tray.io | Website SEO Review

Response time

0.04 s

File size

766.60 kB

Words

738

Media files

106

Number of links

35 internal / 7 external

Meta specifications 80% achieved

Title

(Critically important)

Unified, AI-powered iPaaS for every team to automate at scale | Tray.io

The page title should be shorter than 580 pixels. It is 635 pixels long. Optimize title

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Dramatically simplify API integrations with Tray connectors, the Connector Builder, and our Authentication and Projects features. Visit Tray.io to learn more.

The length of the meta description is perfect. (952 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://tray.io/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: United States of America

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width; initial-scale=1.0;
description	Dramatically simplify API integrations with Tray connectors, the Connector Builder, and our Authentication and Projects features. Visit Tray.io to learn more.
og:title	Unified, AI-powered iPaaS for every team to automate at scale \| Tray.io
og:description	Dramatically simplify API integrations with Tray connectors, the Connector Builder, and our Authentication and Projects features. Visit Tray.io to learn more.
msapplication-TileColor	#4a54f5
theme-color	#4a54f5
ahrefs-site-verification	2f3aa1641a950313f4016e24efeb489b4e87b7f43b3040b06562ae2fd37f1bb7
google-site-verification	coQ9QqJuv8uSlcRCPnzI6XMk7J_qo3eIBpMZUKDUEIo
facebook-domain-verification	a21hqlmptskbu4vzid31y3kbaksyp9
next-head-count	28
lang	en
twitter:card	summary_large_image
twitter:title	Unified, AI-powered iPaaS for every team to automate at scale \| Tray.io
twitter:description	Dramatically simplify API integrations with Tray connectors, the Connector Builder, and our Authentication and Projects features. Visit Tray.io to learn more.
twitter:site	@tray
twitter:creator	@tray
twitter:image	https://images.ctfassets.net/7rbn0raz0t75/4UuvegaOxaTAOknXTS2wvb/ab67994fb578b1a318b499ed1d463856/SEO_img.png
og:type	website
og:title	Unified, AI-powered iPaaS for every team to automate at scale \| Tray.io
og:description	Dramatically simplify API integrations with Tray connectors, the Connector Builder, and our Authentication and Projects features. Visit Tray.io to learn more.
og:site_name	Tray.io
og:url	https://tray.io/
og:image	https://images.ctfassets.net/7rbn0raz0t75/4UuvegaOxaTAOknXTS2wvb/ab67994fb578b1a318b499ed1d463856/SEO_img.png
charset	utf-8

Page quality 63% achieved

Content

(Critically important)

Words from the H1 heading are not used in the page content.

This page contains 738 words. That's ok.

32% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

The page contains a listing, which indicates a good text layout.

13 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 17.27 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

The file size of the HTML document is very large (766.6 kB).

A viewport "width=device-width; initial-scale=1.0;" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

51 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
data:[...] Base64	No alt attribute provided
...b7ba6c851bedadd/logo-ibm.svg?w=256&q=100	IBM logo
data:[...] Base64	No alt attribute provided
...497c725d32ee/logo-github.svg?w=384&q=100	github logo
data:[...] Base64	No alt attribute provided
...eeebdc36/logo-eventbrite.svg?w=384&q=100	eventbrite logo
data:[...] Base64	No alt attribute provided
...ff9adc57410/logo-life360.svg?w=384&q=100	life360 logo
data:[...] Base64	No alt attribute provided
...88d159b015/logo-outreach.svg?w=640&q=100	outreach logo
data:[...] Base64	No alt attribute provided
...ae042387a86e/logo-bynder.svg?w=640&q=100	bynder logo
data:[...] Base64	No alt attribute provided
...cc2eb0206b/logo-typeform.svg?w=384&q=100	Typeform logo
data:[...] Base64	No alt attribute provided
...f114050c725b/logo-netapp.svg?w=640&q=100	netapp logo
data:[...] Base64	No alt attribute provided
...eb6ac00a4/logo-hackerone.svg?w=384&q=100	Hackerone logo
data:[...] Base64	No alt attribute provided
...97d2e3a/logo-thoughtspot.svg?w=640&q=100	Thoughtspot logo
data:[...] Base64	No alt attribute provided
...b7ba6c851bedadd/logo-ibm.svg?w=256&q=100	IBM logo
data:[...] Base64	No alt attribute provided
...497c725d32ee/logo-github.svg?w=384&q=100	github logo
data:[...] Base64	No alt attribute provided
...eeebdc36/logo-eventbrite.svg?w=384&q=100	eventbrite logo
data:[...] Base64	No alt attribute provided
...ff9adc57410/logo-life360.svg?w=384&q=100	life360 logo
data:[...] Base64	No alt attribute provided
...88d159b015/logo-outreach.svg?w=640&q=100	outreach logo
data:[...] Base64	No alt attribute provided
...ae042387a86e/logo-bynder.svg?w=640&q=100	bynder logo
data:[...] Base64	No alt attribute provided
...cc2eb0206b/logo-typeform.svg?w=384&q=100	Typeform logo
data:[...] Base64	No alt attribute provided
...f114050c725b/logo-netapp.svg?w=640&q=100	netapp logo
data:[...] Base64	No alt attribute provided
...eb6ac00a4/logo-hackerone.svg?w=384&q=100	Hackerone logo
data:[...] Base64	No alt attribute provided
...97d2e3a/logo-thoughtspot.svg?w=640&q=100	Thoughtspot logo
data:[...] Base64	No alt attribute provided
data:[...] Base64	Build Card
data:[...] Base64	No alt attribute provided
data:[...] Base64	Code Image
data:[...] Base64	No alt attribute provided
data:[...] Base64	Chat Image
data:[...] Base64	No alt attribute provided
data:[...] Base64	Governance - Icon
data:[...] Base64	No alt attribute provided
data:[...] Base64	Security - Icon
data:[...] Base64	No alt attribute provided
data:[...] Base64	Scalability - Icon
data:[...] Base64	No alt attribute provided
data:[...] Base64	Transparency - Icon
data:[...] Base64	No alt attribute provided
data:[...] Base64	Merlin
data:[...] Base64	Tray Merlin by Tray.io
data:[...] Base64	No alt attribute provided
data:[...] Base64	Auctane
data:[...] Base64	No alt attribute provided
data:[...] Base64	Eventbrite
data:[...] Base64	No alt attribute provided
data:[...] Base64	Udemy
data:[...] Base64	No alt attribute provided
data:[...] Base64	netapp logo
data:[...] Base64	No alt attribute provided
data:[...] Base64	Leader in Winter 2024
data:[...] Base64	No alt attribute provided
data:[...] Base64	A Visionary in the 2024 Gartner® Magic Quadrant™ for iPaaS
data:[...] Base64	No alt attribute provided
data:[...] Base64	Leader in the Nucleus iPaaS Technology Value Matrix
data:[...] Base64	No alt attribute provided
data:[...] Base64	Major Player in the IDC MarketScape for iPaaS
data:[...] Base64	No alt attribute provided
data:[...] Base64	Strong Performer in the Gartner Voice of the Customer for iPaaS
data:[...] Base64	No alt attribute provided
data:[...] Base64	Contender in the Forrester Wave for iPaaS
data:[...] Base64	No alt attribute provided
data:[...] Base64	Highlighted in 10 Gartner Hype Cycles
data:[...] Base64	Overall SaaS Award in Collaboration and Productivity
data:[...] Base64	No alt attribute provided
data:[...] Base64	Best Integration Platform
data:[...] Base64	No alt attribute provided
data:[...] Base64	Best IT Infrastructure Product
data:[...] Base64	No alt attribute provided
data:[...] Base64	Leader in Winter 2024
data:[...] Base64	No alt attribute provided
data:[...] Base64	A Visionary in the 2024 Gartner® Magic Quadrant™ for iPaaS
data:[...] Base64	No alt attribute provided
data:[...] Base64	Leader in the Nucleus iPaaS Technology Value Matrix
data:[...] Base64	No alt attribute provided
data:[...] Base64	Major Player in the IDC MarketScape for iPaaS
data:[...] Base64	No alt attribute provided
data:[...] Base64	Strong Performer in the Gartner Voice of the Customer for iPaaS
data:[...] Base64	No alt attribute provided
data:[...] Base64	Contender in the Forrester Wave for iPaaS
data:[...] Base64	No alt attribute provided
data:[...] Base64	Highlighted in 10 Gartner Hype Cycles
data:[...] Base64	Overall SaaS Award in Collaboration and Productivity
data:[...] Base64	No alt attribute provided
data:[...] Base64	Best Integration Platform
data:[...] Base64	No alt attribute provided
data:[...] Base64	Best IT Infrastructure Product
data:[...] Base64	Brandon Ritz
data:[...] Base64	No alt attribute provided
data:[...] Base64	ThoughtSpot

Page structure 89% achieved

H1 heading

(Critically important)

Accelerate integrations, your way

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

H1-H6 headings

Heading structure

Heading level	Content
H1	Accelerate integrations, your way
H2	Meet Us @ Forrester B2B Summit
H2	Three choices to suit you
H2	Build
H2	Code
H2	Chat
H2	One flexible platform for end-to-end action
H2	Unleash automation at scale
H2	AI fuel for your automation supercharger
H2	Empowering global leaders, driving exponential growth
H2	Awards and recognition
H3	Plug into the only unified AI-powered iPaaS to automate business processes and activate ecosystem integrations, fast
H3	Capabilities
H3	Stack Connectivity
H3	Data Integration
H3	Process Automation
H3	Ecosystem Activation
H3	API Management
H3	Governance
H3	Security
H3	Scalability
H3	Transparency
H3	Platform
H3	Company
H3	Resources
H3	Contact
H4	Experiences
H4	Enterprise Core
H4	Customers
H4	Industry leader

Link structure 88% achieved

Internal links

(Important)

Some internal link anchor texts are too long.

Some anchor texts are used more than once.

The number of internal links is ok.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 7 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
/blog/tray-gartner-visionary-l...		Tray.io Named a Visionary in the 2024 Gartner Magic Quadrant™ for iPaaS. Read why
https://tray.io/		No Text
https://app.tray.io/	New window Nofollow External Subdomain	Login
https://tray.io/demo		Watch the demo
https://tray.io/	Nofollow Anchor	Choose your experience
https://tray.io/demo	Text duplicate	Watch the demo
/pre-event-forrester-b2b		Request a meeting
https://tray.io/build		Build Integrations and automations are faster to build and easier to understand with our industry-leading low-code workflow builder. Explore IMG-ALT Build Card
https://tray.io/code		Code Whether building in-house solutions or commercial SaaS apps, Tray Code helps developers move faster with programmatic access to the Universal Automation... IMG-ALT Code Image
https://tray.io/chat		Chat Simply ask it questions, like you would a colleague, and watch as it gets to work saving you weeks and months of time compared to doing things the old w... IMG-ALT Chat Image
https://tray.io/connect		Learn more
https://tray.io/integrate	Text duplicate	Learn more
https://tray.io/automate	Text duplicate	Learn more
https://tray.io/activate	Text duplicate	Learn more
https://tray.io/api-management	Text duplicate	Learn more
https://tray.io/enterprise-core	Text duplicate	Learn more
https://tray.io/merlin	Text duplicate	Learn more
https://tray.io/		No Text
https://tray.io/build		Tray Build
https://tray.io/code		Tray Code
https://tray.io/chat		Tray Chat
https://tray.io/merlin		Merlin AI
https://tray.io/enterprise-core		Enterprise Core
https://tray.io/packages		Packages
https://tray.io/about		About us
https://tray.io/careers		Careers
https://tray.io/partners		Become a partner
https://tray.io/press		Press inquiries
https://tray.io/terms		Terms and conditions
https://tray.io/privacy		Privacy policy
https://tray.io/academy		Tray Academy
https://tray.io/documentation		Documentation
https://tray.io/events		Events and webinars
https://tray.io/experts		Find an expert
https://tray.io/blog		Blog
https://status.tray.io/	New window Nofollow External Subdomain	Tray status
https://tray.io/privacy	Text duplicate	Privacy policy
https://www.linkedin.com/compa...	New window External Subdomain	No Text
https://x.com/tray	New window External	No Text
https://www.facebook.com/Tray.io	New window External Subdomain	No Text
https://www.instagram.com/life...	New window External Subdomain	No Text
https://www.youtube.com/trayio	New window External Subdomain	No Text

Server configuration 79% achieved

HTTP redirects

(Critically important)

This page redirects to "https://tray.io/"

WWW Redirect

HTTP header

(Important)

The X-powered header is sent within the response header. (unnecessary)

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The file size of the HTML document is very large (767 kB).

The page response time is excellent with 0.04 seconds.

Page Speed

HTTP Response Header

Name	Value
content-type	text/html; charset=utf-8
content-length	161045
date	Wed, 08 May 2024 08:30:24 GMT
x-amzn-requestid	a03dc7e3-acc7-49fc-9ca5-365a0ad415f2
content-encoding	gzip
strict-transport-security	max-age=31536000
x-frame-options	sameorigin
content-security-policy	frame-ancestors 'self'
x-amz-apigw-id	XcW1CE6eSK4Edkg=
cache-control	public, max-age=900, s-maxage=2592000
x-content-type-options	nosniff
etag	"bfa99-m70SUfOPeAlYwH7mxXRzbIfHsd0"
x-powered-by	Next.js
x-amzn-trace-id	Root=1-663b381f-4defc1af05375d650fe882d0;Parent=171b1fd5a70de69c;Sampled=0;lineage=594ea205:0
via	1.1 3e28473376ca49b2cafcfef86a39cf34.cloudfront.net (CloudFront), 1.1 93b0598b43d63761f1a129690721f888.cloudfront.net (CloudFront)
x-amz-cf-pop	FRA60-P7
vary	Accept-Encoding
x-cache	Hit from cloudfront
x-amz-cf-id	dsI-hIbJDuyGEZXD8Ue9s_bYIiu6EOeiy15CwEO0ELqLyRnXsgkFiw==
age	33167
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Blacklists

(Nice to have)

This website is not classified "for adult only".

Blacklist

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 2,326 referring domains.

This page has 59,202 backlinks.

This page has backlinks from 1,703 different ip addresses.

Backlinks

Facebook popularity

(Somewhat important)

The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: */thanks
Sitemap: https://tray.io/sitemap.xml
Sitemap: https://tray.io/documentation/sitemap.xml
Host: https://tray.io

Similar sites

Search preview

tray.io

Unified, AI-powered iPaaS for every team to automate at scale | Tra...

Dramatically simplify API integrations with Tray connectors, the Connector Builder, and our Authentication and Projects features. Visit Tray.io to learn more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Integration	72%	Check
Tray	70%	Check
integrations	70%	Check
API Integration	63%	Check
Data Integration	58%	Check
Integration Platform	58%	Check
ecosystem integrations	56%	Check
scale	54%	Check
Tray Code	54%	Check
iPaaS	52%	Check
Build	52%	Check
AI-powered iPaaS	51%	Check
API	50%	Check
way	50%	Check
unified	50%	Check
AI-powered	50%	Check
Accelerate	50%	Check
watch as	50%	Check
automate	49%	Check
leader	49%	Check
Merlin AI	48%	Check
Automation	47%	Check
builder	46%	Check
Learn	46%	Check
Forrester	45%	Check

Show more keywords and terms

Tray.io - SEO Checker

Task list of SEO Improvements 4 Tasks

Meta specifications 80% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Test up to 1.000 webpages of tray.io with our free plan!

Page quality 63% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 89% achieved

(Critically important)

(Important)

Heading structure

Link structure 88% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 79% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Nice to have)

(Critically important)

(Somewhat important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

Test up to 1.000 webpages of tray.io with our free plan!

Cookie Policy