Swindon.gov.uk - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
80% 
Page quality
94% 
Page structure
81% 
Link structure
73% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.37 s
File size
51.00 kB
Words
649
Media files
10
Number of links
135 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Swindon Borough Council
The length of the page title is perfect. (234 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Make reports, request council services and pay online at your convenience, without having to phone or visit. Use the search bar or links to quickly get to the page you need.
The meta description is too long: 1055 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
authorSwindon Borough Council
revisit-after2 days
google-site-verificationBO4HoVvBLs2G5j8gGhr4vz9GO3TFcTr0Y3-1fE-kRlg
viewportwidth=device-width, initial-scale=1
ROBOTSINDEX,FOLLOW
descriptionMake reports, request council services and pay online at your convenience, without having to phone or visit. Use the search bar or links to quickly get to the page you need.
keywordsSwindon, council, local, housing, government, council tax, schools, parking, education, rubbish, libraries, social care, planning, parks, register office, jobs
dcterms:creatorSwindon Borough Council
dcterms:coverageSwindon, UK, Worldwide
dcterms:formattext/html
dcterms:identifierhttps://www.swindon.gov.uk/
dcterms:languageen
dcterms:publisherSwindon Borough Council
dcterms:rightsHolderCopyright 2015 Swindon Borough Council
dcterms:descriptionMake reports, request council services and pay online at your convenience, without having to phone or visit. Use the search bar or links to quickly get to the page you need.
dcterms:subjectSwindon, council, local, housing, government, council tax, schools, parking, education, rubbish, libraries, social care, planning, parks, register office, jobs>
dcterms:titleSwindon Borough Council - Tel:
langen
og:titleSwindon Borough Council
og:typeMake reports, request council services and pay online at your convenience, without having to phone or visit. Use the search bar or links to quickly get to the page you need.
og:imagehttps://www.swindon.gov.uk/images/SBC_Orange_Tree_Resize.png
og:urlhttps://www.swindon.gov.uk/
charsetUTF-8

Test up to 1.000 webpages of swindon.gov.uk with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
This page contains 649 words. That's ok.
25.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...mised_Subscribe_Today_Newsletter_SBC.jpgSubscribe today to Swindon Borough Council's newsletters
...lar_Together_banner_for_web_carousel.jpgGraphic asking if solar panels are right for you along with photo of house with solar panels
/images/Swindon_Plan_homepage_carousel.jpgShows the tops of building depicting Swindon Town centre and says The Swindon Plan, build a fairer, better, greener Swindon.
.../Be_the_Change___Internet_Carousel_2.pngBe the changes image - for climate change
...rint___Save_Council_Housing_page_001.jpgCouncil Housing report
/images/Swindon_CSP_logo.pngAs above
..._rogue_trader_Sharland_29_Aug_2024_1.pngRogue trader sentenced 29 Aug 2024
/images/Homeline_Profile_X_400x400_1.jpgDo you know a family member who uses Homeline? Help them check if the #digitalswitchover will affect their service. Image of resident with her homeline device.
...s/The_Swindon_Plan_Banner___Homepage.jpgImage of The Swindon Plan that sets out the council’s long-term priorities to build a fairer, better and greener Swindon
...ndon_Borough_Council_Homepage_Banner.jpgImage showing the Swindon Borough Council Wat Tyler House offices in Swindon

