Swarco.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
87% 
Page structure
36% 
Link structure
73% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.22 s
File size
119.30 kB
Words
1109
Media files
45
Number of links
159 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
SWARCO | The Better Way. Every Day.
The length of the page title is perfect. (353 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
SWARCO is a globally active corporation with more than 50 years of experience. We offer a wide range of solutions, services and products in the areas of mobility management and road safety.
The meta description is too long: 1185 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.swarco.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionSWARCO is a globally active corporation with more than 50 years of experience. We offer a wide range of solutions, services and products in the areas of mobility management and road safety.
abstractSWARCO is a globally active corporation with more than 50 years of experience. We offer a wide range of solutions, services and products in the areas of mobility management and road safety.
keywordsTraffic Management, Mobility Management, Road Safety, Road Marking, Connected Driving
robotsindex, follow
google-site-verificationfSL9reYqgnscIABeU9eMoT_zLdIRXu6j3sRo8KrTYt8
GeneratorDrupal 9 (https://www.drupal.org); Commerce 2
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary_large_image
twitter:site@SWARCO_AG
twitter:descriptionSWARCO is a globally active corporation with more than 50 years of experience. We offer a wide range of solutions, services and products in the areas of mobility management and road safety.
twitter:titleThe Better Way. Every Day. | SWARCO
twitter:image:altSWARCO's portfolio.
twitter:imagehttps://www.swarco.com/sites/default/files/public/2019-08/Image_SWARCO_2x1.jpg
twitter:player:streamhttps://www.swarco.com/sites/default/files/public/videos/2019-08/SWARCO%20Market%20Sectors%20Teaser%202019.mp4
og:site_nameSWARCO
og:typearticle
og:urlhttps://www.swarco.com/better-way-every-day
og:titleThe Better Way. Every Day.
og:descriptionSWARCO is a globally active corporation with more than 50 years of experience. We offer a wide range of solutions, services and products in the areas of mobility management and road safety.
og:imagehttps://www.swarco.com/sites/default/files/public/2019-08/Image_SWARCO_2x1.jpg
og:image:urlhttps://www.swarco.com/sites/default/files/public/2019-08/Image_SWARCO_2x1.jpg
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 25.71 words is high.
This page contains 1109 words. That's ok.
24.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 222 characters this one is longer than 70 characters:
"swarco works daily to facilitate the creation of smart ecosystems, by connecting the worldwide communi..."
Image SEO
(Somewhat important)
24 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...es/public/color/swarco-e62afde2/logo.svgHome
...om/swarco/images/icons8-plus-math-24.pngDropdown Icon
...files/public/Menu-Traffic_Management.jpgTraffic ManagementTraffic Management
...fault/files/public/Menu-Road_Marking.jpgRoad MarkingRoad Marking
.../files/public/Menu-Connected_Driving.jpgConnected DrivingConnected Driving
...es/default/files/public/Menu-Parking.jpgParkingParking
...t/files/public/Menu-Public_Transport.jpgPublic TransportPublic Transport
...ult/files/public/Menu-Smart_Charging.jpgSmart ChargingSmart Charging
/sites/default/files/public/AIS.jpgSWARCO IndusfericaSWARCO Indusferica
...om/swarco/images/icons8-plus-math-24.pngDropdown Icon
...om/swarco/images/icons8-plus-math-24.pngDropdown Icon
