Trafficlawyer.com - SEO Checker

Overview of the SEO Check
Meta information
61% 
Page quality
72% 
Page structure
55% 
Link structure
67% 
Server
99% 
External factors
90% 
SEO Score
Response time
0.41 s
File size
282.80 kB
Words
1315
Media files
28
Number of links
127 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Traffic Lawyer NYC - New York Traffic Ticket Attorney - WAXMAN & BEER TRAFFIC LAW DEFENSE FIRM, PLLC
The page title should be shorter than 580 pixels. It is 1025 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
NY Traffic Ticket Lawyer - Waxman and Beer Traffic Law Defense Firm, PLLC Fight New York Traffic Tickets with experienced NYC Traffic Attorneys. We have defended New Yorkers and out-of-state travelers charged with traffic violations and vehicular crimes for a combined 60 years.
The meta description is too long: 1748 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.trafficlawyer.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportinitial-scale=1
descriptionNY Traffic Ticket Lawyer - Waxman and Beer Traffic Law Defense Firm, PLLC Fight New York Traffic Tickets with experienced NYC Traffic Attorneys. We have defended New Yorkers and out-of-state travelers charged with traffic violations and vehicular crimes for a combined 60 years.
langen-us
twitter:titleTraffic Lawyer NYC - New York Traffic Ticket Attorney - WAXMAN & BEER TRAFFIC LAW DEFENSE FIRM, PLLC
twitter:imagehttp://static1.squarespace.com/static/591b7225f5e23138e2677af9/t/59bbe702d2b8576b8f18d16a/1505486595889/Waxman+and+Beer+NY+Traffic+Ticket+Attorneys+Logo+Transparent+Gold.png?format=1500w
twitter:urlhttps://www.trafficlawyer.com
twitter:cardsummary
twitter:descriptionNY Traffic Ticket Lawyer - Waxman and Beer Traffic Law Defense Firm, PLLC Fight New York Traffic Tickets with experienced NYC Traffic Attorneys. We have defended New Yorkers and out-of-state travelers charged with traffic violations and vehicular crimes for a combined 60 years.
og:site_nameTraffic Lawyer NYC - New York Traffic Ticket Attorney - WAXMAN & BEER TRAFFIC LAW DEFENSE FIRM, PLLC
og:titleTraffic Lawyer NYC - New York Traffic Ticket Attorney - WAXMAN & BEER TRAFFIC LAW DEFENSE FIRM, PLLC
og:urlhttps://www.trafficlawyer.com
og:typewebsite
og:descriptionNY Traffic Ticket Lawyer - Waxman and Beer Traffic Law Defense Firm, PLLC Fight New York Traffic Tickets with experienced NYC Traffic Attorneys. We have defended New Yorkers and out-of-state travelers charged with traffic violations and vehicular crimes for a combined 60 years.
og:imagehttp://static1.squarespace.com/static/591b7225f5e23138e2677af9/t/59bbe702d2b8576b8f18d16a/1505486595889/Waxman+and+Beer+NY+Traffic+Ticket+Attorneys+Logo+Transparent+Gold.png?format=1500w
og:image:width971
og:image:height333
X-UA-CompatibleIE=edge,chrome=1
Accept-CHSec-CH-UA-Platform-Version, Sec-CH-UA-Model
charsetutf-8

Test up to 1.000 webpages of trafficlawyer.com with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1315 words. That's ok.
29.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.17 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: partner
Some tags are too long. With 99 characters this one is longer than 70 characters:
"2017-2023 © waxman & beer traffic law defense firm, pllc all rights reserved - attorney advertising"
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...cket+Attorneys+Logo+Transparent+Gold.pngTraffic Lawyer NYC - New York Traffic Ticket Attorney - WAXMAN & BEER TRAFFIC LAW DEFENSE FIRM, PLLC
...cket+Attorneys+Logo+Transparent+Gold.pngTraffic Lawyer NYC - New York Traffic Ticket Attorney - WAXMAN & BEER TRAFFIC LAW DEFENSE FIRM, PLLC
...affic+Ticket+Lawyer+in+Woodmere+New+YorkWaxman Beer is a Google Guaranteed Traffic Ticket Lawyer in Woodmere New York
...84-N3HM12X1Q896P8QXX2LV/image-asset.jpegNo alt attribute provided
...92-SOMHKJ946FW6YKZO3FOJ/image-asset.jpegNo alt attribute provided
...70-M2D5E8T4V8WGR0QUDJAY/image-asset.jpegNo alt attribute provided
...ity+Manhattan+NYC+-+Waxman+Beer+Law+FirmFailure to Yield Ticket in New York City Manhattan NYC - Waxman Beer Law Firm
...ity+Manhattan+NYC+-+Waxman+Beer+Law+FirmPortable Electronic Device Ticket in New York City Manhattan NYC - Waxman Beer Law Firm
...97-ETLCM9KGT55DYTMBSL7A/image-asset.jpegNo alt attribute provided
...Waxman+and+Beer+Traffic+Defense+Law+FirmReview of Waxman and Beer Traffic Defense Law Firm
...Michael+Beer+A21A1823+800px+LinkedIn.jpgMichael E. BeerPartner
...K/Joshua+Waxman+A21A1847+800px+after.jpgJoshua WaxmanPartner
...2FB2FV/Jeffrey_Levine+A21A1799-800px.jpgJeffrey LevineSenior Trial Counsel
...864-BVNCOS7MEOG00DJPIHI0/image-asset.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
New York Traffic lawyers Fighting NY Traffic Tickets
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 New York Traffic lawyers Fighting NY Traffic Tickets
H1 Find out how to Fight your New York Traffic Ticket!
H1 Call Waxman & Beer 212-269-3988
H1 LET'S GET STARTED
H1 Common NYC Tickets
H1 Our Vision
H1 WHAT YOU SHOULD KNOW ABOUT New York City TRAFFIC TICKETS
H1 OUR OFFICES
H1 Highly Recommended
H1 Check out our Blog for Tips from New York City Traffic Lawyers
H1 The Traffic Attorneys of Waxman and Beer
H2 Our New York Traffic Ticket Attorneys have been defending New Yorkers and out-of-state travelers charged with traffic violations and vehicular crimes for a combined 60 years.
H2 Our vision is to give our clients exceptional service, provided by dedicated attorneys who have joined together to create a powerhouse law firm to defend you.
H2 Wherever your case is pending, Waxman & Beer Traffic Law Defense Firm, PLLC's own attorneys and our seasoned NY traffic lawyer colleagues are there for you to protect your rights.
H2 4 Station Plaza Woodmere NY 11598
H2 Call Now
H2 Tel: 212-269-3988 Fax: 212-269-3987
H2 Our New York Office
H2 4 Station Plaza Woodmere NY 11598 Duplicate text
H2 Courts We Cover
H2 Areas of Practice
H3 WAXMAN & BEER TRAFFIC LAW DEFENSE FIRM, PLLC
H3 Dedicated to Defending Traffic Violations & Vehicular Crimes
H3 YOU CAN LOSE YOUR DRIVER'S LICENSE
H3 WHAT CAN YOU DO ABOUT IT?
H3 YOUR INSURANCE WILL GO UP SUBSTANTIALLY!
H3 HOW CAN AN ATTORNEY HELP?
H3 Michael E. Beer Partner
H3 Joshua Waxman Partner
H3 Jeffrey Levine Senior Trial Counsel
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.
LinkAttributesAnchor text
https://www.trafficlawyer.com/IMG-ALT Traffic Lawyer NYC - New York Traffic Ticket Attorney - WAXMAN & BEER TRAFFIC LAW DEFENSE FIRM, PLLC
/searchNo Text
/about-waxman-beer-traffic-law...About
/practice-areasPractice Areas
/ny-nyc-traffic-courts-waxman-...Courts We Cover
/new-york-traffic-ticket-blogTips
/contactContact
/our-new-york-traffic-ticket-l...Meet Your Team of Attorneys
/jeffrey-levine-new-york-traff...Jeffrey Levine
/joshua-waxman-new-york-traffi...Joshua Waxman
/michael-e-beer-new-york-traff...Michael E. Beer
/fighting-speeding-ticket-in-n...Speeding Tickets
/cell-phone-ticket-in-new-york...Cell Phone Tickets
/failure-to-yield-ticket-in-ne...Failure to Yield Tickets
/improper-turn-ticket-in-new-y...Improper Turn Ticket
