Thebowesmuseum.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
42% 
Page structure
58% 
Link structure
92% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
88.80 kB
Words
327
Media files
28
Number of links
43 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - The Bowes Museum : The Bowes Museum
There are word repetitions in the page title.
The length of the page title is perfect. (456 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://thebowesmuseum.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
msapplication-TileImagehttps://thebowesmuseum.org.uk/wp-content/uploads/2022/03/cropped-favicon-270x270.png
article:modified_time2024-03-13T17:00:14+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHome - The Bowes Museum
og:urlhttps://thebowesmuseum.org.uk/
og:site_nameThe Bowes Museum
X-UA-CompatibleIE=edge,chrome=1
charsetUTF-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
There are only 327 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 44 words is high.
27.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
21 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2022/03/Bowes-Logo-.svgThe Bowes Museum
data:[...] Base64Bowes Museum
data:[...] Base64Bowes Museum
data:[...] Base64Bowes Museum
data:[...] Base64Image of a 20th century painting of magpies by Charles Frederick Tunnicliffe
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Families
data:[...] Base64No alt attribute provided
data:[...] Base64Café Bowes
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 33 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 WHAT’S ON
H2 YOUR VISIT
H2 OUR COLLECTION
H2 YOUR VISIT Duplicate text
H2 MEET & CELEBRATE
H2 SUPPORT US
H2 FROM THE BOWES MUSEUM SHOP
H2 THE BOWES MUSEUM SOUVENIR GUIDE
H2 NORTH YORKSHIRE MOORS CANDLE TIN
H2 50 MODERN ARTISTS YOU SHOULD KNOW
H2 ON THE RIVER SWAN COTTON TEA TOWEL
H2 THE BEE BAR
H2 SIGN UP TO OUR NEWSLETTER
H3 STORY
H3 VISIT
H3 LEARN
H3 BOOK TICKETS
H3 WHAT'S ON
H3 COLLECTION
H3 Murmuration
H3 Hanna Tuulikki
H3 Spotlight Tour
H3 FAMILIES
H3 PARKS AND GARDENS
H3 CAFÉ BOWES
H3 ART
H3 FASHION
H3 DESIGN
H6 Address
H6 Opening times
H6 About us
H6 Visit us
H6 Partners
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://thebowesmuseum.org.uk/IMG-ALT The Bowes Museum
/visit/Visit
/whats-on/What’s on
/learn/Learn
/supportSUPPORT
/admission/Book tickets
/friends/Friends
https://shop.thebowesmuseum.or...External Subdomain SHOP
/account/No Text
/visit/josephine-and-john-bowes/STORY
IMG-ALT Bowes Museum
/visitVISIT
/learnLEARN
IMG-ALT Bowes Museum
/admissionBOOK TICKETS
/whats-onWHAT'S ON
IMG-ALT Bowes Museum
/collectionCOLLECTION
/whats-on/SEE ALL EVENTS
/exhibitions/murmuration/EXHIBITION 27/01/2024 Murmuration
IMG-ALT Image of a 20th century painting of magpies by Charles Frederick Tunnicliffe
/whats-on/hanna-tuulikki-away-...Screening & performance lecture 11 May 2024 2.00 - 4.00, £12.00 Hanna Tuulikki
/whats-on/spotlight-tour/Event 31 Mar 2023 - 2 Jan 2025 11:00, Included in Museum admission Spotlight Tour
/learn/families/IMG-ALT Families
/visit/parks-gardens/No Text
/visit/cafe-bowes/IMG-ALT Café Bowes
/collection/Collection
/collection/artART
/collection/fashionFASHION
/collection/designDESIGN
/visit/PLAN YOUR VISIT
/venue-hire/LEARN ABOUT VENUE HIRE
/support/FIND OUT WAYS TO SUPPORT US
https://shop.thebowesmuseum.or...External Subdomain SHOP NOW
https://shop.thebowesmuseum.or...External Subdomain No Text
https://shop.thebowesmuseum.or...External Subdomain No Text
https://shop.thebowesmuseum.or...External Subdomain No Text
https://shop.thebowesmuseum.or...External Subdomain No Text
https://shop.thebowesmuseum.or...External Subdomain No Text
/privacy-policyPrivacy Policy
https://twitter.com/TheBowesMu...New window External No Text
https://www.facebook.com/TheBo...New window External Subdomain No Text
https://www.instagram.com/theb...New window External Subdomain No Text
https://www.youtube.com/user/T...New window External Subdomain No Text
https://www.pinterest.com/theb...New window External Subdomain No Text
https://www.tripadvisor.co.uk/...New window External Subdomain No Text
https://goo.gl/maps/w9sgtauPkD...External Find us on Google Maps
/admissionText duplicate BOOK TICKETS
/jobs-and-volunteering/Jobs and Volunteering
/media-centre/Media Centre
/blog/The Bowes Museum Blog
/privacy-policy/Text duplicate Privacy Policy
/terms-conditions/Terms & Conditions
/cookies-policy/Cookies Policy
/accessibility-statement/Website Accessibility
https://ww1.thebowesmuseum.org...External Subdomain WW1
/venue-hire/Venue Hire
/visit/access-for-all/Access for All
/visit/group-visits/Group Visits
/visit/parks-gardens/Parks & Gardens
/visit/cafe-bowes/Text duplicate Café Bowes
/contact-us/Contact Us
https://www.artscouncil.org.uk/External Subdomain No Text
https://www.durham.gov.uk/External Subdomain No Text
https://www.thisisdurham.com/External Subdomain No Text
https://www.ratedtrips.com/est...External Subdomain No Text
https://wearehdk.com/?utm_sour...New window External No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://thebowesmuseum.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (89 kB).

HTTP Response Header

NameValue
servernginx
dateTue, 09 Apr 2024 17:06:02 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://thebowesmuseum.org.uk/wp-json/>; rel="https://api.w.org/"
x-scout-cacheHIT
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,328 referring domains.
This page has 55,629 backlinks.
This page has backlinks from 852 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://thebowesmuseum.org.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Museum70%Check
Bowes70%Check
Bowes Museum70%Check
SUPPORT US55%Check
thebowesmuseum48%Check
org48%Check
ART44%Check
SIGN44%Check
Visit43%Check
COLLECTION43%Check
Show more keywords and terms

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