...om/swarco/images/icons8-plus-math-24.pngDropdown Icon
.../images/arrowgon/Arrowgon_2023_blue.webpNo alt attribute provided
...images/arrowgon/Arrowgon_2023_white.webpNo alt attribute provided
...ages/arrowgon/Arrowgon_2023_gogreen.webpNo alt attribute provided
...images/arrowgon/Arrowgon_2023_white.webpNo alt attribute provided
.../public/Lviv_Smartprio.jpg?itok=Tb7YE0FONo alt attribute provided
...9_/public/Suffolk2_web.JPG?itok=jMhpmbJVNo alt attribute provided
...x309_/public/CCAMPart2.jpg?itok=AgAStQpKNo alt attribute provided
...x309_/public/CCAMPart1.jpg?itok=nkKhlGLVNo alt attribute provided
...9_/public/parcoimage33.jpg?itok=leXxg9CmNo alt attribute provided
...Laura Coconea IRF 2024.png?itok=08Ppu9xnNo alt attribute provided
...RF 2024 Industry Award.png?itok=AAF_5_8KNo alt attribute provided
...MCCM_AV_ADAS_02_202410.jpg?itok=WA7GuFnGNo alt attribute provided
...ystems system engineer.jpg?itok=ZVunJ_3ZNo alt attribute provided
...ons_high/public/tm02_0.jpg?itok=5fgkBmvaTraffic Management
...ions/big/2018-10/rms02.jpg?itok=UGeNwbYHRoad Marking Systems
...images/Tiles_Parking_0.jpg?itok=MWr5SpR5Parking
...Tiles_Public-Transport.jpg?itok=1W87A5w4Public Transport
...19-01/emobility_wide_0.jpg?itok=KvnJqkFgSmart Charging
...e-images/Tiles_C-ITS_0.jpg?itok=hV_HhuIhConnected Driving
...anced_Industry_Systems.jpg?itok=lDMv9Ew0Indusferica
...020-09/swarco_integrated_solutions_1.jpgSWARCO's SolutionsSWARCO's Solutions
...fault/files/public/2021-01/subscrib2.pngNo alt attribute provided
...public/2019-03/medina1.jpg?itok=SUxF8QynNo alt attribute provided
...blic/2019-03/buchacluj.jpg?itok=1kxSyxmJNo alt attribute provided
...public/2018-11/limburg.jpg?itok=DFlPRrRdNo alt attribute provided
...464x309_/public/vmsdu1.jpg?itok=X04wdsE-No alt attribute provided
...ublic/greenwavehamburg.jpg?itok=ptc0jT82No alt attribute provided
...lic/2018-11/abudhabi-2.jpg?itok=5a4KNK3oNo alt attribute provided
.../inline-images/Cyclist.jpg?itok=Zvf3WXCFNo alt attribute provided
...2018-11/tmb-barcelona2.jpg?itok=h6c_502aNo alt attribute provided
...x470_arrowgon_olympics.jpg?itok=zvUu2eYJNo alt attribute provided
.../inline-images/Hamburg.jpg?itok=-OldPp5wNo alt attribute provided
...es/public/color/swarco-e62afde2/logo.svgHome

Page structure

H1 heading
(Critically important)
SWARCO
Too many H1 headings
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (6 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 SWARCO
H1 Our Solutions
H1 Smart Mobility Solutions
H2 read more
H2 Latest Stories
H2 read more Duplicate text
H2 Empty heading
H2 Major References
H3 We Offer Multi-Modal Transportation Management for a Connected World.
H3 Key Benefits for Our Customers
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.swarco.com/Anchor Skip to main content
https://www.swarco.com/IMG-ALT Home
A-TITLE Home
https://www.swarco.com/Text duplicate Home
https://www.swarco.com/solutionsSolutions
IMG-ALT Dropdown Icon
/solutions/traffic-managementTraffic Management
/solutions/road-marking-systemsRoad Marking Systems
/solutions/connected-drivingConnected Driving
/solutions/parkingParking
/solutions/public-transportPublic Transport
/solutions/smart-chargingSmart Charging
/solutions/indusfericaIndusferica
https://www.swarco.com/productsProducts
IMG-ALT Dropdown Icon
/products/road-markingsText duplicate Road Marking Systems
/products/road-markings/2-comp...2-Component Systems
/products/road-markings/glass-...Glass Beads
/products/road-markings/prefor...Preformed Thermoplastic
/products/road-markings/solven...Solvent-Based Paints
/products/road-markings/thermo...Thermoplastic Systems
/products/road-markings/waterb...Waterborne Paints
/products/road-markingsmore ...
/products/barriersBarriers
/products/cycle-productsBicycle Products
/products/detection-sensorsDetection & Sensors
/products/electronic-signsElectronic Signs
/products/static-signs/gantrie...Gantries & Cantilevers
/products/outstationsOutstations
/products/softwareSoftware
/products/static-signsStatic Signs
/products/traffic-signals-and-...Traffic Signals & Accessories
/products/traffic-light-contro...Traffic Light Controllers
/products/parkingParking & Charging
/products/smart-chargingCharging Stations
/products/parkingParking Products
/products/industrial-glass-bea...Industrial
/products/industrial-glass-bea...Blasting Media
/products/industrial-glass-bea...Filler Beads
/products/industrial-glass-bea...Filter Beads
/solutions/indusfericaIndustry Paint Solutions
/products/softwareText duplicate Software
/products/software/engineering...Engineering and Planning
/products/software/highway-tunnelHighway & Tunnel
/products/software/parkingText duplicate Parking
/products/software/public-tran...Text duplicate Public Transport
/products/software/sign-contro...Sign Control
/products/software/smart-charg...Text duplicate Smart Charging
/products/software/urban-traff...Urban Traffic Management
/products/software/other-softwareOther
https://www.swarco.com/about-usCorporation
IMG-ALT Dropdown Icon
https://www.swarco.com/about-usABOUT US
https://www.swarco.com/about-usExecutive Board
https://www.swarco.com/about-usSupervisory Board
https://www.swarco.com/companiesSWARCO Companies
/corporate-social-responsibilityCSR
/membershipsMemberships
/about-us/partnershipsPartnerships
/swarco-innovation-hubSWARCO Innovation Hub
/swarco-traffic-worldSWARCO Traffic World
https://www.swarco.com/storiesCOMMUNICATION
https://www.swarco.com/storiesNews & References
https://www.swarco.com/eventsEvents
/scientific-publicationsScientific Publications
/innovation-talksInnovation Talks
https://www.swarco.com/driveDrive On
https://www.swarco.com/imprintLEGAL
/terms-conditionsTerms and Conditions
https://www.swarco.com/imprintImprint
/privacy-policyData Privacy
https://www.swarco.com/contactCONTACT
https://www.swarco.com/contactContact Us
/compliance/whistleblower-portalWhistleblower Portal
https://www.swarco.com/companiesText duplicate SWARCO Companies
https://www.swarco.com/careerCAREER
IMG-ALT Dropdown Icon
/career/grow-with-usCAREER insights
https://www.swarco.com/careerOpen Positions
/career/apprentices-dual-study...Apprenticeship
/career/your-applicationApply
/career/career-blogCareer Blog
/swarco-academySWARCO Academy
/de/proudofswarcoSubdomain #ProudOfSWARCO
A-TITLE #ProudOfSWARCO
/de/talents-of-tomorrowSubdomain Talents of Tomorrow
/talents-of-tomorrow/talents-t...Internship
/talents-of-tomorrow/talents-t...Text duplicate Apprenticeship
/talents-of-tomorrow/talents-t...Young Professionals
/talents-of-tomorrow/talents-t...Project work
/de/better-way-every-dayDeutsch
/sv/better-way-every-daySvenska
A-TITLE Swedish
/da/better-way-every-dayDansk
A-TITLE Danish
/no/better-way-every-dayNorwegian
/it/better-way-every-dayItaliano
A-TITLE Italian
/ro/better-way-every-dayRomână
A-TITLE Romanian
/nl/better-way-every-dayNederlands
A-TITLE Dutch
/fi/better-way-every-daySuomi
A-TITLE Finnish
/hu/better-way-every-dayMagyar
A-TITLE Hungarian
/cs/better-way-every-dayČeština
A-TITLE Czech
/es/la-mejor-manera-todos-los-...Español
/en-us/better-way-every-dayEnglish US
https://www.swarco.com/gogreenSubdomain more information about GoGreen
/products/software/urban-traff...Subdomain read more about MyCity
/stories/smart-prio-lviv-techn...Smart Prio Lviv – Technology as an expression of resilience
/stories/swarco-uk-ireland-awa...SWARCO UK & Ireland awarded long-term Intelligent Transport Systems agreement with Suffolk County Council
/stories/are-europes-roads-rea...Are Europe's roads ready for CCAM? Part two.
/stories/are-europes-roads-rea...Are Europe's roads ready for CCAM? Part one.
/stories/parco-city-nagoldPARCO in the city of Nagold
/stories/swarco-looks-back-suc...SWARCO looks back on successful IRF World Congress
/stories/irf-award-swarcos-gog...IRF Award for SWARCO’s GoGreen Initiative
/stories/high-performance-road...High Performance Road Markings: Key to Reliability of ADAS
/stories/swarco-uk-ireland-awa...SWARCO UK & Ireland awarded a new major service and maintenance agreement with five West Anglian councils
https://www.swarco.com/storiesmore stories
/solutions/traffic-managementText duplicate Traffic Management
IMG-ALT Traffic Management
A-TITLE Traffic Management
/solutions/road-marking-systemsText duplicate Road Marking Systems
IMG-ALT Road Marking Systems
A-TITLE Road Marking Systems
/solutions/parkingText duplicate Parking
IMG-ALT Parking
A-TITLE Parking
/solutions/public-transportText duplicate Public Transport
IMG-ALT Public Transport
A-TITLE Public Transport
/solutions/smart-chargingText duplicate Smart Charging
IMG-ALT Smart Charging
A-TITLE Smart Charging
/solutions/connected-drivingText duplicate Connected Driving
IMG-ALT Connected Driving
A-TITLE Connected Driving
/solutions/indusfericaText duplicate Indusferica
IMG-ALT Indusferica
A-TITLE Indusferica
https://www.swarco.com/productsproducts
https://www.swarco.com/solutionssolutions
/newsletter-its-smart-mobilityNew window subscribe here
https://www.facebook.com/share...External Subdomain Share
https://twitter.com/intent/twe...External Text duplicate Share
https://www.linkedin.com/share...External Subdomain Text duplicate Share
/stories/medina-saudi-arabiaMedina / Saudi Arabia
/stories/bucharest-cluj-romaniaBucharest & Cluj / Romania
/stories/limburg-germanyLimburg / Germany
/stories/vms-down-underVMS for Down Under
/stories/digital-green-wave-ha...Digital Green Wave Hamburg / Germany
/stories/abu-dhabiAbu Dhabi
/stories/greenwave-copenhagen-...Greenwave for Copenhagen / Denmark
/stories/barcelona-spainBarcelona / Spain
/stories/sochi-2014Sochi 2014
/stories/hanseatic-city-hamburgHanseatic City of Hamburg
https://www.swarco.com/contactText duplicate Contact Us
https://twitter.com/swarco_agNew window External No Text
https://www.facebook.com/TheBe...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.swarco.com/Text duplicate IMG-ALT Home
A-TITLE Home
/terms-conditionsTerms & Conditions
https://www.swarco.com/imprintText duplicate Imprint
/privacy-policyPrivacy Policy
https://www.clevercure.com/pub...External Subdomain Supplier Registration
/unternehmen/swarco-traffic-sy...Security Incident Report
/compliance/whistleblower-portalText duplicate Whistleblower Portal
https://www.swarco.com/contactContact
http://tracking.btg.at/External Subdomain Order Tracking
https://www.swarco.com/about-usText duplicate Executive Board
https://www.swarco.com/about-usText duplicate Supervisory Board
https://www.swarco.com/companiesText duplicate SWARCO Companies
https://www.swarco.com/complianceCompliance
/corporate-social-responsibilityCorporate Social Responsibility
/membershipsText duplicate Memberships
/about-us/partnershipsText duplicate Partnerships
/swarco-traffic-worldText duplicate SWARCO Traffic World
/swarco-innovation-hubText duplicate SWARCO Innovation Hub
/young-mobility-ambassadorsSubdomain SWARCO Young Mobility Ambassadors
https://www.swarco.com/careerText duplicate Open Positions
/career/application-formApply for a job
/swarco-academyText duplicate SWARCO Academy
https://www.swarco.com/solutionsText duplicate Solutions
https://www.swarco.com/productsText duplicate Products
https://www.swarco.com/servicesServices
/products/softwareText duplicate Software
https://www.swarco.com/storiesNews
https://www.swarco.com/storiesReferences
https://www.swarco.com/eventsText duplicate Events
https://www.swarco.com/driveDrive On Magazine
/scientific-publicationsText duplicate Scientific Publications
/innovation-talksText duplicate Innovation Talks

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.swarco.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.22 seconds.
The file size of the HTML document is fine (119 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateFri, 15 Nov 2024 20:06:50 GMT
x-drupal-cacheHIT
content-encodinggzip
servernginx
varyAccept-Encoding
cache-controlmust-revalidate, no-cache, private
x-drupal-dynamic-cacheUNCACHEABLE
x-ua-compatibleIE=edge
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
x-generatorDrupal 9 (https://www.drupal.org)
x-commerce-core2
x-cacheMiss from cloudfront
via1.1 0afa2d721972ae312ad1dd54e47c43ca.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P5
x-amz-cf-idYlLWyUXLLWHE3ZTaHSTMiVXrc6mm2hShLUaUf-hhVvCQvAP2QnmgEg==
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,160 referring domains.
This page has 1,676,905 backlinks.
This page has backlinks from 943 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Similar sites

Search preview

www.swarco.com
SWARCO | The Better Way. Every Day.
SWARCO is a globally active corporation with more than 50 years of experience. We offer a wide range of solutions, services and products in the areas of mobility management and road safety.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
SWARCO95%Check
Solutions60%Check
Mobility Solutions57%Check
Management56%Check
Smart Solutions56%Check
Mobility Management54%Check
mobility52%Check
Road52%Check
way51%Check
Better51%Check
Show more keywords and terms

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