Thetrace.org - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
92% 
Page structure
58% 
Link structure
68% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.26 s
File size
54.90 kB
Words
918
Media files
7
Number of links
90 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Reporting on Guns and Gun Violence in America - The Trace
The length of the page title is perfect. (544 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
An independent, nonpartisan, nonprofit newsroom dedicated to shining a light on America's gun violence crisis.
The length of the meta description is perfect. (681 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.thetrace.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
theme-color#1b1d23
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionAn independent, nonpartisan, nonprofit newsroom dedicated to shining a light on America's gun violence crisis.
parsely-titleThe Trace
parsely-linkhttps://www.thetrace.org
parsely-typeindex
msapplication-TileImagehttps://www.thetrace.org/wp-content/uploads/2018/01/favicon.png
article:publisherhttps://www.facebook.com/teamtrace
article:modified_time2024-09-18T12:20:34+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@teamtrace
og:localeen_US
og:typewebsite
og:titleReporting on Guns and Gun Violence in America
og:urlhttps://www.thetrace.org/
og:site_nameThe Trace
og:imagehttps://www.thetrace.org/wp-content/uploads/2020/11/trace-social.png
og:image:width2400
og:image:height1600
og:image:typeimage/png
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 918 words. That's ok.
33% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.22 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 78 characters this one is longer than 70 characters:
"the ugly campaign to undermine a bipartisan compromise to stop mass shootings."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 49 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Support journalism that shines a light on gun violence.
H2 Only One State Will Have a Gun-Related Initiative on the Ballot This Fall
H2 Latest
H2 The Data Hub
H2 Solutions
H2 The only newsroom dedicated to reporting on gun violence.
H3 Search
H3 Projects & Investigations
H3 Ongoing Topics
H3 Local
H3 About The Trace
H3 Get the news you need.
H3 Supreme Court Ruling Threatens Gun Charges Filed in Trump’s Alleged Assassination Attempt
H3 How the Supreme Court Broadened the Second Amendment
H3 Arkansas’s Many Shooting Victims Share a Single Trauma Center. This Researcher Wants to Change That.
H3 The Trace Wins National Murrow Award for ‘The Gun Machine’ Podcast
H3 More Than a Thousand Felons Have Challenged Their Gun Bans Since the Supreme Court’s Bruen Decision
H3 More Featured Stories
H3 Inside the Secret Multimillion-Dollar Operation to Dismantle America’s Gun Laws
H3 Red Flag Gun Laws Under Fire
H3 Armed and Untouchable: ICE’s History of Deadly Force
H3 Shot by a Civilian Wielding a Police Gun
H3 Just Outside the School Gate, America’s Gun Violence Epidemic Surrounds Its Students
H3 What It Took to Analyze a Decade of Shootings Near U.S. Schools
H3 You’re More Likely to Be Shot in Selma Than in Chicago
H3 An Atlas of American Gun Violence
H3 Philadelphia
H3 Local Reporting
H3 Philly Moves to Crack Down on Repeat Gun Offenders Before They Fire Their Weapons
H3 Shootings in Philadelphia Are Down by Nearly 40 Percent. What Does It Mean?
H3 Philadelphia Officials Asked for Help Finding 47 Homicide Suspects. They Aren’t Sure How Many They’ve Caught.
H3 He Fatally Shot a White Man, Claiming Self Defense. Now He’s Charged With Murder.
H3 Chicago
H3 Local Reporting Duplicate text
H3 By Partnering With Legal Experts, a Chicago Trauma Center Goes Beyond the Emergency Room
H3 What Chicagoans Want Their Next President to Know About Gun Violence
H3 Illinois State Legislators Introduced Three Violence Prevention Bills. Why Didn’t They Vote on Them?
H3 In Chicago, ShotSpotter Sparks a Political Power Struggle
H3 How Law Enforcement ‘Brain Trusts’ Are Helping Tackle Gun Violence
H3 How Community Groups in Philadelphia Use Horses to Keep Young People Safe
H3 Are These Gun Safety Laws Helping to Reduce Violence?
H3 Gun Violence Prevention Services Can’t Reach Everyone. Telehealth Could Help.
H4 The Industry
H4 A Decade of American Gun Violence
H4 Bang for the Buck
H4 The Trajectory
H5 About
H5 Donate
H5 Newsletter
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.thetrace.org/Anchor Skip to content
https://thetrace.fundjournalis...External Subdomain Donate Now
https://www.thetrace.org/datahub/Subdomain The Data Hub
/projects/ricochet/Subdomain Profiles
/projects/bang-for-the-buck-nra/Subdomain The Gun Lobby
/projects/how-we-fix-this-gun-...Subdomain How We Fix This
https://checkout.fundjournalis...External Subdomain Donate
https://www.thetrace.org/Subdomain The Trace
/projects/gun-industry/The Industry The role of the gun industry in America’s gun violence epidemic.
/projects/gun-violence-archive...A Decade of American Gun Violence Our team is examining a decade's worth of data from the Gun Violence Archive for insights into one of the most devastating ...
/projects/bang-for-the-buck-nra/Bang for the Buck The National Rifle Association is one of the most powerful special interest groups in America. We’re investigating how it spends its money.
/projects/trajectory-newsletter/The Trajectory A newsletter spotlighting the people, policies, and programs grappling with the gun violence crisis.
/category/community-violence/Community Violence
/category/gun-policy/Gun Policy
/category/the-business-of-guns/The Business of Guns
/category/law-enforcement/Law Enforcement
/category/extremism/Extremism
/category/data/Data
https://www.thetrace.org/topics/Browse all topics
/local/chicago/Chicago
/local/philadelphia/Philadelphia
https://www.thetrace.org/about/About Our team, our mission, our partners, and more. Plus: How to contact us.
https://www.thetrace.org/donate/Donate We report stories that would go untold. Generous readers sustain our work.
/newsletter/Newsletter Sign up now to get our latest stories and eye-opening briefings.
https://twitter.com/teamtrace/New window External Twitter
https://www.facebook.com/teamt...New window External Subdomain Facebook
https://www.instagram.com/team...New window External Subdomain Instagram
/category/elections/Subdomain Elections
/2024/09/gun-policy-ballot-ini...Subdomain Only One State Will Have a Gun-Related Initiative on the Ballot This Fall At the start of 2024, over a dozen initiatives were in play across the country. We ...
/author/jennifer-mascia/Jennifer Mascia
https://www.thetrace.org/latest/Latest
/2024/09/gun-charges-trump-ass...Subdomain Supreme Court Ruling Threatens Gun Charges Filed in Trump’s Alleged Assassination Attempt
/category/law/Subdomain Law
/2024/09/gun-charges-trump-ass...Subdomain Supreme Court Ruling Threatens Gun Charges Filed in Trump’s Alleged Assassination Attempt A Trace review of federal court cases found that several defendants...
/author/champe-barton/Champe Barton
/author/chip-brownlee/Chip Brownlee
/2024/09/bruen-ruling-scotus-s...Subdomain How the Supreme Court Broadened the Second Amendment
/author/chip-brownlee/Text duplicate Chip Brownlee
/2024/09/arkansas-gun-deaths-r...Subdomain Arkansas’s Many Shooting Victims Share a Single Trauma Center. This Researcher Wants to Change That.
/author/fairriona-magee/Fairriona Magee
/2024/09/murrow-award-gun-mach...Subdomain The Trace Wins National Murrow Award for ‘The Gun Machine’ Podcast
/author/team-trace/Team Trace
/2024/09/felon-gun-ban-law-bru...Subdomain The Trace reviewed more than 2,000 court cases that cited Bruen and found that no group has used the decision more often than people whose felony records bar...
/2024/07/gun-rights-lawsuits-d...Subdomain Inside the Secret Multimillion-Dollar Operation to Dismantle America’s Gun Laws How did an undercover cop-turned-evangelical pastor become the middleman for ...
/2024/08/red-flag-second-amend...Subdomain Red Flag Gun Laws Under Fire Laws meant to keep firearms away from unstable people are under attack by Second Amendment radicals. An investigation by The Tra...
/2024/08/ice-agents-immigratio...Subdomain Armed and Untouchable: ICE’s History of Deadly Force An analysis of six years of shootings by immigration agents reveals a rogue force whose officers reckles...
/2024/05/police-guns-sale-trad...Subdomain Shot by a Civilian Wielding a Police Gun Our investigation found that more than 52,000 police guns have been involved in crimes since 2006. Many of those wea...
https://www.thetrace.org/datahub/Subdomain Text duplicate The Data Hub
/2024/06/shootings-near-k-12-s...Subdomain Just Outside the School Gate, America’s Gun Violence Epidemic Surrounds Its Students
/projects/gun-violence-archive...Subdomain A Decade of American Gun Violence
/2024/06/shootings-near-k-12-s...Subdomain Just Outside the School Gate, America’s Gun Violence Epidemic Surrounds Its Students Every day, an average of 57 shootings occur near a school in the United ...
/author/olga-pierce/Olga Pierce
/author/jennifer-mascia/Text duplicate Jennifer Mascia
/author/mensah-dean/Mensah M. Dean
/2024/06/school-shooting-stati...Subdomain What It Took to Analyze a Decade of Shootings Near U.S. Schools
/author/olga-pierce/Text duplicate Olga Pierce
/2024/03/gun-violence-statisti...Subdomain You’re More Likely to Be Shot in Selma Than in Chicago
