Thelocalstore.org - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
56% 
Page structure
79% 
Link structure
75% 
Server
83% 
External factors
100% 
SEO Score
Response time
0.76 s
File size
74.70 kB
Words
419
Media files
22
Number of links
159 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Local Store - Eau Claire, WI - Shop Online - The Local Store
There are word repetitions in the page title.
The length of the page title is perfect. (579 pixels out of 580 max pixel length)
Meta description
(Critically important)
Find your community pride at The Local Store in downtown Eau Claire, WI. Apparel, books, music, art. Created by the people of the Chippewa Valley.
The length of the meta description is perfect. (916 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.thelocalstore.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsnoodp,noydir
google-site-verification7cQZdBDBrSEQEl68Ayo6R1dwiydTo4V2lFSB5HJh7kM
descriptionFind your community pride at The Local Store in downtown Eau Claire, WI. Apparel, books, music, art. Created by the people of the Chippewa Valley.
keywordsApparel, Accessories, Art, Bath & Body, Bar, Books, Food & Drink, Outdoor, Games & Puzzles, Gift Baskets, Home, Kids, Music, Paper Goods, Plants & Garden, Gift Cards
viewportwidth=device-width, initial-scale=1.0
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styleblack
langen
og:urlhttps://www.thelocalstore.org/?source=facebook
og:site_nameThe Local Store
og:titleThe Local Store - Eau Claire, WI - Shop Online
og:descriptionFind your community pride at The Local Store in downtown Eau Claire, WI. Apparel, books, music, art. Created by the people of the Chippewa Valley.
og:imagehttps://cdn.shoplightspeed.com/shops/634311/themes/8322/assets/meta_fallback_image.png?20241209223248
og:image:secure_urlhttps://cdn.shoplightspeed.com/shops/634311/themes/8322/assets/meta_fallback_image.png?20241209223248
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
There are only 419 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 6.67 words is low.
13.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...eed.com/themes/8322/assets/hamburger.pngmenu
...emes/8322/assets/logo.png?20241209223248The Local Store - Eau Claire, WI - Shop Online
...4/assets/primary-hero.jpg?20250123141506No alt attribute provided
...les/57227157/trolley-final-black-red.pngNo alt attribute provided
...1140/eau-claire-bike-rental-logo-red.pngNo alt attribute provided
...es/20737912/facebook-logo-circle-480.pngFacebook
...s/20737911/instagram-logo-circle-480.pngInstagram
...ish-fry-destinations-guide-2025-2026.jpgWisconsin Fish Fry Destinations Guide (2025-2026)Wisconsin Fish Fry Destinations Guide (2025-2026)
...one-gift-basket-easter-spring-basket.jpgVolume One Gift Basket - Easter/Spring BasketVolume One Gift Basket - Easter/Spring Basket
...es/68951689/800x800x1/small-mushroom.jpgSmall MushroomSmall Mushroom
...oulee-boys-no-fun-in-the-crysalis-lp.jpgThem Coulee Boys No Fun in the Crysalis LPThem Coulee Boys No Fun in the Crysalis LP
...91/assets/banner-left.png?20241003144718No alt attribute provided
...1/assets/banner-right.png?20250123141506Meet The Makers
...2/assets/icon-block-1.png?20241209223248Who should I contact about selling items in your store?
...2/assets/icon-block-2.png?20241209223248Are all of your products locally made?
...634311/files/20451770/760x550x1/home.jpgHomeHome
.../634311/files/20450991/760x550x1/art.jpgArtArt
...les/20455563/760x550x1/games-puzzles.jpgGames & PuzzlesGames & Puzzles
...311/files/20455246/760x550x1/apparel.jpgApparelApparel
.../files/20454692/760x550x1/food-drink.jpgFood & DrinkFood & Drink
...634311/files/20454558/760x550x1/kids.jpgKidsKids
...emes/8322/assets/logo.png?20241209223248No alt attribute providedlogo

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H3 Featured Items
H3 Meet The Makers
H3 Home
H3 Art
H3 Games & Puzzles
H3 Apparel
H3 Food & Drink
H3 Kids
H3 News and Events
H3 Follow our New Instagram
H3 Local Legends T-Shirts - Vote for your 3 Favorites
H3 Need some help?
H4 Who should I contact about selling items in your store?
H4 Are all of your products locally made?
H4 Customer service
H4 My account
H4 Get in touch
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
/account/Subdomain Login
A-TITLE My account
https://www.thelocalstore.org/Subdomain IMG-ALT The Local Store - Eau Claire, WI - Shop Online
A-TITLE The Local Store - Eau Claire, WI - Shop Online
/apparel/Subdomain Apparel
A-TITLE Apparel
/apparel/tshirts/Subdomain Tshirts
A-TITLE Tshirts
/apparel/sweatshirts-hoodies/Subdomain Sweatshirts/Hoodies
A-TITLE Sweatshirts/Hoodies
/apparel/tank-tops/Subdomain Tank Tops
A-TITLE Tank Tops
/apparel/longsleeve-tees/Subdomain Longsleeve Tees
A-TITLE Longsleeve Tees
/apparel/flannels-jackets/Subdomain Flannels & Jackets
A-TITLE Flannels & Jackets
/accessories/Subdomain Accessories
A-TITLE Accessories
/accessories/jewelry/Subdomain Jewelry
A-TITLE Jewelry
/accessories/jewelry/earrings/Subdomain Earrings
A-TITLE Earrings
/accessories/jewelry/necklaces/Subdomain Necklaces
A-TITLE Necklaces
/accessories/jewelry/rings-bra...Subdomain Rings & Bracelets
A-TITLE Rings & Bracelets
/accessories/hats-caps/Subdomain Hats & Caps
A-TITLE Hats & Caps
/accessories/purses-totes-wall...Subdomain Purses/Totes/Wallets
A-TITLE Purses/Totes/Wallets
/accessories/socks-footwear/Subdomain Socks & Footwear
A-TITLE Socks & Footwear
/accessories/scarves-mittens/Subdomain Scarves & Mittens
A-TITLE Scarves & Mittens
/accessories/sunglasses/Subdomain Sunglasses
A-TITLE Sunglasses
/accessories/face-masks/Subdomain Face Masks
A-TITLE Face Masks
/art/Subdomain Art
A-TITLE Art
/art/prints/Subdomain Prints
A-TITLE Prints
/art/wood-signs/Subdomain Wood Signs
A-TITLE Wood Signs
/art/mini-prints-8x10/Subdomain Mini Prints (8x10)
A-TITLE Mini Prints (8x10)
/art/fiber-art/Subdomain Fiber Art
A-TITLE Fiber Art
/art/metal-signs/Subdomain Metal Signs
A-TITLE Metal Signs
/art/banners-pennants/Subdomain Banners & Pennants
A-TITLE Banners & Pennants
/art/artovision/Subdomain Artovision
A-TITLE Artovision
/art/canvas/Subdomain Canvas
A-TITLE Canvas
/art/frames/Subdomain Frames
A-TITLE Frames
/bath-body/Subdomain Bath & Body
A-TITLE Bath & Body
/bath-body/bath-bombs-salts/Subdomain Bath Bombs & Salts
A-TITLE Bath Bombs & Salts
/bath-body/soap/Subdomain Soap
A-TITLE Soap
/bath-body/lip-balm/Subdomain Lip Balm
A-TITLE Lip Balm
/bath-body/lotion-oils-self-care/Subdomain Lotion, Oils & Self Care
A-TITLE Lotion, Oils & Self Care
/bar/Subdomain Bar
A-TITLE Bar
/bar/bottle-openers/Subdomain Bottle Openers
A-TITLE Bottle Openers
/bar/flasks/Subdomain Flasks
A-TITLE Flasks
/bar/koozies/Subdomain Koozies
A-TITLE Koozies
/bar/shot-glasses/Subdomain Shot Glasses
A-TITLE Shot Glasses
/books/Subdomain Books
A-TITLE Books
/books/sports/Subdomain Sports
A-TITLE Sports
/books/food-drink/Subdomain Food/Drink
A-TITLE Food/Drink
/books/nature/Subdomain Nature
A-TITLE Nature
/books/true-crime/Subdomain True Crime
A-TITLE True Crime
/books/explore-adventure/Subdomain Explore/Adventure
A-TITLE Explore/Adventure
/books/history/Subdomain History
A-TITLE History
/books/self-help-advice/Subdomain Self Help & Advice
A-TITLE Self Help & Advice
/books/poetry/Subdomain Poetry
A-TITLE Poetry
/books/memoir/Subdomain Memoir
A-TITLE Memoir
/books/Subdomain View all →
A-TITLE Books
/food-drink/Subdomain Food & Drink
A-TITLE Food & Drink
/food-drink/candy/Subdomain Candy
A-TITLE Candy
/food-drink/drink-mix-beverages/Subdomain Drink Mix & Beverages
A-TITLE Drink Mix & Beverages
/food-drink/dry-goods/Subdomain Dry Goods
A-TITLE Dry Goods
/food-drink/sauce-syrups-condi...Subdomain Sauce, Syrups, Condiments
A-TITLE Sauce, Syrups, Condiments
/food-drink/coffee-tea/Subdomain Coffee & Tea
A-TITLE Coffee & Tea
/food-drink/meats/Subdomain Meats
A-TITLE Meats
/food-drink/snacks/Subdomain Snacks
A-TITLE Snacks
/food-drink/cheese/Subdomain Cheese
A-TITLE Cheese
/outdoor-adventure/Subdomain Outdoor/Adventure
A-TITLE Outdoor/Adventure
/games-puzzles/Subdomain Games & Puzzles
A-TITLE Games & Puzzles
/games-puzzles/puzzles/Subdomain Puzzles
A-TITLE Puzzles
/games-puzzles/cribbage-boards/Subdomain Cribbage Boards
A-TITLE Cribbage Boards
/games-puzzles/kubb-sets/Subdomain Kubb Sets
A-TITLE Kubb Sets
/games-puzzles/playing-cards/Subdomain Playing Cards
A-TITLE Playing Cards
/games-puzzles/other-games/Subdomain Other Games
A-TITLE Other Games
/gift-baskets/Subdomain Gift Baskets
A-TITLE Gift Baskets
/gift-baskets/care-packages/Subdomain Care Packages
A-TITLE Care Packages
/home/Subdomain Home
A-TITLE Home
/home/kitchen/Subdomain Kitchen
A-TITLE Kitchen
/home/kitchen/drinkware/Subdomain Drinkware
A-TITLE Drinkware
/home/kitchen/towels/Subdomain Towels
A-TITLE Towels
/home/kitchen/coasters/Subdomain Coasters
A-TITLE Coasters
/home/kitchen/pottery/Subdomain Pottery
A-TITLE Pottery
/home/candles-wax-melts-incense/Subdomain Candles, Wax Melts, & Incense
A-TITLE Candles, Wax Melts, & Incense
/home/decor/Subdomain Décor
A-TITLE Décor
/home/decor/pillows-blankets/Subdomain Pillows & Blankets
A-TITLE Pillows & Blankets
/home/decor/pottery/Subdomain Text duplicate Pottery
A-TITLE Pottery
/kids/Subdomain Kids
A-TITLE Kids
/kids/toys-games/Subdomain Toys & Games
A-TITLE Toys & Games
/kids/books/Subdomain Text duplicate Books
A-TITLE Books
/kids/apparel-accessories/Subdomain Apparel & Accessories
A-TITLE Apparel & Accessories
/kids/bibs/Subdomain Bibs
A-TITLE Bibs
/kids/misc/Subdomain Misc.
A-TITLE Misc.
/kids/onesies/Subdomain Onesies
A-TITLE Onesies
/kids/hats/Subdomain Hats
A-TITLE Hats
/kids/coloring-books/Subdomain Coloring Books
A-TITLE Coloring Books
/music/Subdomain Music
A-TITLE Music
/music/cds/Subdomain CDs
A-TITLE CDs
/music/lps/Subdomain LPs
A-TITLE LPs
/music/dvd/Subdomain DVD
A-TITLE DVD
/paper-goods/Subdomain Paper Goods
A-TITLE Paper Goods
/paper-goods/stationery/Subdomain Stationery
A-TITLE Stationery
/paper-goods/greeting-cards/Subdomain Greeting Cards
A-TITLE Greeting Cards
/paper-goods/postcards/Subdomain Postcards
A-TITLE Postcards
/plant-garden/Subdomain Plant & Garden
A-TITLE Plant & Garden
/plant-garden/live-plants/Subdomain Live Plants
A-TITLE Live Plants
/plant-garden/planters/Subdomain Planters
A-TITLE Planters
/plant-garden/decor/Subdomain Text duplicate Décor
A-TITLE Décor
/plant-garden/garden-stakes/Subdomain Garden Stakes
A-TITLE Garden Stakes
/plant-garden/garden-supplies/Subdomain Garden Supplies
A-TITLE Garden Supplies
/plant-garden/windchimes-rain-...Subdomain Windchimes & Rain Chains
A-TITLE Windchimes & Rain Chains
/trinkets/Subdomain Trinkets
A-TITLE Trinkets
/trinkets/magnets/Subdomain Magnets
A-TITLE Magnets
/trinkets/stickers/Subdomain Stickers
A-TITLE Stickers
/trinkets/keychains/Subdomain Keychains
A-TITLE Keychains
/trinkets/patches/Subdomain Patches
A-TITLE Patches
/trinkets/lapel-pins/Subdomain Lapel Pins
A-TITLE Lapel Pins
/trinkets/gift-cards/Subdomain Gift Cards
A-TITLE Gift Cards
/alcohol/Subdomain Alcohol
A-TITLE Alcohol
/alcohol/wine/Subdomain Wine
A-TITLE Wine
/alcohol/beer/Subdomain Beer
A-TITLE Beer
/alcohol/spirits/Subdomain Spirits
A-TITLE Spirits
/alcohol/cider/Subdomain Cider
A-TITLE Cider
/pets/Subdomain Pets
A-TITLE Pets
/trolley/Subdomain Trolley
A-TITLE Trolley
/buy-gift-card/Subdomain Gift cards
A-TITLE Gift cards
/account/wishlist/Subdomain A-TITLE My wishlist
/cart/Subdomain A-TITLE Cart
https://chippewarivertrolley.org/External No Text
https://chippewarivertrolley.org/External Tours & Tickets »
https://eauclairebikerental.com/External No Text
https://eauclairebikerental.com/External E‑Bikes & E‑Scooters »
https://www.facebook.com/TheLo...New window External Subdomain IMG-ALT Facebook
https://www.instagram.com/thel...New window External Subdomain IMG-ALT Instagram
https://mailchi.mp/a3183195dda...External Subscribe to Our Newsletter »
/wisconsin-fish-fry-destinatio...Subdomain IMG-ALT Wisconsin Fish Fry Destinations Guide (2025-2026)
A-TITLE Wisconsin Fish Fry Destinations Guide (2025-2026)
/wisconsin-fish-fry-destinatio...Subdomain Text duplicate Wisconsin Fish Fry Destinations Guide (2025-2026)
A-TITLE Wisconsin Fish Fry Destinations Guide (2025-2026)
/account/wishlistAdd/66290182/...Subdomain A-TITLE Add to wishlist
/gift-basket-easter-spring-bas...Subdomain IMG-ALT Volume One Gift Basket - Easter/Spring Basket
A-TITLE Volume One Gift Basket - Easter/Spring Basket
/gift-basket-easter-spring-bas...Subdomain Gift Basket - Easter/Spring Basket
A-TITLE Volume One Gift Basket - Easter/Spring Basket
/account/wishlistAdd/66090187/...Subdomain Text duplicate A-TITLE Add to wishlist
/small-mushroom.htmlSubdomain IMG-ALT Small Mushroom
A-TITLE Small Mushroom
/small-mushroom.htmlSubdomain Text duplicate Small Mushroom
A-TITLE Small Mushroom
/account/wishlistAdd/66290495/...Subdomain Text duplicate A-TITLE Add to wishlist
/no-fun-in-the-crysalis-lp.htmlSubdomain IMG-ALT Them Coulee Boys No Fun in the Crysalis LP
A-TITLE Them Coulee Boys No Fun in the Crysalis LP
/no-fun-in-the-crysalis-lp.htmlSubdomain No Fun in the Crysalis LP
A-TITLE Them Coulee Boys No Fun in the Crysalis LP
/account/wishlistAdd/66290851/...Subdomain Text duplicate A-TITLE Add to wishlist
/trolley-gift-experience.htmlSubdomain No Text
/service/makers/Subdomain Meet The Makers Local Makers Video »
IMG-ALT Meet The Makers
/service/makers/Subdomain Local Makers Video »
/cdn-cgi/l/email-protection[email protected]
/service/makers/Subdomain Meet The Makers
/home/Subdomain Home Shop Now
IMG-ALT Home
/art/Subdomain Art Shop Now
IMG-ALT Art
/games-puzzles/Subdomain Games & Puzzles Shop Now
IMG-ALT Games & Puzzles
/apparel/Subdomain Apparel Shop Now
IMG-ALT Apparel
/food-drink/Subdomain Food & Drink Shop Now
IMG-ALT Food & Drink
/kids/Subdomain Kids Shop Now
IMG-ALT Kids
/blogs/news/follow-our-new-ins...Subdomain 01 Dec 2024 Follow our New Instagram
/blogs/news/local-legends-t-sh...Subdomain 19 Sep 2024 Local Legends T-Shirts - Vote for your 3 Favorites
/blogs/news/Subdomain More recent articles
/service/about/Subdomain About Us
A-TITLE About Us
/service/privacy-policy/Subdomain Privacy policy
A-TITLE Privacy policy
/service/shipping-returns/Subdomain Shipping & returns
A-TITLE Shipping & returns
/service/Subdomain Customer support
A-TITLE Customer support
/sitemap/Subdomain Sitemap
A-TITLE Sitemap
/service/consignment/Subdomain Consignment
A-TITLE Consignment
/service/makers/Subdomain Meet the Makers
A-TITLE Meet the Makers
/service/midwest-heritage-brands/Subdomain Midwest Heritage Brands
A-TITLE Midwest Heritage Brands
/account/Subdomain Register
A-TITLE Register
/account/orders/Subdomain My orders
A-TITLE My orders
/account/wishlist/Subdomain Text duplicate My wishlist
A-TITLE My wishlist
/cdn-cgi/l/email-protectionText duplicate [email protected]
A-TITLE Email
https://g.page/eclocalstore?shareExternal Get directions
/cdn-cgi/l/email-protectionNew window Email
https://www.thelocalstore.org/Subdomain No Text
https://www.tiktok.com/@theloc...New window External Subdomain No Text
https://www.facebook.com/TheLo...New window External Subdomain No Text
https://www.instagram.com/thel...New window External Subdomain A-TITLE Instagram The Local Store
https://themes.lightspeedhq.co...External Subdomain Austin Theme
http://www.lightspeedhq.com/New window External Subdomain Lightspeed
A-TITLE Lightspeed

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.thelocalstore.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.76 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (75 kB).

HTTP Response Header

NameValue
dateSun, 09 Mar 2025 02:26:58 GMT
content-typetext/html;charset=utf-8
p3pCP="ALL PUR DSP CUR ADMi DEVi CONi OUR COR IND"
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-ua-compatibleIE=Edge,chrome=1
x-xss-protection1; mode=block
set-cookie137 Characters
x-developerPage: 63.2ms, Render: 10.7ms, Mem: 2,048kB, Cache: 0Q (0.0ms), DB: 11Q (33.6ms), Prop: 0Q (0.0ms)
x-runtime0.107482
x-shop-id634311
cache-controlno-cache
varyAccept-Encoding
x-request-idb4d3956a660f87c0a9904ce2beae0ddf
x-envoy-upstream-service-time113
cf-cache-statusDYNAMIC
strict-transport-securitymax-age=31536000; includeSubDomains; preload
servercloudflare
cf-ray91d721668830d09b-CDG
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 506 referring domains.
This page has 89,573 backlinks.
This page has backlinks from 102 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Crawl-delay: 2
Disallow: /admin
Disallow: /account/
Disallow: /cart/
Disallow: /compare/
Disallow: /checkout/

Sitemap: https://www.thelocalstore.org/sitemap.xml

Similar sites

Search preview

www.thelocalstore.org
The Local Store - Eau Claire, WI - Shop Online - The Local Store
Find your community pride at The Local Store in downtown Eau Claire, WI. Apparel, books, music, art. Created by the people of the Chippewa Valley.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Local79%Check
Local Store79%Check
Store75%Check
Eau61%Check
Claire61%Check
Eau Claire61%Check
Local Makers61%Check
Apparel56%Check
Art56%Check
Downtown Eau Claire56%Check
Show more keywords and terms

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