Theirf.org - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
60% 
Page structure
29% 
Link structure
27% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.19 s
File size
117.70 kB
Words
900
Media files
64
Number of links
113 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Incentive Research Foundation
The length of the page title is perfect. (351 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Advancing the Science of Incentives and Motivation Through Research
The length of the meta description is perfect. (437 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://theirf.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=5, user-scalable=yes
msapplication-TileColor#ffffff
msapplication-TileImagehttps://theirf.org/wp-content/uploads/2022/04/IRF-favicon.svg
theme-color#ffffff
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionAdvancing the Science of Incentives and Motivation Through Research
generatorWordPress 6.6.2
article:publisherhttps://www.facebook.com/theIRForg
article:modified_time2025-01-02T15:29:39+00:00
langen-us
twitter:cardsummary_large_image
twitter:titleIncentive Research Foundation
twitter:descriptionAdvancing the Science of Incentives and Motivation Through Research
twitter:imagehttps://theirf.org/wp-content/uploads/2022/08/IRF-Meta-Image.png
og:localeen_US
og:typewebsite
og:titleIncentive Research Foundation
og:descriptionAdvancing the Science of Incentives and Motivation Through Research
og:urlhttps://theirf.org/
og:site_nameIncentive Research Foundation
og:imagehttps://theirf.org/wp-content/uploads/2022/08/IRF-Meta-Image.png
og:image:width1200
og:image:height630
og:image:typeimage/png
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
There are 14 text duplicates on this page:
  • Duplicate 1: The study explores trends in attendee preferences, factors in destinat...
  • Duplicate 2: Browse through our extensive library of research on non-cash rewards, ...
This page contains 900 words. That's ok.
24% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
21 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 19.43 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=5, user-scalable=yes" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
31 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2022/04/IRF-Logo.svgIncentive Research Foundation
...5_IRF-Attendee_Preferences-800x450-1.jpg2024 Attendee Preferences for Incentive Travel
...5_IRF-Attendee_Preferences-800x450-1.jpg2024 Attendee Preferences for Incentive Travel
...5_IRF-Attendee_Preferences-800x450-1.jpg2024 Attendee Preferences for Incentive Travel
...5_IRF-Attendee_Preferences-800x450-1.jpg2024 Attendee Preferences for Incentive Travel
...5_IRF-Attendee_Preferences-800x450-1.jpg2024 Attendee Preferences for Incentive Travel
...5_IRF-Attendee_Preferences-800x450-1.jpg2024 Attendee Preferences for Incentive Travel
...5_IRF-Attendee_Preferences-800x450-1.jpg2024 Attendee Preferences for Incentive Travel
...5_IRF-Attendee_Preferences-800x450-1.jpg2024 Attendee Preferences for Incentive Travel
...5_IRF-Attendee_Preferences-800x450-1.jpg2024 Attendee Preferences for Incentive Travel
...5_IRF-Attendee_Preferences-800x450-1.jpg2024 Attendee Preferences for Incentive Travel
...5_IRF-Attendee_Preferences-800x450-1.jpg2024 Attendee Preferences for Incentive Travel
...5_IRF-Attendee_Preferences-800x450-1.jpg2024 Attendee Preferences for Incentive Travel
...5_IRF-Attendee_Preferences-800x450-1.jpg2024 Attendee Preferences for Incentive Travel
...5_IRF-Attendee_Preferences-800x450-1.jpg2024 Attendee Preferences for Incentive Travel
...5_IRF-Attendee_Preferences-800x450-1.jpg2024 Attendee Preferences for Incentive Travel
...5_IRF-Attendee_Preferences-800x450-1.jpg2024 Attendee Preferences for Incentive Travel
...5_IRF-Attendee_Preferences-800x450-1.jpg2024 Attendee Preferences for Incentive Travel
...5_IRF-Attendee_Preferences-800x450-1.jpg2024 Attendee Preferences for Incentive Travel
