Swast.nhs.uk - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
75% 
Page structure
43% 
Link structure
88% 
Server
57% 
External factors
100% 
SEO Score
Response time
0.44 s
File size
35.20 kB
Words
580
Media files
17
Number of links
72 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | SWAST Website
The length of the page title is perfect. (220 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.swast.nhs.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, shrink-to-fit=no
mobile-web-app-capableyes
mobile-web-app-status-bar-styleblack-translucent
date2024-12-19 18:27:05
authorSWAST Website
descriptionEmpty
generatorVerseOne CMS v5
langen
twitter:cardsummary_large_image
twitter:titleHome
twitter:descriptionEmpty
twitter:imagehttps://www.swast.nhs.uk/base-install/images/main-logo/og-logo.png
og:imagehttps://www.swast.nhs.uk/base-install/images/main-logo/og-logo.png
og:titleHome
og:descriptionEmpty
og:urlhttps://www.swast.nhs.uk/
og:site_nameSWAST Website
og:typewebsite
og:localeen_gb
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 580 words. That's ok.
35.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.38 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 21 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 84 characters this one is longer than 70 characters:
"find out about the south western ambulance charity and how you can get involved here"
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/media/images/versions/img94joktmu71420.pngSWAST Website
/media/images/versions/img94joktmu71155.jpgNo alt attribute provided
/media/images/versions/img94joktmu7160.jpgNo alt attribute provided
/media/images/versions/img94joktmu71234.pngNo alt attribute provided
/media/images/versions/img94joktmu71235.pngNo alt attribute provided
/media/images/versions/img94joktmu71231.pngNo alt attribute provided
...ia/images/versions/img94joktmu71059.jpegNo alt attribute provided
/media/images/versions/img94joktmu791.jpgNo alt attribute provided
/media/images/versions/img94joktmu71169.jpgNo alt attribute provided
/media/images/versions/img94joktmu757.jpgNo alt attribute provided
/media/images/versions/img94joktmu745.jpgNo alt attribute provided
/media/images/versions/img94joktmu71064.jpgNo alt attribute provided
/media/images/versions/img94joktmu72171.jpgAmbulance_Christmas_Lights.jpg
/media/images/versions/img94joktmu72086.jpgSWASFT is looking for people to join their next Patient Participation Panel.jpg
/media/images/versions/img94joktmu72010.jpgAmbulance with sunset.jpg
/media/images/versions/img94joktmu71218.jpgRRV_Fireworks.jpg
...s/versions/img94joktmu71420.png?bev=1781company logo

