Swfboutique.com - SEO Checker

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Overview of the SEO Check
Meta information
91% 
Page quality
33% 
Page structure
79% 
Link structure
67% 
Server
86% 
External factors
100% 
SEO Score
Response time
0.69 s
File size
98.80 kB
Words
167
Media files
12
Number of links
79 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
S/W/F Boutique – S/W/F Boutique - International
There are word repetitions in the page title.
The length of the page title is perfect. (434 pixels out of 580 max pixel length)
Meta description
(Critically important)
Official online store of S/W/F
The meta description is too short. (178 pixels out of 1000 max pixel length) Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://swfboutique.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
theme-colorEmpty
p:domain_verify73498888a253c8e65ee53bca2433d1d5
descriptionOfficial online store of S/W/F
shopify-digital-wallet/14099422/digital_wallets/dialog
shopify-checkout-api-token84ad2ba63f2400c3981aa1f7f716935c
langen
twitter:cardsummary
twitter:titleS/W/F Boutique
twitter:descriptionOfficial online store of S/W/F
og:typewebsite
og:titleS/W/F Boutique
og:descriptionOfficial online store of S/W/F
og:urlhttps://swfboutique.com/
og:site_nameS/W/F Boutique - International
og:imagehttps://cdn.shopify.com/s/files/1/1409/9422/files/logo_1_59f42d35-2e75-4470-8203-4e32db496ec2.png?v=1702906842
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/1409/9422/files/logo_1_59f42d35-2e75-4470-8203-4e32db496ec2.png?v=1702906842
og:image:width394
og:image:height394
X-UA-CompatibleIE=edge,chrome=1
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 167 words on this page. Use at least 250 words to provide useful information.
Only 1 paragraph/s was/were found on this page.
13.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, user-scalable=0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../shop/files/logo_1_140x.png?v=1613731796S/W/F Boutique - International
...p/files/logo-white_140x.png?v=1613731796S/W/F Boutique - International
...les/IP-D3-02-Mobile_1x1.jpg?v=1719404802No alt attribute provided
...les/IP-D3-01-Mobile_1x1.jpg?v=1719404801No alt attribute provided
...les/IP-D3-03-Mobile_1x1.jpg?v=1719404801No alt attribute provided
...files/InPassing_Dresses.gif?v=1719837779No alt attribute provided
...31/files/InPassing_Sets.gif?v=1719837780No alt attribute provided
/cdn/shop/files/1a.jpg?v=1691820664No alt attribute provided
/cdn/shop/files/1b.jpg?v=1691820664No alt attribute provided

Page structure

H1 heading
(Critically important)
S/W/F Boutique - International S/W/F Boutique - International
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 S/W/F Boutique - International S/W/F Boutique - International
H3 INSTAGRAM
Some anchor texts are used more than once.
5 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://swfboutique.com/Anchor Skip to content
/collections/first-impressionsFirst Impressions
/collections/swf-exclusivesS/W/F Exclusives
/collections/in-passing-drop-3In Passing - Drop 3
/collections/in-passing-drop-2In Passing - Drop 2
/collections/in-passing-drop-1In Passing - Drop 1
/collections/cest-la-vieC'est La Vie
/collections/jet-noirJet Noir
/collections/sweet-dispositionSweet Disposition
/collections/lace-capsuleLace Capsule
/collections/unfoldingUnfolding
/collections/reflectionsReflections
/collections/second-sunSecond Sun
/collections/the-butterfly-effectThe Butterfly Effect
/collections/artistaArtista
/collections/bridalBridal
/collections/s-w-f-x-daimon-do...S/W/F X Daimon Downey
/collections/bestsellersBestsellers
/collections/dressesDresses
/collections/topsTops
/collections/shorts-pantsShorts & Pants
/collections/skirtsSkirts
/collections/jumpsuits-playsuitsJumpsuits & Playsuits
/collections/setsSets
/pages/instagram-shopInstagram Shop
/pages/collectionsCollections
/pages/the-storyThe Story
/pages/consciously-createdConsciously Created
/pages/stockistStockist
/pages/contactContact
https://swfboutique.com/accountAccount
https://www.facebook.com/swfbo...New window External Subdomain No Text
https://instagram.com/swfboutiqueNew window External No Text
https://pinterest.com/swfbouti...New window External No Text
/collections/in-passing-drop-3ShopShop
/collections/first-impressionsText duplicate First Impressions
/collections/swf-exclusivesText duplicate S/W/F Exclusives
/collections/in-passing-drop-3Text duplicate In Passing - Drop 3
/collections/in-passing-drop-2Text duplicate In Passing - Drop 2
/collections/in-passing-drop-1Text duplicate In Passing - Drop 1
/collections/cest-la-vieText duplicate C'est La Vie
/collections/jet-noirText duplicate Jet Noir
/collections/sweet-dispositionText duplicate Sweet Disposition
/collections/lace-capsuleText duplicate Lace Capsule
/collections/unfoldingText duplicate Unfolding
/collections/reflectionsText duplicate Reflections
/collections/second-sunText duplicate Second Sun
/collections/the-butterfly-effectText duplicate The Butterfly Effect
/collections/artistaText duplicate Artista
/collections/bridalText duplicate Bridal
/collections/s-w-f-x-daimon-do...Text duplicate S/W/F X Daimon Downey
/collections/bestsellersText duplicate Bestsellers
/collections/dressesText duplicate Dresses
/collections/topsText duplicate Tops
/collections/shorts-pantsText duplicate Shorts & Pants
/collections/skirtsText duplicate Skirts
/collections/jumpsuits-playsuitsText duplicate Jumpsuits & Playsuits
/collections/setsText duplicate Sets
/pages/instagram-shopInstagram ShopInstagram Shop
/pages/collectionsCollectionsCollections
/pages/the-storyThe StoryThe Story
/pages/consciously-createdConsciously CreatedConsciously Created
/pages/stockistStockistStockist
/pages/contactContactContact
https://swfboutique.com/IMG-ALT S/W/F Boutique - International
https://swfboutique.com/accountText duplicate Account
https://swfboutique.com/searchSearch
https://swfboutique.com/cartCart (0)
https://swfboutique.com/searchNo Text
https://swfboutique.com/cartNo Text
/collections/in-passing-drop-3SHOP NEW ARRIVALS
/collections/in-passing-drop-3Text duplicate SHOP NEW ARRIVALS
/collections/in-passing-drop-3Text duplicate SHOP NEW ARRIVALS
/collections/dressesNo Text
/collections/setsNo Text
http://instagram.com/swfboutiqueNew window External @SWFBOUTIQUE
/pages/i-changeNo Text
/pages/size-guideSize Guide
/pages/terms-conditionsTerms & Conditions
/pages/privacy-policyPrivacy Policy
/pages/shipping-returnsShipping & Returns
/pages/contactText duplicate Contact
https://www.facebook.com/swfbo...New window External Subdomain No Text
https://instagram.com/swfboutiqueNew window External No Text
https://pinterest.com/swfbouti...New window External No Text
https://swfboutique.com/© S/W/F Boutique - International
https://samuelsabandar.com/New window External SSDC

