Swindon.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
92% 
Page structure
72% 
Link structure
66% 
Server
98% 
External factors
100% 
SEO Score
Response time
0.43 s
File size
58.70 kB
Words
871
Media files
9
Number of links
139 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Swindon Borough Council
The length of the page title is perfect. (234 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Make reports, request council services and pay online at your convenience, without having to phone or visit. Use the search bar or links to quickly get to the page you need.
The meta description is too long: 1055 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
authorSwindon Borough Council
revisit-after2 days
google-site-verificationBO4HoVvBLs2G5j8gGhr4vz9GO3TFcTr0Y3-1fE-kRlg
viewportwidth=device-width, initial-scale=1
ROBOTSINDEX,FOLLOW
descriptionMake reports, request council services and pay online at your convenience, without having to phone or visit. Use the search bar or links to quickly get to the page you need.
keywordsSwindon, council, local, housing, government, council tax, schools, parking, education, rubbish, libraries, social care, planning, parks, register office, jobs
dcterms:creatorSwindon Borough Council
dcterms:coverageSwindon, UK, Worldwide
dcterms:formattext/html
dcterms:identifierhttps://www.swindon.gov.uk/
dcterms:languageen
dcterms:publisherSwindon Borough Council
dcterms:rightsHolderCopyright 2015 Swindon Borough Council
dcterms:descriptionMake reports, request council services and pay online at your convenience, without having to phone or visit. Use the search bar or links to quickly get to the page you need.
dcterms:subjectSwindon, council, local, housing, government, council tax, schools, parking, education, rubbish, libraries, social care, planning, parks, register office, jobs>
dcterms:titleSwindon Borough Council - Tel:
langen
og:titleSwindon Borough Council
og:typeMake reports, request council services and pay online at your convenience, without having to phone or visit. Use the search bar or links to quickly get to the page you need.
og:imagehttps://www.swindon.gov.uk/images/SBC_Orange_Small_BG.png
og:urlhttps://www.swindon.gov.uk/
charsetUTF-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: On Tuesday, 11 June 2024, essential maintenance will take place on thi...
This page contains 871 words. That's ok.
30.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 19.36 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/Voter_ID_General_election.jpgImage of Voter ID banner with wording - Get ready to vote and link to webpage
.../Be_the_Change___Internet_Carousel_2.pngBe the changes image - for climate change
/images/working_for_swindon_banner_v2.jpgBanner promoting our 'Working for Swindon' campaign
/images/rsz_20230624_120226.jpgComic Con 2023
/images/Brian_Ford___Copy.JPGBrian Ford for tribute release 4 June 2024
/images/AdobeStock_324131534.jpegVarious drugs.
...Ventnor_Close_start_on_site_May_2024.jpgadapted bungalows
/images/carriage_works_exterior.jpgExterior of Carriage Works building in Swindon
....gov.uk/images/carousel_reablement_2.jpgSwindon Borough Council social workers at work

Page structure

H1 heading
(Critically important)
Swindon Borough Council
The H1 heading is perfect.
Headings
(Important)
There are 38 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Swindon Borough Council
H2 Essential website maintenance is taking place on Tuesday, 11 June 2024
H2 Find out about Voter ID
H2 How people and organisations in Swindon can take action on climate change
H2 How we support adults and children in Swindon who need us most
H2 A general election is taking place on Thursday, 4 July 2024
H2 What do you want to do today?
H2 Council Tax
H2 Parking
H2 Bins, rubbish and recycling
H2 Road safety and repairs
H2 Benefits and money
H2 Births, marriages and deaths
H2 Libraries
H2 Schools
H2 Housing
H2 People and communities
H2 Adult social care
H2 Children and young people
H2 Environmental problems
H2 Planning, building control
H2 Licences and permits
H2 Your health and wellbeing
H2 Recreation, leisure, culture
H2 Open data and transparency
H2 Consultations and surveys
H2 Latest news
H2 Latest events
H2 Our vision
H2 Work with us
H3 Comic Con returns to Swindon’s STEAM Museum this month
H3 Tributes pour in for former stalwart Conservative councillor
H3 Public in Swindon warned about the dangers of synthetic opioids
H3 More adapted bungalows being built in Moredon
H3 Town Centre Bike Marking
H3 Guided walking tours of the Railway Village
H3 Annual Swindon Authors' Book Fair
H3 Swindon Cheese and Chilli Festival
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.swindon.gov.uk/Nofollow Subdomain Anchor Skip to content
https://www.swindon.gov.uk/Nofollow Subdomain Anchor Skip to main navigation
https://www.swindon.gov.uk/Subdomain swindon.gov.uk
https://www.swindon.gov.uk/Anchor Search
/myaccountSubdomain My Account
https://www.swindon.gov.uk/Anchor Menu
/info/20079/online_paymentsSubdomain Pay for something
/info/20081/apply_for_somethingSubdomain Make an application
/info/20080/report_a_problemSubdomain Report an issue
/info/20022/contact_usSubdomain Contact us
https://www.swindon.gov.uk/a_to_zSubdomain A-Z of services
https://www.swindon.gov.uk/Subdomain For residents
/businessSubdomain For business
/council-democracySubdomain Council and democracy
/newslettersSubdomain Newsletters
/voterid?utm_campaign=voter_id...Subdomain IMG-ALT Image of Voter ID banner with wording - Get ready to vote and link to webpage
/voterid?utm_campaign=voter_id...Subdomain Find out about Voter ID
/voterid?utm_campaign=voter_id...Subdomain Voter ID content page
/info/20166/climate_changeSubdomain IMG-ALT Be the changes image - for climate change
/info/20166/climate_changeSubdomain How people and organisations in Swindon can take action on climate change
/info/20166/climate_changeSubdomain Climate change homepage
/info/20171/social_care_in_swi...Subdomain IMG-ALT Banner promoting our 'Working for Swindon' campaign
/info/20171/social_care_in_swi...Subdomain How we support adults and children in Swindon who need us most
/info/20171/social_care_in_swi...Subdomain About social care homepage
https://www.gov.uk/register-to...External Register on the Government website
/info/20073/elections_and_voti...Subdomain Find out more on different ways to vote
/voterid?utm_campaign=voter_id...Subdomain Find out more about voter ID
/info/20073/elections_and_voti...Subdomain polling station
/forthcomingelectionsSubdomain forthcoming elections
/info/20073/elections_and_voti...Subdomain Register to vote
/info/20020/council_tax/253/pa...Subdomain Pay your Council Tax
/info/20172/parking_permits/32...Subdomain Get a resident's parking permit
/info/20034/parking_tickets_an...Subdomain Pay a parking fine
/info/20122/rubbish_and_recycl...Subdomain Find your bin collection day
/info/20015/bins_rubbish_and_r...Subdomain Book a visit to the HWRC
https://www.swindon.gov.uk/Anchor All services
/info/20020/council_taxSubdomain Council Tax
/info/20020/council_tax/253/pa...Subdomain Text duplicate Pay your Council Tax
/info/20020/council_tax/254/re...Subdomain Register for Council Tax
/info/20020/council_tax/230/co...Subdomain Council Tax discounts
/info/20031/roads_parking_and_...Subdomain Parking
/info/20172/parking_permitsSubdomain Permits
/info/20034/parking_tickets_an...Subdomain Pay or challenge a parking fine
/info/20031/roads_parking_and_...Subdomain Blue Badge for disabled people
/info/20015/bins_rubbish_and_r...Subdomain Bins, rubbish and recycling
/info/20122/rubbish_and_recycl...Subdomain Your collection day
/info/20015/bins_rubbish_and_r...Subdomain Book a visit to the HWRC ('the tip')
/info/20015/bins_rubbish_and_r...Subdomain Report a missed collection
/info/20040/road_safety_mainte...Subdomain Road safety and repairs
/info/20040/road_safety/339/re...Subdomain Report a pothole
/info/20040/road_safety_mainte...Subdomain Report a damaged road or footpath
/info/20040/road_safety/338/re...Subdomain Report a faulty traffic signal
/info/20013/benefits_and_swind...Subdomain Benefits and money
/info/20013/benefits_and_swind...Subdomain Apply for benefits
/info/20013/benefits_and_swind...Subdomain Change in circumstances
/info/20013/benefits_and_swind...Subdomain Universal Credit
/info/20016/births_marriages_a...Subdomain Births, marriages and deaths
/info/20051/births/158/registe...Subdomain Register a birth
/info/20053/death_and_bereavementSubdomain Death and bereavement
/info/20052/marriagesSubdomain Get married in Swindon
/info/20026/librariesSubdomain Libraries
/info/20026/libraries/298/join...Subdomain Join the library
/info/20026/libraries/888/libr...Subdomain Find a local library
/info/20026/libraries/545/sear...Subdomain Search the library catalogue
/info/20032/schools_and_educationSubdomain Schools
/info/20032/schools_and_educat...Subdomain Term and holiday dates
/info/20071/school_places_and_...Subdomain Apply for a school place
/info/20032/schools_and_educat...Subdomain Free school meals
/info/20025/homes_and_propertySubdomain Housing
/info/20056/council_tenants/25...Subdomain Pay your rent
/info/20056/council_tenants/50...Subdomain Request a housing repair
/info/20025/homes_and_property...Subdomain Apply for council housing
/info/20029/people_and_communi...Subdomain People and communities
/info/20251/community_safetySubdomain Community safety
/info/20251/community_safety/4...Subdomain Anti-social behaviour
/info/20251/community_safety/4...Subdomain Domestic violence and abuse
/info/20171/social_care_in_swi...Subdomain About social care in Swindon
/info/20011/adult_social_care_...Subdomain Adult social care
/info/20011/adult_social_care_...Subdomain Disabled facilities grants
/info/20011/adult_social_care_...Subdomain Homeline
/info/20188/staying_healthySubdomain Staying healthy
/info/20171/social_care_in_swi...Subdomain Text duplicate About social care in Swindon
/info/20018/children_and_young...Subdomain Children and young people
/info/20043/child_protectionSubdomain Child protection
/info/20115/fostering_a_childSubdomain Fostering a child
/info/20190/send_local_offerNew window Subdomain Swindon SEND local offer
/info/20237/care_leavers_local...Subdomain Swindon Care Leavers local offer
/info/20023/environmental_prob...Subdomain Environmental problems
/info/20023/environmental_prob...Subdomain Report fly-tipping
/info/20023/environmental_prob...Subdomain Report a noise disturbance
/info/20023/environmental_prob...Subdomain Report an abandoned vehicle
/info/20030/planning_and_regen...Subdomain Planning, building control
/info/20030/planning_and_regen...Subdomain Make a planning application
/info/20030/planning_and_regen...Subdomain Search for planning applications
/info/20060/building_controlSubdomain Building control and regulations
/info/20027/licences_and_permitsSubdomain Licences and permits
/info/20027/licences_and_permi...Subdomain Alcohol and entertainment
/info/20027/licences_and_permi...Subdomain Taxis and minicabs
/info/20025/homes_and_property...Subdomain House in multiple occupation
/info/20024/health_and_wellbeingSubdomain Your health and wellbeing
/info/20139/Live_Well_Swindon_HubSubdomain Live Well Swindon
/info/20024/health_and_wellbei...Subdomain Help with mental wellbeing
/info/20024/health_and_wellbei...Subdomain Healthy eating
/info/20074/recreation_leisure...Subdomain Recreation, leisure, culture
/info/20077/parks_and_open_spa...Subdomain Coate Water County Park
/info/20074/recreation_leisure...Subdomain Lydiard House and Park
/info/20074/recreation_leisure...Subdomain STEAM museum
/info/20028/open_data_and_tran...Subdomain Open data and transparency
/info/20028/open_data_and_tran...Subdomain Open data catalogue
/info/20159/make_a_freedom_of_...Subdomain Freedom of Information request
/info/20028/open_data_and_tran...Subdomain Make a subject access request
/info/20019/consultations_enga...Subdomain Consultations and surveys
https://letstalk.swindon.gov.uk/External Subdomain Let's Talk Swindon
/news/article/1027/comic_con_r...Subdomain Comic Con returns to Swindon’s STEAM Museum this month Stars of the big and small screen will once again descend on Swindon, as the Film and…
IMG-ALT Comic Con 2023
/news/article/1026/tributes_po...Subdomain Tributes pour in for former stalwart Conservative councillor Council members from across the political divide have paid tribute to one of the…
IMG-ALT Brian Ford for tribute release 4 June 2024
/news/article/1025/public_in_s...Subdomain Public in Swindon warned about the dangers of synthetic opioids Swindon Borough Council’s Director of Public Health is urging users of heroin and crack…
IMG-ALT Various drugs.
/news/article/1024/more_adapte...Subdomain More adapted bungalows being built in Moredon A further eight homes are being built in Moredon to support people with disabilities or…
IMG-ALT adapted bungalows
https://www.swindon.gov.uk/newsSubdomain More news
/events/event/1109/town_centre...Subdomain Town Centre Bike Marking 12th June 2024 On the run up to Clean Air Day, and to celebrate National Bike Week, come and join Swindon Travel Choices, to get you...
/events/event/1107/guided_walk...Subdomain Guided walking tours of the Railway Village 19th June 2024 - 28th August 2024 Join us for a free guided walking tour of Swindon Railway Village. Starts from ...
/events/event/1105/annual_swin...Subdomain Annual Swindon Authors' Book Fair 22nd June 2024 Come along to meet local fiction authors!
/events/event/1089/swindon_che...Subdomain Swindon Cheese and Chilli Festival 6th July 2024 - 7th July 2024 The Cheese and Chilli Festival is a family show offering something for everyone. There will ...
https://www.swindon.gov.uk/eventsSubdomain More events
/info/20028/open_data_and_tran...Subdomain Our vision and priorities
https://jobs.swindon.gov.uk/New window External Subdomain Visit the Swindon Careers site
https://www.swindon.gov.uk/Subdomain Swindon Borough Council
/info/20022/contact_usSubdomain Text duplicate Contact us
/accessibilityAccessibility
/info/20028/open_data_and_tran...Your privacy
https://www.swindon.gov.uk/a_to_zSubdomain Text duplicate A-Z of services
/newslettersSubdomain Text duplicate Newsletters
https://www.swindon.gov.uk/termsSubdomain Terms and disclaimer
http://www.jadu.net/External Subdomain Jadu
https://www.swindon.gov.uk/Nofollow Subdomain Homepage
/whats_newNofollow Subdomain What's new
/site_mapNofollow Subdomain Site map
/site_searchNofollow Subdomain Search facility
https://www.swindon.gov.uk/faqsNofollow Subdomain Frequently asked questions
https://www.swindon.gov.uk/a_to_zNofollow Subdomain Help
/contactNofollow Subdomain Contact details
https://www.swindon.gov.uk/termsNofollow Subdomain Terms & privacy
/feedbackNofollow Subdomain Feedback
/accessibilityNofollow Subdomain Access key details

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.swindon.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.43 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the SFW Object files.
The file size of the HTML document is fine (59 kB).

HTTP Response Header

NameValue
dateTue, 11 Jun 2024 05:27:09 GMT
content-typetext/html; charset=UTF-8
content-length12871
serverWeb Server
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
strict-transport-securitymax-age=2592000
x-ua-compatibleIE=edge,chrome=1
x-frame-optionsSAMEORIGIN
set-cookie132 Characters
varyAccept-Encoding
content-encodinggzip
nodejadu-web-1
x-xss-protection1; mode=block
x-content-type-optionsnosniff
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,667 referring domains.
This page has 512,362 backlinks.
This page has backlinks from 1,144 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 12669 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent:*
Disallow: /images
Disallow: /javascript
Disallow: /jadu
Disallow: /blogAdmin
Disallow: /preview
Disallow: /search
Disallow: /site/scripts/google_results.php

Similar sites

Search preview

www.swindon.gov.uk
Swindon Borough Council
Make reports, request council services and pay online at your convenience, without having to phone or visit. Use the search bar or links to quickly get to the page you need.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
swindon81%Check
Council79%Check
Swindon Borough Council76%Check
Borough Council73%Check
Council Tax60%Check
need50%Check
Get48%Check
page48%Check
gov48%Check
Search46%Check
Show more keywords and terms

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