Tourismni.com - SEO Checker

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Overview of the SEO Check
Meta information
70% 
Page quality
45% 
Page structure
79% 
Link structure
82% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.19 s
File size
57.80 kB
Words
458
Media files
3
Number of links
49 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Tourism NI Homepage
The length of the page title is perfect. (203 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Tourism NI is responsible for the development of tourism and the marketing of Northern Ireland as a tourist destination to domestic tourists, from within Northern Ireland and to visitors from the Republic of Ireland.
The meta description is too long: 1300 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.tourismni.com/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
titleTourism NI Homepage
descriptionTourism NI is responsible for the development of tourism and the marketing of Northern Ireland as a tourist destination to domestic tourists, from within Northern Ireland and to visitors from the Republic of Ireland.
apple-mobile-web-app-titleTourism NI
msapplication-TileColor#da532c
msapplication-config/Content/img/favicon/browserconfig.xml
theme-color#ffffff
twitter:cardsummary
twitter:titleTourism NI Homepage
twitter:descriptionTourism NI is responsible for the development of tourism and the marketing of Northern Ireland as a tourist destination to domestic tourists, from within Northern Ireland and to visitors from the Republic of Ireland.
twitter:image:srcEmpty
twitter:creator@NITouristBoard
twitter:site@NITouristBoard
og:urlhttps://tourismni.com/
og:site_nameTourism NI - The Hub
og:typewebsite
og:titleTourism NI Homepage
og:imageEmpty
og:descriptionTourism NI is responsible for the development of tourism and the marketing of Northern Ireland as a tourist destination to domestic tourists, from within Northern Ireland and to visitors from the Republic of Ireland.
X-UA-CompatibleIE=11
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 458 words on this page. Good pages should have about 800 words of useful content.
There are 2 text duplicates on this page:
  • Duplicate: Whether taking your first steps in the industry or seeking to mature y...
30.8% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 18.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/globalassets/tni-corporate-logo-white.svgNo alt attribute provided
/globalassets/tni-corporate-logo-rgb.svgNo alt attribute provided
.../logos/eags-logo-landscape---padding.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Discover how we can help
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Discover how we can help
H2 MyTourismNI E-Learning Platform
H2 Guide to Awakening our Giant Spirit
H2 Trending
H2 Research & Insights
H2 Opportunities & Campaigns
H2 Get involved with Tourism NI by sharing your stories and content
H2 Events and webinars
H3 Latest News
H3 Discover Northern Ireland
H4 Need help reading on this site?
H4 Tourism Enterprise Development Programme
H4 Tourism and Hospitality Week 2024
H4 MyTourismNI
H4 People and Skills
H4 Promote your business on Discover NI.com
H4 Innovation
H4 Consumer Sentiment Analysis
H4 Tourism Industry Barometer
H4 NI Tourism Performance Dashboard
H4 Tourism 360°
H4 Tourism NI teams up with Further and Higher Education Colleges for World Tourism Day
H4 Tourism NI supports Hospitality Takeover school event
H4 Amgen Irish Open showcased Northern Ireland as a `must see’ world-class destination
H4 Tourism NI puts outdoor tourism on the agenda
H4 Grow your sales with the Tourism Exchange
H4 Tourism Enterprise Development Programme Duplicate text
H4 Promote your business on Discover NI.com Duplicate text
H5 Empty heading
H5 Keep up to date on industry news & events
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://tourismni.com/A-TITLE Tourism NI Homepage
/business-guidance/Business Guidance
/research-insights/Research & Insights
https://tourismni.com/news/News
https://tourismni.com/contact-us/Contact Us
/Account/SignUpSignIn?redirect...Login / Signup
/business-guidance/Text duplicate Business Guidance
/research-insights/Text duplicate Research & Insights
https://tourismni.com/news/Text duplicate News
https://tourismni.com/contact-us/Text duplicate Contact Us
/Account/SignUpSignIn?redirect...Text duplicate Login / Signup
/business-guidance/Read here
/business-guidance/opportuniti...Find out more
/business-guidance/opportuniti...Text duplicate Find out more
/business-guidance/opportuniti...ALL SECTORS Tourism Enterprise Development Programme Read more
A-TITLE Tourism Enterprise Development Programme
/business-guidance/opportuniti...ALL SECTORS Tourism and Hospitality Week 2024 Read more
A-TITLE Tourism and Hospitality Week 2024
/business-guidance/opportuniti...ALL SECTORS MyTourismNI Read more
A-TITLE MyTourismNI
/business-guidance/business-su...ALL SECTORS People and Skills Read more
A-TITLE People and Skills
/business-guidance/opportuniti...ALL SECTORS Promote your business on Discover NI.com Read more
A-TITLE Promote your business on Discover NI.com
/business-guidance/business-su...ALL SECTORS Innovation Read more
A-TITLE Innovation
/research-insights/consumer-se...ALL SECTORS Consumer Sentiment Analysis Read more
A-TITLE Consumer Sentiment Analysis
/research-insights/tourism-ind...ALL SECTORS Tourism Industry Barometer Read more
A-TITLE Tourism Industry Barometer
/research-insights/ni-tourism-...ALL SECTORS NI Tourism Performance Dashboard Read more
A-TITLE NI Tourism Performance Dashboard
/research-insights/tourism-360/ALL SECTORS Tourism 360° Read more
A-TITLE Tourism 360°
/news/tourism-ni-teams-up-with...27 Sep 2024 Tourism NI teams up with Further and Higher Education Colleges for World Tourism Day Read More
/news/tourism-ni-supports-hosp...23 Sep 2024 Tourism NI supports Hospitality Takeover school event Read More
/news/amgen-irish-open-showcas...20 Sep 2024 Amgen Irish Open showcased Northern Ireland as a `must see’ world-class destination Read More
/news/tourism-ni-puts-outdoor-...19 Sep 2024 Tourism NI puts outdoor tourism on the agenda Read More
https://tourismni.com/news/More news
/business-guidance/opportuniti...Grow your sales with the Tourism Exchange Give your business better access to online sales channels at lower commission rates, so you can promote your offeri...
/business-guidance/opportuniti...Tourism Enterprise Development Programme Tourism Enterprise Development Programme Read more
/business-guidance/opportuniti...Marketing Promote your business on Discover NI.com Read more
/business-guidance/opportuniti...Get involved with Tourism NI by sharing your stories and content Do you have great content to share with us or a story worth telling? You’ve come to the righ...
/business-guidance/opportuniti...View all opportunities and campaigns
/events/avea-conference/13 Oct 2024 Annual Conference of the Association of Visitor Experiences and Attractions (AVEA) 2024 Location Kilkenny View Details
/events/hospitality-exchange-2...15 Oct 2024 Hospitality Exchange 2024 Location Crowne Plaza, Shaw's Bridge, Belfast. View Details
/business-guidance/events-webi...View all events
https://tourismni.com/No Text
https://twitter.com/NITouristB...New window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://tourismni.com/about/About Tourism NI
/making-a-payment-to-tourism-ni/Payment Information
https://tourismni.com/careers/Careers
/newsletter-sign-up/New window Sign Up
A-TITLE Sign Up
http://www.discovernorthernire...New window External Subdomain www.discovernorthernireland.com
https://www.discovernorthernir...External Subdomain No Text
/tni-privacy-notice/New window Privacy Policy
/tni-cookies-policy/New window Cookie Policy
/freedom-of-information/New window Freedom of information
https://tourismni.com/equality/New window Equality
/records-retention-and-disposal/New window Records, retention & disposal
/accessibility-statement/New window Accessibility Statement
/feedback-and-complaints/New window Feedback

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://tourismni.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.19 seconds.
The file size of the HTML document is fine (58 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
content-security-policydefault-src 'self' *.cookiebot.com *.browsealoud.com ; script-src * 'self' 'unsafe-eval' 'unsafe-inline' *.cookiebot.com *.browsealoud.com *.issuu.com *.google-analytics.com *.google.co.uk; style-src 'self' 'unsafe-inline' https: *.googleapis.com; img-src https: data: *.google.co.uk; connect-src 'self' *.google-analytics.com *.linkedin.com *.browsealoud.com *.analytics.google.com *.doubleclick.net *.cookiebot.com *.googleapis.com *.speechstream.net *.svc.dynamics.com; font-src 'self' https: fonts.gstatic.com; media-src 'self' blob: ; frame-src 'self' e.issuu.com consentcdn.cookiebot.com *.azureedge.net *.dynamics.com *.youtube.com *.tourismni.com *.google.co.uk; frame-ancestors 'self' https://covid19.tourismni.com https://prod.tourismni.com https://tourismni.com https://www.tourismni.com;
strict-transport-securitymax-age=31536000; includeSubDomains
x-frame-optionssameorigin
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
referrer-policyno-referrer
set-cookie27 Characters
dateSat, 28 Sep 2024 19:31:57 GMT
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 841 referring domains.
This page has 65,943 backlinks.
This page has backlinks from 634 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /episerver/
Disallow: /utils/

Similar sites

Search preview

tourismni.com
Tourism NI Homepage
Tourism NI is responsible for the development of tourism and the marketing of Northern Ireland as a tourist destination to domestic tourists, from within Northern Ireland and to visitors from the Republic of Ireland.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Tourism NI71%Check
Tourism70%Check
Northern Ireland as55%Check
Ireland54%Check
Northern54%Check
help54%Check
Discover54%Check
Northern Ireland54%Check
Development54%Check
Tourism Industry54%Check
Show more keywords and terms

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