True.gbci.org - SEO Checker

Overview of the SEO Check
Meta information
79% 
Page quality
70% 
Page structure
100% 
Link structure
90% 
Server
93% 
External factors
100% 
SEO Score
Response time
0.53 s
File size
28.00 kB
Words
531
Media files
9
Number of links
30 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
TRUE | Zero Waste certification system
The length of the page title is perfect. (354 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://true.gbci.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
generatorDrupal 7 (https://www.drupal.org)
langen
twitter:cardsummary
twitter:urlhttps://true.gbci.org/
twitter:titleTRUE
twitter:descriptionZero Waste certification system
og:site_nameTRUE
og:typewebsite
og:urlhttps://true.gbci.org/
og:titleTRUE
og:descriptionZero Waste certification system
Content-Typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 531 words. That's ok.
32.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.13 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Less waste, higher efficiency, greater savings
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Less waste, higher efficiency, greater savings
H2 Rethink the resource life cycle
H2 A better approach to resource use and facility operations
H2 Save on operational costs with TRUE
H2 Be recognized as a zero waste professional
H3 TRUE is a zero waste certification program dedicated to measuring, improving and recognizing zero waste performance.
H3 Latest news
H3 Support public health & ecosystems
H3 Cut your ecological footprint
H3 Advance a green economy
H4 TRUE
H4 Sign up for email
H4 Follow us
4 links don't have an anchor text.
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.
LinkAttributesAnchor text
https://true.gbci.org/Anchor Skip to main content
https://true.gbci.org/IMG-ALT Home
A-TITLE Home
/true-certification-zero-wasteCertification
/true-advisorSubdomain TRUE Advisor
https://true.gbci.org/eventsEvents
https://true.gbci.org/projectsProjects
/articles/gridArticles
https://true.gbci.org/resourcesResources
/people-directoryDirectory
https://true.gbci.org/user/loginLog in
https://true.gbci.org/Anchor See how TRUE certification works for facilities.
https://true.gbci.org/Anchor Learn how you can be a TRUE Advisor.
/how-certify-your-true-project...No Text
/how-certify-your-true-project...How to certify your TRUE project by the end of 2024
/california-food-bank-tackles-...No Text
/california-food-bank-tackles-...California food bank tackles hunger with TRUE [USGBC+]
/true-addenda-update-july-2024IMG-ALT the TRUE logo
/true-addenda-update-july-2024TRUE addenda update: July 2024
/true-advisory-council-issues-...No Text
/true-advisory-council-issues-...TRUE Advisory Council issues call for volunteers
/peek-true-portfolio-flipkartNo Text
/peek-true-portfolio-flipkartPeek into a TRUE portfolio: Flipkart
/introducing-true-innovation-c...IMG-ALT Recycling sorting bins inside a building.
/introducing-true-innovation-c...Introducing the TRUE Innovation Catalog
/articles/gridRead more articles
/true-zero-waste-certification...More about the TRUE certification program
/true-advisorMore on the Advisor Certificate Program
https://true.gbci.org/aboutAbout
https://true.gbci.org/contactContact
https://support.usgbc.org/hc/e...External Subdomain Help
http://www.gbci.org/legalExternal Subdomain Legal
http://www.gbci.org/pressExternal Subdomain Press
https://www.linkedin.com/showc...External Subdomain No Text
https://twitter.com/truecertifiedExternal No Text
https://www.facebook.com/TRUEZ...External Subdomain No Text
https://www.gbci.org/gbci-cook...External Subdomain Cookie Statement
https://www.gbci.org/gbci-priv...External Subdomain Privacy Statement
https://www.gbci.org/gbci-lega...External Subdomain Terms and Conditions
https://true.gbci.org/user/logoutLogout

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://true.gbci.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.53 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
A Content Delivery Network like Bootstrap CDN can save bandwidth for Bootstrap front-end component library.
The file size of the HTML document is fine (28 kB).

HTTP Response Header

NameValue
dateMon, 09 Sep 2024 01:41:19 GMT
content-typetext/html; charset=utf-8
cache-controlno-cache, must-revalidate
content-languageen
expiresSun, 19 Nov 1978 05:00:00 GMT
link<https://true.gbci.org/blogapi/rsd>; rel="EditURI"; type="application/rsd+xml"; title="RSD",<https://true.gbci.org/>; rel="canonical",<https://true.gbci.org/>; rel="shortlink"
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-generatorDrupal 7 (https://www.drupal.org)
x-pantheon-styx-hostnamestyx-fe4-b-66879dcf5b-jvhvm
x-styx-req-id9c9c370c-6e4c-11ef-a579-e6f07b27719a
x-served-bycache-chi-klot8100021-CHI, cache-fra-eddf8230108-FRA
x-cacheMISS, MISS
x-cache-hits0, 0
x-timerS1725846080.518251,VS0,VE461
varyAccept-Encoding, Cookie, Cookie
age0
via1.1 varnish, 1.1 varnish
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=%2BEkyUpX1LPMo75bxXrTQ503IcAIKUD8vZCmlQlZ18i%2FyAEMJ4kpzfEBW3q4hmJ5AfNRA1xWL2QGFFqmKSZmiSrE2D2cToDW4mBHDqbID0BV2jX2opB9%2FPiIYWqpxEFw%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
strict-transport-securitymax-age=15552000; includeSubDomains; preload
servercloudflare
cf-ray8c0379ace80e1cc3-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 868 referring domains.
This page has 58,217 backlinks.
This page has backlinks from 449 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/
Disallow: /user/*

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
TRUE74%Check
waste66%Check
TRUE certification66%Check
waste certification62%Check
Zero Waste60%Check
zero waste certification60%Check
TRUE Advisor59%Check
Zero Waste certification system58%Check
TRUE promotes56%Check
TRUE Advisors56%Check

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