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Home
H2 Search the SWAST Website website
H2 How can we help?
H2 Our CQC rating
H2 Quick links
H2 Quick Links
H2 Find out more
H3 Please always call 999 if someone is seriously ill or injured and their life is at risk.
H3 Read more about calling us here.
H3 Read all about our latest news here.
H3 Join us, make a difference.
H3 Interested in a career at SWASFT? We provide a wide variety of career opportunities, click here to find out more.
H3 Want to get involved with your local ambulance service?
H3 There are a number of ways you can get involved with your local ambulance service across the South West. To find our more, click here.
H3 Would you like to know more about becoming a Community First Responder?
H3 Visit our volunteer recruitment page to find out more here.
H3 Find out about the South Western Ambulance Charity and how you can get involved here
H3 Latest News
H3 Our Facebook
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.swast.nhs.uk/sitemapSite map
https://www.swast.nhs.uk/Anchor Skip to content
https://www.swast.nhs.uk/sitemapSitemap
https://www.swast.nhs.uk/searchSearch
https://www.swast.nhs.uk/searchAdvanced options
https://www.swast.nhs.uk/homeHome
https://www.swast.nhs.uk/about-usAbout us
/our-boardOur Board
/our-charityOur charity
/frequently-asked-questionsFrequently asked questions
/what-we-doWhat we do
/our-plans-for-the-futureOur plans for the future
/how-we-are-doingHow we are doing
/foundation-trustFoundation Trust
/our-partnersOur partners
/useful-informationUseful Information
/southern-ambulance-services-c...Southern Ambulance Services Collaboration
/privacy-noticePrivacy Notice
/patient-safetyPatient Safety
/calling-usCalling us
/when-to-call-999When to call 999
/communications-support-areaCommunications Support Area
https://www.swast.nhs.uk/nhs-111NHS 111
/get-in-touchGet in touch
/contact-usContact us
/freedom-of-informationFreedom of Information
/press-officePress Office
/visiting-our-sitesVisiting our sites
/police-portalPolice Portal
https://www.swast.nhs.uk/sitemapText duplicate Sitemap
https://www.swast.nhs.uk/searchText duplicate Search
/get-involvedGet involved
/governor-zone-loginGovernor Zone Login
/our-volunteersOur Volunteers
/patient-and-public-engagementPatient and Public Engagement
/become-a-memberBecome a member
/campaigns-and-eventsCampaigns and Events
/patient-participation-panelPatient Participation Panel
/annual-members-meetingAnnual Members Meeting
/defibrillatorsDefibrillators
/our-staff-awardsOur Staff Awards
https://www.swasft-joinus.co.uk/External Subdomain Join the team
/health-care-professionalsHealth care professionals
/swasft-staff-informationSWASFT Staff Information
/safeguarding-professionals-in...Safeguarding Professionals Information
/flu-and-covid-19-vaccinationsFlu and COVID-19 Vaccinations
/what-to-expect-when-you-call-999What to expect when you call 999
/getting-your-patient-to-hospitalGetting your patient to hospital
/right-careRight Care
/somerset-gp-999-support-schemeSomerset GP 999 support scheme
/frequent-callersFrequent Callers
/patient-handoverPatient Handover
/end-of-life-careEnd of Life Care
https://www.swast.nhs.uk/fallsFalls
https://www.swast.nhs.uk/newsNews
https://swaft-web.verseoneclou...External Subdomain Trivial anchor text
here
https://swaft-web.verseoneclou...External Subdomain Text duplicate Trivial anchor text
here
https://www.swasft-joinus.co.uk/External Subdomain click here to find out more.
https://swaft-web.verseoneclou...External Subdomain Trivial anchor text
click here
https://swaft-web.verseoneclou...External Subdomain Text duplicate Trivial anchor text
here
https://swaft-web.verseoneclou...External Subdomain Text duplicate Trivial anchor text
here
/calling-usText duplicate Calling us
/get-involvedText duplicate Get involved
https://www.swasft-joinus.co.uk/External Subdomain Text duplicate Join the team
/get-in-touchText duplicate Get in touch
/our-plans-for-the-futureText duplicate Our plans for the future
/news/help-support-your-ambula...Help support your ambulance service this festive season
/news/help-shape-the-future-of...Help shape the future of your ambulance service
/news/ambulance-service-prepar...Ambulance service prepares for a busy winter
/news/ambulance-service-offers...Ambulance service offers Bonfire Night safety tips
https://www.swast.nhs.uk/Anchor Back to top of page
https://www.swast.nhs.uk/sitemapText duplicate Site map
https://www.facebook.com/swasFT/External Subdomain South Western Ambulance Service NHS Foundation Trust
/become-a-memberText duplicate Become a member
https://www.swasft-joinus.co.uk/External Subdomain Text duplicate Join the team
/get-involvedText duplicate Get involved
/calling-usText duplicate Calling us
https://www.swast.nhs.uk/about-usText duplicate About us
/get-in-touchText duplicate Get in touch
https://www.swasft-joinus.co.uk/External Subdomain Text duplicate Join the team
https://www.swasft-joinus.co.uk/External Subdomain Text duplicate Join the team
https://www.swast.nhs.uk/newsText duplicate News
/become-a-memberText duplicate Become a member
/get-involvedText duplicate Get involved
http://www.verseone.com/External Subdomain VerseOne Group Ltd

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.swast.nhs.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.44 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 21 JavaScript files. This may affect the load time negatively.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (35 kB).

HTTP Response Header

NameValue
dateThu, 19 Dec 2024 18:27:05 GMT
content-typetext/html;charset=UTF-8
content-length7067
connectionkeep-alive
access-control-allow-originhttps://www.swast.nhs.uk
access-control-allow-credentialstrue
access-control-allow-methodsGET, POST, PUT, OPTIONS
access-control-allow-headersx-requested-with, x-xsrfp
access-control-max-age15
allowGET, POST, PUT, OPTIONS
x-cacheMISS
content-languageen-GB
set-cookie69 Characters
varyAccept-Encoding
content-encodinggzip
x-responderRD1
strict-transport-securitymax-age=31536000
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,880 referring domains.
This page has 132,974 backlinks.
This page has backlinks from 356 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
crawl-delay: 10
Disallow: /home$
Disallow: /custom-*s/
Disallow: /fas*.cfm
Disallow: /fo*.cfm
Disallow: /*?*headerID=*
Disallow: /*?*headerId=*
Disallow: /media/*
Disallow: /*?*
Disallow: *?*
Disallow: /*/day-*/month-*/year-*
Disallow: /*/month-*/year-*
Disallow: /day-*
Disallow: /month-*
Disallow: /year-*
Disallow: /page-1*
Disallow: /download/doc
Disallow: /download.cfm
# Block trendkite-akashic-crawler
User-agent: trendkite-akashic-crawler
Disallow: /
# Allow Twitterbot to access media
User-agent: Twitterbot
Disallow: /home$
Disallow: /custom-*s/
Disallow: /fas*.cfm
Disallow: /fo*.cfm
Disallow: /*?*headerID=*
Disallow: /*?*headerId=*
Disallow: /*?*
Disallow: *?*
Disallow: /*/day-*/month-*/year-*
Disallow: /*/month-*/year-*
Disallow: /day-*
Disallow: /month-*
Disallow: /year-*
Disallow: /page-1*
Disallow: /download/doc
Disallow: /download.cfm

Similar sites

Search preview

www.swast.nhs.uk
Home | SWAST Website

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
SWAST65%Check
SWAST Website59%Check
Website52%Check
Ambulance49%Check
NHS48%Check
South Western Ambulance48%Check
Western Ambulance Service NHS48%Check
Get47%Check
find47%Check
involved47%Check
Show more keywords and terms

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