Tourism.australia.com - SEO Checker

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Overview of the SEO Check
Meta information
90% 
Page quality
45% 
Page structure
62% 
Link structure
85% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.37 s
File size
101.90 kB
Words
494
Media files
53
Number of links
43 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Tourism Australia Corporate Website - Tourism Australia
There are word repetitions in the page title.
The length of the page title is perfect. (500 pixels out of 580 max pixel length)
Meta description
(Critically important)
Explore Tourism Australia's corporate website which provides news and resources for tourism businesses and international media.
The length of the meta description is perfect. (801 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.tourism.australia.com/en
There is more than one canonical link on this page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=2.0, user-scalable=0
apple-mobile-web-app-capableyes
templatehomepage
descriptionExplore Tourism Australia's corporate website which provides news and resources for tourism businesses and international media.
titleEmpty
DC.CreatorTourism Australia
DC.TitleTourism Australia Corporate Website - Tourism Australia
DC.DescriptionExplore Tourism Australia's corporate website which provides news and resources for tourism businesses and international media.
DC.Date2024-07-17
DC.Typetext
iden
category-idEmpty
keywordsEmpty
contentTypeEmpty
contentFormatEmpty
journeyStageEmpty
demandDriverEmpty
interestsEmpty
interestTypeEmpty
specificInterestsEmpty
travelBudgetTypeEmpty
audienceEmpty
monthsEmpty
seasonsEmpty
statesEmpty
citiesEmpty
regionsEmpty
attractionsEmpty
itineraryLengthEmpty
areaEmpty
cityEmpty
stateEmpty
tagsEmpty
productIDEmpty
categoryEmpty
langen
og:descriptionExplore Tourism Australia's corporate website which provides news and resources for tourism businesses and international media.
og:titleTourism Australia Corporate Website - Tourism Australia
og:typewebsite
og:site_nametourism.australia.com
og:urlhttps://www.tourism.australia.com/en
og:imagehttps://www.tourism.australia.com/content/dam/dropboxes/brandon-tate/Banner%20Promotion%20cropped.jpg
content-typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge,chrome=1
Cache-Controlno-transform

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 494 words on this page. Good pages should have about 800 words of useful content.
There are 2 text duplicates on this page:
  • Duplicate: *Disclaimer: The information on this website is presented in good fait...
The average number of words per sentence of 47.4 words is high.
37.2% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=2.0, user-scalable=0" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: *disclaimer:
Some tags are too long. With 75 characters this one is longer than 70 characters:
"we use cookies on this site to enhance your user experience. find out more."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s/images/navigation/v3/dt-icon-close.svgClose navigation menu
.../images/navigation/v3/dt-icon-search.svgConduct search
...s/navigation/v3/dt-icon-search-clear.svgclear search
...es/navigation/v3/dt-icon-search-menu.svgSearch the site
...s/navigation/v3/dt-icon-chevron-left.svgBack to main menu
...s/images/navigation/v3/dt-icon-close.svgClose navigation menu
...libs/resources/images/header/v3/logo.svgAustraliaAustralia
...s/navigation/v3/dt-icon-chevron-down.svgView Menu Items
...s/navigation/v3/dt-icon-chevron-down.svgView Menu Items
...s/navigation/v3/dt-icon-chevron-down.svgView Menu Items
...s/navigation/v3/dt-icon-chevron-down.svgView Menu Items
...resources/images/header/icon-contact.svgcontact-icon
.../images/navigation/v3/dt-icon-search.svgSearch the site
.../images/navigation/v3/dt-icon-search.svgConduct search
.../navigation/v3/dt-icon-chevron-right.svgView Menu Items
.../navigation/v3/dt-icon-chevron-right.svgView Menu Items
.../navigation/v3/dt-icon-chevron-right.svgView Menu Items
.../navigation/v3/dt-icon-chevron-right.svgView Menu Items
.../navigation/v3/dt-icon-chevron-right.svgView Menu Items
.../navigation/v3/dt-icon-chevron-right.svgView Menu Items
...ion/_jcr_content/image.adapt.10.HIGH.jpgTourism Australia Staff Conference, December 2022 © Tourism AustraliaTourism Australia Staff Conference, December 2022 © Tourism Australia
...ers/_jcr_content/image.adapt.10.HIGH.jpgGoat Island, Sydney Harbour, New South Wales © Destination NSWGoat Island, Sydney Harbour, New South Wales © Destination NSW
...-us/_jcr_content/image.adapt.10.HIGH.jpgKangaroo at Crowdy Bay National Park, New South Wales © Tourism AustraliaKangaroo at Crowdy Bay National Park, New South Wales © Tourism Australia
.../navigation/v3/dt-icon-chevron-right.svgView Menu Items
.../navigation/v3/dt-icon-chevron-right.svgView Menu Items
...ics/_jcr_content/image.adapt.10.HIGH.jpgSurfers Paradise, Gold Coast, Queensland © Tourism and Events QueenslandSurfers Paradise, Gold Coast, Queensland © Tourism and Events Queensland
...ets/_jcr_content/image.adapt.10.HIGH.jpgBalloons and arboretum, Canberra, Australian Capital Territory © VisitCanberraBalloons and arboretum, Canberra, Australian Capital Territory © VisitCanberra
...ors/_jcr_content/image.adapt.10.HIGH.jpgSaffire Freycinet Marine Oyster Farm Experience, Freycinet, Tasmania © Saffire FreycinetSaffire Freycinet Marine Oyster Farm Experience, Freycinet, Tasmania © Saffire Freycinet
...rch/_jcr_content/image.adapt.10.HIGH.jpgRoofClimb Adelaide Oval, Adeliade, South Australia © South Australian Tourism CommissionRoofClimb Adelaide Oval, Adeliade, South Australia © South Australian Tourism Commission
.../navigation/v3/dt-icon-chevron-right.svgView Menu Items
.../navigation/v3/dt-icon-chevron-right.svgView Menu Items
...ces/_jcr_content/image.adapt.10.HIGH.jpgMurray River Walk, SAMurray River Walk, SA
...dia/_jcr_content/image.adapt.10.HIGH.jpgArkaba Walk, Flinders Ranges, SA.Arkaba Walk, Flinders Ranges, SA.
...ces/_jcr_content/image.adapt.10.HIGH.jpgSydney, New South Wales © Tourism AustraliaSydney, New South Wales © Tourism Australia
...ade/_jcr_content/image.adapt.10.HIGH.jpgFitzroy Island Resort, Fitzroy Island, Queensland © Tourism and Events QueenslandFitzroy Island Resort, Fitzroy Island, Queensland © Tourism and Events Queensland
.../navigation/v3/dt-icon-chevron-right.svgView Menu Items
.../navigation/v3/dt-icon-chevron-right.svgView Menu Items
...ies/_jcr_content/image.adapt.10.HIGH.jpgCape to Cape Track, Margaret River, WA © Tourism Western AustraliaCape to Cape Track, Margaret River, WA © Tourism Western Australia
...ers/_jcr_content/image.adapt.10.HIGH.jpgMurrays Beach, Jervis Bay, New South Wales © Destination NSWMurrays Beach, Jervis Bay, New South Wales © Destination NSW
...nts/_jcr_content/image.adapt.10.HIGH.jpgDestination Australia Conference 2020 © Tourism AustraliaDestination Australia Conference 2020 © Tourism Australia
...lia/_jcr_content/image.adapt.10.HIGH.jpgDreamtime 2017, Brisbane, Queensland © Tourism Australia, Remco JansenDreamtime 2017, Brisbane, Queensland © Tourism Australia, Remco Jansen
.../_jcr_content/image.adapt.740.medium.jpgSurfers Paradise, Gold Coast, Queensland © Tourism and Events QueenslandSurfers Paradise, Gold Coast, Queensland © Tourism and Events Queensland
.../_jcr_content/image.adapt.740.medium.jpgMurray River Walk, SAMurray River Walk, SA
.../_jcr_content/image.adapt.740.medium.jpgCape to Cape Track, Margaret River, WA © Tourism Western AustraliaCape to Cape Track, Margaret River, WA © Tourism Western Australia
.../_jcr_content/image.adapt.740.medium.jpgPyndan Camel Tracks sunset tour, Alice Springs, Northern Territory @ Tourism AustraliaPyndan Camel Tracks sunset tour, Alice Springs, Northern Territory @ Tourism Australia
.../_jcr_content/image.adapt.740.medium.jpgArkaba Walk, Flinders Ranges, SAArkaba Walk, Flinders Ranges, SA
.../_jcr_content/image.adapt.740.medium.jpgBalloons and arboretum, Canberra, Australian Capital Territory © VisitCanberraBalloons and arboretum, Canberra, Australian Capital Territory © VisitCanberra