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://swfboutique.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.69 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (99 kB).

HTTP Response Header

NameValue
dateSat, 28 Sep 2024 15:34:48 GMT
content-typetext/html; charset=utf-8
x-sorting-hat-podid282
x-sorting-hat-shopid14099422
x-storefront-renderer-rendered1
x-shopify-nginx-no-cookies0
set-cookie99 Characters
shopify-cmp-answers1111
link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin
etagW/"cacheable:e4bb69a120c9f95438d1bd21bff0d16c"
x-cachemiss
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid14099422
x-shardid282
varyAccept
content-languageen-US
powered-byShopify
server-timingprocessing;dur=518;desc="gc:28", db;dur=138, db_async;dur=15.359, parse;dur=13, render;dur=105, asn;desc="24940", edge;desc="FRA", country;desc="DE", knownbot, theme;desc="78037647408", pageType;desc="index", servedBy;desc="rcqp", requestID;desc="a77e231d-d131-45d5-931c-e4337ae95b8a-1727537688"
x-dcgcp-europe-west3,gcp-europe-west1,gcp-europe-west1
x-request-ida77e231d-d131-45d5-931c-e4337ae95b8a-1727537688
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=0m1gndRUWySxO0XFudcnA7HN%2FA9oeqWRzh8DKGZrcPa52qCOm582y5oBMkcRUReEfbij8PwsbFHBFF%2B3eWqHYPNb40fbY5rQSYY4fOAtRd3i6uoIX5f1U8tYiuYVKX9T3g%3D%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
servercloudflare
cf-ray8ca4ccb7599365ba-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 163 referring domains.
This page has 762 backlinks.
This page has backlinks from 96 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /14099422/checkouts
Disallow: /14099422/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://swfboutique.com/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /orders
Disallow: /14099422/checkouts
Disallow: /14099422/orders
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /cdn/wpm/*.js

User-agent: Nutch
Disallow: /

User-agent: AhrefsBot
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /14099422/checkouts
Disallow: /14099422/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://swfboutique.com/sitemap.xml

User-agent: AhrefsSiteAudit
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /14099422/checkouts
Disallow: /14099422/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://swfboutique.com/sitemap.xml

User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

Similar sites

Search preview

swfboutique.com
S/W/F Boutique – S/W/F Boutique - International
Official online store of S/W/F

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Boutique75%Check
International60%Check
S/W/F Boutique59%Check
SWFBOUTIQUE48%Check
Instagram38%Check
Shop36%Check
Passing36%Check
Dresses36%Check
Sets36%Check
Drop34%Check
Show more keywords and terms

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