Page structure

H1 heading
(Critically important)
Swindon Borough Council
The H1 heading is perfect.
Headings
(Important)
There are 34 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Swindon Borough Council
H2 What do you want to do today?
H2 Council Tax
H2 Parking
H2 Bins, rubbish and recycling
H2 Road safety and repairs
H2 Benefits and money
H2 Births, marriages and deaths
H2 Libraries
H2 Schools
H2 Housing
H2 People and communities
H2 Adult social care
H2 Children and young people
H2 Environmental problems
H2 Planning, building control
H2 Licences and permits
H2 Your health and wellbeing
H2 Recreation, leisure, culture
H2 Open data and transparency
H2 Consultations and surveys
H2 Find out about our solar panel group-buying scheme
H2 Read the Swindon Plan that sets out the council’s long-term priorities to build a fairer, better and greener Swindon
H2 How people and organisations in Swindon can take action on climate change
H2 Latest news
H2 Latest events
H2 The Swindon Plan: Fairer, better, greener
H2 Shape Swindon's future with a career at the council
H3 Swindon joins 100 local authorities in call to save council homes
H3 Public asked to help shape priorities for Community Safety Partnership
H3 Building company director given two-year suspended prison sentence
H3 New measures in place to protect Homeline users during digital switchover
H3 Steampunk Orchestra
H3 Natures Showcase Charity Art and Craft Fair
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.swindon.gov.uk/Nofollow Subdomain Anchor Skip to content
https://www.swindon.gov.uk/Nofollow Subdomain Anchor Skip to main navigation
https://www.swindon.gov.uk/Subdomain swindon.gov.uk
https://www.swindon.gov.uk/Anchor Search
/myaccountSubdomain My Account
https://www.swindon.gov.uk/Anchor Menu
/info/20079/online_paymentsSubdomain Pay for something
/info/20081/apply_for_somethingSubdomain Make an application
/info/20080/report_a_problemSubdomain Report an issue
/info/20022/contact_usSubdomain Contact us
https://www.swindon.gov.uk/a_to_zSubdomain A-Z of services
https://www.swindon.gov.uk/Subdomain For residents
/businessSubdomain For business
/council-democracySubdomain Council and democracy
/newslettersSubdomain Newsletters
/newslettersSubdomain IMG-ALT Subscribe today to Swindon Borough Council's newsletters
/newslettersSubdomain Signing up for our newsletter
/info/20073/elections_and_voti...Subdomain Register to vote
/info/20020/council_tax/253/pa...Subdomain Pay your Council Tax
/info/20172/parking_permits/32...Subdomain Get a resident's parking permit
/info/20034/parking_tickets_an...Subdomain Pay a parking fine
/info/20122/rubbish_and_recycl...Subdomain Find your bin collection day
/info/20015/bins_rubbish_and_r...Subdomain Book a visit to the HWRC
/info/20020/council_taxSubdomain Council Tax
/info/20020/council_tax/253/pa...Subdomain Text duplicate Pay your Council Tax
/info/20020/council_tax/254/re...Subdomain Register for Council Tax
/info/20020/council_tax/230/co...Subdomain Council Tax discounts
/info/20031/roads_parking_and_...Subdomain Parking
/info/20172/parking_permitsSubdomain Permits
/info/20034/parking_tickets_an...Subdomain Pay or challenge a parking fine
/info/20031/roads_parking_and_...Subdomain Blue Badge for disabled people
/info/20015/bins_rubbish_and_r...Subdomain Bins, rubbish and recycling
/info/20122/rubbish_and_recycl...Subdomain Your collection day
/info/20015/bins_rubbish_and_r...Subdomain Book a visit to the HWRC ('the tip')
/info/20015/bins_rubbish_and_r...Subdomain Report a missed collection
/info/20040/road_safety_mainte...Subdomain Road safety and repairs
/info/20040/road_safety/339/re...Subdomain Report a pothole
/info/20040/road_safety_mainte...Subdomain Report a damaged road or footpath
/info/20040/road_safety/338/re...Subdomain Report a faulty traffic signal
/info/20013/benefits_and_swind...Subdomain Benefits and money
/info/20013/benefits_and_swind...Subdomain Apply for benefits
/info/20013/benefits_and_swind...Subdomain Change in circumstances
/info/20013/benefits_and_swind...Subdomain Universal Credit
/info/20016/births_marriages_a...Subdomain Births, marriages and deaths
/info/20051/births/158/registe...Subdomain Register a birth
/info/20053/death_and_bereavementSubdomain Death and bereavement
/info/20052/marriagesSubdomain Get married in Swindon
/info/20026/librariesSubdomain Libraries
/info/20026/libraries/298/join...Subdomain Join the library
/info/20026/libraries/888/libr...Subdomain Find a local library
/info/20026/libraries/545/sear...Subdomain Search the library catalogue
/info/20057/books_and_reading_...Subdomain Library fees and charges
/info/20032/schools_and_educationSubdomain Schools
/info/20032/schools_and_educat...Subdomain Term and holiday dates
/directory/6/school_contact_de...Subdomain School contact details
/info/20071/school_places_and_...Subdomain Apply for a school place
/info/20032/schools_and_educat...Subdomain Free school meals
/info/20025/homes_and_propertySubdomain Housing
/info/20056/council_tenants/25...Subdomain Pay your rent
/info/20056/council_tenants/50...Subdomain Request a housing repair
/info/20025/homes_and_property...Subdomain Apply for council housing
/info/20251/community_safety/4...Subdomain Report anti-social behaviour (ASB)
/info/20029/people_and_communi...Subdomain People and communities
/info/20251/community_safetySubdomain Community safety
/info/20251/community_safety/4...Subdomain Anti-social behaviour (ASB)
/info/20251/community_safety/4...Subdomain Domestic violence and abuse
/info/20171/social_care_in_swi...Subdomain About social care in Swindon
/info/20011/adult_social_care_...Subdomain Adult social care
/info/20011/adult_social_care_...Subdomain Disabled facilities grants
/info/20011/adult_social_care_...Subdomain Homeline
/info/20188/staying_healthySubdomain Staying healthy
/info/20171/social_care_in_swi...Subdomain Text duplicate About social care in Swindon
/info/20018/children_and_young...Subdomain Children and young people
/info/20043/child_protectionSubdomain Child protection
/info/20115/fostering_a_childSubdomain Fostering a child
/info/20190/send_local_offerSubdomain Swindon SEND local offer
/info/20237/care_leavers_local...Subdomain Swindon Care Leavers local offer
/info/20023/environmental_prob...Subdomain Environmental problems
/info/20023/environmental_prob...Subdomain Report fly-tipping
/info/20023/environmental_prob...Subdomain Report a noise disturbance
/info/20023/environmental_prob...Subdomain Report an abandoned vehicle
/info/20030/planning_and_regen...Subdomain Planning, building control
/info/20030/planning_and_regen...Subdomain Make a planning application
/info/20030/planning_and_regen...Subdomain Search for planning applications
/info/20060/building_controlSubdomain Building control and regulations
/info/20027/licences_and_permitsSubdomain Licences and permits
/info/20027/licences_and_permi...Subdomain Alcohol and entertainment
/info/20027/licences_and_permi...Subdomain Taxis and minicabs
/info/20025/homes_and_property...Subdomain House in multiple occupation
/info/20024/health_and_wellbeingSubdomain Your health and wellbeing
/info/20139/Live_Well_Swindon_HubSubdomain Live Well Swindon
/info/20024/health_and_wellbei...Subdomain Help with mental wellbeing
/info/20024/health_and_wellbei...Subdomain Healthy eating
/info/20074/recreation_leisure...Subdomain Recreation, leisure, culture
/info/20077/parks_and_open_spa...Subdomain Coate Water County Park
/info/20074/recreation_leisure...Subdomain Lydiard House and Park
/info/20074/recreation_leisure...Subdomain STEAM museum
/info/20028/open_data_and_tran...Subdomain Open data and transparency
/directory/48/publication_sche...Subdomain Open data catalogue
/info/20159/make_a_freedom_of_...Subdomain Freedom of Information request
/info/20028/open_data_and_tran...Subdomain Make a subject access request
/info/20019/consultations_enga...Subdomain Consultations and surveys
https://letstalk.swindon.gov.uk/External Subdomain Let's Talk Swindon
/info/20019/consultations_enga...Subdomain Street trading policy update 2024
https://solartogether.co.uk/sw...External IMG-ALT Graphic asking if solar panels are right for you along with photo of house with solar panels
https://solartogether.co.uk/sw...External Find out about our solar panel group-buying scheme
https://solartogether.co.uk/sw...External More information
/info/20028/open_data_and_tran...Subdomain IMG-ALT Shows the tops of building depicting Swindon Town centre and says The Swindon Plan, build a fairer, better, greener Swindon.
/info/20028/open_data_and_tran...Subdomain Read the Swindon Plan that sets out the council’s long-term priorities to build a fairer, better and greener Swindon
/info/20028/open_data_and_tran...Subdomain Text duplicate More information
/info/20166/climate_changeSubdomain IMG-ALT Be the changes image - for climate change
/info/20166/climate_changeSubdomain How people and organisations in Swindon can take action on climate change
/info/20166/climate_changeSubdomain Text duplicate More information
/news/article/1060/swindon_joi...Subdomain Swindon joins 100 local authorities in call to save council homes Swindon Borough Council has joined an unprecedented cross-party coalition of over 100…
IMG-ALT Council Housing report
/news/article/1059/public_aske...Subdomain Public asked to help shape priorities for Community Safety Partnership Local people are being asked to share their views on the types of issues they would li...
IMG-ALT As above
/news/article/1058/building_co...Subdomain Building company director given two-year suspended prison sentence A ‘rogue builder’ who carried out substandard building work and left some work…
IMG-ALT Rogue trader sentenced 29 Aug 2024
/news/article/1056/new_measure...Subdomain New measures in place to protect Homeline users during digital switchover Three major phone companies involved in the digital switchover have signed data sha...
IMG-ALT Do you know a family member who uses Homeline? Help them check if the #digitalswitchover will affect their service. Image of resident with her homeline device.
https://www.swindon.gov.uk/newsSubdomain More news
/events/event/1111/steampunk_o...Subdomain Steampunk Orchestra 6th September 2024 Join us at Swindon Arts Centre for a spectacular performance by our 8-piece orchestra!
/events/event/1114/natures_sho...Subdomain Natures Showcase Charity Art and Craft Fair 19th October 2024 Join us for our very first Charity Art and Craft Fair at Steam in support of David Shepherd Wil...
https://www.swindon.gov.uk/eventsSubdomain More events
/swindonplanSubdomain IMG-ALT Image of The Swindon Plan that sets out the council’s long-term priorities to build a fairer, better and greener Swindon
/swindonplanSubdomain The Swindon Plan: Fairer, better, greener
https://jobs.swindon.gov.uk/External Subdomain IMG-ALT Image showing the Swindon Borough Council Wat Tyler House offices in Swindon
https://jobs.swindon.gov.uk/External Subdomain Shape Swindon's future with a career at the council
https://www.swindon.gov.uk/Subdomain Swindon Borough Council
/info/20022/contact_usSubdomain Text duplicate Contact us
/accessibilityAccessibility
/info/20028/open_data_and_tran...Your privacy
https://www.swindon.gov.uk/a_to_zSubdomain Text duplicate A-Z of services
/newslettersSubdomain Text duplicate Newsletters
https://www.swindon.gov.uk/termsSubdomain Terms and disclaimer
http://www.jadu.net/External Subdomain Jadu
https://www.swindon.gov.uk/Nofollow Subdomain Homepage
/whats_newNofollow Subdomain What's new
/site_mapNofollow Subdomain Site map
/site_searchNofollow Subdomain Search facility
https://www.swindon.gov.uk/a_to_zNofollow Subdomain Help
/contactNofollow Subdomain Contact details
https://www.swindon.gov.uk/termsNofollow Subdomain Terms & privacy
/feedbackNofollow Subdomain Feedback
/accessibilityNofollow Subdomain Access key details