/disobeying-a-traffic-device-t...Disobeying a Traffic Device Ticket
/portable-electronic-device-ti...Portable Electronic Device Ticket
https://www.facebook.com/Traff...New window External Subdomain No Text
/about-waxman-beer-traffic-law...Text duplicate About
/attorneysAttorneys
/our-new-york-traffic-ticket-l...Text duplicate Meet Your Team of Attorneys
/jeffrey-levine-new-york-traff...Text duplicate Jeffrey Levine
/joshua-waxman-new-york-traffi...Text duplicate Joshua Waxman
/michael-e-beer-new-york-traff...Text duplicate Michael E. Beer
/new-folderServices
/fighting-speeding-ticket-in-n...Text duplicate Speeding Tickets
/cell-phone-ticket-in-new-york...Text duplicate Cell Phone Tickets
/failure-to-yield-ticket-in-ne...Text duplicate Failure to Yield Tickets
/improper-turn-ticket-in-new-y...Text duplicate Improper Turn Ticket
/disobeying-a-traffic-device-t...Text duplicate Disobeying a Traffic Device Ticket
/portable-electronic-device-ti...Text duplicate Portable Electronic Device Ticket
/practice-areasText duplicate Practice Areas
/ny-nyc-traffic-courts-waxman-...Text duplicate Courts We Cover
/new-york-traffic-ticket-blogText duplicate Tips
/contactText duplicate Contact
https://www.trafficlawyer.com/Text duplicate IMG-ALT Traffic Lawyer NYC - New York Traffic Ticket Attorney - WAXMAN & BEER TRAFFIC LAW DEFENSE FIRM, PLLC
/contactGet a FREE Case Evaluation
/ny-nyc-traffic-courts-waxman-...Most NY Traffic Courts
/our-new-york-traffic-ticket-l...local traffic lawyers
/contactContact us before you plead guilty
https://www.facebook.com/Traff...New window External Subdomain No Text
/fighting-speeding-ticket-in-n...Learn More
/cell-phone-ticket-in-new-york...Learn more
/disobeying-a-traffic-device-t...Text duplicate Learn more
/failure-to-yield-ticket-in-ne...Text duplicate Learn More
/portable-electronic-device-ti...Text duplicate Learn more
/improper-turn-ticket-in-new-y...Text duplicate Learn more
/our-new-york-traffic-ticket-l...New York Traffic Ticket Attorneys
/contactContact us to learn more
/contactText duplicate Contact us to learn more
https://goo.gl/maps/e7cp3xnynyoExternal 4 Station Plaza Woodmere NY 11598
http://bit.ly/2siHBW7External IMG-ALT Review of Waxman and Beer Traffic Defense Law Firm
/new-york-traffic-ticket-blog/...IMG-ALT The Ultimate Guide to Avoiding License Suspension: Expert Advice from a New York Traffic Ticket Lawyer
/new-york-traffic-ticket-blog/...Text duplicate The Ultimate Guide to Avoiding License Suspension: Expert Advice from a New York Traffic Ticket Lawyer
/new-york-traffic-ticket-blog/...IMG-ALT The NY DMV's Point Increase: How it Could Affect Your Insurance Rates
/new-york-traffic-ticket-blog/...Text duplicate The NY DMV's Point Increase: How it Could Affect Your Insurance Rates
/new-york-traffic-ticket-blog/...IMG-ALT Protecting Your Livelihood: Expert Advice for CDL Holders in New York
/new-york-traffic-ticket-blog/...Text duplicate Protecting Your Livelihood: Expert Advice for CDL Holders in New York
/new-york-traffic-ticket-blog/...IMG-ALT Don't Pay That Fine! Learn How to Challenge Red Light Tickets with a Legal Expert
/new-york-traffic-ticket-blog/...Text duplicate Don't Pay That Fine! Learn How to Challenge Red Light Tickets with a Legal Expert
/new-york-traffic-ticket-blog/...IMG-ALT Flashing red and blue Police Lights, Learn How to Get Your Traffic Ticket Reduced in New York City
/new-york-traffic-ticket-blog/...How to Get Your Traffic Ticket Reduced in New York City
/new-york-traffic-ticket-blog/...IMG-ALT Remove Snow and Ice From Your Car in New York City or Face Big Fines
/new-york-traffic-ticket-blog/...Text duplicate Remove Snow and Ice From Your Car in New York City or Face Big Fines
/new-york-traffic-ticket-blog/...IMG-ALT sharon-mccutcheon-k03ih6IqkDY-unsplash.jpg
/new-york-traffic-ticket-blog/...New York Now Requires Rear-Facing Child Safety Seats in Motor Vehicles
/new-york-traffic-ticket-blog/...No Text
/new-york-traffic-ticket-blog/...Unposted Speed Limits Lead to High Fines and Penalties
/new-york-traffic-ticket-blog/...No Text
/new-york-traffic-ticket-blog/...5 Great Tips For Back-To-School Driver Safety
/new-york-traffic-ticket-blogSee More Blog Posts
/michael-e-beer-new-york-traff...IMG-ALT Michael E. BeerPartner
/michael-e-beer-new-york-traff...Text duplicate Michael E. Beer
/joshua-waxman-new-york-traffi...IMG-ALT Joshua WaxmanPartner
/joshua-waxman-new-york-traffi...Text duplicate Joshua Waxman
/jeffrey-levine-new-york-traff...IMG-ALT Jeffrey LevineSenior Trial Counsel
/jeffrey-levine-new-york-traff...Text duplicate Jeffrey Levine
https://www.trafficlawyer.com/Anchor Fight NY Traffic Tickets
https://www.trafficlawyer.com/Anchor About Waxman and Beer Traffic Law Defense Firm
https://www.trafficlawyer.com/Anchor Contact Us
https://www.trafficlawyer.com/Anchor Home - Traffic Ticket Lawyer Services
https://www.trafficlawyer.com/Anchor Our Vision
https://www.trafficlawyer.com/Anchor What you should know about New York Traffic Tickets
https://www.trafficlawyer.com/Anchor Our Offices
https://www.trafficlawyer.com/Anchor Highly Recommended
https://www.trafficlawyer.com/Anchor Blog
https://www.trafficlawyer.com/Anchor Our Attorneys - Home
https://goo.gl/maps/e7cp3xnynyoExternal Text duplicate 4 Station Plaza Woodmere NY 11598
/ny-nyc-traffic-courts-waxman-...Manhattan Traffic Courts and Criminal Courts
/ny-nyc-traffic-courts-waxman-...Brooklyn Traffic Courts and Criminal Courts
/ny-nyc-traffic-courts-waxman-...Queens Traffic Courts and Criminal Courts
/ny-nyc-traffic-courts-waxman-...Bronx Traffic Courts and Criminal Courts
/ny-nyc-traffic-courts-waxman-...Staten Island Traffic Courts and Criminal Courts
/ny-nyc-traffic-courts-waxman-...Village Court, Town Court & Local Courts
/practice-areasTraffic Violation
/practice-areasVehicular Crimes
/practice-areasSafety Hearings
/traffic-ticket-attorney-near-...Traffic Ticket Attorney Near Me in NY
/traffic-ticket-attorney-in-qu...Traffic Ticket Attorney Queens NY
/traffic-ticket-attorney-in-ma...Traffic Ticket Attorney Manhattan NY
/traffic-ticket-attorney-in-br...Traffic Ticket Attorney Brooklyn NY
/traffic-ticket-attorney-in-lo...Traffic Ticket Attorney Long Island NY
/traffic-ticket-attorney-in-wo...Traffic Ticket Attorney Woodmere NY
/traffic-ticket-attorney-in-fi...Traffic Ticket Attorney in The Five Towns NY
/traffic-ticket-attorney-in-na...Traffic Ticket Attorney Nassau County NY
/traffic-ticket-attorney-in-ne...Traffic Ticket Attorney New York City
/traffic-ticket-attorney-in-ne...Traffic Ticket Attorney New York State
/traffic-ticket-attorney-in-we...Traffic Ticket Attorney Westchester County NY
/traffic-ticket-attorney-in-ro...Traffic Ticket Attorney Rockland County NY
/traffic-ticket-attorney-in-su...Traffic Ticket Attorney Sullivan County NY
/traffic-ticket-attorney-in-nycTraffic Ticket Attorney in NYC
/traffic-ticket-lawyer-near-me...Traffic Ticket Lawyer Near Me in NY
/traffic-ticket-lawyer-near-me...Traffic Ticket Lawyer Queens NY
/traffic-ticket-lawyer-near-me...Traffic Ticket Lawyer Manhattan NY
/traffic-ticket-lawyer-near-me...Traffic Ticket Lawyer Brooklyn NY
/traffic-ticket-lawyer-near-me...Traffic Ticket Lawyer Long Island NY
/traffic-ticket-lawyer-woodmer...Traffic Ticket Lawyer Woodmere NY
/traffic-ticket-lawyer-in-the-...Traffic Ticket Lawyer in The Five Towns NY
/traffic-ticket-lawyer-in-nass...Traffic Ticket Lawyer Nassau County NY
/traffic-ticket-lawyer-in-new-...Traffic Ticket Lawyer New York City
/traffic-ticket-lawyer-in-new-...Traffic Ticket Lawyer New York State
/traffic-ticket-lawyer-in-west...Traffic Ticket Lawyer Westchester County NY
/traffic-ticket-lawyer-in-rock...Traffic Ticket Lawyer Rockland County NY
/traffic-ticket-lawyer-in-sull...Traffic Ticket Lawyer Sullivan County NY
/traffic-ticket-lawyer-in-nycTraffic Ticket Lawyer in NYC
https://www.facebook.com/Traff...New window External Subdomain No Text
/homeHome
/contactText duplicate Contact
/our-new-york-traffic-ticket-l...Text duplicate Attorneys
/practice-areasText duplicate Practice Areas
/ny-nyc-traffic-courts-waxman-...Text duplicate Courts We Cover
/attributionAttribution
/new-york-traffic-ticket-blogNew York Traffic Ticket Blog
http://www.villagemarketingco....External Subdomain Attorney Website Design and SEO
http://www.villagemarketingco....External Subdomain by Village Marketing Co.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.trafficlawyer.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.41 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (283 kB).

HTTP Response Header

NameValue
accept-rangesbytes
age43043
content-encodinggzip
content-typetext/html;charset=utf-8
dateSun, 07 Jul 2024 04:17:50 GMT
etagW/"49c58227c814d59f49fbee9641c626c9"
expiresThu, 01 Jan 1970 00:00:00 GMT
serverSquarespace
set-cookie72 Characters
strict-transport-securitymax-age=0
varyAccept-Encoding
x-content-type-optionsnosniff
x-contextid8aTKlZUA/mphim0km
content-length41388
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is very well linked from other websites.
This page has backlinks from 29 referring domains.
This page has 55 backlinks.
This page has backlinks from 29 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Squarespace Robots Txt

User-agent: GPTBot
User-agent: ChatGPT-User
User-agent: CCBot
User-agent: anthropic-ai
User-agent: Google-Extended
User-agent: FacebookBot
User-agent: Claude-Web
User-agent: cohere-ai
User-agent: AdsBot-Google
User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google-Mobile-Apps
User-agent: *
Disallow: /config
Disallow: /search
Disallow: /account$
Disallow: /account/
Disallow: /commerce/digital-download/
Disallow: /api/
Allow: /api/ui-extensions/
Disallow: /static/
Disallow:/*?author=*
Disallow:/*&author=*
Disallow:/*?tag=*
Disallow:/*&tag=*
Disallow:/*?month=*
Disallow:/*&month=*
Disallow:/*?view=*
Disallow:/*&view=*
Disallow:/*?format=json
Disallow:/*&format=json
Disallow:/*?format=page-context
Disallow:/*&format=page-context
Disallow:/*?format=main-content
Disallow:/*&format=main-content
Disallow:/*?format=json-pretty
Disallow:/*&format=json-pretty
Disallow:/*?format=ical
Disallow:/*&format=ical
Disallow:/*?reversePaginate=*
Disallow:/*&reversePaginate=*

Sitemap: https://www.trafficlawyer.com/sitemap.xml

Search preview

www.trafficlawyer.com
Traffic Lawyer NYC - New York Traffic Ticket Attorney - WAXMAN &...
NY Traffic Ticket Lawyer - Waxman and Beer Traffic Law Defense Firm, PLLC Fight New York Traffic Tickets with experienced NYC Traffic Attorneys. We have defended New Yorkers and out-of-state travelers charged with traffic violations and vehicular crimes for a combined 60 years.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Traffic97%Check
LAW97%Check
Traffic Lawyer95%Check
lawyer93%Check
BEER TRAFFIC LAW90%Check
TRAFFIC LAW DEFENSE90%Check
Traffic Ticket89%Check
Traffic Ticket Lawyer89%Check
NY Traffic89%Check
York Traffic89%Check

Test up to 1.000 webpages of trafficlawyer.com with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions