Thetradedesk.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
50% 
Page structure
50% 
Link structure
80% 
Server
68% 
External factors
26% 
SEO Score
Response time
0.91 s
File size
80.20 kB
Words
431
Media files
25
Number of links
43 internal / 29 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Built for What Matters | The Trade Desk
The length of the page title is perfect. (354 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Powering the open internet with an independent media buying platform that helps marketers reach more customers through a more relevant ad experience.
The length of the meta description is perfect. (954 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.thetradedesk.com/uk
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
descriptionPowering the open internet with an independent media buying platform that helps marketers reach more customers through a more relevant ad experience.
msapplication-TileColor#ffffff
theme-color#ffffff
next-head-count28
langen
twitter:urlhttps://www.thetradedesk.com/uk
twitter:titleBuilt for What Matters | The Trade Desk
twitter:descriptionPowering the open internet with an independent media buying platform that helps marketers reach more customers through a more relevant ad experience.
twitter:site@TheTradeDesk
twitter:cardsummary_large_image
twitter:imagehttps://www.thetradedesk.com/assets/global/Metadata_TTD-Homepage_16x9-v5_2024-04-15-185845_qjnx.jpg
twitter:image:altEmpty
og:typewebsite
og:urlhttps://www.thetradedesk.com/uk
og:titleBuilt for What Matters | The Trade Desk
og:descriptionPowering the open internet with an independent media buying platform that helps marketers reach more customers through a more relevant ad experience.
og:imagehttps://www.thetradedesk.com/assets/global/Metadata_TTD-Homepage_16x9-v5.jpg
og:image:altThe Trade Desk logo with a collage of images
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 431 words on this page. Good pages should have about 800 words of useful content.
32% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
20 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/assets/global/TradeDesk_lockup_203x22.svgNo alt attribute provided
/assets/global/person-outline.svgNo alt attribute provided
/assets/global/TradeDesk_lockup_203x22.svgNo alt attribute provided
/assets/global/person-outline.svgNo alt attribute provided
...latform-screen-popout-v4.png&w=3840&q=75Orange background with a graphic of a laptop
...0_2024-01-22-181602_akzl.jpg&w=1920&q=75Grid of company logos who use The Trade Desk
..._PartnerSample_2880x1620.jpg&w=3840&q=75Grid of company logos who use The Trade Desk
...k_Still_16x9_Thumbnail-1.jpg&w=3840&q=75No alt attribute provided
/assets/global/instagram-footer.svgNo alt attribute provided
/assets/global/facebook-footer.svgNo alt attribute provided
/assets/global/linkedin-footer.svgNo alt attribute provided
/assets/global/4-x-footer.svgNo alt attribute provided
/assets/global/youtube-footer.svgNo alt attribute provided
/assets/global/instagram-footer.svgNo alt attribute provided
/assets/global/facebook-footer.svgNo alt attribute provided
/assets/global/linkedin-footer.svgNo alt attribute provided
/assets/global/4-x-footer.svgNo alt attribute provided
/assets/global/youtube-footer.svgNo alt attribute provided
/assets/global/iab-logo.svgNo alt attribute provided
/assets/global/iab-gold.svgNo alt attribute provided
...m/assets/global/bvdw-logo.png&w=256&q=75No alt attribute provided
/assets/global/code_of_conduct_dsp.svgNo alt attribute provided
/assets/global/daa-logo.svgNo alt attribute provided
Video URLWidthHeight
/assets/global/00_Homepage-Hero-v5dsm.mp4
...om/embed/B1o_P7b-bhQ?si=IpeT22ZWx0tRsLU5560315

Page structure

H1 heading
(Critically important)
The omnichannel advertising platform built for the open internet
Too many H1 headings
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 The omnichannel advertising platform built for the open internet
H1 THE TRADE DESK EDGE ACADEMY
H2 What We Do
H2 A marketplace of over 400 partners
H2 Expand your knowledge of digital marketing
H2 Let's work together
H4 Ready to take your digital advertising approach further? We are.
H4 The latest press releases and media coverage
H6 FOX Expands Partnership with The Trade Desk
H6 CVS Media Exchange Expands Retail Media Capabilities with The Trade Desk
H6 Pandora Becomes First Audio Publisher to Adopt Unified ID 2.0
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (29) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.thetradedesk.com/ukNo Text
https://careers.thetradedesk.com/New window External Subdomain Careers
/uk/about-us/investorsNew window Investors
https://www.thetradedesk.com/ukNew window Login
/uk/about-us/our-storyAbout Us
/uk/our-platform/dsp-demand-si...Our Platform
https://www.thetradedesk.com/ukResources and insights
/us/edge-academyNew window Subdomain Edge Academy
/uk/contact-usContact Us
https://www.thetradedesk.com/ukNo Text
/uk/about-us/our-storyText duplicate About Us
/uk/our-platform/dsp-demand-si...Text duplicate Our Platform
https://www.thetradedesk.com/ukText duplicate Resources and insights
/us/edge-academyNew window Subdomain Text duplicate Edge Academy
https://careers.thetradedesk.com/New window External Subdomain Text duplicate Careers
/uk/about-us/investorsNew window Text duplicate Investors
https://www.thetradedesk.com/ukNew window Text duplicate Login
/uk/contact-usText duplicate Contact Us
/uk/our-platform/dsp-demand-si...LEARN MORE
/uk/our-platform/our-partnersVIEW ALL
/uk/contact-usTALK TO US
https://edgeacademy.thetradede...New window External Subdomain Text duplicate LEARN MORE
/uk/news/press-room/fox-expand...June 26, 2024 FOX Expands Partnership with The Trade Desk
/uk/news/press-room/cvs-media-...June 18, 2024 CVS Media Exchange Expands Retail Media Capabilities with The Trade Desk
/uk/news/press-room/pandora-be...June 17, 2024 Pandora Becomes First Audio Publisher to Adopt Unified ID 2.0
/uk/news/press-roomPRESS ROOM
/uk/news/press-roomText duplicate PRESS ROOM
/us/resource-deskNew window Subdomain Text duplicate LEARN MORE
https://careers.thetradedesk.com/New window External Subdomain VIEW ALL JOBS
https://careers.thetradedesk.com/New window External Subdomain Text duplicate Careers
https://www.thetradedesk.com/ukNew window Developers
/uk/about-us/investorsNew window Text duplicate Investors
/uk/news/press-roomNews
https://unifiedid.com/New window External Unified ID 2.0
https://www.thetradedesk.com/ukText duplicate Edge Academy
/uk/contact-usContact us
/uk/office-locationsOffice locations
https://www.thetradedesk.com/ukTrust Centre
https://www.thecurrent.com/New window External Subdomain The Current
https://careers.thetradedesk.com/New window External Subdomain Text duplicate Careers
https://www.thetradedesk.com/ukNew window Text duplicate Developers
/uk/about-us/investorsNew window Text duplicate Investors
/uk/news/press-roomText duplicate News
https://unifiedid.com/New window External Text duplicate Unified ID 2.0
https://www.thetradedesk.com/ukText duplicate Edge Academy
/uk/contact-usText duplicate Contact us
/uk/office-locationsText duplicate Office locations
https://www.thetradedesk.com/ukText duplicate Trust Centre
https://www.thecurrent.com/New window External Subdomain Text duplicate The Current
https://www.instagram.com/thet...New window External Subdomain No Text
https://www.facebook.com/TheTr...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.twitter.com/TheTra...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
/uk/website-privacy-policyWebsite privacy policy
/uk/privacyServices privacy policy
http://www.adsrvr.org/New window External Subdomain Opt-out
http://www.adsrvr.org/New window External Subdomain Do not sell or share my info
/uk/website-privacy-policyText duplicate Website privacy policy
/uk/privacyText duplicate Services privacy policy
http://www.adsrvr.org/New window External Subdomain Text duplicate Opt-out
http://www.adsrvr.org/New window External Subdomain Text duplicate Do not sell or share my info
https://www.instagram.com/thet...New window External Subdomain No Text
https://www.facebook.com/TheTr...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.twitter.com/TheTra...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://www.iab.com/New window External Subdomain No Text
https://www.iabuk.com/goldstan...New window External Subdomain No Text
https://www.bvdw.org/New window External Subdomain No Text
https://www.bvdw.org/zertifizi...New window External Subdomain No Text
https://digitaladvertisingalli...New window External No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.thetradedesk.com/uk"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.91 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (80 kB).

HTTP Response Header

NameValue
dateFri, 28 Jun 2024 03:24:47 GMT
content-typetext/html; charset=utf-8
x-powered-byNext.js
cache-controlprivate, no-cache, no-store, max-age=0, must-revalidate
via1.1 43be4ee3b8e339e1d27addbbdc49a4d4.cloudfront.net (CloudFront), 1.1 1f5c750c03b26301631398b45f61e262.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P12
varyAccept-Encoding
x-cacheMiss from cloudfront
x-amz-cf-idsETMQuYY1ZWx_jfUPwm_V81C52_YeO42D91HzGRNs19s6iqIRSPtsQ==
cf-cache-statusDYNAMIC
servercloudflare
cf-ray89aa90dde8c565b5-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page has only a few links from other websites.
This page is referenced by wikipedia.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /
Disallow: /assets/global/documents-noindex/*

Sitemap: https://www.thetradedesk.com/sitemap.xml

Similar sites

Search preview

www.thetradedesk.com
Built for What Matters | The Trade Desk
Powering the open internet with an independent media buying platform that helps marketers reach more customers through a more relevant ad experience.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
DESK64%Check
TRADE64%Check
TRADE DESK64%Check
Platform63%Check
open62%Check
built62%Check
internet62%Check
open internet62%Check
Advertising Platform60%Check
media54%Check
Show more keywords and terms

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