Thehersheycompany.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
99% 
Page quality
76% 
Page structure
79% 
Link structure
86% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.04 s
File size
72.40 kB
Words
533
Media files
21
Number of links
68 internal / 22 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | The Hershey Company
The length of the page title is perfect. (277 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Here at Hershey, our purpose is to make more moments of goodness for consumers around the world.
The length of the meta description is perfect. (628 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verification-XjLtgdT2QnBHX2X0nseWNPJGkX4hxndXilTVRIZ7NA
pageTagEmpty
descriptionHere at Hershey, our purpose is to make more moments of goodness for consumers around the world.
templatecorporate-base
templateTypecorporate-base
viewportwidth=device-width, minimum-scale=1.0
publishedDateTime2025-04-08T17:15:39.00Z
ps-key2366-5f71878b223bcc002525bac4
ps-countryUS
ps-languageen
ps-librarywidget,wtb4
ps-token128fec6d7f8b49a1816e216e7a40afb8
pagetypecorporate-base
primaryCategoryEmpty
subCategory1Empty
subCategory2Empty
msapplication-square310x310logo/etc.clientlibs/hershey/clientlibs/clientlib-site-revised/resources/icon-310x310.png
msapplication-wide310x150logo/etc.clientlibs/hershey/clientlibs/clientlib-site-revised/resources/icon-310x150.png
msapplication-square150x150logo/etc.clientlibs/hershey/clientlibs/clientlib-site-revised/resources/icon-150x150.png
msapplication-square70x70logo/etc.clientlibs/hershey/clientlibs/clientlib-site-revised/resources/icon-70x70.png
langen-us
charsetUTF-8

Automatically check thehersheycompany.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 6 text duplicates on this page:
  • Duplicate 1: Our intent to acquire LesserEvil. Delighting with more snack experienc...
  • Duplicate 2: Stacy Taffet’s passion for brand innovation and track record for deliv...
  • Duplicate 3: Tiffany Menyhart will lead our U.S. Confection sales team, leveraging ...
This page contains 533 words. That's ok.
26.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 11.88 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, minimum-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...he-hershey-company-logo-color-header.pngThe Hershey Company
...s/home/home-hero-lesser-evil-popcorn.jpgOrganic. Bold. Better-for-you ingredients.
...ages/home/home-stacy-leadership-hero.jpgAnnouncing Our New Chief Growth Officer
...home/home-hershey-leadership-tiffany.jpgAnnouncing Our New Chief Customer Officer
...s/home/home-hero-lesser-evil-popcorn.jpgOrganic. Bold. Better-for-you ingredients.
...ages/home/home-stacy-leadership-hero.jpgAnnouncing Our New Chief Growth Officer
...home/home-hershey-leadership-tiffany.jpgAnnouncing Our New Chief Customer Officer
...me/home-earned-feature-deepak-bhatia.jpgDeepak Bhatia
...us/navigation/icons/play-button-icon.pngplay-button
...ges/home/home-hershey-2024-nacs-expo.jpgNACS Expo
...us/navigation/icons/play-button-icon.pngplay-button
.../storytelling-home-man-holding-plant.jpgOffice
...us/navigation/icons/play-button-icon.pngplay-button
...ages/home/home-30-years-west-hershey.jpg30 Years - West Hershey
...us/navigation/icons/play-button-icon.pngplay-button
.../home/callout-tile-investor-relation.jpgInvestor Relations
...orate/images/home/callout-tile-gears.jpgMedia
...ate/images/home/callout-tile-meeting.jpgCareers
...ages/home/storytelling-hershey-mural.jpgMural of Milton Hershey with students
...us/navigation/icons/play-button-icon.pngplay-button
...he-hershey-company-logo-color-footer.pngThe Hershey Company

Page structure

H1 heading
(Critically important)
Hershey and Dandelion Media Announce HERSHEY Major Motion Picture
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Hershey and Dandelion Media Announce HERSHEY Major Motion Picture
H3 Meet the former Amazon VP driving Hershey’s tech transformation​
H3 Hershey Features New Product Innovations and Category Insights at NACS​
H3 Shared Goodness
H3 30 Years of Goodness​
H3 The Man Behind Good Chocolate and Good Business
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 22 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
/en_us/home.htmlIMG-ALT The Hershey Company
https://careers.thehersheycomp...External Subdomain CAREERS
A-TITLE CAREERS
/en_us/home/newsroom/media-con...MEDIA
A-TITLE MEDIA
https://investors.thehersheyco...External Subdomain INVESTORS
A-TITLE INVESTORS
/en_us/home/about-us.htmlAbout Us
/en_us/home/about-us/the-compa...About The Company
/en_us/home/about-us/the-compa...A History of Goodness
/en_us/home/about-us/the-compa...Company Vision & Strategy
/en_us/home/about-us/the-compa...Our Leadership
/en_us/home/about-us/the-compa...Hershey Plant Locations
/en_us/home/about-us/milton-he...Milton Hershey
A-TITLE Milton Hershey
/en_us/home/brands.htmlBrands
A-TITLE Brands
/en_us/home/ingredients.htmlIngredients
/en_us/home/ingredients/about-...About Our Ingredients
/en_us/home/ingredients/about-...Ingredient Glossary
/en_us/home/ingredients/allerg...Allergens
A-TITLE Allergens
/en_us/home/ingredients/dietar...Dietary Needs
/en_us/home/ingredients/dietar...Zero Sugar
/en_us/home/ingredients/dietar...Kosher
/en_us/home/ingredients/dietar...Gluten Free
/en_us/home/sustainability.htmlSustainability
/en_us/home/sustainability/goa...Goals and Progress
A-TITLE Goals and Progress
/en_us/home/sustainability/sus...Sustainability Focus Areas
/en_us/home/sustainability/sus...Cocoa
/en_us/home/sustainability/sus...Community Impact
/en_us/home/sustainability/sus...Diversity, Equity and Inclusion
/en_us/home/sustainability/sus...Environment
/en_us/home/sustainability/sus...Ethics
/en_us/home/sustainability/sus...Food Safety
/en_us/home/sustainability/sus...Health and Safety
/en_us/home/sustainability/sus...Human Rights
/en_us/home/sustainability/sus...Responsible Sourcing
/en_us/home/sustainability/sus...Youth
/en_us/home/sustainability/pol...Reports, Policies and Resources
A-TITLE Reports, Policies and Resources
/en_us/home/innovation.htmlInnovation
/en_us/home/innovation/consume...Consumer Insights
A-TITLE Consumer Insights
/en_us/home/innovation/licensi...Licensing
A-TITLE Licensing
/en_us/home/innovation/retail-...Retail Expertise
A-TITLE Retail Expertise
/en_us/home/newsroom.htmlNewsroom
/en_us/home/newsroom/blog.htmlOur Blog
A-TITLE Our Blog
/en_us/home/newsroom/press-rel...Press Releases
A-TITLE Press Releases
/en_us/home/newsroom/media-con...Media Contacts and Resources
A-TITLE Media Contacts and Resources
/en_us/home/newsroom/press-rel...Subdomain Learn More
/en_us/home/newsroom/press-rel...Subdomain Organic. Bold. Better-for-you ingredients.
/en_us/home/newsroom/press-rel...Subdomain Announcing Our New Chief Growth Officer
/en_us/home/newsroom/press-rel...Subdomain Announcing Our New Chief Customer Officer
/en_us/home/newsroom/press-rel...Subdomain Text duplicate Organic. Bold. Better-for-you ingredients.
/en_us/home/newsroom/press-rel...Subdomain Text duplicate Announcing Our New Chief Growth Officer
/en_us/home/newsroom/press-rel...Subdomain Text duplicate Announcing Our New Chief Customer Officer
https://fortune.com/2024/10/08...New window External Text duplicate Learn More
https://fortune.com/2024/10/08...New window External Text duplicate Learn More
/content/hershey-corporate/en-...New window Subdomain View the Innovations
/content/hershey-corporate/en-...New window Subdomain Text duplicate View the Innovations
/en_us/home/sustainability.htmlLearn About Sustainability at Hershey
/en_us/home/sustainability.htmlText duplicate Learn About Sustainability at Hershey
https://careers.thehersheycomp...New window External Subdomain Learn More About Manufacturing Careers at Hershey
https://careers.thehersheycomp...New window External Subdomain Text duplicate Learn More About Manufacturing Careers at Hershey
https://investors.thehersheyco...External Subdomain Investor Relations
IMG-ALT Investor Relations
/en_us/home/newsroom/media-con...Media
IMG-ALT Media
https://careers.thehersheycomp...New window External Subdomain Careers
IMG-ALT Careers
/en_us/home/about-us/milton-he...Learn More About Milton Hershey
/en_us/home/about-us/milton-he...Text duplicate Learn More About Milton Hershey
/en_us/home.htmlText duplicate IMG-ALT The Hershey Company
https://www.facebook.com/Hersh...New window External Subdomain The Hershey Company on Facebook
https://x.com/hersheycompanyNew window External The Hershey Company on Twitter
https://www.instagram.com/hers...New window External Subdomain The Hershey Company on Instagram
https://www.linkedin.com/authw...New window External Subdomain The Hershey Company on LinkedIn
https://www.youtube.com/channe...New window External Subdomain The Hershey Company on YouTube
https://careers.thehersheycomp...External Subdomain Text duplicate CAREERS
/en_us/home/contact-us.htmlCONTACT US
/en_us/home/faqs.htmlFAQ's
https://www.hersheyland.com/homeNew window External Subdomain HERSHEYLAND
https://www.chocolateworld.com...New window External Subdomain HERSHEY'S CHOCOLATE WORLD
https://www.hersheypark.com/New window External Subdomain HERSHEYPARK
https://shop.hersheys.com/New window External Subdomain HERSHEY STORE
http://www.hersheypa.com/New window External Subdomain VISIT HERSHEY, PA
/en_us/home/business-customers...BUSINESS CUSTOMERS
/content/dam/hershey-corporate...New window HERSHEY PAC ANNUAL REPORT
/en_us/home/about-us/the-compa...PLANT LOCATIONS
https://www.hersheyland.com/ho...New window External Subdomain PRODUCT LOCATOR
/en_us/home/retirees.htmlRETIREES
/content/dam/hershey-corporate...New window SLAVERY AND HUMAN TRAFFICKING STATEMENT
/en_us/home/submit-an-idea.htmlSUBMIT AN IDEA
/en_us/home/suppliers.htmlSUPPLIERS
https://www.hersheyland.com/ho...New window External Subdomain DO NOT SELL MY INFO
/en_us/home/privacy-policy.htmlPRIVACY POLICY
/en_us/home/terms-and-conditio...TERMS AND CONDITIONS
/en_us/home/web-accessibility....WEB ACCESSIBILITY
https://privacyportal.onetrust...New window External Subdomain Anchor PRIVACY CHOICES

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.thehersheycompany.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.04 seconds.
The file size of the HTML document is fine (72 kB).

HTTP Response Header

NameValue
via1.1 varnish, 1.1 varnish, 1.1 varnish
x-vhostpublish
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
etag"121b8-6333bc6ab8024"
last-modifiedSun, 20 Apr 2025 20:41:29 GMT
content-typetext/html;charset=utf-8
expiresSun, 20 Apr 2025 21:33:05 GMT
cache-controlmax-age=300,stale-while-revalidate=3600
content-encodingbr
x-country-codeDE
accept-rangesbytes
dateSun, 20 Apr 2025 21:41:52 GMT
age215
x-served-bycache-iad-kcgs7200046-IAD, cache-iad-kcgs7200025-IAD, cache-fra-etou8220158-FRA
x-cacheHIT, MISS, MISS, HIT
x-cache-hits0, 0, 1
x-timerS1745185312.474467,VS0,VE3
varyAccept-Encoding
strict-transport-securitymax-age=300
content-length11236
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 11,980 referring domains.
This page has 291,142 backlinks.
This page has backlinks from 6,106 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.thehersheycompany.com
Home | The Hershey Company
Here at Hershey, our purpose is to make more moments of goodness for consumers around the world.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Hershey93%Check
Hershey Company79%Check
Milton Hershey66%Check
Company61%Check
Goodness54%Check
MEDIA52%Check
Dandelion50%Check
Announce50%Check
Major50%Check
Motion50%Check
Show more keywords and terms

Automatically check thehersheycompany.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions