdomain Text duplicate Staff
http://www.swanseauniversity.c...External Subdomain Text duplicate 中文
https://www.swansea.ac.uk/cy/Text duplicate Cymraeg
/clearing/Clearing 2024
IMG-ALT Three students walking through Bay Campus in the Sun
/clearing/Find out more
/undergraduate/Undergraduate
/undergraduate/courses/Courses
/accommodation/Accommodation
/clearing/Clearing at Swansea
/parents/Parents and Guardians Guide to University
/open-days/Open Days
/undergraduate/how-to-apply/How to Apply
/undergraduate/scholarships/Subdomain Scholarships and Bursaries
/undergraduate/contact-admissi...Make an Undergrad Enquiry
/undergraduate-prospectus/Undergraduate Prospectus
/study/register-for-email-upda...Register for Email Updates
/postgraduate/Postgraduate
/postgraduate/taught/Taught Courses
/postgraduate/research/Research Programmes
/postgraduate/open-days/Text duplicate Open Days
/postgraduate/apply/Text duplicate How to Apply
/postgraduate/scholarships/Text duplicate Scholarships and Bursaries
/the-university/Your University
/postgraduate/contact-admissions/Make a Postgrad Enquiry
/postgraduate/postgraduate-pro...Postgraduate Prospectus
/study/register-for-email-upda...Text duplicate Register for Email Updates
/international-students/International Students
/international-students/intern...Text duplicate Courses
/international-students/intern...Text duplicate How to Apply
/international-students/my-fin...Text duplicate Scholarships and Bursaries
/international-students/my-cou...Your Country Information
/international-campuslife/Support for International Students
/goglobal/Study Abroad & Exchange
/english-language-training-ser...English Language Training Services
/the-college/International Pathways
/international/contact-us/Ask Us a Question
/study/student-life/Student Life
https://www.swansea.ac.uk/study/Study
/study/why-study-in-swansea/Why Swansea
/study/our-student-stories/Our Student Stories
/life-on-campus/Life on Campus
https://www.swansea.ac.uk/sport/Sport
/sustainability/get-involved/Sustainability - Get Involved
/cultural-institute/Arts and Culture
/study/student-life/susu/Swansea University Students' Union
/virtual-tour-stand-alone/Subdomain Virtual Tours
/study/freshers/What is Freshers?
/study/student-services/Student Services
/library/Library
/campuslife/CampusLife
https://www.swansea.ac.uk/sea/Swansea Employability Academy (SEA)
https://myuni.swansea.ac.uk/em...External Subdomain Student Enterprise
/academic-success/Centre for Academic Success
/academi-hywel-teifi/Welsh on Campus
/student-support-services/Student Wellbeing
/study/student-life/chat-to-ou...Chat To Our Students
/international/International
/research/Our Research
IMG-ALT Composition of triangles that showcases a gecko, solar panels, metallic spheres, webs, and spices
/research/Research at Swansea
/research/research-with-us/Research with us
/research/research-with-us/pos...Supporting your postgraduate research journey
/postgraduate/research/Find a postgraduate research programme
/postgraduate/research/apply/How to apply for your Postgraduate Research programme
/research/research-with-us/pos...Postgraduate Researcher Development
/research/explore-our-research/Explore our research
/research/research-highlights/Research Highlights
/research/explore-our-research...Research in the faculties
/research/momentum-magazine/Momentum Magazine
/research/podcasts/Global Challenges Podcast Series
/research/discover-our-expertise/Discover our expertise
/research/discover-our-expertise/Find a Researcher
https://cronfa.swan.ac.uk/External Subdomain Find a research publication
/incubation/departments/busine...Access our Research Expertise
/research/research-environment/Research Environment
/research/research-integrity-e...Research Integrity: Ethics and Governance
/research/research-impact/Research Impact
/research/research-environment...Training and Development
https://www.swansea.ac.uk/masi/Morgan Advanced Studies Institute (MASI)
/research/civic-mission/Our Civic Mission
/swansea-science-festival/Swansea Science Festival
https://beinghumanfestival.org/External Being Human Festival
http://orielscience.co.uk/External Oriel Science
http://www.welshcopper.org.uk/...External Subdomain A World of Welsh Copper
/business-and-industry/collabo...Collaborate with us
/business-and-industry/collabo...Develop your projects
/business-and-industry/collabo...Access our consultants
/business-and-industry/collabo...RDI Funding opportunities
/business-and-industry/recruit...Recruit our Talent
/business-and-industry/recruit...Recruit our students and graduates
/business-and-industry/recruit...Meet our students
/business-and-industry/recruit...Advertise your job vacancies
/business-and-industry/develop...Develop your Workforce
/business-and-industry/develop...View our courses
/business-and-industry/commerc...Utilise our Commercial Services
/business-and-industry/commerc...Request project support
/business-and-industry/commerc...Advertise your organisation
/business-and-industry/commerc...Become a Supplier
/business-and-industry/facilit...Hire Our Facilities
/business-and-industry/collabo...Access our research facilities
/business-and-industry/commerc...Host an event
/business-and-industry/contact...Engage with us
/business-and-industry/linc/Join our collaborative network
/business-and-industry/contact...Contact our engagement team
/research/keep-in-touch/Keep in touch
https://www.swansea.ac.uk/alumni/Alumni
/press-office/Press Office
IMG-ALT Female student working with steel
/press-office/Text duplicate Press Office
/the-university/Text duplicate Your University
/about-us/About us
/the-university/location/How to Find Us
https://www.swansea.ac.uk/awards/University Awards and Rankings
/the-university/faculties/Our Faculties
/press-office/Subdomain Text duplicate Press Office
/jobs-at-swansea/Job Opportunities and Working At Swansea
/sustainability/Sustainability
https://www.swansea.ac.uk/travel/Travel to and from Campus
/contact-us/Contact Us
https://www.swansea.ac.uk/sport/Text duplicate Sport
/get-active/Get ACTIVE
/sport/social-leagues/Social Leagues
/sport/clubs/Club Sport
/sport/high-performance/Performance
https://www.swanseabaysportspa...External Subdomain Facilities
/sport/sponsor-us/Sponsorship
/sport/news-and-updates/News
/life-on-campus/Text duplicate Life on Campus
/accommodation/Text duplicate Accommodation
/catering/Catering
/cultural-institute/Text duplicate Arts and Culture
/life-on-campus/the-great-hall/The Great Hall
https://www.taliesinartscentre...External Subdomain Taliesin
/cultural-institute/taliesin-c...Taliesin Create
https://www.egypt.swan.ac.uk/External Subdomain Egypt Centre
/life-on-campus/our-grounds/Our Grounds
https://www.swansea.ac.uk/music/Musical Opportunities
/virtual-tour-stand-alone/Subdomain Virtual Tour
/the-university/faculties/Text duplicate Our Faculties
/humanities-and-socialsciences/Faculty of Humanities and Social Sciences
/medicine-health-life-science/Faculty of Medicine, Health and Life Science
/science-and-engineering/Faculty of Science and Engineering
/the-college/The College
/the-university/Academies
https://www.swansea.ac.uk/hwa/Health and Wellbeing Academy
https://www.swansea.ac.uk/masi/Text duplicate Morgan Advanced Studies Institute (MASI)
https://www.swansea.ac.uk/sea/Text duplicate Swansea Employability Academy (SEA)
/academi-hywel-teifi/Academi Hywel Teifi
/inclusivity-academy/Swansea Academy of Inclusivity
/incubation/departments/academ...SALT
/press-office/news-events/News and Events
/student-support-services/Support & Wellbeing
/clearing/vacancies/Clearing Vacancies
https://intranet.swan.ac.uk/Cl...External Subdomain Apply Now
/admissions/ask-us-live/Live Chat Chat to us directly
https://wa.me/447719416372External Chat to us on Whatsapp Messenger
https://m.me/swanseauniversityExternal Chat to us on Facebook Messenger
/admissions/ask-us-live/Live Chat
https://wa.me/447719416372External Whatsapp
https://m.me/swanseauniversityExternal Facebook
/clearing/what-is-clearing/your guide to clearing
/clearing/vacancies/view all clearing vacancies
/undergraduate/courses/Undergraduate Courses A-Z
/postgraduate/taught/Taught Postgraduate Courses A-Z
/postgraduate/research/Postgraduate Research A-Z
/international-students/Text duplicate International
/clearing/faqs/FAQs FAQs
/admissions/ask-us-live/Chat to us Chat to us
/clearing/clearing-accommodation/Clearing Accommodation pages
https://www.swansea.ac.uk/awards/94% of graduates are in employment, study and/or other activities HESA 2024
IMG-ALT HESA 94% of graduates are in employment, study and/or other activities logo
https://www.swansea.ac.uk/awards/25th in the UK (The Guardian University Guide 2024)
IMG-ALT Guardian University Guide 25th in the UK logo
https://www.swansea.ac.uk/awards/In the Top 300 In the world QS World University Rankings 2025
IMG-ALT QS World University Rankings 2025 logo
https://www.swansea.ac.uk/awards/100% of students surveyed would recommend Swansea University (Uni Compare 2025)
IMG-ALT Uni Compare Graphic
/study/congratulations/More about joining us in September
/clearing/clearing-accommodation/Accommodation Apply for University managed accommodation by 22nd of August to get a guaranteed accommodation offer. Accommodation for Clearing students
IMG-ALT Students playing pool in Student Accommodation
/clearing/clearing-accommodation/Bus pass offer If you place Singleton Park Campus as your first choice for accommodation, but are allocated a place at Bay Campus or True, we are offering a ...
/study/student-life/Student Life You’ll hear it all the time, but it’s not an exaggeration to say going to university is life-changing. It’s your time to make incredible memorie...
IMG-ALT Students chatting on Bay Campus
/undergraduate/scholarships/Scholarships Swansea University offers a range of academic, departmental, excellence and income related scholarships and bursaries. View our scholarships. Un...
IMG-ALT Students in front of Singleton Abbey
/undergraduate/fees-and-fundin...Cost of living Thinking about the cost of living at University? Read our handy guide to help you prepare. Cost of living
/study/teaching-quality/Teaching Excellence Find out about our inspirational teaching. Teaching Quality
https://www.swansea.ac.uk/awards/Top 100 Employer (Stonewall 2024)
IMG-ALT Stonewall top 100 employer 2024
https://www.swansea.ac.uk/awards/Silver Athena Swan Institutional Award (Athena SWAN)
IMG-ALT Athena Swan Silver Award logo
https://www.swansea.ac.uk/awards/UK Quality Assured (QAA)
IMG-ALT The Quality Assurance Agency Member 2021-22
/contact-us/Text duplicate Contact Us
/jobs-at-swansea/Text duplicate Jobs
/the-university/faculties/Faculties
/press-office/Press
/about-us/safety-and-security/...Health & Safety
/disclaimer-and-copyright/Disclaimer & Copyright
/system/site-map/Site Map
/privacyandcookies/Privacy & Cookies
/media/Modern-Slavery-Statemen...Modern Slavery Statement
/the-university/accessibility/...Accessibility Statement
https://www.facebook.com/swans...External Subdomain No Text
https://www.instagram.com/swan...External Subdomain No Text
https://twitter.com/SwanseaUniExternal No Text
https://www.tiktok.com/@swanse...External Subdomain No Text
https://www.youtube.com/user/S...External Subdomain No Text
https://www.flickr.com/photos/...External Subdomain No Text
https://www.linkedin.com/schoo...External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.swansea.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 4 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.35 seconds.
This page only loads 1 CSS files. That's ok.
The file size of the HTML document is fine (87 kB).

HTTP Response Header

NameValue
dateFri, 23 Aug 2024 17:37:01 GMT
serverApache
cache-controlno-cache, private
content-security-policyframe-ancestors 'self' https://*.swansea.ac.uk https://*.swan.ac.uk https://app.myday.cloud myday://app.myday.cloud https://swanseauni.myday.cloud https://swansea-uk.libwizard.com;
expiresFri, 23 Aug 2024 17:37:01 GMT
varyAccept-Encoding
content-encodinggzip
content-length15586
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 8,482 referring domains.
This page has 610,819 backlinks.
This page has backlinks from 5,641 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Search preview

www.swansea.ac.uk
Swansea University
Founded in 1920, Swansea University is a research-led institution with an excellent reputation for the quality of its student experience.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Swansea93%Check
Swansea University87%Check
University81%Check
Swansea University Students73%Check
Athena Swan69%Check
World University62%Check
Student58%Check
University managed accommodation53%Check
Quality48%Check
Research46%Check

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