Taubmancollege.umich.edu - SEO Checker

Overview of the SEO Check
Meta information
59% 
Page quality
73% 
Page structure
95% 
Link structure
62% 
Server
78% 
External factors
100% 
SEO Score
Response time
0.70 s
File size
137.00 kB
Words
640
Media files
41
Number of links
115 internal / 28 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Taubman College of Architecture and Urban Planning - University of Michigan
The page title should be shorter than 580 pixels. It is 691 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://taubmancollege.umich.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsmax-snippet:-1,max-image-preview:large,max-video-preview:-1
theme-color#00274c
tec-api-versionv1
tec-api-originhttps://taubmancollege.umich.edu
msapplication-TileImagehttps://taubmancollege.umich.edu/wp-content/uploads/2023/03/cropped-Block_M-Hex-270x270.png
langen-us
twitter:cardsummary_large_image
twitter:titleTaubman College of Architecture and Urban Planning - University of Michigan
twitter:imagehttps://taubmancollege.umich.edu/wp-content/uploads/2023/03/cropped-Block_M-Hex.png
og:typewebsite
og:localeen_US
og:site_nameTaubman College
og:titleTaubman College of Architecture and Urban Planning - University of Michigan
og:urlhttps://taubmancollege.umich.edu/
og:imagehttps://taubmancollege.umich.edu/wp-content/uploads/2023/03/cropped-Block_M-Hex.png
og:image:width512
og:image:height512
charsetUTF-8

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Page quality

Content
(Critically important)
There are 4 text duplicates on this page:
  • Duplicate: Learn in a dynamic design and planning culture. Decarbonize the built ...
The average number of words per sentence of 7.32 words is low.
This page contains 640 words. That's ok.
19.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
33 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
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...loads/2025/03/2025_0320_Student_Show.jpgA collection of images of student work from the 2025 Student Show
data:[...] Base64A nighttime scene of the South Side Community Art Center, featuring a historic brick building and a modern extension with people gathered outside.
data:[...] Base64A group of people sitting around a table in Studio Reassembled conversing and working on laptops.
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Portrait of Erin Kurtycz
data:[...] Base64A series of cross-section heads made of a white plaster-like material.
data:[...] Base64No alt attribute provided
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data:[...] Base64Four Urban Technology students gather around a computer in the studio.
data:[...] Base64No alt attribute provided
data:[...] Base64Urban Technology students tour an urban garden on a bright sunny day in summer.
data:[...] Base64Participatory planning students pose for a group picture on a trip to Brazil.
data:[...] Base64No alt attribute provided
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Page structure

H1 heading
(Critically important)
Taubman College of Architecture and Urban Planning
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Taubman College of Architecture and Urban Planning
H2 News & Events
H2 Student Work
H3 Taubman College of Architecture and Urban Planning Duplicate text
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
There are too many external links (28) on this page.
LinkAttributesAnchor text
https://taubmancollege.umich.edu/Anchor Skip to content
https://taubmancollege.umich.edu/Subdomain A-TITLE Home
/eventsNo Text
/academics/Academics
/academics/architecture/bachel...Architecture
/academics/urban-and-regional-...Urban Technology
https://studyrealestate.umich....External Subdomain Real Estate Development Minor
/academics/architecture/master...Text duplicate Architecture
/academics/urban-and-regional-...Urban and Regional Planning
/academics/dual-degrees/Dual Degrees
/academics/graduate-certificates/Certificates
/academics/architecture/master...Digital & Material Technologies
/academics/architecture/master...Urban Design
/academics/architecture/phd-in...Ph.D. in Architecture
/academics/urban-and-regional-...Ph.D. in Urban & Regional Planning
/academics/pre-college-programs/Pre-College
/academics/pre-college-program...Subdomain ArcPrep
/academics/pre-college-program...ArcStart
/academics/pre-college-program...Pathways
/academics/pre-college-program...Eco GIS
/academics/online-and-continui...Subdomain Online and Continuing Education
/admissions/Admission and Aid
https://umforms.tfaforms.net/2...External Subdomain Request Information
/admissions/visits-and-events/Visits and Events
/admissions/applyApply
/admissions/pay-for-your-degree/Pay for your Degree
/students/Students
/students/university-of-michigan/Subdomain University of Michigan
/students/ann-arbor/Subdomain Ann Arbor
/students/student-groups/Student Groups
/students/travel/Travel Opportunities
http://dimensionsjournal.us/External Dimensions Journal
https://agorajournal.squarespa...External Subdomain Agora Journal
/students/awards/Awards
/students/profiles/?_student_t...Subdomain Doctoral Students
/students/student-affairs/Student Affairs
/students/student-affairs/Advising
/students/policies/Academic Policies
/research/Research
/research/Research and Creative Practice
/research/clusters-and-themes/Clusters and Labs
/research/initiatives/Initiatives
/about/facilities/Subdomain Facilities
https://intranet.tcaup.umich.e...New window External Subdomain Resources
/projectsFaculty Projects
/publicationsFaculty Publications
/category/faculty-updates/Faculty News
/career-and-professional-devel...Career & Professional Development
https://umich.peoplegrove.com/...New window External Subdomain Taubman College Career Network
/about/employers/Employers
/alumni/Alumni
/alumni/giving/Subdomain Give
/alumni/portico/Portico Magazine
/news/Newsroom
/events/Subdomain Events
/about/Taubman College
/about/our-shared-values/Our Shared Values
/alumni/portico/Subdomain Text duplicate Portico Magazine
https://gradient-journal.net/New window External Gradient Journal
https://www.aatwebstore.com/um...New window External Subdomain Spirit Store
/about/facilities/art-architec...Maps and Directions
/faculty/directory/Faculty Directory
/about/staff-directory/Leadership and Staff Directory
/about/fellowships/Fellowships
/about/facilities/Text duplicate Facilities
/about/facilities/art-architec...Art and Architecture Building
/about/facilities/digital-fabr...Digital Fabrication and Robotics Lab
/about/facilities/taubman-visu...Taubman Visualization Lab
/about/facilities/shops-and-labs/Wood Shop, Metals Lab, Computer Lab
https://mediacenter.tcaup.umic...New window External Subdomain Printing Lab
/about/facilities/liberty-rese...Liberty Research Annex
/academics/architectureText duplicate Architecture
/academics/urban-and-regional-...Text duplicate Urban and Regional Planning
/admissions/applyText duplicate Apply
/coursesCourse List
/faculty/directory/Text duplicate Faculty Directory
/about/staff-directory/Staff Directory
/events/Text duplicate Events
/admissions/visits-and-events/Visit
/alumni/giving/Text duplicate Give
https://intranet.tcaup.umich.e...External Subdomain Taubman Intranet
http://instagram.com/umich.tau...External Instagram
https://www.linkedin.com/compa...External Subdomain LinkedIn
https://flickr.com/photos/taub...External Flickr
https://www.youtube.com/umtaub...External Subdomain Youtube
https://www.facebook.com/pages...External Subdomain Facebook
https://tcshow2025.cargo.site/External Subdomain IMG-ALT A collection of images of student work from the 2025 Student Show
https://tcshow2025.cargo.site/External Subdomain 2025 Student Show
https://tcshow2025.cargo.site/External Subdomain View Student Show
/news/2025/04/11/2025-student-...Subdomain View Winners
/news/2025/02/14/luis-future-f...Subdomain IMG-ALT A nighttime scene of the South Side Community Art Center, featuring a historic brick building and a modern extension with people gathered outside.
/news/2025/02/14/luis-future-f...Subdomain Lui’s Future Firm designs $15M expansion of historic Black art hub in Chicago
/news/2025/02/14/luis-future-f...Subdomain Learn more
/news/2025/05/09/studio-reasse...Subdomain IMG-ALT A group of people sitting around a table in Studio Reassembled conversing and working on laptops.
/news/2025/05/09/studio-reasse...Subdomain Studio Reassembled Selected as Finalist For Architizer A+ Award
/news/2025/05/09/studio-reasse...Subdomain Text duplicate Learn more
/news/2025/04/28/m-arch-studen...Subdomain No Text
/news/2025/04/28/m-arch-studen...Subdomain M.Arch Students Godfrey, Schwartz, and Rodriguez Named to 2025 Metropolis Future100
/news/2025/04/28/m-arch-studen...Subdomain Text duplicate Learn more
/news/2025/03/12/pimentel-walk...Subdomain No Text
/news/2025/03/12/pimentel-walk...Subdomain Pimentel Walker Earns Award for Activist Urban Planning Research
/news/2025/03/12/pimentel-walk...Subdomain Text duplicate Learn more
/news/2025/02/03/taubman-colle...Subdomain IMG-ALT Portrait of Erin Kurtycz
/news/2025/02/03/taubman-colle...Subdomain Taubman College student wins prestigious SOM Foundation award
/news/2025/02/03/taubman-colle...Subdomain Text duplicate Learn more
/news/2025/02/06/solo-exhibiti...Subdomain IMG-ALT A series of cross-section heads made of a white plaster-like material.
/news/2025/02/06/solo-exhibiti...Subdomain Solo exhibition on Jazairy’s work on display at MIT Museum
/news/2025/02/06/solo-exhibiti...Subdomain Text duplicate Learn more
https://africa-alliance.org/External No Text
https://africa-alliance.org/External Africa Alliance
https://africa-alliance.org/External Text duplicate Learn more
/academics/architecture/Text duplicate Architecture
/academics/architecture/No Text
/academics/urban-and-regional-...Subdomain Urban Planning and Technology
/academics/urban-and-regional-...Subdomain IMG-ALT Four Urban Technology students gather around a computer in the studio.
/students/student-work/See More Student Work
/research/Text duplicate Research and Creative Practice
/topic/accessibility-and-trans...Subdomain Accessibility and Transportation
/topic/community-resilience/Subdomain Community Resilience
/topic/computational-design/Subdomain Computational Design
/topic/health/Subdomain Health
/topic/housing/Subdomain Housing
/topic/materials-and-construct...Subdomain Materials and Construction
/topic/professional-practice/Subdomain Professional Practice
/topic/sustainability/Subdomain Sustainability
/topics(…)
https://umich.edu/External Text duplicate University of Michigan
/about/contact/Subdomain Contact Information
/academics/architectureText duplicate Architecture
/academics/urban-and-regional-...Text duplicate Urban and Regional Planning
/admissions/applyText duplicate Apply
/coursesText duplicate Course List
/faculty/directory/Text duplicate Faculty Directory
/about/staff-directory/Text duplicate Staff Directory
/events/Text duplicate Events
/admissions/visits-and-events/Text duplicate Visit
/alumni/giving/Text duplicate Give
https://intranet.tcaup.umich.e...External Subdomain Text duplicate Taubman Intranet
http://instagram.com/umich.tau...New window External Text duplicate Instagram
https://www.linkedin.com/compa...New window External Subdomain Text duplicate LinkedIn
https://flickr.com/photos/taub...New window External Text duplicate Flickr
https://www.youtube.com/umtaub...New window External Subdomain Text duplicate Youtube
https://www.facebook.com/pages...New window External Subdomain Text duplicate Facebook

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://taubmancollege.umich.edu/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.70 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (137 kB).

HTTP Response Header

NameValue
servernginx
dateWed, 14 May 2025 12:27:53 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
link<https://taubmancollege.umich.edu/wp-json/>; rel="https://api.w.org/"
x-tec-api-versionv1
x-tec-api-roothttps://taubmancollege.umich.edu/wp-json/tribe/events/v1/
x-tec-api-originhttps://taubmancollege.umich.edu
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 28
x-cache-groupbot
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 238 referring domains.
This page has 639 backlinks.
This page has backlinks from 159 different ip addresses.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Taubman79%Check
College79%Check
Taubman College79%Check
Taubman College Architecture75%Check
Taubman College Architecture Urban72%Check
Urban Planning70%Check
Urban68%Check
Planning68%Check
College Architecture Urban Planning68%Check
Architecture and Urban67%Check

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