Swindon.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
71% 
Page structure
79% 
Link structure
81% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.23 s
File size
62.40 kB
Words
772
Media files
9
Number of links
145 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Swindon Borough Council
The length of the page title is perfect. (232 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Make reports, request council services and pay online at your convenience, without having to phone or visit. Use the search bar or links to quickly get to the page you need.
The meta description is too long: 1054 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
authorSwindon Borough Council
revisit-after2 days
google-site-verificationBO4HoVvBLs2G5j8gGhr4vz9GO3TFcTr0Y3-1fE-kRlg
viewportwidth=device-width, initial-scale=1
ROBOTSINDEX,FOLLOW
descriptionMake reports, request council services and pay online at your convenience, without having to phone or visit. Use the search bar or links to quickly get to the page you need.
keywordsSwindon, council, local, housing, government, council tax, schools, parking, education, rubbish, libraries, social care, planning, parks, register office, jobs
dcterms:creatorSwindon Borough Council
dcterms:coverageSwindon, UK, Worldwide
dcterms:formattext/html
dcterms:identifierhttps://www.swindon.gov.uk/
dcterms:languageen
dcterms:publisherSwindon Borough Council
dcterms:rightsHolderCopyright 2015 Swindon Borough Council
dcterms:descriptionMake reports, request council services and pay online at your convenience, without having to phone or visit. Use the search bar or links to quickly get to the page you need.
dcterms:subjectSwindon, council, local, housing, government, council tax, schools, parking, education, rubbish, libraries, social care, planning, parks, register office, jobs>
dcterms:titleSwindon Borough Council - Tel:
langen
og:titleSwindon Borough Council
og:typeMake reports, request council services and pay online at your convenience, without having to phone or visit. Use the search bar or links to quickly get to the page you need.
og:imagehttps://www.swindon.gov.uk/images/SBC_Orange_Tree_Resize.png
og:urlhttps://www.swindon.gov.uk/
charsetUTF-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 37.25 words is high.
This page contains 772 words. That's ok.
26.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/Lets_Talk_Skills_Swindon_Small.jpgLet's Talk Skills Swindon
/images/Swindon_Plan_homepage_carousel.jpgShows the tops of building depicting Swindon Town centre and says The Swindon Plan, build a fairer, better, greener Swindon.
.../Be_the_Change___Internet_Carousel_2.pngBe the changes image - for climate change
...atsApp_Image_2025_04_17_at_10.33.38.jpegGharial
/images/Primary_Offer_Day.jpgPrimary Offer Day 16 April 2025
...Heart_of_Swindon_for_Council_website.jpgHeart of Swindon
/images/rsz_tree_planting_st_andrews.jpgTree planting in Swindon in March 2025
...s/The_Swindon_Plan_Banner___Homepage.jpgImage of The Swindon Plan that sets out the council’s long-term priorities to build a fairer, better and greener Swindon
...ndon_Borough_Council_Homepage_Banner.jpgImage showing the Swindon Borough Council Wat Tyler House offices in Swindon

Page structure

H1 heading
(Critically important)
Swindon Borough Council
The H1 heading is perfect.
Headings
(Important)
There are 35 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Swindon Borough Council
H2 Let's Talk Skills Swindon
H2 What do you want to do today?
H2 Adult social care and support
H2 Benefits and money matters
H2 Bins, rubbish and recycling
H2 Births, marriages and deaths
H2 Council Tax
H2 Children and young people
H2 Environmental problems
H2 Health and wellbeing
H2 Homes and property
H2 Libraries
H2 Licences and permits
H2 Open data and transparency
H2 Parking, roads and transport
H2 People and communities
H2 Planning and building control
H2 Recreation, leisure and culture
H2 Road safety and repairs
H2 Schools and education
H2 The Swindon Plan sets out the council’s long-term priorities to build a fairer, better and greener Swindon
H2 How people and organisations in Swindon can take action on climate change
H2 Latest news
H2 Latest events
H2 The Swindon Plan: Fairer, better, greener
H2 Shape Swindon's future with a career at the council
H3 Bringing the gharial back to Museum & Art Swindon
H3 Vast majority of pupils offered a place at their preferred primary school
H3 Investment interest in Swindon high following House of Lords showcase
H3 Almost 10,000 trees planted in Swindon over past five months
H3 Dream of Gerontius at STEAM
H3 Birds of Prey at Lydiard Park
H3 Regency Dancing at Lydiard Park
H3 Outdoor Cinema: Sense and Sensibility (1995)
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.swindon.gov.uk/Nofollow Subdomain Anchor Skip to content
https://www.swindon.gov.uk/Nofollow Subdomain Anchor Skip to main navigation
https://www.swindon.gov.uk/Subdomain swindon.gov.uk
https://www.swindon.gov.uk/Anchor Search
/myaccountSubdomain My Account
https://www.swindon.gov.uk/Anchor Menu
/info/20079/pay_for_itSubdomain Pay for it
/info/20081/apply_for_itSubdomain Apply for it
/info/20080/report_itSubdomain Report it
https://www.swindon.gov.uk/a_to_zSubdomain A-Z of services
/info/20129/communications/970...Subdomain Service disruptions
/info/20022/contact_usSubdomain Contact us
https://www.swindon.gov.uk/Subdomain For residents
/businessSubdomain For business
/council-democracySubdomain Council and democracy
/newslettersSubdomain Newsletters
https://letstalk.swindon.gov.u...External Subdomain Find out more on Let's Talk Swindon
/info/20079/pay_for_itSubdomain Text duplicate Pay for it
/info/20081/apply_for_itSubdomain Text duplicate Apply for it
/info/20080/report_itSubdomain Text duplicate Report it
/info/20015/bins_rubbish_and_r...Subdomain Book a visit to the HWRC (tip)
/info/20122/rubbish_and_recycl...Subdomain Find your bin collection day
/info/20020/council_tax/253/pa...Subdomain Pay your Council Tax
/info/20011/adult_social_care_...Subdomain Adult social care and support
/info/20171/social_care_in_swi...Subdomain About social care in Swindon
/info/20011/adult_social_care_...Subdomain Disabled facilities grants
/info/20182/social_care_and_he...Subdomain Emergency duty team
/info/20188/staying_healthySubdomain Staying healthy
/info/20013/benefits_and_swind...Subdomain Benefits and money matters
/info/20013/benefits_and_swind...Subdomain Apply for benefits
/info/20013/benefits_and_swind...Subdomain Change in circumstances
/info/20013/benefits_and_swind...Subdomain Swindon assistance fund
/info/20013/benefits_and_swind...Subdomain Universal Credit
/info/20015/bins_rubbish_and_r...Subdomain Bins, rubbish and recycling
/info/20015/bins_rubbish_and_r...Subdomain Book a visit to the HWRC (the tip)
/info/20122/rubbish_and_recycl...Subdomain Text duplicate Find your bin collection day
/info/20015/bins_rubbish_and_r...Subdomain Garden waste subscription
/info/20015/bins_rubbish_and_r...Subdomain Report a missed bin collection
/info/20016/births_marriages_a...Subdomain Births, marriages and deaths
/info/20053/death_and_bereavementSubdomain Death and bereavement
/info/20052/marriagesSubdomain Marriages and civil partnerships
/info/20051/births/158/registe...Subdomain Register a birth
/info/20016/births_marriages_a...Subdomain Swindon Register Office
/info/20020/council_taxSubdomain Council Tax
/info/20020/council_tax/230/co...Subdomain Council Tax discounts
/info/20020/council_tax/273/yo...Subdomain Council Tax explained - 2025/26
/info/20020/council_tax/253/pa...Subdomain Text duplicate Pay your Council Tax
/info/20020/council_tax/254/re...Subdomain Register to pay Council Tax
/info/20018/children_and_young...Subdomain Children and young people
/info/20115/fostering_a_childSubdomain Fostering a child
/info/20043/safeguardingSubdomain Safeguarding
/info/20237/care_leavers_local...Subdomain Swindon Care Leavers local offer
/info/20190/send_local_offerSubdomain Swindon SEND local offer
/info/20023/environmental_prob...Subdomain Environmental problems
/info/20023/environmental_prob...Subdomain Abandoned vehicles on public land
/info/20023/environmental_prob...Subdomain Dirty street that needs cleaning
/info/20023/environmental_prob...Subdomain Fly-tipping or dumped rubbish
/info/20023/environmental_prob...Subdomain Report a noise disturbance
/info/20024/health_and_wellbeingSubdomain Health and wellbeing
/info/20024/health_and_wellbei...Subdomain Healthy eating
/info/20024/health_and_wellbei...Subdomain Help with mental wellbeing
/info/20139/Live_Well_Swindon_HubSubdomain Live Well Swindon
/info/20139/live_well_swindon_...Subdomain Stop smoking service
/info/20025/homes_and_propertySubdomain Homes and property
/info/20254/allocations_and_le...Subdomain Apply for council housing
/info/20056/council_tenants/25...Subdomain Pay your council housing rent
/info/20251/community_safety/4...Subdomain Report anti-social behaviour (ASB)
/info/20056/council_tenants/50...Subdomain Request a housing repair
/info/20026/librariesSubdomain Libraries
/info/20026/libraries/888/libr...Subdomain Find a local library
/info/20026/libraries/298/join...Subdomain Join the library
/info/20057/books_and_reading_...Subdomain Library fees and charges
/info/20026/libraries/545/sear...Subdomain Search the library catalogue
/info/20027/licences_and_permitsSubdomain Licences and permits
/info/20027/licences_and_permi...Subdomain Animal licensing
/info/20025/homes_and_property...Subdomain House in multiple occupation
/info/20027/licences_and_permi...Subdomain Taxis and minicabs
/info/20027/licences_and_permi...Subdomain Temporary event licence
/info/20028/open_data_and_tran...Subdomain Open data and transparency
/info/20028/open_data_and_tran...Subdomain Corporate reporting
/info/20159/make_a_freedom_of_...Subdomain Freedom of Information request
/info/20028/open_data_and_tran...Subdomain Make a subject access request
/directory/48/publication_sche...Subdomain Open data catalogue
/info/20031/roads_parking_and_...Subdomain Parking, roads and transport
/info/20031/roads_parking_and_...Subdomain Blue Badge for disabled people
/info/20031/roads_parking_and_...Subdomain Bus pass
/info/20172/parking_permitsSubdomain Parking permits
/info/20034/parking_tickets_an...Subdomain Pay a Penalty Charge Notice
/info/20029/people_and_communi...Subdomain People and communities
/info/20251/community_safety/4...Subdomain Anti-social behaviour (ASB)
/info/20251/community_safetySubdomain Community safety
/info/20019/consultations_enga...Subdomain Consultations and surveys
/info/20251/community_safety/4...Subdomain Domestic violence and abuse
/info/20030/planning_and_regen...Subdomain Planning and building control
/info/20060/building_controlSubdomain Building control and regulations
/info/20030/planning_and_regen...Subdomain Make a planning application
/info/20030/planning_and_regen...Subdomain Search for planning applications
/info/20168/town_centre_regene...Subdomain Town centre regeneration
/info/20074/recreation_leisure...Subdomain Recreation, leisure and culture
/info/20077/parks_and_open_spa...Subdomain Coate Water County Park
/info/20074/recreation_leisure...Subdomain Lydiard House and Park
/info/20074/recreation_leisure...Subdomain Museum & Art Swindon
/info/20074/recreation_leisure...Subdomain STEAM museum
/info/20040/road_safety_mainte...Subdomain Road safety and repairs
/info/20040/road_safety_mainte...Subdomain Report a damaged road or footpath
/info/20040/road_safety_mainte...Subdomain Report a faulty street light
/info/20040/road_safety/338/re...Subdomain Report a faulty traffic light or signal
/info/20040/road_safety/339/re...Subdomain Report a pothole
/info/20032/schools_and_educationSubdomain Schools and education
/info/20071/school_places_and_...Subdomain Apply for a school place
/info/20032/schools_and_educat...Subdomain Free school meals
/info/20032/schools_and_educat...Subdomain School contact details
/info/20032/schools_and_educat...Subdomain School term and holiday dates
/info/20028/open_data_and_tran...Subdomain IMG-ALT Shows the tops of building depicting Swindon Town centre and says The Swindon Plan, build a fairer, better, greener Swindon.
/info/20028/open_data_and_tran...Subdomain The Swindon Plan sets out the council’s long-term priorities to build a fairer, better and greener Swindon
/info/20028/open_data_and_tran...Subdomain Find out more about the Swindon Plan
/info/20166/climate_changeSubdomain IMG-ALT Be the changes image - for climate change
/info/20166/climate_changeSubdomain How people and organisations in Swindon can take action on climate change
/info/20166/climate_changeSubdomain Find out more about Be the Change
/news/article/1180/bringing_th...Subdomain Bringing the gharial back to Museum & Art Swindon Bringing Swindon’s famous gharial back to Museum & Art Swindon (MAS) is no easy task, but a group of young ...
IMG-ALT Gharial
/news/article/1179/vast_majori...Subdomain Vast majority of pupils offered a place at their preferred primary school Nearly all pupils have been offered a place at their first-choice primary school in...
IMG-ALT Primary Offer Day 16 April 2025
/news/article/1178/investment_...Subdomain Investment interest in Swindon high following House of Lords showcase Investor interest in Swindon has been boosted by a recent House of Lords event to showc...
IMG-ALT Heart of Swindon
/news/article/1177/almost_1000...Subdomain Almost 10,000 trees planted in Swindon over past five months The Borough of Swindon has become greener, thanks to the efforts of volunteer tree planters.
IMG-ALT Tree planting in Swindon in March 2025
/news/archiveMore news
/events/event/1152/dream_of_ge...Subdomain Dream of Gerontius at STEAM 25th May 2025 Come and experience the Dream at STEAM as Swindon Opera Collective and the Corisande Chorale give life to Edward El...
/events/event/1157/birds_of_pr...Subdomain Birds of Prey at Lydiard Park 21st June 2025 Experience the thrill of nature up-close with Lydiard Park’s birds of prey event.
/events/event/1158/regency_dan...Subdomain Regency Dancing at Lydiard Park 29th June 2025 Head to Lydiard Park for a dance class like no other this summer to celebrate Jane Austen’s 250th anniversary.
/events/event/1159/outdoor_cin...Subdomain Outdoor Cinema: Sense and Sensibility (1995) 12th July 2025 Enjoy the ultimate evening of cinema under the stars at Lydiard Park this summer!
https://www.swindon.gov.uk/eventsMore events
/swindonplanSubdomain IMG-ALT Image of The Swindon Plan that sets out the council’s long-term priorities to build a fairer, better and greener Swindon
/swindonplanSubdomain The Swindon Plan: Fairer, better, greener
https://jobs.swindon.gov.uk/External Subdomain IMG-ALT Image showing the Swindon Borough Council Wat Tyler House offices in Swindon
https://jobs.swindon.gov.uk/External Subdomain Shape Swindon's future with a career at the council
https://www.swindon.gov.uk/Subdomain Swindon Borough Council
/info/20255/your_council/1654/...Subdomain Accessibility
/info/20022/contact_usSubdomain Text duplicate Contact us
/info/20028/open_data_and_tran...Privacy notice
/info/20129/communications/970...Subdomain Text duplicate Service disruptions
/info/20255/your_councilSubdomain Your council
http://www.jadu.net/External Subdomain Jadu
https://www.swindon.gov.uk/Nofollow Subdomain Homepage
/whats_newNofollow Subdomain What's new
/site_mapNofollow Subdomain Site map
/site_searchNofollow Subdomain Search facility
https://www.swindon.gov.uk/a_to_zNofollow Subdomain Help
/contactNofollow Subdomain Contact details
https://www.swindon.gov.uk/termsNofollow Subdomain Terms & privacy
/feedbackNofollow Subdomain Feedback
/accessibilityNofollow Subdomain Access key details

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.swindon.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the SFW Object files.
The page response time is excellent with 0.23 seconds.
The file size of the HTML document is fine (62 kB).

HTTP Response Header

NameValue
dateWed, 30 Apr 2025 17:02:04 GMT
content-typetext/html; charset=UTF-8
content-length14659
serverWeb Server
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
strict-transport-securitymax-age=2592000
x-ua-compatibleIE=edge,chrome=1
x-frame-optionsSAMEORIGIN
set-cookie132 Characters
varyAccept-Encoding
content-encodinggzip
nodejadu-web-1
x-xss-protection1; mode=block
x-content-type-optionsnosniff
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 489 referring domains.
This page has 207,782 backlinks.
This page has backlinks from 275 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent:*
Disallow: /images
Disallow: /javascript
Disallow: /jadu
Disallow: /blogAdmin
Disallow: /preview
Disallow: /search
Disallow: /site/scripts/google_results.php

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www.swindon.gov.uk
Swindon Borough Council
Make reports, request council services and pay online at your convenience, without having to phone or visit. Use the search bar or links to quickly get to the page you need.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
swindon81%Check
Council81%Check
Swindon Borough Council77%Check
Borough Council75%Check
Pay Council65%Check
Swindon Plan64%Check
Art Swindon63%Check
Council Tax61%Check
shape Swindon61%Check
council housing59%Check
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