Swim.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
53% 
Page structure
79% 
Link structure
88% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.33 s
File size
110.90 kB
Words
408
Media files
21
Number of links
29 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Kids Swimming Lessons - swim!
The length of the page title is perfect. (290 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.swim.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1.0
format-detectiontelephone=no
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
msapplication-TileImagehttps://www.swim.co.uk/wp-content/uploads/2023/04/cropped-s-fav-1-2-270x270.png
article:modified_time2024-05-20T09:09:37+00:00
langen-gb
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleKids Swimming Lessons - swim!
og:urlhttps://www.swim.co.uk/
og:site_nameswim!
X-UA-CompatibleIE=edge,chrome=1
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 408 words on this page. Good pages should have about 800 words of useful content.
36.5% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.71 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...hemes/framework/assets/svg/swim-logo.svgswim! logo
.../framework/assets/svg/swim-logo-half.svgswim! logo
...hemes/framework/assets/svg/bubbles-2.svgNo alt attribute provided
data:[...] Base64No alt attribute provided
...hemes/framework/assets/svg/swim-logo.svgswim! Logo
data:[...] Base64No alt attribute provided
...hemes/framework/assets/svg/bubbles-4.svgNo alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
.../framework/assets/svg/swim-play-baby.svgNo alt attribute provided
data:[...] Base64No alt attribute provided
...framework/assets/svg/swim-logo-white.svgswim! logo
.../framework/assets/svg/swim-logo-half.svgswim! logo

Page structure

H1 heading
(Critically important)
teaching children to
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 teaching children to
H2 takes your child from splash to swim!
H2 enjoying your swim experience from day one
H2 fun and bespoke experience for babies & toddlers
H3 did you know
H3 start your new swim career today!
H3 book your swim free taster today
H3 head office opening times
H3 phone number
H3 navigation
H3 system
H3 legal
H3 follow us
H5 Through proven child-led programmes, delivered by experts in premium and family friendly facilities, we provide a best in class learn to swim! experience for 0-11 year olds.
H6 This site uses cookies… just like every other site you visit! You can read our Privacy Policy if you like.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
/privacy-policy/Subdomain Privacy Policy
https://www.swim.co.uk/Subdomain IMG-ALT swim! logo
https://my.swim.co.uk/External Subdomain login
https://my.swim.co.uk/External Subdomain No Text
https://www.swim.co.uk/centre/Subdomain find a centre
https://www.swim.co.uk/centre/Subdomain centres
https://www.swim.co.uk/centre/Subdomain Text duplicate find a centre
/our-programmes/Subdomain our programmes
/school-outreach/Subdomain school outreach
/swim-careers/Subdomain swim! careers
/group-checker/Subdomain group checker
https://www.swim.co.uk/about-us/Subdomain about us
https://www.swim.co.uk/blogs/Subdomain blogs
https://www.swim.co.uk/faqs/Subdomain FAQs
/contact-us/Subdomain contact us
https://www.facebook.com/weare...New window External Subdomain No Text
https://www.instagram.com/wear...New window External Subdomain No Text
https://my.swim.co.uk/coursefi...External Subdomain book directly
https://www.swim.co.uk/centre/Subdomain Text duplicate find a centre
/privacy-policy/New window Trivial anchor text
click here
https://my.swim.co.uk/coursefi...New window External Subdomain book now
/group-checker/Subdomain Text duplicate group checker
/our-programmes/Subdomain Text duplicate our programmes
https://my.swim.co.uk/coursefi...External Subdomain Text duplicate book now
https://www.swim.co.uk/about-us/Subdomain learn more
/swim-careers/Subdomain careers
https://my.swim.co.uk/coursefi...New window External Subdomain book taster
https://www.swim.co.uk/Subdomain Text duplicate IMG-ALT swim! logo
https://www.swim.co.uk/centre/Subdomain Text duplicate find a centre
/our-programmes/Subdomain Text duplicate our programmes
/group-checker/Subdomain Text duplicate group checker
https://www.swim.co.uk/about-us/Subdomain Text duplicate about us
https://www.swim.co.uk/blogs/Subdomain Text duplicate blogs
/contact-us/Subdomain Text duplicate contact us
https://www.swim.co.uk/faqs/Subdomain Text duplicate FAQs
/privacy-policy/Subdomain privacy policy
https://www.swim.co.uk/sitemap/Subdomain sitemap
https://www.facebook.com/weare...New window External Subdomain No Text
https://www.instagram.com/wear...New window External Subdomain No Text
https://www.weareframework.co.uk/New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.swim.co.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.33 seconds.
The file size of the HTML document is fine (111 kB).

HTTP Response Header

NameValue
dateWed, 05 Jun 2024 21:42:17 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
x-pingback
link<https://www.swim.co.uk/wp-json/>; rel="https://api.w.org/"
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 12
x-cache-groupbot
cf-cache-statusDYNAMIC
set-cookie259 Characters
servercloudflare
cf-ray88f354e40b839106-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 61 referring domains.
This page has 167 backlinks.
This page has backlinks from 57 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
swim74%Check
Swim Lessons62%Check
BABY SWIM57%Check
Swim Team56%Check
child54%Check
children50%Check
teaching50%Check
today47%Check
experience47%Check
career today47%Check
Show more keywords and terms

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