Thayers.com - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
50% 
Page structure
95% 
Link structure
58% 
Server
67% 
External factors
100% 
SEO Score
Response time
0.87 s
File size
746.20 kB
Words
965
Media files
39
Number of links
126 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Thayers | Alcohol-Free Toner & Certified Organic Witch Hazel
The length of the page title is perfect. (549 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Thayers is an industry leader in organic witch hazel skincare products. Browse our alcohol-free toner, gentle cleansers & more skincare & beauty items.
The length of the meta description is perfect. (934 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.thayers.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, minimum-scale=1.0, initial-scale=1.0, user-scalable=yes
descriptionThayers is an industry leader in organic witch hazel skincare products. Browse our alcohol-free toner, gentle cleansers & more skincare & beauty items.
keywordsFacial toner, Face toner, Toner face, Alcohol free toner, Best toner for face, Toner for skin, Toner for face, Witch Hazel, Hazel witch, Organic witch hazel, Natural skincare, Astringents, Gentle astringents
mobile-web-app-capableyes
apple-mobile-web-app-capableyes
apple-mobile-web-app-titlemetatags.defaultpagetitle
msapplication-starturl/
theme-color#e9e9e9
pageResourcesUrlhttps://www.thayers.com/on/demandware.store/Sites-thayers-us-Site/en_US/Page-Resources
format-detectiontelephone=no
csrfcsrf_token||7qa_m3nVDvlJ5_se7peY7izeOKu9nOWMnDiol3C-oRXkHBFQF1p1nzWjhzZIMhaNNqUv7XOu3HB48rmv4_tN474jlvBfZuosNfw0TaNxg0b8NMBVb-Pf_JHjAnn1jYQy5px_QLdnP81IBwK0t5xJ54F7l-9FThoJiBfKZP8SRY4L_0vpaIk=
langen
twitter:cardsummary
twitter:titleThayers | Alcohol-Free Toner & Certified Organic Witch Hazel
twitter:descriptionThayers is an industry leader in organic witch hazel skincare products. Browse our alcohol-free toner, gentle cleansers & more skincare & beauty items.
og:titleThayers | Alcohol-Free Toner & Certified Organic Witch Hazel
og:descriptionThayers is an industry leader in organic witch hazel skincare products. Browse our alcohol-free toner, gentle cleansers & more skincare & beauty items.
og:urlhttps://www.thayers.com/
og:site_namethayers
og:localeen_US
og:typecontent
og:imageEmpty
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
These Typos were found:
  • occured => occurred
This page contains 965 words. That's ok.
25.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.11 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (746.2 kB).
A viewport "width=device-width, minimum-scale=1.0, initial-scale=1.0, user-scalable=yes" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
18 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Thayers Natural Remedies
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64THE EVERYTHING GUIDE TO TONERS
data:[...] Base64Take our quiz to determine the perfect toner for your unique skin needs
data:[...] Base64Milky Toner
data:[...] Base64pH Balancing Gentle Face Wash with Aloe Vera
data:[...] Base64RADIANCE BOOSTING COLLECTION
data:[...] Base64BODY BALMS
data:[...] Base64ROSE PETAL FACIAL TONER
data:[...] Base64BEST SELLING PRODUCT BADGE
data:[...] Base64UNSCENTED FACIAL TONER
data:[...] Base64BEST SELLING PRODUCT BADGE
data:[...] Base64BLEMISH CLEARING 2% SALICYLIC ACID ACNE TREATMENT TONER
data:[...] Base64No alt attribute provided
data:[...] Base64BEST SELLING PRODUCT BADGE
data:[...] Base64CUCUMBER FACIAL TONER
data:[...] Base64No alt attribute provided
data:[...] Base64BEST SELLING PRODUCT BADGE
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Not All Witch Hazel is Created Equal
data:[...] Base64No alt attribute provided
...images/homepage/our-natural-remedies.jpgNo alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...brary/default/dwefc61fc5/images/TTRC.pngTRUST THE RED CAP
...efault/dw2a635f49/images/crueltyfree.pngCRUELTY FREE
...fault/dw42af21ce/images/locallygrown.pngLOCALLY GROWN
.../default/dw036f6677/images/natorigin.pngNATURAL ORIGIN
...ult/dwb635370f/images/privacyoptions.svgNo alt attribute provided
data:[...] Base64Orientation message

Page structure

H1 heading
(Critically important)
THE EVERYTHING GUIDE TO TONERS
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 THE EVERYTHING GUIDE TO TONERS
H2 A TONER FOR EVERY TYPE
H2 48 HOURS OF HYDRATION!
H2 NEW! pH Balancing Gentle Face Wash with Aloe Vera
H2 COMPLETE THE ROSE PETAL REGIMEN
H2 NOURISH AND MOISTURIZE
H2 Email sign up
H2 Empty heading
H3 ROSE PETAL FACIAL TONER
H3 UNSCENTED FACIAL TONER
H3 BLEMISH CLEARING 2% SALICYLIC ACID ACNE TREATMENT TONER
H3 CUCUMBER FACIAL TONER
H3 From Farm to Skin
H3 The Truth About Witch Hazel
H3 Not All Witch Hazel is Created Equal
H3 OUR WITCH HAZEL
H3 OUR NATURAL REMEDIES
H3 OUR STORY
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.thayers.com/Anchor Skip to content
https://www.thayers.com/Anchor Skip to footer navigation
https://www.thayers.com/Subdomain IMG-ALT Thayers Natural Remedies
/find-a-storeSubdomain Store locator
https://www.thayers.com/registerNofollow Subdomain My account
https://www.thayers.com/newSubdomain NEW
/witch-hazel-facial-toner-uses...TONER HUB
/toner-product-quizFIND YOUR TONER
https://www.thayers.com/skincareSubdomain SHOP THAYERS
/skincare-premium-witch-hazelSubdomain PREMIUM WITCH HAZEL
/AstringentsSubdomain Astringents
/Facial-MistsSubdomain Witch Hazel Facial Mists
/Facial-TonersSubdomain Facial Toners
/Premium-Facial-MistsSubdomain Premium Facial Mists
/TowelettesSubdomain Towelettes
/skincare-premium-witch-hazelSubdomain View all
/skincare-collectionsSubdomain COLLECTIONS
/skincare-collections-radiance...Subdomain Radiance Boosting Collection
/skincare-collections-blemish-...Subdomain Blemish Clearing Collection
/skincare-collections-gentleme...Subdomain Gentlemen’s Collection
/skincare-collections-slip-balmSubdomain Slip Balms
/skincare-collectionsSubdomain Text duplicate View all
/body-care-view-allSubdomain BODY CARE
/body-care-body-balmSubdomain Body Balm
/body-care-body-balm-body-barSubdomain Body Bars
/body-care-body-balm-deodorantSubdomain Deodorant
/body-care-view-allSubdomain Text duplicate View all
/skincare-view-allSubdomain VIEW ALL PRODUCTS
/skincare-award-winnersSubdomain AWARD WINNERS
/from-farm-to-skin.htmlSubdomain FROM FARM TO SKIN
https://www.thayers.com/skincareSubdomain Text duplicate View all
/history.htmlSubdomain DISCOVER THAYERS
/mission-and-values.htmlSubdomain MISSION AND VALUES
/history.htmlSubdomain COMPANY HISTORY
/customer-service-faqs.htmlSubdomain FAQ
/history.htmlSubdomain Text duplicate View all
https://www.thayers.com/blog.htmlSubdomain HENRY'S BOOKCASE
https://www.thayers.com/registerNofollow Subdomain Text duplicate My account
/find-a-storeSubdomain Text duplicate Store locator
/on/demandware.store/Sites-tha...Subdomain Customer Service
https://www.thayers.com/newSubdomain Text duplicate NEW
/witch-hazel-facial-toner-uses...Text duplicate TONER HUB
/toner-product-quizText duplicate FIND YOUR TONER
https://www.thayers.com/skincareSubdomain Text duplicate SHOP THAYERS
/history.htmlSubdomain Text duplicate DISCOVER THAYERS
https://www.thayers.com/blog.htmlSubdomain Text duplicate HENRY'S BOOKCASE
/facial-toner-guide.htmlSubdomain IMG-ALT THE EVERYTHING GUIDE TO TONERS
/facial-toner-guide.htmlSubdomain LEARN MORE
/toner-product-quizSubdomain IMG-ALT Take our quiz to determine the perfect toner for your unique skin needs
/toner-product-quizSubdomain TAKE THE QUIZ
/MILKY-HYDRATING-FACE-TONER-WI...Subdomain IMG-ALT Milky Toner
/MILKY-HYDRATING-FACE-TONER-WI...Subdomain DISCOVER MILKY TONER
/Premium-Facial-MistsSubdomain IMG-ALT pH Balancing Gentle Face Wash with Aloe Vera
/PH-BALANCING-GENTLE-FACE-WASH...Subdomain DISCOVER pH BALANCING FACE WASH
/skincare-collections-radiance...Subdomain IMG-ALT RADIANCE BOOSTING COLLECTION
/skincare-collections-radiance...Subdomain DISCOVER RADIANCE BOOSTING
/body-care-body-balmSubdomain IMG-ALT BODY BALMS
/body-care-body-balmSubdomain DISCOVER BODY BALMS
/ROSE-PETAL-FACIAL-TONER/THY00...IMG-ALT ROSE PETAL FACIAL TONER
/ROSE-PETAL-FACIAL-TONER/THY00...Text duplicate ROSE PETAL FACIAL TONER
/ROSE-PETAL-FACIAL-TONER/THY00...Discover
/UNSCENTED-FACIAL-TONER/THY000...IMG-ALT UNSCENTED FACIAL TONER
/UNSCENTED-FACIAL-TONER/THY000...Text duplicate UNSCENTED FACIAL TONER
/UNSCENTED-FACIAL-TONER/THY000...Text duplicate Discover
/BLEMISH-CLEARING-2%-SALICYLIC...IMG-ALT BLEMISH CLEARING 2% SALICYLIC ACID ACNE TREATMENT TONER
/BLEMISH-CLEARING-2%-SALICYLIC...Text duplicate BLEMISH CLEARING 2% SALICYLIC ACID ACNE TREATMENT TONER
/BLEMISH-CLEARING-2%-SALICYLIC...Text duplicate Discover
/CUCUMBER-FACIAL-TONER/THY0008...IMG-ALT CUCUMBER FACIAL TONER
/CUCUMBER-FACIAL-TONER/THY0008...Text duplicate CUCUMBER FACIAL TONER
/CUCUMBER-FACIAL-TONER/THY0008...Text duplicate Discover
/from-farm-to-skin.htmlSubdomain From Farm to Skin
/from-farm-to-skin.htmlSubdomain Read Article
/truth-about-witch-hazel.htmlSubdomain The Truth About Witch Hazel
/truth-about-witch-hazel.htmlSubdomain Text duplicate Read Article
/is-witch-hazel-good-for-skin....Subdomain Not All Witch Hazel is Created Equal
IMG-ALT Not All Witch Hazel is Created Equal
/is-witch-hazel-good-for-skin....Subdomain Read article
/from-farm-to-skin.htmlSubdomain OUR WITCH HAZEL Not all witch hazel is created equal. Our unique, old-fashioned extraction method allows us to develop our formulas to make products that wil...
/from-farm-to-skin.htmlSubdomain DISCOVER MORE
/skincare-view-allSubdomain OUR NATURAL REMEDIES Thayers uniquely harnesses pure, natural extracts to create simple and effective, cruelty free skin and body care elixirs.
/skincare-view-allSubdomain Text duplicate DISCOVER MORE
/history.htmlSubdomain OUR STORY In 1847, Henry Thayer, M.D., opened a laboratory on Main Street in Cambridge, MA. Thayers has been a fixture in medicine cabinets for generations.
/history.htmlSubdomain Text duplicate DISCOVER MORE
/skincare-view-allSubdomain Text duplicate View all
/Facial-TonersSubdomain Put your best face forward with our iconic alcohol-free formula featuring a proprietary blend of Witch Hazel and Aloe Vera.
/skincare-collections-blemish-...Subdomain Zits happen. Blemishes begone with maximum strength Salicylic Acid.
/Facial-MistsSubdomain Go ahead, get misty and take your favorite facial toner anywhere.
/skincare-collections-gentleme...Subdomain Get distinguished with a soothing and hydrating three-step shaving routine.
https://www.thayers.com/newSubdomain New Arrivals
/skincare-award-winnersSubdomain Award Winners
/skincare-premium-witch-hazelSubdomain Premium Witch Hazel
/skincare-collections-radiance...Subdomain Text duplicate Radiance Boosting Collection
/skincare-collections-blemish-...Subdomain Text duplicate Blemish Clearing Collection
/skincare-collections-gentleme...Subdomain Gentlemen's Collection
/skincare-collections-slip-balmSubdomain Text duplicate Slip Balms
/body-care-body-balm-body-barSubdomain Text duplicate Body Bars
/body-care-body-balm-deodorantSubdomain Deodorants
/search?cgid=skincare-collecti...Subdomain Text duplicate Towelettes
/tonerschool.htmlSubdomain Toner School
/ingredients-dictionary.htmlSubdomain Ingredients Glossary
https://www.thayers.com/blog.htmlSubdomain Blog Archives
/mission-and-values.htmlSubdomain Mission and Values
/history.htmlSubdomain Company History
/customer-service-authorized-r...Subdomain Authorized Chain Retailers
/find-a-storeSubdomain Store Locator
/privacy-policy.htmlSubdomain Privacy Policy
/digital-accessibility.htmlSubdomain Digital Accessibility
/terms-and-conditions.htmlSubdomain Terms of Use
https://www.thayers.com/Anchor Cookie Settings
/user-content-permission-terms...Subdomain User Content Permission Terms
/privacy-rights.htmlSubdomain Your Privacy Choices
/notice-at-collection.htmlSubdomain Notice At Collection
/consumer-health-data-notice.htmlSubdomain Consumer Health Data Notice
/privacy-policy.htmlNew window Subdomain Text duplicate Privacy Policy
/terms-and-conditions.htmlNew window Subdomain Text duplicate Terms of Use
https://www.loreal.com/en/usa/...External Subdomain other L’Oreal brands
/privacy-policy.htmlNew window Subdomain Privacy Notice
https://mcqg7tb-yjgl2414mz73fv...New window External Subdomain Notice of Financial Incentives
https://www.loreal.com/en/usa/...External Subdomain Text duplicate other L’Oreal brands
/privacy-policy.htmlNew window Subdomain Text duplicate Privacy Policy
/terms-and-conditions.htmlNew window Subdomain Text duplicate Terms of Use
https://www.loreal.com/en/usa/...External Subdomain Text duplicate other L’Oreal brands
/privacy-policy.htmlNew window Subdomain Text duplicate Privacy Notice
https://mcqg7tb-yjgl2414mz73fv...New window External Subdomain Text duplicate Notice of Financial Incentives
https://www.loreal.com/en/usa/...External Subdomain Text duplicate other L’Oreal brands
/privacy-policy.htmlNew window Subdomain Text duplicate Privacy Policy
https://policies.google.com/pr...New window External Subdomain Google Privacy Policy
https://policies.google.com/termsNew window External Subdomain Terms of Service
/customer-service-contact-us.htmlSubdomain Email Customer Service
https://www.facebook.com/Thaye...Nofollow External Subdomain No Text
https://www.instagram.com/thay...Nofollow External Subdomain No Text
https://twitter.com/ThayersNat...Nofollow External No Text
https://www.pinterest.com/thay...Nofollow External Subdomain No Text
http://optout.networkadvertisi...External Subdomain AdChoices
/privacy-policy.htmlSubdomain Text duplicate Privacy Policy
/terms-and-conditions.htmlSubdomain Text duplicate Terms of Use
/privacy-policy.htmlSubdomain Text duplicate Privacy Policy
https://www.thayers.com/Anchor Text duplicate Cookie Settings
/customer-service-sitemap.htmlSubdomain Site Map
/user-content-permission-terms...Subdomain User Generated Permission Terms

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.thayers.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.87 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (746 kB).

HTTP Response Header

NameValue
dateTue, 20 Aug 2024 09:06:46 GMT
content-typetext/html;charset=UTF-8
set-cookie139 Characters
x-content-type-optionsnosniff
x-dw-request-base-idYDM33lYfxGYBAAB_
x-frame-optionsSAMEORIGIN
referrer-policystrict-origin-when-cross-origin
content-security-policyframe-ancestors 'self'
x-xss-protection0
cache-controlno-cache, no-store, must-revalidate
pragmano-cache
expiresThu, 01 Dec 1994 16:00:00 GMT
varyaccept-encoding
cf-cache-statusDYNAMIC
strict-transport-securitymax-age=31536000
servercloudflare
cf-ray8b613aaddfb29274-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 551 referring domains.
This page has 2,786 backlinks.
This page has backlinks from 469 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /cart*
Disallow: /account*
Disallow: /register
Disallow: /password*
Disallow: /addresses*
Disallow: /billing*
Disallow: /order*
Disallow: /my-order-history
Disallow: /wishlist*
Disallow: /favorites
Disallow: /search*
Disallow: /logout
Disallow: /checkout-start*
Disallow: /*dwcont
Disallow: /*format
Disallow: /*linksrc
Disallow: /*pmin
Disallow: /*pmax
Disallow: /*prefn
Disallow: /*prefv
Disallow: /*lng
Disallow: /*lat
Disallow: /*srule
Disallow: /*subid
Disallow: /*sz
Disallow: /*variantID

Crawl-delay: 5

Sitemap: https://www.thayers.com/sitemap_index.xml

Similar sites

Search preview

www.thayers.com
Thayers | Alcohol-Free Toner & Certified Organic Witch Hazel
Thayers is an industry leader in organic witch hazel skincare products. Browse our alcohol-free toner, gentle cleansers & more skincare & beauty items.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
TONER78%Check
THAYERS73%Check
Witch Hazel70%Check
free66%Check
alcohol-free toner66%Check
Facial Toner62%Check
Alcohol-free58%Check
PREMIUM WITCH HAZEL58%Check
Petal Facial Toner57%Check
organic witch hazel56%Check
Show more keywords and terms

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