Swisswatch.net - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
80% 
Page structure
79% 
Link structure
0% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.53 s
File size
599.80 kB
Words
1178
Media files
32
Number of links
108 internal / 52 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Swiss Watch & Diamond Exchange, Inc.
The length of the page title is perfect. (360 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We can locate your next timepiece for you no matter where it is manufactured at a competitive price,deliver quickly, and offer expert advice when asked. We offer over four decades of experience and expertise allowing our clientele to make educated decisions regarding their desired watch.
The meta description is too long: 1778 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://swisswatch.net/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, minimum-scale=1, maximum-scale=1
descriptionWe can locate your next timepiece for you no matter where it is manufactured at a competitive price,deliver quickly, and offer expert advice when asked. We offer over four decades of experience and expertise allowing our clientele to make educated decisions regarding their desired watch.
google-site-verificationlHbvEDissLDFtz9SgdA_RYP3CI0JRsV62pyUCYsYpDU
facebook-domain-verificationm8oo4wedxlat6753q5ptu0u5dpj3ds
shopify-digital-wallet/41749184673/digital_wallets/dialog
shopify-checkout-api-tokena9c0eeaec8ed3a3f493b77e16bef0985
langen
twitter:site@
twitter:cardsummary_large_image
twitter:titleSwiss Watch & Diamond Exchange, Inc.
twitter:descriptionWe can locate your next timepiece for you no matter where it is manufactured at a competitive price,deliver quickly, and offer expert advice when asked. We offer over four decades of experience and expertise allowing our clientele to make educated decisions regarding their desired watch.
og:site_nameSwiss Watch & Diamond Exchange, Inc.
og:urlhttps://swisswatch.net/
og:titleSwiss Watch & Diamond Exchange, Inc.
og:typewebsite
og:descriptionWe can locate your next timepiece for you no matter where it is manufactured at a competitive price,deliver quickly, and offer expert advice when asked. We offer over four decades of experience and expertise allowing our clientele to make educated decisions regarding their desired watch.
og:imagehttp://swisswatch.net/cdn/shop/t/7/assets/home-page.png?v=124068164793677924661637691481
og:image:secure_urlhttps://swisswatch.net/cdn/shop/t/7/assets/home-page.png?v=124068164793677924661637691481
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: We’ll email you a pre-paid fully insured FedEx Overnight Priority labe...
This page contains 1178 words. That's ok.
30.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 13.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (599.8 kB).
A viewport "width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 24 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...mg_1.png?v=93616410534287755811637691529[email protected]
...g_2.png?v=130362008773832974721637691530Since 1971
...mg_3.png?v=82925964918279729571637691531+1 (214) 361-4367
/cdn/shop/files/Logo-Web5.png?v=1614351023Swiss Watch & Diamond Exchange, Inc.Swiss Watch & Diamond Exchange, Inc.
/cdn/shop/files/Logo-Web5.png?v=1614351023Swiss Watch & Diamond Exchange, Inc.Swiss Watch & Diamond Exchange, Inc.
.../files/Rolex_Watch_Mix.webp?v=1672869047Pre-owned Watches
...es/LUMINOX_SWADE_BANNER.jpg?v=1617912838No alt attribute provided
...les/Accessories_Banner1.jpg?v=1614356516WATCH ACCESSORIES
/cdn/shop/files/About_Us.jpg?v=1614353636No alt attribute provided
...IW390701-LUNO_1000x1000.jpg?v=1730322638IWC CHRONOGRAPH 44.6mm IW390701 Yacht Club COMPLETE SET 2021
...es/XS0923SET1_1000x1000.jpg?v=1729272365Luminox Automatic Sport XS.0923.SET BRONZE SPORT TIMER LIMITED EDITION + WOLF WINDER
...-16613T-SPNNO_1000x1000.jpg?v=1726090634ROLEX Submariner DATE 16613 "REHAUT" Serti Diamond Sapphire Dial
...H-CART-LPUNO5_1000x1000.jpg?v=1725909911Santos De Cartier W2SA0009 Large Dial COMPLETE SET 06/2024
...N-16613-SMTNN_1000x1000.jpg?v=1724177615ROLEX Submariner DATE 16613 BLUESY "REHAUT" COMPLETE SET 09/2008
...hop/files/Sell_or_Trade.jpg?v=1614351002No alt attribute provided
...ucts/DSCF9403_1000x1000.jpg?v=16051174681.50 L/SI2 GIA Certified diamond
...ucts/DSCF9392_1000x1000.jpg?v=16050314480.74 G/SI2 GIA Certified diamond
...ucts/DSCF9383_1000x1000.jpg?v=16049601911.07 GIA Certified diamond
...les/Sell_your_Diamonds1.png?v=1600534116No alt attribute provided
...es/Sell_Trade_Diamonds1.png?v=1600534117No alt attribute provided
...roducts/Pend1_1000x1000.jpg?v=160496708614K Diamond Pendant
...ts/CuffLinksD_1000x1000.jpg?v=1605297273Tiffany Double Knot Cufflinks
...ts/CuffLinksA_1000x1000.jpg?v=1605297878John Hardy Cufflinks
..._100.png?v=70429722368592029511637691499Avatar
..._100.png?v=70429722368592029511637691499Avatar
..._100.png?v=70429722368592029511637691499Avatar
..._100.png?v=70429722368592029511637691499Avatar
..._100.png?v=70429722368592029511637691499Avatar
..._100.png?v=70429722368592029511637691499Avatar
..._100.png?v=70429722368592029511637691499Avatar
/cdn/shop/files/Logo-Web2.png?v=1614348707No alt attribute provided
...8/4673/files/Screenshot.png?v=1606236754No alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Pre-owned Watches
H2 WATCH ACCESSORIES
H2 Swiss Watch & Diamond Exchange, Inc.
H2 SELL & TRADE
H3 1. Sell Us Your Diamonds
H3 2. Trade in Your Old Diamond
H4 About Us
H4 SHOP
H4 BUYING & SELLING
H4 OUR POLICIES
H4 INFORMATION
H6 [email protected]
H6 (214) 361-4367
H6 Swiss Watch & Diamond Exchange 5220 Spring Valley Road | Suite 620 Dallas, Texas 75254
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
7 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (52) on this page.

Found links on this page

LinkAttributesAnchor text
/pages/sell-your-watchSell Now
/collections/watchesWatches
/collections/new-arrivalsNEW ARRIVALS
/collections/never-wornNever Worn
/collections/never-worn-high-g...High Grade
https://swisswatchtexas.myshop...External Subdomain Luminox
/collections/mondaineMondaine
/collections/pre-ownedPre-owned
/collections/pre-owned-high-gradeText duplicate High Grade
/collections/modernModern
https://swisswatchtexas.myshop...External Subdomain Vintage
https://swisswatchtexas.myshop...External Subdomain Gents
https://swisswatchtexas.myshop...External Subdomain Ladies
https://swisswatchtexas.myshop...External Subdomain Sell Your Watch
https://swisswatchtexas.myshop...External Subdomain Watch Service
https://swisswatchtexas.myshop...External Subdomain Watch Restoration
/pages/watch-repairWatch Repair
/collections/diamondsBuy
https://swisswatchtexas.myshop...External Subdomain Sell
https://swisswatchtexas.myshop...External Subdomain Trade
/pages/repair-cutting-diamondRepair & Cutting
https://swisswatchtexas.myshop...External Subdomain Custom
/collections/jewelryText duplicate Buy
https://swisswatchtexas.myshop...External Subdomain Text duplicate Sell
https://swisswatchtexas.myshop...External Subdomain Text duplicate Trade
https://swisswatchtexas.myshop...External Subdomain Repair
/collections/accessoriesAccessories
/collections/accessories/strapsStraps
/collections/braceletsBracelets
/collections/dialsDials
/collections/bezelsBezels
/collections/accessories/winderWinders
/collections/accessories/casesCases
/collections/accessories/rollRolls
https://swisswatchtexas.myshop...External Subdomain Safes
https://swisswatchtexas.myshop...External Subdomain Appraisals
https://swisswatch.net/accountLogin/Register
https://swisswatch.net/IMG-ALT Swiss Watch & Diamond Exchange, Inc.
A-TITLE Swiss Watch & Diamond Exchange, Inc.
https://swisswatch.net/accountNo Text
https://swisswatch.net/cartNo Text
https://swisswatch.net/Text duplicate IMG-ALT Swiss Watch & Diamond Exchange, Inc.
A-TITLE Swiss Watch & Diamond Exchange, Inc.
https://swisswatch.net/accountNo Text
https://swisswatch.net/No Text
/collections/watchesText duplicate Watches
/collections/new-arrivalsText duplicate NEW ARRIVALS
/collections/never-wornText duplicate Never Worn
/collections/never-worn-high-g...Text duplicate High Grade
https://swisswatchtexas.myshop...External Subdomain Text duplicate Luminox
/collections/mondaineText duplicate Mondaine
/collections/pre-ownedText duplicate Pre-owned
/collections/pre-owned-high-gradeText duplicate High Grade
/collections/modernText duplicate Modern
https://swisswatchtexas.myshop...External Subdomain Text duplicate Vintage
https://swisswatchtexas.myshop...External Subdomain Text duplicate Gents
https://swisswatchtexas.myshop...External Subdomain Text duplicate Ladies
https://swisswatchtexas.myshop...External Subdomain Text duplicate Sell Your Watch
https://swisswatchtexas.myshop...External Subdomain Text duplicate Watch Service
https://swisswatchtexas.myshop...External Subdomain Text duplicate Watch Restoration
/pages/watch-repairText duplicate Watch Repair
/collections/diamondsText duplicate Buy
https://swisswatchtexas.myshop...External Subdomain Text duplicate Sell
https://swisswatchtexas.myshop...External Subdomain Text duplicate Trade
/pages/repair-cutting-diamondText duplicate Repair & Cutting
https://swisswatchtexas.myshop...External Subdomain Text duplicate Custom
/collections/jewelryText duplicate Buy
https://swisswatchtexas.myshop...External Subdomain Text duplicate Sell
https://swisswatchtexas.myshop...External Subdomain Text duplicate Trade
https://swisswatchtexas.myshop...External Subdomain Text duplicate Repair
/collections/accessoriesText duplicate Accessories
/collections/accessories/strapsText duplicate Straps
/collections/braceletsText duplicate Bracelets
/collections/dialsText duplicate Dials
/collections/bezelsText duplicate Bezels
/collections/accessories/winderText duplicate Winders
/collections/accessories/casesText duplicate Cases
/collections/accessories/rollText duplicate Rolls
https://swisswatchtexas.myshop...External Subdomain Text duplicate Safes
https://swisswatchtexas.myshop...External Subdomain Text duplicate Appraisals
/collections/pre-ownedDiscover Watches
/collections/luminoxSHOP LUMINOX
https://swisswatchtexas.myshop...External Subdomain Shop The Collection
https://swisswatchtexas.myshop...External Subdomain Trivial anchor text
READ MORE
/collections/allNo Text
/collections/rolexShop Now
/collections/breguetSHOP NOW
/collections/iwcText duplicate Shop Now
https://swisswatchtexas.myshop...External Subdomain Learn more
https://swisswatchtexas.myshop...External Subdomain Learn More
https://swisswatch.net/Anchor No Text
/collections/latest-products/p...IMG-ALT IWC CHRONOGRAPH 44.6mm IW390701 Yacht Club COMPLETE SET 2021
/products/iwc-chronograph-44-6...A-TITLE Quickview
/collections/latest-products/p...Text duplicate IWC CHRONOGRAPH 44.6mm IW390701 Yacht Club COMPLETE SET 2021
/collections/latest-products/p...IMG-ALT Luminox Automatic Sport XS.0923.SET BRONZE SPORT TIMER LIMITED EDITION + WOLF WINDER
/products/luminox-automatic-sp...Text duplicate A-TITLE Quickview
/collections/latest-products/p...Text duplicate Luminox Automatic Sport XS.0923.SET BRONZE SPORT TIMER LIMITED EDITION + WOLF WINDER
/collections/latest-products/p...IMG-ALT ROLEX Submariner DATE 16613 "REHAUT" Serti Diamond Sapphire Dial
/products/rolex-submariner-dat...Text duplicate A-TITLE Quickview
/collections/latest-products/p...Text duplicate ROLEX Submariner DATE 16613 "REHAUT" Serti Diamond Sapphire Dial
/collections/latest-products/p...IMG-ALT Santos De Cartier W2SA0009 Large Dial COMPLETE SET 06/2024
/products/santos-de-cartier-w2...Text duplicate A-TITLE Quickview
/collections/latest-products/p...Text duplicate Santos De Cartier W2SA0009 Large Dial COMPLETE SET 06/2024
/collections/latest-products/p...IMG-ALT ROLEX Submariner DATE 16613 BLUESY "REHAUT" COMPLETE SET 09/2008
/products/rolex-submariner-166...Text duplicate A-TITLE Quickview
/collections/latest-products/p...Text duplicate ROLEX Submariner DATE 16613 BLUESY "REHAUT" COMPLETE SET 09/2008
https://swisswatchtexas.myshop...External Subdomain Text duplicate Trivial anchor text
READ MORE
/collections/allNo Text
https://swisswatch.net/Anchor No Text
/collections/diamonds/products...IMG-ALT 1.50 L/SI2 GIA Certified diamond
/products/1-50-l-si2-gia-certi...Text duplicate A-TITLE Quickview
/collections/diamonds/products...Text duplicate 1.50 L/SI2 GIA Certified diamond
/collections/diamonds/products...IMG-ALT 0.74 G/SI2 GIA Certified diamond
/products/0-74-g-si2-gia-certi...Text duplicate A-TITLE Quickview
/collections/diamonds/products...Text duplicate 0.74 G/SI2 GIA Certified diamond
/collections/diamonds/products...IMG-ALT 1.07 GIA Certified diamond
/products/gia-certified-diamon...Text duplicate A-TITLE Quickview
/collections/diamonds/products...Text duplicate 1.07 GIA Certified diamond
/collections/diamondNo Text
/collections/diamonddiscover more
https://swisswatchtexas.myshop...External Subdomain Text duplicate Sell Now
https://swisswatchtexas.myshop...External Subdomain Trade Now
https://swisswatch.net/Anchor No Text
/collections/jewelryView All
/collections/jewelry/products/...IMG-ALT 14K Diamond Pendant
/products/14k-diamond-pendant?...Text duplicate A-TITLE Quickview
/collections/jewelry/products/...Text duplicate 14K Diamond Pendant
/collections/jewelry/products/...IMG-ALT Tiffany Double Knot Cufflinks
/products/tiffany-double-knot-...Text duplicate A-TITLE Quickview
/collections/jewelry/products/...Text duplicate Tiffany Double Knot Cufflinks
/collections/jewelry/products/...IMG-ALT John Hardy Cufflinks
/products/john-hardy-cufflinks...Text duplicate A-TITLE Quickview
/collections/jewelry/products/...Text duplicate John Hardy Cufflinks
/collections/gentsText duplicate View All
/collections/allVIEW ALL
https://swisswatch.net/Anchor No Text
https://swisswatch.net/Anchor No Text
https://swisswatchtexas.myshop...External Subdomain Contact Us
https://swisswatchtexas.myshop...External Subdomain Text duplicate Watches
https://swisswatchtexas.myshop...External Subdomain Diamonds
https://swisswatchtexas.myshop...External Subdomain Jewelry
https://swisswatchtexas.myshop...External Subdomain Text duplicate Accessories
https://swisswatchtexas.myshop...External Subdomain Text duplicate Appraisals
https://swisswatchtexas.myshop...External Subdomain Sell Diamonds
https://swisswatchtexas.myshop...External Subdomain Trade Diamonds
https://swisswatchtexas.myshop...External Subdomain Sell Jewelry
https://swisswatchtexas.myshop...External Subdomain Trade Jewelry
https://swisswatchtexas.myshop...External Subdomain Sell / Trade Your Watch
/pages/shippingShipping & Payments
/pages/privacy-policyPrivacy Policy
/pages/cookie-policyCookie Policy
/pages/returns-exchangesReturns & Exchanges
/pages/product-warrantyProduct Warranty
https://swisswatchtexas.myshop...External Subdomain Terms & Condition
/pages/about-usAbout Us
/pages/contact-usText duplicate Contact Us
https://swisswatchtexas.myshop...External Subdomain Account
/pages/wishlistWishlist
/pages/authenticity-guaranteeAuthenticity Guarantee
https://swisswatch.net/cartNo Text
https://www.facebook.com/watch...External Subdomain No Text
https://twitter.com/@WatchdiamondExternal Tweets by @Watchdiamond

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://swisswatch.net/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.53 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (600 kB).

HTTP Response Header

NameValue
dateThu, 31 Oct 2024 01:30:14 GMT
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x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
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servercloudflare
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External factors

This website has excellent links from other websites.
This page has backlinks from 61 referring domains.
This page has 320 backlinks.
This page has backlinks from 54 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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Sitemap: https://swisswatch.net/sitemap.xml

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swisswatch.net
Swiss Watch & Diamond Exchange, Inc.
We can locate your next timepiece for you no matter where it is manufactured at a competitive price,deliver quickly, and offer expert advice when asked. We offer over four decades of experience and expertise allowing our clientele to make educated decisions regarding their desired watch.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Watch85%Check
Swiss Watch78%Check
Swiss Watch Diamond75%Check
Swiss72%Check
Swiss Watch Diamond Exchange70%Check
Diamond65%Check
WATCH ACCESSORIES65%Check
Swiss Watches60%Check
Exchange58%Check
Watch Repair58%Check
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