/author/olga-pierce/Text duplicate Olga Pierce
/author/jennifer-mascia/Text duplicate Jennifer Mascia
/author/chip-brownlee/Text duplicate Chip Brownlee
/2023/02/gun-violence-map-amer...Subdomain An Atlas of American Gun Violence
/author/daniel-nass/Daniel Nass
/local/philadelphia/Text duplicate Philadelphia
/2024/08/philly-gun-crime-pros...Subdomain Philly Moves to Crack Down on Repeat Gun Offenders Before They Fire Their Weapons
/author/mensah-dean/Text duplicate Mensah M. Dean
/2024/08/philadelphia-shooting...Subdomain Shootings in Philadelphia Are Down by Nearly 40 Percent. What Does It Mean?
/author/mensah-dean/Text duplicate Mensah M. Dean
/2024/08/philly-fugitive-homic...Subdomain Philadelphia Officials Asked for Help Finding 47 Homicide Suspects. They Aren’t Sure How Many They’ve Caught.
/author/mensah-dean/Text duplicate Mensah M. Dean
/2024/07/shooting-gun-self-def...Subdomain He Fatally Shot a White Man, Claiming Self Defense. Now He’s Charged With Murder.
/author/mensah-dean/Text duplicate Mensah M. Dean
/local/chicago/Subdomain Text duplicate Chicago
/2024/09/chicago-violence-hosp...Subdomain By Partnering With Legal Experts, a Chicago Trauma Center Goes Beyond the Emergency Room
/author/rita-oceguera/Rita Oceguera
/2024/08/dnc-gun-violence-chic...Subdomain What Chicagoans Want Their Next President to Know About Gun Violence
/author/rita-oceguera/Text duplicate Rita Oceguera
/2024/07/illinois-gun-laws-kar...Subdomain Illinois State Legislators Introduced Three Violence Prevention Bills. Why Didn’t They Vote on Them?
/author/rita-oceguera/Text duplicate Rita Oceguera
/2024/07/chicago-shotspotter-c...Subdomain In Chicago, ShotSpotter Sparks a Political Power Struggle
/author/justin-agrelo/Justin Agrelo
/projects/trajectory-newsletter/Subdomain Solutions
/2024/09/crime-gun-intelligenc...Subdomain How Law Enforcement ‘Brain Trusts’ Are Helping Tackle Gun Violence
/projects/trajectory-newsletter/Subdomain The Trajectory
/2024/09/crime-gun-intelligenc...Subdomain How Law Enforcement ‘Brain Trusts’ Are Helping Tackle Gun Violence Clearance rates for gun homicides have been declining for decades. Crime Gun Intelligence ...
/author/chip-brownlee/Text duplicate Chip Brownlee
/2024/08/philly-work-to-ride-h...Subdomain How Community Groups in Philadelphia Use Horses to Keep Young People Safe
/author/afea-tucker/Afea Tucker
/2024/08/do-gun-safety-laws-wo...Subdomain Are These Gun Safety Laws Helping to Reduce Violence?
/author/chip-brownlee/Text duplicate Chip Brownlee
/2024/07/gun-violence-preventi...Subdomain Gun Violence Prevention Services Can’t Reach Everyone. Telehealth Could Help.
/author/fairriona-magee/Text duplicate Fairriona Magee
https://checkout.fundjournalis...External Subdomain Become a Member
https://www.thetrace.org/Subdomain Text duplicate The Trace
https://www.thetrace.org/aboutInvestigating gun violence in America.
/newsletterNewsletter
https://www.thetrace.org/contactContact Us
https://www.facebook.com/teamt...External Subdomain Text duplicate Facebook
https://twitter.com/teamtraceExternal Text duplicate Twitter
https://www.instagram.com/team...External Subdomain Text duplicate Instagram

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.thetrace.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.26 seconds.
The file size of the HTML document is fine (55 kB).

HTTP Response Header

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content-typetext/html; charset=UTF-8
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last-modifiedWed, 18 Sep 2024 21:43:22 GMT
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cf-apo-viatcache
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x-cacheHIT: 1
x-cache-groupnormal
x-cacheableSHORT
x-powered-byWP Engine
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servercloudflare
content-encodinggzip
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http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 7,528 referring domains.
This page has 79,261 backlinks.
This page has backlinks from 4,181 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Sitemap: https://www.thetrace.org/sitemap_index.xml

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www.thetrace.org
Reporting on Guns and Gun Violence in America - The Trace
An independent, nonpartisan, nonprofit newsroom dedicated to shining a light on America's gun violence crisis.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
violence66%Check
Trace66%Check
America65%Check
gun58%Check
Gun Violence58%Check
reporting54%Check
Violence Prevention54%Check
American Gun Violence51%Check
newsroom50%Check
light50%Check
Show more keywords and terms

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