thepaymentsassociation.org | Website SEO Review

Response time

0.20 s

File size

412.50 kB

Words

1517

Media files

70

Number of links

108 internal / 7 external

Meta specifications 77% achieved

Title

(Critically important)

The Payments Association - connecting the future | The Payments Association

The page title should be shorter than 580 pixels. It is 699 pixels long. Optimize title

There are word repetitions in the page title.

Meta Title

Meta description

(Critically important)

The Payments Association The most influential community in payments, where connections, collaborations and learning shape an industry that works for all. Be ...

The length of the meta description is perfect. (994 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://thepaymentsassociation.org/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-gb

Server location: United States of America

The following language is defined by HTML: en-gb

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain name is very long.

The domain is no subdomain.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1
robots	max-image-preview:large
description	The Payments Association The most influential community in payments, where connections, collaborations and learning shape an industry that works for all. Be ...
et-api-version	v1
et-api-origin	https://thepaymentsassociation.org
tec-api-version	v1
tec-api-origin	https://thepaymentsassociation.org
onesignal	wordpress-plugin
msapplication-TileImage	https://thepaymentsassociation.org/wp-content/uploads/sites/7/2021/10/PaymentAssocFav.png
lang	en-gb
twitter:card	summary_large_image
twitter:title	The Payments Association - connecting the future \| The Payments Association
twitter:description	The Payments Association The most influential community in payments, where connections, collaborations and learning shape an industry that works for all. Be ...
twitter:image	https://thepaymentsassociation.org/wp-content/uploads/sites/7/2023/09/6044_Payments_Association_Web_Header_V3-scaled.jpg
og:type	website
og:url	https://thepaymentsassociation.org/
og:title	The Payments Association - connecting the future \| The Payments Association
og:description	The Payments Association The most influential community in payments, where connections, collaborations and learning shape an industry that works for all. Be ...
og:image	https://thepaymentsassociation.org/wp-content/uploads/sites/7/2023/09/6044_Payments_Association_Web_Header_V3-scaled.jpg
og:image:width	4000
og:image:height	1284
charset	UTF-8

Page quality 78% achieved

Content

(Critically important)

Some words from the page title are not used within the pages content

This page contains 1517 words. That's ok.

33.9% of the text are stop words.

Words from the H1 heading are used in the page content.

The page contains a listing, which indicates a good text layout.

22 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 16.81 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 30 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

55 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

This page is optimized perfectly for social networks.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
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data:[...] Base64	Worldline logo
data:[...] Base64	No alt attribute provided
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data:[...] Base64	No alt attribute provided
data:[...] Base64	PA@TC April event listing (1)
data:[...] Base64	PA@Leeds Event Listing (3)
data:[...] Base64	PI crypto
data:[...] Base64	Open Banking PI
data:[...] Base64	Risk
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	wp2
data:[...] Base64	wp1
data:[...] Base64	Colour
data:[...] Base64	A digital illustration of a golden globe surrounded by various financial charts and symbols, representing the global influence on the gold market CBDC
data:[...] Base64	Innovation
data:[...] Base64	Modernisation
data:[...] Base64	No alt attribute provided
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data:[...] Base64	No alt attribute provided
data:[...] Base64	Tuesday 26th - Wednesday 27th November 1000 - 1600 GMT Online
data:[...] Base64	Payments 101 June 2025

Page structure 29% achieved

H1 heading

(Critically important)

The Payments Association

Too many H1 headings

H1-H6 headings

Headings

(Important)

Some headings occur twice on the page.

There are 85 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

H1-H6 headings

Heading structure

Heading level	Content
H1	The Payments Association
H1	Become a member of The Payments Association today
H2	What's new?
H2	Be a part of our thriving community, now over 240 strong and counting
H2	Membership to the TPA includes up to 25 introductions a year
H2	We will help you navigate the complex regulatory environment
H2	Get access to exclusive market insights and industry benchmarks
H2	Members of The Payments Association
H2	Awards and recognition
H2	Working Groups
H2	ESG
H2	Inclusion
H2	Cross-Border
H2	Financial Crime
H2	Open Banking
H2	Regulatory
H2	Digital Currencies
H2	Policy Updates
H2	Payments Review
H2	Featured Articles
H2	Welcome
H2	Having trouble signing?
H2	First things first
H2	Still not receiving your auto-login link?
H2	Need to change your e-mail address?
H2	Still got a question?
H3	Connect with other stakeholders from across the payments value chain, learn from industry experts and peers, shape the way the industry evolves and market your products and services more effectively.
H3	Membership
H3	Our members
H3	Member benefits
H3	Become a member
H3	Merchant Community Membership
H3	Our merchants
H3	Join the merchant community
H3	Conferences & Exhibitions
H3	PAY360
H3	The PAY360 Awards
H3	Financial Crime 360
H3	Member-only events
H3	Payments Intelligence
H3	Latest podcast
H3	Payments Review Magazine
H3	Spring edition out now!
H3	White papers
H3	Thought Leadership
H3	Working Groups Duplicate text
H3	ESG NEW
H3	Inclusion Duplicate text
H3	Cross-Border Duplicate text
H3	Financial Crime Duplicate text
H3	Open Banking Duplicate text
H3	Regulatory Duplicate text
H3	Digital Currencies Duplicate text
H3	Shaping Policy
H3	Our training
H3	Upcoming training
H3	About TPA
H4	See what our members have to say
H4	Are you a member of The Payments Association?
H4	March 25th - 26th 2025
H4	October 1st, 2025
H4	November 3rd, 2025
H4	PA@TheCity April 2025
H4	PA@Leeds May 2025
H4	The Fed’s crypto pivot: Unlocking banking access and its impact on payments
H4	From open banking to open finance and beyond: The future of financial data-sharing
H4	Defining “acceptable risk” in UK payments regulation
H4	Domain-driven design and the future of payments
H4	The optimal solution to payment system architecture
H4	Retailing ready: towards traveler-centric airport payments
H4	Modern payments, outdated systems: Why growth and uncertainty demand agility
H4	Why staying put is no longer the safe option for payments innovation
H4	The case for core modernisation: Why businesses must act now
H4	The Payments Association Regulations 101 – Online Training Course, May 2025
H4	The Payments Association Payments 101 – Online Training Course June 2025
H4	Tip: Check your spam
H4	Tip: Check “other” tabs
H4	Tip: Click the link within 60 minutes
H4	Tip: Only click once
H4	Tip: Delete old login e-mails
H4	Tip: Check your security policies
H5	The PAY360 Awards Duplicate text
H5	The Payments Manifesto 2025
H5	The Fed’s crypto pivot: Unlocking banking access and its impact on payments Duplicate text
H5	From open banking to open finance and beyond: The future of financial data-sharing Duplicate text

Link structure 56% achieved

Internal links

(Important)

Some anchor texts are used more than once.

11 links don't have an anchor text.

There are 3 links with a trivial anchor text.