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.swindon.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the SFW Object files.
The page response time is excellent with 0.37 seconds.
The file size of the HTML document is fine (51 kB).

HTTP Response Header

NameValue
dateFri, 06 Sep 2024 00:45:05 GMT
content-typetext/html; charset=UTF-8
content-length12185
serverWeb Server
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
strict-transport-securitymax-age=2592000
x-ua-compatibleIE=edge,chrome=1
x-frame-optionsSAMEORIGIN
set-cookie134 Characters
varyAccept-Encoding
content-encodinggzip
nodejadu-web-1
x-xss-protection1; mode=block
x-content-type-optionsnosniff
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,185 referring domains.
This page has 503,246 backlinks.
This page has backlinks from 1,386 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent:*
Disallow: /images
Disallow: /javascript
Disallow: /jadu
Disallow: /blogAdmin
Disallow: /preview
Disallow: /search
Disallow: /site/scripts/google_results.php

Similar sites

Search preview

www.swindon.gov.uk
Swindon Borough Council
Make reports, request council services and pay online at your convenience, without having to phone or visit. Use the search bar or links to quickly get to the page you need.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
swindon81%Check
Council81%Check
Swindon Borough Council77%Check
Borough Council75%Check
Swindon Plan64%Check
Council Tax61%Check
Join us50%Check
Report48%Check
get48%Check
gov48%Check
Show more keywords and terms

Test up to 1.000 webpages of swindon.gov.uk with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions