Swoosh.nike - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
48% 
Page structure
100% 
Link structure
80% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.07 s
File size
4.60 kB
Words
58
Media files
0
Number of links
2 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The title tag is missing.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width
next-head-count2
langen
charsetutf-8

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Page quality

Content
(Critically important)
There are only 58 words on this page. Use at least 250 words to provide useful information.
Only 1 paragraph/s was/were found on this page.
The average number of words per sentence of 9 words is low.
39.7% of the text are stop words.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
IT'S NOT YOU. IT'S US
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 IT'S NOT YOU. IT'S US
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
There are too few (2) internal links on this page.
Every linktext is unique.
None of the anchor texts is too long.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
/legal/terms-of-service?countr...New window .SWOOSH Terms of Service
/legal/privacy-policy?country=...New window .SWOOSH Privacy Policy
https://www.nike.com/help/a/do...New window External Subdomain Get Help
https://blog.swoosh.nike/New window External Subdomain Blog
https://instagram.com/dotswooshNew window External Instagram
http://twitter.com/dotswooshNew window External Twitter

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.swoosh.nike/location"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.07 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (5 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
strict-transport-securitymax-age=31536000; includeSubDomains; preload
content-security-policy
etag"cxyak1vhz23lf"
content-encodinggzip
content-length1890
x-edgeconnect-midmile-rtt98
x-edgeconnect-origin-mex-latency58
dateThu, 05 Sep 2024 19:01:00 GMT
varyAccept-Encoding
set-cookie87 Characters
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 80 referring domains.
This page has 115 backlinks.
This page has backlinks from 75 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.swoosh.nike › location
No title provided

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
SWOOSH40%Check
Nike40%Check
location40%Check
country34%Check
Privacy Policy34%Check
available34%Check
required34%Check
comply34%Check
local34%Check
regulations34%Check
Show more keywords and terms

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