...5_IRF-Attendee_Preferences-800x450-1.jpg2024 Attendee Preferences for Incentive Travel
...5_IRF-Attendee_Preferences-800x450-1.jpg2024 Attendee Preferences for Incentive Travel
...5_IRF-Attendee_Preferences-800x450-1.jpg2024 Attendee Preferences for Incentive Travel
...5_IRF-Attendee_Preferences-800x450-1.jpg2024 Attendee Preferences for Incentive Travel
...5_IRF-Attendee_Preferences-800x450-1.jpg2024 Attendee Preferences for Incentive Travel
...5_IRF-Attendee_Preferences-800x450-1.jpg2024 Attendee Preferences for Incentive Travel
...5_IRF-Attendee_Preferences-800x450-1.jpg2024 Attendee Preferences for Incentive Travel
...tent/uploads/2024/12/Outlook-Image-2.pngNo alt attribute provided
...ent/uploads/2022/05/Current-Research.svgNo alt attribute provided
...cutive_Committee-1920x1080-1-300x169.pngNo alt attribute provided
/wp-content/uploads/2022/07/newspaper.svgNo alt attribute provided
...Incentive-Travel-white-space-300x195.pngNo alt attribute provided
/wp-content/uploads/2022/05/chart-line.svgNo alt attribute provided
...10/2024_09_IRF_Webinar-1200x1200-004.jpgNo alt attribute provided
/wp-content/uploads/2022/07/newspaper.svgNo alt attribute provided
...2024/06/Screenshot-2024-06-13-170802.pngNo alt attribute provided
/wp-content/uploads/2022/05/chart-line.svgNo alt attribute provided
...itiative_square-Version-2-3-1024x723.pngNo alt attribute provided
/wp-content/uploads/2022/07/microphone.svgRecorded Content
/wp-content/uploads/2022/07/chart-line.svgCurrent Research
/wp-content/uploads/2022/07/microphone.svgRecorded Content
...2024/08/Screenshot-2024-08-20-133150.pngNo alt attribute provided
/wp-content/uploads/2024/01/2.pngNo alt attribute provided
/wp-content/uploads/2024/01/6.pngNo alt attribute provided
/wp-content/uploads/2024/01/4.pngNo alt attribute provided
/wp-content/uploads/2024/01/5.pngNo alt attribute provided
/wp-content/uploads/2024/01/3.pngNo alt attribute provided
/wp-content/uploads/2024/01/7.pngNo alt attribute provided
/wp-content/uploads/2024/01/8.pngNo alt attribute provided
/wp-content/uploads/2024/01/9.pngNo alt attribute provided
/wp-content/uploads/2024/01/12.pngNo alt attribute provided
...4/Screenshot-2024-04-03-182850-MINOR.pngNo alt attribute provided
/wp-content/uploads/2024/01/10.pngNo alt attribute provided
/wp-content/uploads/2024/01/15.pngNo alt attribute provided
/wp-content/uploads/2024/01/13.pngNo alt attribute provided
/wp-content/uploads/2024/01/14.pngNo alt attribute provided
/wp-content/uploads/2024/01/16.pngNo alt attribute provided
/wp-content/uploads/2024/01/17.pngNo alt attribute provided
/wp-content/uploads/2024/01/20.pngNo alt attribute provided
/wp-content/uploads/2024/01/19.pngNo alt attribute provided
/wp-content/uploads/2024/01/18.pngNo alt attribute provided
...ent/uploads/2022/05/Connect-with-IRF.svgConnect with IRF
...tent/uploads/2022/04/IRF-Footer-Logo.svgIncentive Research Foundation
...tent/uploads/2022/04/IRF-Footer-Logo.svgIncentive Research Foundation

Page structure

H1 heading
(Critically important)
Advancing the Science of Incentives and Motivation
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 50 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Advancing the Science of Incentives and Motivation
H1 Advancing the Science of Incentives and Motivation Duplicate text
H2 Through Research
H2 Through Research Duplicate text
H2 Access the IRF’s recent, relevant and impactful research
H2 Recent Research
H2 Featured Partners
H2 Subscribe
H3 2024 Attendee Preferences for Incentive Travel
H3 2024 Attendee Preferences for Incentive Travel Duplicate text
H3 2024 Attendee Preferences for Incentive Travel Duplicate text
H3 2024 Attendee Preferences for Incentive Travel Duplicate text
H3 Help Shape the Future of Our Industry
H3 IRF Webinar: 2024 Incentive Travel Index: Budget Challenges & Creative Solutions
H3 2024 Attendee Preferences for Incentive Travel Duplicate text
H3 2024 Attendee Preferences for Incentive Travel Duplicate text
H3 2024 Attendee Preferences for Incentive Travel Duplicate text
H3 2024 Attendee Preferences for Incentive Travel Duplicate text
H3 2024 Attendee Preferences for Incentive Travel Duplicate text
H3 2024 Attendee Preferences for Incentive Travel Duplicate text
H3 2024 Attendee Preferences for Incentive Travel Duplicate text
H3 2024 Attendee Preferences for Incentive Travel Duplicate text
H4 Industry Outlook for 2025: Merchandise, Gift Cards and Event Gifting
H4 Incentive Research Foundation Elects 2025 Officers
H4 Key Insights and Trends Reported in 2024 Incentive Travel Index – Incentive Research Foundation
H4 IRF Welcomes Four New Board of Trustees Members for 2025
H4 The State Of International Incentives
H4 Subscribe Duplicate text
H5 Featured Research
H5 Featured Research Duplicate text
H5 Featured Research Duplicate text
H5 Featured Research Duplicate text
H5 Research
H5 NEWS
H5 RESEARCH
H5 NEWS Duplicate text
H5 Research Duplicate text
H5 Webinar
H5 workplace motivation
H5 Merchandise, Gift Cards, Event Gifting
H5 incentive travel
H5 Featured Research Duplicate text
H5 Featured Research Duplicate text
H5 Featured Research Duplicate text
H5 Featured Research Duplicate text
H5 Featured Research Duplicate text
H5 Featured Research Duplicate text
H5 Featured Research Duplicate text
H5 Featured Research Duplicate text
H5 IRF Updates Sign Up
Some anchor texts are used more than once.
9 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
/events/partner-with-irf/No Text
https://theirf.org/Anchor A-TITLE Search
https://theirf.org/IMG-ALT Incentive Research Foundation
https://theirf.org/about/About
A-TITLE About
/research_post/2024-attendee-p...A-TITLE 2024 Attendee Preferences for Incentive Travel
/about/board-of-trustees/Board of Trustees
A-TITLE Board of Trustees
/about/committees/Committees
A-TITLE Committees
/about/featured-partners/Featured Partners
A-TITLE Featured Partners
/about/irf-staff/IRF Staff & Advisors
A-TITLE IRF Staff & Advisors
/about/accelerate/Accelerate
A-TITLE Accelerate
/about/irf-service-award-winners/IRF Service Awards
A-TITLE IRF Service Awards
https://theirf.org/research/Research
A-TITLE Research
/research_post/2024-attendee-p...Text duplicate A-TITLE 2024 Attendee Preferences for Incentive Travel
/research/current-research/Current Research
A-TITLE Current Research
/research/toolkits/Toolkits
A-TITLE Toolkits
/research/legacy-research/Legacy Research
A-TITLE Legacy Research
/research/academic-research-in...Academic Insights
A-TITLE Academic Insights
/research/recorded-content/Recorded Content
A-TITLE Recorded Content
/research/invitational-recordi...Continuing Education & CEUs
A-TITLE Continuing Education & CEUs
/research/upcoming-webinars/Upcoming Webinars
A-TITLE Upcoming Webinars
https://theirf.org/events/Events
A-TITLE Events
/research_post/2024-attendee-p...Text duplicate A-TITLE 2024 Attendee Preferences for Incentive Travel
/events/partner-with-irf/Partner with IRF
A-TITLE Partner with IRF
/events/hosted-participation/Invited Participation
A-TITLE Invited Participation
/events/host-an-irf-event/Host an IRF Event
A-TITLE Host an IRF Event
/research_post/2024-attendee-p...Text duplicate A-TITLE 2024 Attendee Preferences for Incentive Travel
/media-center/press-releases/Press Releases
A-TITLE Press Releases
https://theirf.org/contact/Contact
A-TITLE Contact
https://theirf.org/Anchor Text duplicate A-TITLE Search
/email-subscribe/Subscribe
A-TITLE Subscribe
/events/partner-with-irf/Text duplicate Partner with IRF
A-TITLE Partner with IRF
/research_post/industry-outloo...No Text
/research_post/industry-outloo...New window No Text
/research_post/industry-outloo...New window Industry Outlook for 2025: Merchandise, Gift Cards and Event Gifting
/research_post/industry-outloo...Learn More
/news/incentive-research-found...No Text
/news/incentive-research-found...No Text
/news/incentive-research-found...Incentive Research Foundation Elects 2025 Officers