...age/mainImageDesktop.adapt.1920.high.jpgHeart Reef, Whitsundays, Queensland © Tourism and Events Queensland/Ashleigh ClarkeHeart Reef, Whitsundays, Queensland © Tourism and Events Queensland/Ashleigh Clarke
...image/mainImageMobile.adapt.768.high.jpgHeart Reef, Whitsundays, Queensland © Tourism and Events Queensland/Ashleigh ClarkeHeart Reef, Whitsundays, Queensland © Tourism and Events Queensland/Ashleigh Clarke
...entlibs/resources/images/footer/logo.svgTourism Australia logoTourism Australia logo
...s/images/Indigenous/naturalBeauty-01.pngIndigenous symbol - Natural Beauty
...ormation-publication-scheme-ips-logo.pngInformation Publication Scheme logo

Page structure

H1 heading
(Critically important)
Subscribe to our newsletter
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Subscribe to our newsletter
H1 Subscribe to our newsletter Duplicate text
H2 More Resources
H3 Tourism Australia produces a range of industry, media and special interest newsletters. Keep up to date and subscribe to the newsletters you would like to receive via email.
H3 Tourism Australia produces a range of industry, media and special interest newsletters. Keep up to date and subscribe to the newsletters you would like to receive via email. Duplicate text
H4 Tourism statistics
H4 Industry resources
H4 Latest News
H4 National Experience Content Initiative
H4 Resources for media
H4 Market Regions
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
4 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
/en.htmlIMG-ALT Australia
/en/contact-us.htmlIMG-ALT contact-icon
/en/about/our-organisation.htmlOur Organisation
IMG-ALT Tourism Australia Staff Conference, December 2022 © Tourism Australia
/en/about/careers.htmlOur Careers
IMG-ALT Goat Island, Sydney Harbour, New South Wales © Destination NSW
/en/contact-us.htmlContact us
IMG-ALT Kangaroo at Crowdy Bay National Park, New South Wales © Tourism Australia
/en/insights/tourism-statistic...Tourism Statistics
IMG-ALT Surfers Paradise, Gold Coast, Queensland © Tourism and Events Queensland
/en/insights/markets.htmlMarkets
IMG-ALT Balloons and arboretum, Canberra, Australian Capital Territory © VisitCanberra
/en/insights/industry-sectors....Sectors
IMG-ALT Saffire Freycinet Marine Oyster Farm Experience, Freycinet, Tasmania © Saffire Freycinet
/en/insights/consumer-research...Consumer
IMG-ALT RoofClimb Adelaide Oval, Adeliade, South Australia © South Australian Tourism Commission
/en/resources/industry-resourc...Industry Resources
IMG-ALT Murray River Walk, SA
/en/resources/resources-for-me...Media Resources
IMG-ALT Arkaba Walk, Flinders Ranges, SA.
/en/resources/campaign-resourc...Campaigns
IMG-ALT Sydney, New South Wales © Tourism Australia
/en/travel-trade.htmlTravel Trade Hub
IMG-ALT Fitzroy Island Resort, Fitzroy Island, Queensland © Tourism and Events Queensland
/en/news-and-events/news-stori...News Stories
IMG-ALT Cape to Cape Track, Margaret River, WA © Tourism Western Australia
/en/news-and-events/newsletter...Newsletters
IMG-ALT Murrays Beach, Jervis Bay, New South Wales © Destination NSW
/en/news-and-events/industry-e...Industry Events
IMG-ALT Destination Australia Conference 2020 © Tourism Australia
/en/news-and-events/business-e...Business Events
IMG-ALT Dreamtime 2017, Brisbane, Queensland © Tourism Australia, Remco Jansen
/en/insights/tourism-statistic...Tourism statistics
IMG-ALT Surfers Paradise, Gold Coast, Queensland © Tourism and Events Queensland
/en/resources/industry-resourc...Industry resources
IMG-ALT Murray River Walk, SA
/en/news-and-events/news-stori...Latest News
IMG-ALT Cape to Cape Track, Margaret River, WA © Tourism Western Australia
/en/resources/industry-resourc...IMG-ALT Pyndan Camel Tracks sunset tour, Alice Springs, Northern Territory @ Tourism Australia
/en/resources/industry-resourc...National Experience Content Initiative
/en/resources/industry-resourc...A $12 million content creation initiative aimed at supporting tourism businesses across Australia in their recovery and driving...
/en/resources/industry-resourc...No Text
/en/resources/resources-for-me...IMG-ALT Arkaba Walk, Flinders Ranges, SA
/en/resources/resources-for-me...Resources for media
/en/resources/resources-for-me...Review a range of resources for journalists.
/en/resources/resources-for-me...No Text
/en/insights/markets.htmlIMG-ALT Balloons and arboretum, Canberra, Australian Capital Territory © VisitCanberra
/en/insights/markets.htmlMarket Regions
/en/insights/markets.htmlTourism Australia undertakes consumer marketing and industry development activity in 15 core markets. Find out more about our...
/en/insights/markets.htmlNo Text
/en/news-and-events/newsletter...Subscribe now
/en/news-and-events/newsletter...Text duplicate Subscribe now
/en/news-and-events/newsletter...No Text
/en/resources/industry-resourc...Trivial anchor text
Read more
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://twitter.com/tourismausNew window External Twitter
https://tourism-australia.zend...External Subdomain Help
/en/contact-us.htmlContact Us
/en/about/careers.htmlCareers
/en/news-and-events/newsletter...Subscribe to news
/en/sitemap.htmlSitemap
/en/privacy-policy.htmlPrivacy Policy
https://tourism-australia.zend...New window External Subdomain Site Feedback
/en/terms-conditions.htmlTerms and Conditions
http://www.australia.com/New window External Subdomain Holiday in Australia
http://businessevents.australi...New window External Subdomain Plan a Business Event
http://www.tourisminvestment.c...New window External Subdomain Australian Tourism Investment
http://www.aussiespecialist.com/New window External Subdomain Aussie Specialist Program
http://www.australia.com/New window External Subdomain Text duplicate Holiday in Australia
http://businessevents.australi...New window External Subdomain Text duplicate Plan a Business Event
http://www.tourisminvestment.c...New window External Subdomain Text duplicate Australian Tourism Investment
http://www.aussiespecialist.com/New window External Subdomain Text duplicate Aussie Specialist Program
https://www.oaic.gov.au/New window External Subdomain IMG-ALT Information Publication Scheme logo
/en/privacy-policy.htmlNew window Find out more

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.tourism.australia.com/en"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.37 seconds.
The file size of the HTML document is fine (102 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=utf-8
serverApache
x-dispatcherdispatcher1apsoutheast2-28535085
x-vhostpublish
x-content-type-optionsnosniff
last-modifiedThu, 15 Aug 2024 04:51:54 GMT
etag"18a58-61fb19a123169-gzip"
accept-rangesbytes
varyAccept-Encoding,User-Agent
x-frame-optionsSAMEORIGIN
x-akamai-transformed9 12863 0 pmb=mRUM,2
content-encodinggzip
cache-controlmax-age=604774
expiresFri, 23 Aug 2024 03:47:56 GMT
dateFri, 16 Aug 2024 03:48:22 GMT
content-length14728
set-cookie178 Characters
server-timingcdn-cache; desc=MISS
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 398 referring domains.
This page has 5,302 backlinks.
This page has backlinks from 302 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.tourism.australia.com
Tourism Australia Corporate Website - Tourism Australia
Explore Tourism Australia's corporate website which provides news and resources for tourism businesses and international media.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Tourism77%Check
Australia77%Check
Tourism Australia77%Check
News65%Check
site64%Check
tourism businesses63%Check
Contact us62%Check
Tourism Australia Corporate Website62%Check
Tourism Statistics60%Check
website58%Check
Show more keywords and terms

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Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions