Twinings.com.au - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
68% 
Page structure
79% 
Link structure
46% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.35 s
File size
133.50 kB
Words
815
Media files
22
Number of links
102 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Twinings | Find Tea Online | Tea For Every Moment - Twinings Aus – Twinings Australia
The page title should be shorter than 580 pixels. It is 778 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Find the right tea for you with our wide range of tea bags and loose leaf tea. From herbal blends to organic and wellbeing ranges; we have teas for all.
The length of the meta description is perfect. (920 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://twinings.com.au/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=10, minimum-scale=1.0, viewport-fit=cover
msapplication-TileColorEmpty
theme-colorEmpty
descriptionFind the right tea for you with our wide range of tea bags and loose leaf tea. From herbal blends to organic and wellbeing ranges; we have teas for all.
shopify-digital-wallet/72525873457/digital_wallets/dialog
langen
twitter:titleTwinings | Find Tea Online | Tea For Every Moment - Twinings Aus
twitter:descriptionFind the right tea for you with our wide range of tea bags and loose leaf tea. From herbal blends to organic and wellbeing ranges; we have teas for all.
twitter:cardsummary_large_image
twitter:imagehttps://twinings.com.au/cdn/shop/files/social-image.jpg?32409
twitter:image:width480
twitter:image:height480
og:urlhttps://twinings.com.au/
og:site_nameTwinings Australia
og:typewebsite
og:titleTwinings | Find Tea Online | Tea For Every Moment - Twinings Aus
og:descriptionFind the right tea for you with our wide range of tea bags and loose leaf tea. From herbal blends to organic and wellbeing ranges; we have teas for all.
og:imagehttp://twinings.com.au/cdn/shop/files/social-image.jpg?32409
og:image:secure_urlhttps://twinings.com.au/cdn/shop/files/social-image.jpg?32409
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 815 words. That's ok.
38.4% of the text are stop words.
13 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.75 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=10, minimum-scale=1.0, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
22 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...es/Master_logo.png?v=1677642603&width=50No alt attribute provided
...42787-1_Landscape_4592x.jpg?v=1713400155No alt attribute provided
...42787-1_Landscape_4592x.jpg?v=1713400155No alt attribute provided
...er---1500x1000.png?v=1713397298&width=50No alt attribute provided
...er---1500x1000.png?v=1713397298&width=50No alt attribute provided
...-_Twinings1223.jpg?v=1720052993&width=50No alt attribute provided
...-_Twinings1223.jpg?v=1720052993&width=50No alt attribute provided
...room_table_7_1.jpg?v=1720053371&width=50No alt attribute provided
...room_table_7_1.jpg?v=1720053371&width=50No alt attribute provided
...rmers_Shelly_1.png?v=1718160996&width=50No alt attribute provided
...rmers_Shelly_1.png?v=1718160996&width=50No alt attribute provided
...winings18617_1.jpg?v=1713398601&width=50No alt attribute provided
...winings18638_1.jpg?v=1713398644&width=50No alt attribute provided
...winings18650_1.jpg?v=1713398679&width=50No alt attribute provided
...winings18672_1.jpg?v=1713398721&width=50No alt attribute provided
...winings18675_1.jpg?v=1713399376&width=50No alt attribute provided
..._Twinings19345.jpg?v=1713401601&width=50No alt attribute provided
..._Twinings19345.jpg?v=1713401601&width=50No alt attribute provided
..._Twinings19143.jpg?v=1713402739&width=50No alt attribute provided
..._Twinings19143.jpg?v=1713402739&width=50No alt attribute provided
...3-efb951860262.png?v=1702430368&width=50No alt attribute provided
...es/Master_logo.png?v=1677642603&width=50No alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 New to brew
H2 Introducing our Sleep Health Hub
H2 Nature's original self-care ritual
H2 The beauty of black tea
H2 Sourced With Care
H2 Introducing Tea Lattes
H2 Blends with Benefits
H2 For a fresher tasting cup, avoid boiling water more than once.
H3 Black Teas
H3 Herbal & Fruit Infusions
H3 Green Teas
H3 Benefit Teas
H3 Tea Lattes
H3 10 Simple Steps to Better Sleep
H3 What is a Herbalist?
H3 A cup filled with care
H3 What’s your #twiningsritual?
H4 Browse our wide range of tea
Some anchor texts are used more than once.
8 links don't have an anchor text.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.
LinkAttributesAnchor text
https://twinings.com.au/Anchor Skip to Main Content
/blogs/recipesTea Talk
/pages/about-usAbout Us
/pages/sustainabilitySustainability
/collections/allBrowse all types of tea
/collectionsBROWSE BY RANGE
/collections/all-teasAll Teas
/collections/newNew Teas
/collections/black-teasBlack Teas
/collections/tea-lattesTea Lattes
/collections/herbal-and-fruit-...Herbal & Fruit Infusions
/collections/green-teasGreen Teas
/collections/benefit-teasBenefit Teas
/collections/loose-leaf-teaLoose Leaf Tea
/collections/organicOrganic
/collections/tea-chestsTea Chests
https://twinings.com.au/BROWSE BY NEED
/collections/better-sleepSleep & Unwind
/collections/digestion-supportDigestion Support
/collections/refresh-rechargeRefresh & Recharge
/collections/immune-supportImmune Support
/collections/clarity-calmClarity & Calm
/collections/teas-to-have-coldTeas To Have Cold
/collections/teas-to-indulgeTeas To Indulge
https://twinings.com.au/BROWSE BY PROFILE
/collections/spicySpicy
/collections/floralFloral
/collections/fruityFruity
/collections/nuttyNutty
/collections/sweetSweet
/collections/boldBold
/collections/herbaceousHerbaceous
https://twinings.com.au/A-TITLE Twinings Australia
https://twinings.com.au/accountA-TITLE Account Dashboard
https://twinings.com.au/cartNo Text
/collections/allText duplicate Browse all types of tea
/collections/all-teasText duplicate All Teas
/collections/newText duplicate New Teas
/collections/black-teasText duplicate Black Teas
/collections/tea-lattesText duplicate Tea Lattes
/collections/herbal-and-fruit-...Text duplicate Herbal & Fruit Infusions
/collections/green-teasText duplicate Green Teas
/collections/benefit-teasText duplicate Benefit Teas
/collections/loose-leaf-teaText duplicate Loose Leaf Tea
/collections/organicText duplicate Organic
/collections/tea-chestsText duplicate Tea Chests
/collections/better-sleepText duplicate Sleep & Unwind
/collections/digestion-supportText duplicate Digestion Support
/collections/refresh-rechargeText duplicate Refresh & Recharge
/collections/immune-supportText duplicate Immune Support
/collections/clarity-calmText duplicate Clarity & Calm
/collections/teas-to-have-coldText duplicate Teas To Have Cold
/collections/teas-to-indulgeText duplicate Teas To Indulge
/collections/spicyText duplicate Spicy
/collections/floralText duplicate Floral
/collections/fruityText duplicate Fruity
/collections/nuttyText duplicate Nutty
/collections/sweetText duplicate Sweet
/collections/boldText duplicate Bold
/collections/herbaceousText duplicate Herbaceous
/blogs/recipesText duplicate Tea Talk
/pages/about-usText duplicate About Us
/pages/sustainabilityText duplicate Sustainability
/pages/new-teas-2024No Text
/pages/new-teas-2024Explore our new range
/pages/sleep-hubNo Text
/pages/sleep-hubCatch some Zzz's
/pages/wellbeing-down-to-a-teaNo Text
/pages/wellbeing-down-to-a-teaExplore now
/pages/explore-black-teaNo Text
/pages/explore-black-teaText duplicate Explore now
/pages/sustainabilityNo Text
/pages/sustainabilityFind out more
/collections/better-sleepBetter Sleep
/collections/digestion-supportText duplicate Digestion Support
/collections/refresh-rechargeText duplicate Refresh & Recharge
/collections/immune-supportImmunity Support
/collections/clarity-calmCalm & Clarity
/collections/collections-benef...Explore Benefit Teas
/collections/black-teas-1Text duplicate Black Teas
A-TITLE Black Teas
/collections/herbal-fruit-1Text duplicate Herbal & Fruit Infusions
A-TITLE Herbal & Fruit Infusions
/collections/green-teas-1Text duplicate Green Teas
A-TITLE Green Teas
/collections/benefit-teasText duplicate Benefit Teas
A-TITLE Benefit Teas
/collections/tea-lattesText duplicate Tea Lattes
A-TITLE Tea Lattes
/collections/all-teasBrowse our full range
/collections/tea-lattesNo Text
/collections/tea-lattesExplore our Tea Lattes
/collections/benefit-teasNo Text
/collections/benefit-teasExplore our Benefit Teas
/blogs/tea-me/10-simple-steps-...Trivial anchor text
Read more
/blogs/all-about-tea/what-is-a...Text duplicate Trivial anchor text
Read more
/pages/sustainabilityText duplicate Trivial anchor text
Read more
https://www.instagram.com/Twin...New window External Subdomain Follow us @twiningsau on Instagram
/pages/frequently-asked-questionsVisit our FAQ page for more
/collections/all-teasOur Teas
/blogs/tea-talkText duplicate Tea Talk
/pages/about-usText duplicate About Us
/pages/contactContact Us
/pages/frequently-asked-questionsFAQs
/pages/sustainabilityText duplicate Sustainability
/pages/privacyPrivacy Policy
/pages/cookiesCookies Policy
/pages/terms-conditionsT&Cs
https://www.instagram.com/Twin...New window External Subdomain Instagram
A-TITLE Instagram
https://www.facebook.com/twini...New window External Subdomain Facebook
A-TITLE Facebook
https://twinings.co.nz/New window External Twinings NZ
A-TITLE Twinings NZ

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://twinings.com.au/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.35 seconds.
The file size of the HTML document is fine (134 kB).

HTTP Response Header

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set-cookie99 Characters
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servercloudflare
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content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 263 referring domains.
This page has 2,131 backlinks.
This page has backlinks from 150 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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Search preview

twinings.com.au
Twinings | Find Tea Online | Tea For Every Moment - Twinings Aus – ...
Find the right tea for you with our wide range of tea bags and loose leaf tea. From herbal blends to organic and wellbeing ranges; we have teas for all.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Twinings63%Check
Tea60%Check
Find58%Check
Teas54%Check
Herbal54%Check
herbal blends54%Check
Leaf Teas52%Check
RANGE50%Check
blends50%Check
wide50%Check

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