The number of internal links is ok.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 7 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
/	Anchor	Skip to content
/	Anchor	Menu
/		No Text
/hub/		Member's Hub
/become-a-member/		Join us
/	Anchor	Member sign in
/	Anchor	Login
/become-a-member/		Become a member
/hub/		No Text
/search		View all
https://pay360event.com/	External	Find out more
https://thepay360awards.com/	External	Make an entry
/the-payments-manifesto/		Download now
/article/the-feds-crypto-pivot...		Trivial anchor text Read more
/article/the-feds-crypto-pivot...		No Text
/article/from-open-banking-to-...	Text duplicate	Trivial anchor text Read more
/article/from-open-banking-to-...		No Text
/members/		View all members
/working-groups/esg/	Text duplicate	Find out more
/working-groups/inclusion/	Text duplicate	Find out more
/working-groups/cross-border/	Text duplicate	Find out more
/working-groups/financial-crime/	Text duplicate	Find out more
/working-groups/open-banking/	Text duplicate	Find out more
/working-groups/regulatory/	Text duplicate	Find out more
/working-groups/digital-curren...	Text duplicate	Find out more
/payments-intelligence/		No Text
/payments-review/		No Text
/payments-review/		Read full magazine
/become-a-member/	Text duplicate	Join us
/		No Text
/cdn-cgi/l/email-protection		[email protected]
/terms-and-conditions/		Terms and Conditions
/privacy-policy/		Privacy Policy
/membership-terms-conditions/		Membership T&Cs
/merchant-community-membership...		Merchant Community Membership T&Cs
/members/terms-and-conditions-...		Events and Sponsorship T&Cs
/protecting-your-data/		Protecting your data
/terms-and-conditions/	Text duplicate	Terms and Conditions
/privacy-policy/	Text duplicate	Privacy Policy
/membership-terms-conditions/	Text duplicate	Membership T&Cs
/merchant-community-membership...	Text duplicate	Merchant Community Membership T&Cs
/members/terms-and-conditions-...	Text duplicate	Events and Sponsorship T&Cs
/protecting-your-data/	Text duplicate	Protecting your data
/wp-content/uploads/sites/7/20...		PA@TheCity Non-Member Guest Policy
https://www.linkedin.com/compa...	External Subdomain	No Text
https://twitter.com/ThePAssoc	External	No Text
https://www.instagram.com/thep...	External Subdomain	No Text
/	Anchor	No Text
/members/		Our members
/members/become-a-member/		Member benefits
/become-a-member/	Text duplicate	Become a member
/merchants		Our merchants
/merchant-community-membership/		Join the merchant community
/	Anchor	Sign in
/become-a-member/	Text duplicate	Become a member
https://pay360event.com/	New window External	No Text
https://pay360event.com/	New window External	PAY360
/event/pay360-awards-wednesday...		No Text
/event/pay360-awards-wednesday...		The PAY360 Awards
/site/financial-crime-360/		No Text
/site/financial-crime-360/		Financial Crime 360
/event/pathecity-april-2025/		PA@TheCity April 2025 April 8, 2025 IMG-ALT PA@TC April event listing (1)
/event/paleeds-may-2025/		PA@Leeds May 2025 May 6, 2025 IMG-ALT PA@Leeds Event Listing (3)
/our-events/		View all events and webinars
/article/the-feds-crypto-pivot...		The Fed’s crypto pivot: Unlocking banking access and its impact on payments IMG-ALT PI crypto
/article/from-open-banking-to-...		From open banking to open finance and beyond: The future of financial data-sharing IMG-ALT Open Banking PI
/article/defining-acceptable-r...		Defining “acceptable risk” in UK payments regulation IMG-ALT Risk
/payments-intelligence/		View all member-only content
/article/podcast/redefining-co...		Redefining Community Finance: Pathways to Financial Inclusion
/podcasts/		View all podcasts
/payments-review/		No Text
/payments-review/		Read Now
/events/	Text duplicate	View all
/whitepaper/domain-driven-desi...		Domain-driven design and the future of payments March 6, 2025 IMG-ALT wp2
/whitepaper/the-optimal-soluti...		The optimal solution to payment system architecture March 6, 2025 IMG-ALT wp1
/whitepaper/retailing-ready-to...		Retailing ready: towards traveler-centric airport payments March 5, 2025 IMG-ALT Colour
/whitepapers/		View all white papers
/events/	Text duplicate	View all
/article/modern-payments-outda...		Modern payments, outdated systems: Why growth and uncertainty demand agility IMG-ALT A digital illustration of a golden globe surrounded by various financial charts and symbols, representing the global influence on the gold market CBDC
/article/why-staying-put-is-no...		Why staying put is no longer the safe option for payments innovation IMG-ALT Innovation
/article/the-case-for-core-mod...		The case for core modernisation: Why businesses must act now IMG-ALT Modernisation
/opinion/		View all thought leadership pieces
/search/		View all content
/working-groups/		No Text
/working-groups		Learn more
/working-groups/esg/		ESG NEW
/working-groups/inclusion/		Inclusion
/working-groups/cross-border/		Cross-Border
/working-groups/financial-crime/		Financial Crime
/working-groups/open-banking/		Open Banking
/working-groups/regulatory/		Regulatory
/working-groups/digital-curren...		Digital Currencies
/policy/		Shaping Policy
/policy/our-campaigns/		Our Campaigns
/policy/regulators/		Regulators
/policy/government-departments/		Government Departments
/policy/parliamentary-committe...		Parliamentary Committees and Groups
/policy/institutions-and-assoc...		Other institutions and associations
/the-payments-association-paym...		No Text
/the-payments-association-regu...		No Text
/event/the-payments-associatio...		The Payments Association Regulations 101 – Online Training Course, May 2025 May 13, 2025 IMG-ALT Tuesday 26th - Wednesday 27th November 1000 - 1600 GMT Online
/event/the-payments-associatio...		The Payments Association Payments 101 – Online Training Course June 2025 June 17, 2025 IMG-ALT Payments 101 June 2025
/training/		View all training
/about/		About us
/about/ambassadors/		Ambassadors
/about/advisory-board/		Advisory Board
/about/	Anchor	The team
/gallery/		Gallery
/about/the-payments-peddlers/		The Payments Peddlers
/contact/		Contact us
/about/careers/		Careers
/create-account/		Haven't set up an account yet?
/	Anchor	Having trouble logging in?
/	Anchor	No Text
/create-account/		Trivial anchor text click here

Server configuration 100% achieved

HTTP redirects

(Critically important)

This page redirects to "https://thepaymentsassociation.org/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time is excellent with 0.20 seconds.

The file size of the HTML document is fine (413 kB).

Page Speed

HTTP Response Header

Name	Value
date	Fri, 21 Mar 2025 13:41:17 GMT
content-type	text/html; charset=UTF-8
vary	Accept-Encoding
set-cookie	300 Characters
link	<https://thepaymentsassociation.org/wp-json/>; rel="https://api.w.org/"
x-et-api-version	v1
x-et-api-root	https://thepaymentsassociation.org/wp-json/tribe/tickets/v1/
x-et-api-origin	https://thepaymentsassociation.org
x-tec-api-version	v1
x-tec-api-root	https://thepaymentsassociation.org/wp-json/tribe/events/v1/
x-tec-api-origin	https://thepaymentsassociation.org
x-cache-enabled	true
x-cache	HIT
cf-cache-status	DYNAMIC
report-to	{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=KzzID1dgZ8RGcSclCs3eQ8MRWvWwb0BEesKtKXEIxJgDptZUoydqkItWjXSxXTeMN%2Fm%2BfqXlnRgNqMf2YHPccqiaDkAoLiw%2FSnyPxBvcAx9HqsJG4MjDxD89oAkUDTs9WcWVO6Ma%2BGwvKYzbZw%3D%3D"}],"group":"cf-nel","max_age":604800}
nel	{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
server	cloudflare
cf-ray	923dddb26a9099e8-CDG
content-encoding	zstd
alt-svc	h3=":443"; ma=86400
server-timing	cfL4;desc="?proto=TCP&rtt=13128&min_rtt=13103&rtt_var=3734&sent=6&recv=8&lost=0&retrans=0&sent_bytes=3433&recv_bytes=915&delivery_rate=220731&cwnd=139&unsent_bytes=0&cid=d4715e2c52d21adc&ts=73&x=0"
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 777 referring domains.

This page has 10,764 backlinks.

This page has backlinks from 530 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-content/uploads/sites/7/2022/05/5642_PA_Sustainable_Superheroes_Report_V6.pdf

Sitemap: https://thepaymentsassociation.org/sitemap.xml

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thepaymentsassociation.org

The Payments Association - connecting the future | The Payments Ass...

The Payments Association The most influential community in payments, where connections, collaborations and learning shape an industry that works for all. Be ...

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Payments	93%	Check
Payments Association	92%	Check
Association	91%	Check
Payments Review	68%	Check
Emerging Payments	65%	Check
PA TheCity	65%	Check
Connect	62%	Check
industry	54%	Check
community	54%	Check
work	54%	Check
future	53%	Check
influential community	52%	Check
shape	50%	Check
learn	50%	Check
Industry Experts	48%	Check
learning shape	48%	Check
helped us	48%	Check
Merchant Community	48%	Check
Merchant Community Membership	47%	Check
financial	46%	Check
influential	46%	Check
banking	46%	Check
open	46%	Check
Log	46%	Check
connections	46%	Check

Show more keywords and terms

Thepaymentsassociation.org - SEO Checker

Task list of SEO Improvements 5 Tasks

Meta specifications 77% achieved

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(Nice to have)

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Meta tags

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Page quality 78% achieved

(Critically important)

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(Somewhat important)

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(Nice to have)

(Nice to have)

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Media list

Page structure 29% achieved

(Critically important)

(Important)

Heading structure

Link structure 56% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 100% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

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