Theearthlingco.com - SEO Checker

Overview of the SEO Check
Meta information
66% 
Page quality
58% 
Page structure
29% 
Link structure
65% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.61 s
File size
280.50 kB
Words
849
Media files
56
Number of links
114 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Earthling Co.™ Official Site | Clean Personal Care, Real Results
The page title should be shorter than 580 pixels. It is 617 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Transform Your Routine with Intentionally Designed Personal Care & Top-Rated Shampoo and Conditioner Bars. Safe & Effective Formulas. Vegan & Cruelty Free. Made in the USA. For All Hair Types. Natural Fragrance. Sustainable & Eco-Friendly. Travel Friendly. Scientifically Formulated. No Sulfates, Parabens, or Dyes.
The meta description is too long: 1990 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://theearthlingco.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
p:domain_verifyf14d367cb264755b3b9e869780814323
google-site-verificationvDL1Aoo6KcpaGsL1g33IL2SGCqEmzIH8_WEeujM74Lg
robotsindex,follow
descriptionTransform Your Routine with Intentionally Designed Personal Care & Top-Rated Shampoo and Conditioner Bars. Safe & Effective Formulas. Vegan & Cruelty Free. Made in the USA. For All Hair Types. Natural Fragrance. Sustainable & Eco-Friendly. Travel Friendly. Scientifically Formulated. No Sulfates, Parabens, or Dyes.
authorThe Earthling Co.
HandheldFriendlyTrue
MobileOptimized320
viewportwidth=device-width,initial-scale=1
theme-color#ffffff
shopify-digital-wallet/23537403/digital_wallets/dialog
shopify-checkout-api-tokene75f50501290f048587fc7095adc98ee
langen
twitter:cardsummary
og:urlhttps://theearthlingco.com/
og:site_nameThe Earthling Co.
og:typewebsite
og:titleThe Earthling Co.™ Official Site | Clean Personal Care, Real Results
og:descriptionTransform Your Routine with Intentionally Designed Personal Care & Top-Rated Shampoo and Conditioner Bars. Safe & Effective Formulas. Vegan & Cruelty Free. Made in the USA. For All Hair Types. Natural Fragrance. Sustainable & Eco-Friendly. Travel Friendly. Scientifically Formulated. No Sulfates, Parabens, or Dyes.
og:imagehttps://cdn.shopify.com/s/files/1/2353/7403/files/The_Earthling_Co_-_white_back.png?height=628&pad_color=fff&v=1613588069&width=1200
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/2353/7403/files/The_Earthling_Co_-_white_back.png?height=628&pad_color=fff&v=1613588069&width=1200
og:image:width1200
og:image:height628
cleartypeon
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 849 words. That's ok.
25.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.8 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: free shipping on orders $55+
Image SEO
(Somewhat important)
21 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ng_Co_-_white_back_410x.png?v=1613588069The Earthling Co.
...ng_Co_-_white_back_410x.png?v=1613588069The Earthling Co.
...copy_V1A_1000x1000_copy.jpg?v=1708528889Say Goodbye to <br>Bad Hair Days
...-42d2-b927-e357e8db69c0.svg?v=167967237431,000 + Reviews
...-4170-b51b-c2f62a6adf3a.svg?v=1679672384No SLS, Parabens,<br> or Fillers
