Traffic.org - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
88% 
Page structure
75% 
Link structure
91% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
27.60 kB
Words
578
Media files
14
Number of links
51 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
TRAFFIC | Trade in Wild Species
The length of the page title is perfect. (299 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
TRAFFIC is a leading NGO working globally on trade in wild animals and plants in the context of both biodiversity conservation and sustainable development.
The length of the meta description is perfect. (968 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.traffic.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
msapplication-TileColor#da532c
msapplication-config/ico/browserconfig.xml
theme-color#ffffff
descriptionTRAFFIC is a leading NGO working globally on trade in wild animals and plants in the context of both biodiversity conservation and sustainable development.
langen
twitter:titleTRAFFIC | Trade in Wild Species
twitter:imagehttps://www.traffic.org/site/assets/files/13256/2030-homepage-hero2-hi-min.-767w.jpg
twitter:descriptionTRAFFIC is a leading NGO working globally on trade in wild animals and plants in the context of both biodiversity conservation and sustainable development.
twitter:site@TRAFFIC_WLTrade
twitter:domaintraffic.org - The Wildlife Trade Monitoring Network
og:titleTRAFFIC | Trade in Wild Species
og:typewebsite
og:urlhttps://www.traffic.org/
og:imagehttps://www.traffic.org/site/assets/files/13256/2030-homepage-hero2-hi-min.-767w.jpg
og:descriptionTRAFFIC is a leading NGO working globally on trade in wild animals and plants in the context of both biodiversity conservation and sustainable development.
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 578 words. That's ok.
36.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.71 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 98 characters this one is longer than 70 characters:
"trade in wild species is one of the world's most pressing conservation and development challenges."
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/img/traffic-logo-light.svgTRAFFIC Logo
/img/traffic-logo-light.svgTRAFFIC Logo
...epage-hero2-hi-min.-2100w.1714472230.jpgNo alt attribute provided
...24156/nepal-thumb.647x459.1724250847.jpgWorking in the Himalayas
/img/play.1528461554.pngPlay
...s/21677/state-trade.528x0.1679478802.jpgStrategic priorities
.../species-landscapes.528x0.1679478803.jpgSpecies and landscapes
...iles/21679/projects.528x0.1679478804.jpgThematic issues
..._w-unsplash.-575w.575x280.1726739062.jpgNo alt attribute provided
...rce_traffic.-575w.575x280.1725438806.jpgSucculent plant nursery at Royal Botanic Gardens, Kew © A. Pearce / TRAFFIC
/img/traffic-logo-light.1631267751.svgTRAFFIC - the wildlife trade monitoring network
...ssets/files/4509/cci-logo-horizontal.svgNo alt attribute provided
...sing-regulator-logo.140x0-is-pid1819.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Empty heading
H2 ACHIEVING A NATURE-POSITIVE FUTURE
H2 latest news and reports on the trade in wild species
H2 Empty heading
H2 LEARNING CENTRE
H2 Empty heading
H2 TRAFFIC views
H3 Working in the Himalayas
H3 Entrepreneurial restoration: how restoring landscapes can work for both ecosystems and people
H3 Joint conservation and e-commerce action to urgently combat illegal plant trade
H3 Keep up with what we do
H3 General Information
H3 In case you missed it
H4 Sustainable harvesting of Nepal's wild plants and fungi
H4 Manage Cookies
H5 Strategic priorities
H5 Species and landscapes
H5 Thematic issues
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.traffic.org/vn/Tiếng Việt
https://www.traffic.org/cn/Chinese
https://www.facebook.com/traff...New window External Subdomain A-TITLE Visit our Facebook Page
https://uk.linkedin.com/compan...New window External Subdomain A-TITLE Contact us at LinkedIn
https://twitter.com/TRAFFIC_WL...External A-TITLE Follow us on Twitter
https://www.instagram.com/traf...External Subdomain A-TITLE Follow us on Instagram
https://www.youtube.com/user/t...External Subdomain A-TITLE Visit our YouTube Channel
https://www.traffic.org/IMG-ALT TRAFFIC Logo
A-TITLE Link to TRAFFIC.org home page
https://www.traffic.org/Text duplicate IMG-ALT TRAFFIC Logo
A-TITLE Link to TRAFFIC.org home page
https://www.traffic.org/Home
/about-us/mission/Mission
/about-us/our-strategy/Strategy
/about-us/achievements-and-imp...Achievements and Impacts
/about-us/our-organisation/Organisation
/about-us/partnerships/Partnerships
/what-we-do/the-trade-in-wild-...The Trade in Wild Species
/what-we-do/strategic-priorities/Strategic Priorities
/what-we-do/projects-and-appro...Key Projects
/what-we-do/species-and-landsc...Species and Landscapes
/what-we-do/thematic-issues/Thematic Issues
https://www.traffic.org/news/News
https://www.traffic.org/views/Views
/learning-centre/Learning
/publications/Publications
https://www.traffic.org/donate/Donate
/about-us/mission/Our Mission
/about-us/our-strategy/Our Strategy
/what-we-do/the-trade-in-wild-...Text duplicate The Trade in Wild Species
/what-we-do/strategic-priorities/Strategic priorities
/what-we-do/species-and-landsc...Species and landscapes
/what-we-do/thematic-issues/Thematic issues
/news/entrepreneurial-restorat...Entrepreneurial restoration: how restoring landscapes can work for both ecosystems and people Nature restoration experts from across Europe and beyond recent...
/news/joint-conservation-and-e...Joint conservation and e-commerce action to urgently combat illegal plant trade Wild plants are being illegally harvested at such a rate that, in many cases,...
IMG-ALT Succulent plant nursery at Royal Botanic Gardens, Kew © A. Pearce / TRAFFIC
https://www.traffic.org/news/All News
/learning-centre/Learning Centre
https://www.traffic.org/views/Subdomain TRAFFIC Views
/about-us/mission/Find out more about us >
https://www.facebook.com/traff...New window External Subdomain Text duplicate A-TITLE Visit our Facebook Page
https://twitter.com/TRAFFIC_WL...External Text duplicate A-TITLE Follow us on Twitter
https://uk.linkedin.com/compan...New window External Subdomain Text duplicate A-TITLE Contact us at LinkedIn
https://www.instagram.com/traf...External Subdomain Text duplicate A-TITLE Follow us on Instagram
https://www.youtube.com/user/t...External Subdomain Text duplicate A-TITLE Visit our YouTube Channel
/about-us/contact/Contact
/about-us/careers/Careers
https://www.traffic.org/donate/Text duplicate Donate
/about-us/partnerships/Text duplicate Partnerships
/about-us/our-organisation/pri...Privacy Statement
/about-us/our-organisation/coo...Cookie Statement
/about-us/our-organisation/our...Charity Accounts
A-TITLE Charity accounts
/about-us/our-organisation/don...Donors
/publications/Text duplicate Publications
https://www.traffic.org/news/Latest News
/our-policies/Our policies
/about-us/achievements-and-imp...Our achievements
https://www.traffic.org/bulletin/TRAFFIC Bulletin
/about-us/our-strategy/Text duplicate Our Strategy
/publications/video-archive/Video Library
A-TITLE Video library
https://www.traffic.org/search/Site Search
/reporting-illegal-wildlife-tr...Report illegal trade
https://www.rowebsolutions.co.uk/New window External Subdomain Rochdale Online
https://www.traffic.org/Anchor back to top
A-TITLE back to top
/about-us/our-organisation/coo...Text duplicate Cookie Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.traffic.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (28 kB).

HTTP Response Header

NameValue
x-frame-optionsSAMEORIGIN
last-modifiedThu, 19 Sep 2024 09:44:22 GMT
accept-rangesbytes
cache-controlmax-age=3600
expiresThu, 19 Sep 2024 13:02:56 GMT
varyAccept-Encoding
content-encodinggzip
x-xss-protection1; mode=block
content-length8235
content-typetext/html; charset=UTF-8
dateThu, 19 Sep 2024 12:02:56 GMT
serverApache
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,984 referring domains.
This page has 390,182 backlinks.
This page has backlinks from 2,494 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

The requested file robots.txt was not found.

Similar sites

Search preview

www.traffic.org
TRAFFIC | Trade in Wild Species
TRAFFIC is a leading NGO working globally on trade in wild animals and plants in the context of both biodiversity conservation and sustainable development.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
TRAFFIC82%Check
Trade74%Check
Wild72%Check
Wild Species67%Check
Wild Plants64%Check
Species63%Check
Wild Animals61%Check
TRAFFIC views60%Check
work56%Check
conservation55%Check
Show more keywords and terms

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