Trade.panmacmillan.com - SEO Checker

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Overview of the SEO Check
Meta information
93% 
Page quality
52% 
Page structure
75% 
Link structure
81% 
Server
100% 
External factors
87% 
SEO Score
Response time
0.06 s
File size
140.20 kB
Words
253
Media files
3
Number of links
31 internal / 35 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Pan Macmillan Trade
The length of the page title is perfect. (262 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Latest trade news and resources from Pan Macmillan
The length of the meta description is perfect. (329 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://trade.panmacmillan.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
generatorGatsby 5.11.0
theme-color#663399
descriptionLatest trade news and resources from Pan Macmillan
twitter:cardsummary_large_image
twitter:site@panmacmillan
twitter:creatorPan Macmillan
twitter:titleHome
twitter:descriptionLatest trade news and resources from Pan Macmillan
og:urlhttps://trade.panmacmillan.com/undefined
og:titleHome
og:descriptionLatest trade news and resources from Pan Macmillan
og:typewebsite
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
No paragraphs were detected.
There are only 253 words on this page. Good pages should have about 800 words of useful content.
6.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Facebook
data:[...] Base64Twitter
data:[...] Base64Instagram

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Looking for books?
H3 Latest Trade News
H3 Tor Bramble takes flight with Firebird – a ‘dragons in Ancient Rome’ spicy romantasy trilogy from Juliette Cross
H3 Tor UK acquires Talia Hibbert's spicy romantasy in heated fifteen-publisher auction
H3 Tor announces major multi-book deal with SF bestseller John Scalzi
H3 Tor UK signs new Grady Hendrix horror
H3 Tor UK acquires lyrical fantasy duology by Lindsey Byrd
H3 Tor UK swoops for queer historical fantasy
H3 Resources
H3 Pan Macmillan
H3 International
H3 Imprints
H5 International Duplicate text
H5 UK & ROI
H5 Rights & Permissions
H5 Order Forms
H5 Downloadable Resources
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (35) on this page.

Found links on this page

LinkAttributesAnchor text
https://trade.panmacmillan.com/No Text
/sales/international-sales/int...International Sales
/international-contactsInternational Contacts
/cataloguesPan Macmillan Catalogues
/frequently-asked-questionsFrequently Asked Questions
/meet-the-teamUK & ROI Contacts
/rights-permissions/adult-righ...Adult Rights
/rights-permissions/childrens-...Children’s Rights
/rights-permissions/permissionsAdult Permissions
/rights-permissions/childrens-...Children's Permissions
/monthly-order-formsMonthly Order Forms
/order-forms/seasonal-order-formsSeasonal Order Forms
/order-forms/backlist-order-formsBacklist Order Forms
/downloadable-resources/activi...Activity Sheets
/downloadable-resources/discus...Discussion Notes
/downloadable-resources/poster...Poster Downloads
/downloadable-resources/social...Social Assets
/cataloguesCatalogues
/newsView all news
/tor-bramble-takes-flight-with...Trade News Tor Bramble takes flight with Firebird – a ‘dragons in Ancient Rome’ spicy romantasy trilogy from Juliette Cross 30/08/2024
/tor-uk-acquires-talia-hibbert...Trade News Tor UK acquires Talia Hibbert's spicy romantasy in heated fifteen-publisher auction 19/08/2024
/tor-announces-major-multi-boo...Trade News Tor announces major multi-book deal with SF bestseller John Scalzi 30/07/2024
/tor-uk-signs-new-grady-hendri...Trade News Tor UK signs new Grady Hendrix horror 11/07/2024
/tor-uk-acquires-lyrical-fanta...Trade News Tor UK acquires lyrical fantasy duology by Lindsey Byrd 14/06/2024
/tor-uk-swoops-for-queer-histo...Trade News Tor UK swoops for queer historical fantasy 03/06/2024
https://panmacmillan.com/External Visit panmacmillan.com
https://www.facebook.com/pages...New window External Subdomain IMG-ALT Facebook
https://twitter.com/panmacmillanNew window External IMG-ALT Twitter
https://www.instagram.com/panm...New window External Subdomain IMG-ALT Instagram
/meet-the-teamText duplicate UK & ROI Contacts
/international-contactsText duplicate International Contacts
/frequently-asked-questionsText duplicate Frequently Asked Questions
/cataloguesText duplicate Pan Macmillan Catalogues
https://www.panmacmillan.com/c...External Subdomain Careers
/downloadable-resources/activi...Text duplicate Activity Sheets
https://www.panmacmillan.com/a...External Subdomain About
https://www.panmacmillan.com/c...External Subdomain Cookies
https://www.panmacmillan.com/h...External Subdomain Holtzbrinck UK Tax Strategy
/macmillan-code-of-conductMacmillan Code of Conduct
https://www.panmacmillan.com/p...External Subdomain Macmillan Code of Ethics for Business Partners
https://www.panmacmillan.com/p...External Subdomain Piracy Report
https://www.panmacmillan.com/p...External Subdomain Privacy Notice
https://www.panmacmillan.com/t...External Subdomain Terms and Conditions
http://us.macmillan.com/External Subdomain Macmillan US
http://www.panmacmillan.com.au/External Subdomain Pan Macmillan Australia
http://panmacmillan.co.za/External Pan Macmillan South Africa
http://www.fischerverlage.de/External Subdomain Fischer Verlage
http://www.rowohlt.de/External Subdomain Rowohlt
http://www.kiwi-verlag.de/External Subdomain Kiepenheuer & Witsch
http://www.droemer-knaur.de/homeExternal Subdomain Verlagsgruppe Droemer
http://www.argon-verlag.de/External Subdomain Argon Verlag
https://www.panmacmillan.com/b...External Subdomain Bello
https://www.panmacmillan.com/b...External Subdomain Bluebird
https://www.panmacmillan.com/c...External Subdomain Campbell
https://www.panmacmillan.com/m...External Subdomain Macmillan
https://www.panmacmillan.com/mcbExternal Subdomain Macmillan Children’s Books
https://www.panmacmillan.com/mclExternal Subdomain Macmillan Collector’s Library
https://www.panmacmillan.com/m...External Subdomain Mantle
https://www.panmacmillan.com/o...External Subdomain One Boat
https://www.panmacmillan.com/panExternal Subdomain Pan
https://www.panmacmillan.com/p...External Subdomain Picador
https://www.panmacmillan.com/torExternal Subdomain Tor
https://www.panmacmillan.com/t...External Subdomain Two Hoots
https://www.panmacmillan.com/c...New window External Subdomain Text duplicate Cookies
https://www.panmacmillan.com/p...New window External Subdomain Privacy Policy
https://www.panmacmillan.com/t...New window External Subdomain Text duplicate Terms and Conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://trade.panmacmillan.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.06 seconds.
The file size of the HTML document is fine (140 kB).

HTTP Response Header

NameValue
accept-rangesbytes
age166823
cache-controlpublic,max-age=0,must-revalidate
cache-status"Netlify Edge"; hit
content-encodinggzip
content-typetext/html; charset=UTF-8
dateThu, 19 Sep 2024 21:45:45 GMT
etag"de0aeb1bf6f6b6e1e81d17e375bddea3-ssl-df"
serverNetlify
strict-transport-securitymax-age=31536000
varyAccept-Encoding
x-nf-request-id01J863Z4859C3Q7PMBW2J24421
content-length28368
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is very well linked from other websites.
This page has backlinks from 28 referring domains.
This page has 12,142 backlinks.
This page has backlinks from 27 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

trade.panmacmillan.com
Home - Pan Macmillan Trade
Latest trade news and resources from Pan Macmillan

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Macmillan73%Check
Pan73%Check
Trade73%Check
Pan Macmillan73%Check
Pan Macmillan Trade73%Check
Trade News62%Check
Latest Trade News58%Check
Resources54%Check
Macmillan Code54%Check
News50%Check
Show more keywords and terms

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