...-485f-ac17-5fa47fab7c74.svg?v=1679672409Diverted 2M+ Plastic Bottles
...-4d4c-82db-118ab97d625d.svg?v=1679672417No Animal Testing
...53/7403/files/Group_367.png?v=1672308556image
...7403/files/Untitled-1_3.png?v=1672651824image
...53/7403/files/Group_365.png?v=1672308813rating
...lla-coconut-523054_600x.jpg?v=1691511018Shampoo & Conditioner for Hair Strength and Moisture
...itioner-set-754385_600x.jpg?v=1718671090Ripe Peach Shampoo and Conditioner Set
...lers-bundle-119494_600x.jpg?v=1698787851Bestseller Bundle
...scovery-kit-511578_600x.jpg?v=1707438087Haircare Discovery Kit
...rengthening-716651_600x.jpg?v=1709678467Shampoo Bar For Hair Strengthening
...itioner-bar-632265_600x.jpg?v=1664980957Conditioner Bar for Moisture
...tine-bundle-627665_600x.jpg?v=1711648290Shower Routine Bundle
...scovery-kit-237312_600x.jpg?v=1710880723Skincare Discovery Kit
...es/splittesting_badges2.png?v=1670601734No alt attribute provided
...bar_splittesting_mobile.png?v=1670275389No alt attribute provided
...-4cc7-9d59-24ccef8875bc.png?v=1672138013No alt attribute provided
...-419f-9eea-9e0f500478cc.png?v=1672138013No alt attribute provided
...-4cc7-9d59-24ccef8875bc.png?v=1672138013No alt attribute provided
...-4cf5-a9fd-b6bd54f741ff.png?v=1672138013No alt attribute provided
...-4e81-b77c-87c9825e095f.png?v=1672138014No alt attribute provided
...-4308-b180-29742088a4bc.png?v=1672145355No alt attribute provided
...-4a04-83f1-be2ec9bbefcb.png?v=1672138013No alt attribute provided
...-4cc7-9d59-24ccef8875bc.png?v=1672138013No alt attribute provided
...-495c-ba1b-aa82ba4f5455.png?v=1672138013No alt attribute provided
...-4e81-b77c-87c9825e095f.png?v=1672138014No alt attribute provided
...-4308-b180-29742088a4bc.png?v=1672145355No alt attribute provided
...-4809-9bb7-d4a55009a676.png?v=1672138013No alt attribute provided
...-4cc7-9d59-24ccef8875bc.png?v=1672138013No alt attribute provided
...-4420-8107-0df77c8db0ad.png?v=1672138013No alt attribute provided
...-4e81-b77c-87c9825e095f.png?v=1672138014No alt attribute provided
...-4308-b180-29742088a4bc.png?v=1672145355No alt attribute provided
...353/7403/files/image_36.png?v=1671776354img
...353/7403/files/image_37.png?v=1671776354img
...353/7403/files/image_38.png?v=1671776353img
...353/7403/files/image_39.png?v=1671776353img
...353/7403/files/image_40.png?v=1671776354img
...353/7403/files/image_41.png?v=1671776355img
..._Banner_-_Desktop_2000x.jpg?v=1718802215Shampoo & Conditioner bars for all hair types
...hampoo-Formulas-desktop.png?v=1673245274image
...Shampoo-Formulas-Mobile.png?v=1673246452image
...op/files/Body-Wash_800x.jpg?v=1661219106<strong> Save 20% on every order</strong>
...files/CitrusSunduo_800x.jpg?v=1665774628<strong>Bundles make it easy</strong>
...03/files/Rectangle_19_1.png?v=1672317787image
...7403/files/Rectangle_70.png?v=1672317787image
...7403/files/Rectangle_71.png?v=1672317787image
...Shoot2020_LWCO-3698_1_1.jpg?v=1675704765image
...53/7403/files/image_1_2.png?v=1672315504image
.../7403/files/climate_img.png?v=1672319755No alt attribute provided
...o_-_white_back_300x.png.jpg?v=1613588069No alt attribute provided
..._Label_Horizontal_black.png?v=1626253361Climate Neutral Certified

Page structure

H1 heading
(Critically important)
Say Goodbye to Bad Hair Days
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Say Goodbye to Bad Hair Days
H1 Ripe Peach
H2 Shampoo & Conditioner Bars for All Hair Types
H2 Intentional By Nature
H2 say goodbye to harsh, harmful shampoo formulas
H2 say goodbye to harsh, harmful shampoo formulas Duplicate text
H2 Real Reviews from Real Customers
H2 Real reviews from real customers
H2 Featured In:
H2 say goodbye to harsh, harmful shampoo formulas Duplicate text
H2 Our Core values
H2 Embrace Growth
H2 Consider All Earthlings
H2 Own Your Impact
H2 Nurture Collaboration
H2 About Earthling Co.
H2 we are climate neutral ceritified
H3 BESTSELLERS
H4 Jennifer S
H4 Jennifer S Duplicate text
H4 Jennifer S Duplicate text
H6 I recommened this product
H6 I recommened this product Duplicate text
H6 I recommened this product Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 10 external links on this page.
LinkAttributesAnchor text
/collections/all-productsFree Shipping on orders $55+
/collections/all-productsText duplicate Free Shipping on orders $55+
https://theearthlingco.com/IMG-ALT The Earthling Co.
A-TITLE The Earthling Co.
https://theearthlingco.com/searchA-TITLE Search
https://theearthlingco.com/Anchor A-TITLE Sidecart button
/collections/hair-careHair
/products/shampoo-barsShampoo Bars
/products/conditioner-barsConditioner Bars
/products/shampoo-and-conditio...Shampoo & Conditioner Set
/collections/hair-careShop All Hair Care
/collections/best-selling-prod...Bestsellers
/pages/quizzesQuiz
/collections/starter-kitsStarter Kits
/collections/hair-careHair Care
/collections/skin-body-careSkin & Body Care
/collections/bundles-and-value...Bundles
/collections/subscribe-saveSubscribe & Save 20%
/products/build-your-own-bundleBuild Bundle & Save 40%
/products/gift-shampoo-conditi...Gift Shampoo & Conditioner
/collections/saleSale
/collections/all-productsShop All
/account/loginAccount
/pages/contact-usSupport
/collections/best-selling-prod...Shop Bestsellers
/pages/contact-usContact us
/collections/all-productsText duplicate Free Shipping on orders $55+
/accountText duplicate Account
A-TITLE My Account
https://theearthlingco.com/Text duplicate IMG-ALT The Earthling Co.
A-TITLE The Earthling Co.
/collections/hair-careHair +
A-TITLE Hair
/products/shampoo-barsText duplicate Shampoo Bars
A-TITLE Shampoo Bars
/products/conditioner-barsText duplicate Conditioner Bars
A-TITLE Conditioner Bars
/products/shampoo-and-conditio...Text duplicate Shampoo & Conditioner Set
A-TITLE Shampoo & Conditioner Set
/collections/hair-careText duplicate Shop All Hair Care
A-TITLE Shop All Hair Care
/collections/best-selling-prod...Text duplicate Bestsellers
A-TITLE Bestsellers
/pages/quizzesText duplicate Quiz
A-TITLE Quiz
/collections/starter-kitsText duplicate Starter Kits
A-TITLE Starter Kits
/collections/hair-careText duplicate Hair Care
A-TITLE Hair Care
/collections/skin-body-careText duplicate Skin & Body Care
A-TITLE Skin & Body Care
/collections/bundles-and-value...Text duplicate Bundles
A-TITLE Bundles
/collections/subscribe-saveText duplicate Subscribe & Save 20%
A-TITLE Subscribe & Save 20%
/products/build-your-own-bundleText duplicate Build Bundle & Save 40%
A-TITLE Build Bundle & Save 40%
/products/gift-shampoo-conditi...Text duplicate Gift Shampoo & Conditioner
A-TITLE Gift Shampoo & Conditioner
/collections/saleText duplicate Sale
A-TITLE Sale
/collections/all-productsText duplicate Shop All
A-TITLE Shop All
/accountText duplicate A-TITLE Account
https://theearthlingco.com/searchText duplicate A-TITLE Search
https://theearthlingco.com/Anchor Text duplicate A-TITLE Sidecart button
/collections/hair-careShop hair care
/collections/body-careShop body care
/products/starter-kitGET THE STARTER KIT
/collections/best-selling-prod...Text duplicate Shop Bestsellers
/pages/contact-usText duplicate Contact us
/pages/contact-usText duplicate Contact us
/products/shampoo-barsText duplicate Shampoo Bars
/products/conditioner-barsText duplicate Conditioner Bars
/products/shampoo-and-conditio...Text duplicate Shampoo & Conditioner Set
/collections/hair-careText duplicate Shop All Hair Care
/collections/hair-careText duplicate Hair Care
/collections/skin-body-careText duplicate Skin & Body Care
/collections/bundles-and-value...Text duplicate Bundles
/collections/subscribe-saveText duplicate Subscribe & Save 20%
/products/build-your-own-bundleText duplicate Build Bundle & Save 40%
/products/gift-shampoo-conditi...Text duplicate Gift Shampoo & Conditioner
/collections/saleText duplicate Sale
/collections/all-productsText duplicate Shop All
https://theearthlingco.com/Anchor No Text
/collections/hair-careShop The earthling co.
/collections/hair-careexplore earthling co.
/collections/best-selling-prod...BESTSELLERS
/products/shampoo-and-conditio...IMG-ALT Shampoo & Conditioner for Hair Strength and Moisture
/products/shampoo-and-conditio...Shampoo & Conditioner for Hair Strength and Moisture 4.8/5 (22468) $31.98
A-TITLE Shampoo & Conditioner for Hair Strength and Moisture
/products/ripe-peach-shampoo-a...IMG-ALT Ripe Peach Shampoo and Conditioner Set
/products/ripe-peach-shampoo-a...Ripe Peach Shampoo and Conditioner Set 5.0/5 (13) $31.98
A-TITLE Ripe Peach Shampoo and Conditioner Set
/products/bestseller-bundleIMG-ALT Bestseller Bundle
/products/bestseller-bundleBestseller Bundle 4.8/5 (22665) $77.21 $102.95
A-TITLE Bestseller Bundle
/products/haircare-discovery-kitIMG-ALT Haircare Discovery Kit
/products/haircare-discovery-kitHaircare Discovery Kit 4.8/5 (25613) $55.06 $91.96
A-TITLE Haircare Discovery Kit
/products/shampoo-barsIMG-ALT Shampoo Bar For Hair Strengthening
/products/shampoo-barsShampoo Bar For Hair Strengthening 4.9/5 (11358) $15.99
A-TITLE Shampoo Bar For Hair Strengthening
/products/conditioner-barsIMG-ALT Conditioner Bar for Moisture
/products/conditioner-barsConditioner Bar for Moisture 4.8/5 (7368) $15.99
A-TITLE Conditioner Bar for Moisture
/products/shower-routine-bundleIMG-ALT Shower Routine Bundle
/products/shower-routine-bundleShower Routine Bundle 4.9/5 (21928) $34.91 $42.97
A-TITLE Shower Routine Bundle
/products/skincare-discovery-kitIMG-ALT Skincare Discovery Kit
/products/skincare-discovery-kitSkincare Discovery Kit 4.7/5 (839) $60.43 $92.97
A-TITLE Skincare Discovery Kit
/collections/best-selling-prod...Explore all products
/collections/ripe-peachSHOP RIPE PEACH
A-TITLE /collections/ripe-peach
/collections/ripe-peachText duplicate SHOP RIPE PEACH
/collections/hair-careExplore Haircare
/collections/hair-careText duplicate Explore Haircare
/pages/subscribe-saveIMG-ALT <strong> Save 20% on every order</strong>
A-TITLE <strong> Save 20% on every order</strong>
/pages/subscribe-saveSave 20% on every order
/pages/subscribe-saveText duplicate Subscribe & Save 20%
/collections/bundles-and-value...IMG-ALT <strong>Bundles make it easy</strong>
A-TITLE <strong>Bundles make it easy</strong>
/collections/bundles-and-value...Bundles make it easy
/collections/bundles-and-value...SHOP BUNDLES
/collections/best-selling-prod...view our bestsellers
/pages/about-uslearn more
/pages/sustainabilityExplore Low-Waste Hair Care
/pages/contact-usContact Us
/pages/refund-policyReturn Policy
/account/login?return_url=/acc...Account Login
/pages/privacy-policyPrivacy Policy
/pages/terms-of-serviceTerms of Service
/pages/about-usAbout Us
/pages/sustainabilitySustainability
/blogs/newsBlog
/pages/careersCareers
/pages/wholesale-applicationWholesale
/pages/referralsGive $10, Get $10
https://theearthlingco.trysara...External Subdomain Ambassadors
/pages/skincare-educationSkincare Education
/pages/ingredient-databaseIngredient Database
https://theearthlingco.gorgias...External Subdomain FAQs
https://www.facebook.com/TheEa...New window External Subdomain A-TITLE The Earthling Co. on Facebook
https://www.youtube.com/channe...New window External Subdomain A-TITLE The Earthling Co. on YouTube
https://www.pinterest.com/thee...New window External Subdomain A-TITLE The Earthling Co. on Pinterest
https://www.instagram.com/thee...New window External Subdomain A-TITLE The Earthling Co. on Instagram
https://www.facebook.com/TheEa...New window External Subdomain Text duplicate A-TITLE The Earthling Co. on Facebook
https://www.youtube.com/channe...New window External Subdomain Text duplicate A-TITLE The Earthling Co. on YouTube
https://www.pinterest.com/thee...New window External Subdomain Text duplicate A-TITLE The Earthling Co. on Pinterest
https://www.instagram.com/thee...New window External Subdomain Text duplicate A-TITLE The Earthling Co. on Instagram
https://theearthlingco.com/Text duplicate The Earthling Co.
/pages/privacy-policyNew window Learn more

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://theearthlingco.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.61 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (281 kB).

HTTP Response Header

NameValue
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set-cookie99 Characters
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http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 685 referring domains.
This page has 3,272 backlinks.
This page has backlinks from 456 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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Disallow: /*/collections/*sort_by*
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Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://theearthlingco.com/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
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User-agent: Nutch
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Search preview

theearthlingco.com
The Earthling Co.™ Official Site | Clean Personal Care, Real Results
Transform Your Routine with Intentionally Designed Personal Care & Top-Rated Shampoo and Conditioner Bars. Safe & Effective Formulas. Vegan & Cruelty Free. Made in the USA. For All Hair Types. Natural Fragrance. Sustainable & Eco-Friendly. Travel Friendly. Scientifically Formulated. No Sulfates, Parabens, or Dyes.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Hair70%Check
earthling70%Check
hair types62%Check
Shampoo58%Check
Shampoo Conditioner57%Check
Say56%Check
Goodbye56%Check
formulas56%Check
Say goodbye56%Check
Shampoo Conditioner Bars56%Check

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