/news/incentive-research-found...New window Text duplicate Learn More
/research_post/key-insights-an...No Text
/research_post/key-insights-an...Key Insights and Trends Reported in 2024 Incentive Travel Index – Incentive Research Foundation
/research_post/key-insights-an...New window Text duplicate Learn More
/news/incentive-research-found...No Text
/news/incentive-research-found...No Text
/news/incentive-research-found...IRF Welcomes Four New Board of Trustees Members for 2025
/news/incentive-research-found...New window Text duplicate Learn More
/research_post/international-i...No Text
/research_post/international-i...Text duplicate Learn More
/media-center/future-of-incent...New window Text duplicate Learn More
/research_post/irf-webinar-202...IRF Webinar: 2024 Incentive Travel Index: Budget Challenges & Creative Solutions
/research_post/industry-outloo...Text duplicate Industry Outlook for 2025: Merchandise, Gift Cards and Event Gifting
/research_post/irf-webinar-rev...IRF Webinar: Revisiting Attendee Preferences: Are We Giving Them What They Want?
https://theirf.org/research/View All Recent Research
/about/featured-partners/View all featured partners
https://theirf.org/Text duplicate IMG-ALT Incentive Research Foundation
https://theirf.org/about/Text duplicate About
A-TITLE About
/research_post/2024-attendee-p...Text duplicate A-TITLE 2024 Attendee Preferences for Incentive Travel
/about/board-of-trustees/Text duplicate Board of Trustees
A-TITLE Board of Trustees
/about/committees/Text duplicate Committees
A-TITLE Committees
/about/featured-partners/Text duplicate Featured Partners
A-TITLE Featured Partners
/about/irf-staff/Text duplicate IRF Staff & Advisors
A-TITLE IRF Staff & Advisors
/about/accelerate/Text duplicate Accelerate
A-TITLE Accelerate
/about/irf-service-award-winners/Text duplicate IRF Service Awards
A-TITLE IRF Service Awards
https://theirf.org/research/Text duplicate Research
A-TITLE Research
/research_post/2024-attendee-p...Text duplicate A-TITLE 2024 Attendee Preferences for Incentive Travel
/research/current-research/Text duplicate Current Research
A-TITLE Current Research
/research/toolkits/Text duplicate Toolkits
A-TITLE Toolkits
/research/legacy-research/Text duplicate Legacy Research
A-TITLE Legacy Research
/research/academic-research-in...Text duplicate Academic Insights
A-TITLE Academic Insights
/research/recorded-content/Text duplicate Recorded Content
A-TITLE Recorded Content
/research/invitational-recordi...Text duplicate Continuing Education & CEUs
A-TITLE Continuing Education & CEUs
/research/upcoming-webinars/Text duplicate Upcoming Webinars
A-TITLE Upcoming Webinars
https://theirf.org/events/Text duplicate Events
A-TITLE Events
/research_post/2024-attendee-p...Text duplicate A-TITLE 2024 Attendee Preferences for Incentive Travel
/events/partner-with-irf/Text duplicate Partner with IRF
A-TITLE Partner with IRF
/events/hosted-participation/Text duplicate Invited Participation
A-TITLE Invited Participation
/events/host-an-irf-event/Text duplicate Host an IRF Event
A-TITLE Host an IRF Event
/research_post/2024-attendee-p...Text duplicate A-TITLE 2024 Attendee Preferences for Incentive Travel
/media-center/press-releases/Text duplicate Press Releases
A-TITLE Press Releases
https://theirf.org/contact/Text duplicate Contact
A-TITLE Contact
https://theirf.org/Anchor Text duplicate A-TITLE Search
/email-subscribe/Text duplicate Subscribe
A-TITLE Subscribe
/events/partner-with-irf/Text duplicate Partner with IRF
A-TITLE Partner with IRF
https://www.facebook.com/theIR...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://theirf.org/Text duplicate IMG-ALT Incentive Research Foundation
https://www.facebook.com/theIR...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://theirf.org/about/Text duplicate About
A-TITLE About
/research_post/2024-attendee-p...Text duplicate A-TITLE 2024 Attendee Preferences for Incentive Travel
/about/board-of-trustees/Text duplicate Board of Trustees
A-TITLE Board of Trustees
/about/committees/Text duplicate Committees
A-TITLE Committees
/about/featured-partners/Text duplicate Featured Partners
A-TITLE Featured Partners
/about/irf-staff/Text duplicate IRF Staff & Advisors
A-TITLE IRF Staff & Advisors
/about/accelerate/Text duplicate Accelerate
A-TITLE Accelerate
/about/irf-service-award-winners/Text duplicate IRF Service Awards
A-TITLE IRF Service Awards
https://theirf.org/research/Text duplicate Research
A-TITLE Research
/research_post/2024-attendee-p...Text duplicate A-TITLE 2024 Attendee Preferences for Incentive Travel
/research/current-research/Text duplicate Current Research
A-TITLE Current Research
/research/toolkits/Text duplicate Toolkits
A-TITLE Toolkits
/research/legacy-research/Text duplicate Legacy Research
A-TITLE Legacy Research
/research/academic-research-in...Text duplicate Academic Insights
A-TITLE Academic Insights
/research/recorded-content/Text duplicate Recorded Content
A-TITLE Recorded Content
/research/invitational-recordi...Text duplicate Continuing Education & CEUs
A-TITLE Continuing Education & CEUs
/research/upcoming-webinars/Text duplicate Upcoming Webinars
A-TITLE Upcoming Webinars
https://theirf.org/events/Text duplicate Events
A-TITLE Events
/research_post/2024-attendee-p...Text duplicate A-TITLE 2024 Attendee Preferences for Incentive Travel
/events/partner-with-irf/Text duplicate Partner with IRF
A-TITLE Partner with IRF
/events/hosted-participation/Text duplicate Invited Participation
A-TITLE Invited Participation
/events/host-an-irf-event/Text duplicate Host an IRF Event
A-TITLE Host an IRF Event
/research_post/2024-attendee-p...Text duplicate A-TITLE 2024 Attendee Preferences for Incentive Travel
/media-center/press-releases/Text duplicate Press Releases
A-TITLE Press Releases
https://theirf.org/contact/Text duplicate Contact
A-TITLE Contact
https://theirf.org/Anchor Text duplicate A-TITLE Search
/email-subscribe/Text duplicate Subscribe
A-TITLE Subscribe
/events/partner-with-irf/Text duplicate Partner with IRF
A-TITLE Partner with IRF
/privacy-policy/New window Privacy Policy.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://theirf.org/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.19 seconds.
The file size of the HTML document is fine (118 kB).

HTTP Response Header

NameValue
x-content-type-optionsnosniff
content-encodinggzip
pragmano-cache
x-xss-protection1
link<https://theirf.org/wp-json/>; rel="https://api.w.org/"
content-typetext/html; charset=UTF-8
strict-transport-securitymax-age=31536000; includeSubDomains
referrer-policyno-referrer-when-downgrade
x-fw-dynamicTRUE
x-fw-version5.0.0
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cache-controlno-store, no-cache, must-revalidate
serverFlywheel/5.1.0
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fastly-restarts1
accept-rangesbytes
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x-served-bycache-fra-eddf8230065-FRA, cache-fra-etou8220092-FRA
x-cacheMISS, HIT
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varyAccept-Encoding
x-fw-serveTRUE
x-fw-staticNO
x-fw-typeFLYWHEEL_BOT
content-length20544
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,008 referring domains.
This page has 6,063 backlinks.
This page has backlinks from 695 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

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            theirf.org
Home - Incentive Research Foundation

Advancing the Science of Incentives and Motivation Through Research
Most important keywords

            
Following keywords were found. You can check the keyword optimization of this page for each keyword.
KeywordResultRecheck
Incentive78%Check
Incentives70%Check
Incentive Research70%Check
Motivation66%Check
Advancing66%Check
Science66%Check
Incentive Research Foundation62%Check
Research61%Check
IRF58%Check
Incentive Travel58%Check
  
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