Ucl.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
95% 
Page quality
61% 
Page structure
75% 
Link structure
65% 
Server
55% 
External factors
100% 
SEO Score
Response time
0.23 s
File size
93.90 kB
Words
1023
Media files
29
Number of links
69 internal / 25 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
UCL - London's Global University
The length of the page title is perfect. (300 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
UCL is the number one London university for Research Strength (REF2014), recognised for its academic excellence and global impact.
The length of the meta description is perfect. (831 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ucl.ac.uk/home/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
authorUCL
descriptionUCL is the number one London university for Research Strength (REF2014), recognised for its academic excellence and global impact.
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#000000
msapplication-TileImagefavicon-144.png
langen
twitter:cardsummary_large_image
twitter:site@uclnews
twitter:titleUCL – University College London
twitter:descriptionUCL is the number one London university for Research Strength (REF2014), recognised for its academic excellence and global impact.
twitter:creator@UCLWAMS
twitter:imagehttps://cdn.ucl.ac.uk/indigo/images/twitter-card-ucl-logo.png
og:imagehttps://cdn.ucl.ac.uk/indigo/images/twitter-card-ucl-logo.png
og:titleUCL – University College London
og:urlhttp://www.ucl.ac.uk
og:site_nameUCL
og:descriptionUCL is the number one London university for Research Strength (REF2014), recognised for its academic excellence and global impact.
og:typewebsite
og:profile_iduclofficial
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 25.31 words is high.
This page contains 1023 words. That's ok.
22.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 19 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
19 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
https://cdn.ucl.ac.uk/img/blank.gifMenu
...cdn.ucl.ac.uk/indigo/images/ucl-logo.svgUCL logo
...deatucl-disruptivethinking-alzheimer.gifNo alt attribute provided
...m_image/public/ucl_kef.png?itok=BOI8ZxT9No alt attribute provided
...rs-cov-2_49557550781_1.jpg?itok=HG50Q_F3No alt attribute provided
..._image/public/sleepsml.jpg?itok=zlD_eIPXNo alt attribute provided
..._deband-cc-8bit-srgb_1.jpg?itok=eCtKIP6sNo alt attribute provided
...syringe-5057119_1280_1.jpg?itok=KIZKZDTINo alt attribute provided
...omepage/bravethinkers-still-1060x597.jpgNo alt attribute provided
...e/files/homepage/ucl_minds_1060_5971.jpgNo alt attribute provided
...e/video-motivated-for-online-classes.jpgNo alt attribute provided
...e/files/homepage/video-ucl-societies.jpgNo alt attribute provided
...es/home/files/homepage/k_holst_082_b.jpgNo alt attribute provided
...ehignd4-unsplash_web_ready_800x500_0.jpgNo alt attribute provided
...ent_wearing_mask_row_of_desks_resize.jpgNo alt attribute provided
...k_2021_vaccine_cropped.jpg?itok=GIpBBDDiVIRTUAL EVENT: UCL-TB-LSHTM World TB Symposium 2021
...ublic/1_cpap_cropped_0.jpg?itok=0Yt1IVSYNo alt attribute provided
/news/sites/news/files/planet_1.jpgNo alt attribute provided
...s/news/files/800px-hiv-budding-color.jpgNo alt attribute provided
...age/helenczerski-7-creditalexbrenner.jpgNo alt attribute provided
.../files/homepage/rogerpenrose-376x282.jpgNo alt attribute provided
...me/files/homepage/shaunabent-376x282.jpgNo alt attribute provided
...676c84ab8168148eb4ca4aff5526&oe=608CD9F8#loveUCL
...702ab55a6fefb14fd69f1a7bcc6d&oe=608D70B9#loveUCL
...a42ac9cc1b555c79b98126b08f88&oe=608C2267#loveUCL
...b19d8dfa1666c579bf69ff05aff6&oe=608CD178#loveUCL
...IndigoSkin/default-theme/images/edit.gifEdit IconEdit Content
Video URLWidthHeight
...cl_websitefilm_newstories_2020-03-31.mp4

Page structure

H1 heading
(Critically important)
Disruptive thinking since 1826
The H1 heading is perfect.
Headings
(Important)
There are 37 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Disruptive thinking since 1826
H2 Find out about studying at UCL
H2 Find degrees, short courses and more
H2 UCL News
H2 Study at UCL
H2 Students at UCL
H2 Discover what’s on at UCL
H2 Discover how our research changes the world
H2 The latest from UCL Sound
H2 Meet some of our people
H2 #loveUCL on Instagram
H2 Follow us on Twitter
H2 Follow UCL
H2 UCL facilities
H2 UCL locations
H2 Connect with UCL
H3 UCL performs strongly in the first Knowledge Exchange Framework
H3 Nearly a third of Covid-19 hospital patients readmitted within 140 days
H3 Fewer than 1 in 10 adults sleeping well during lockdown
H3 New image reveals magnetic fields at black hole’s edge
H3 Over 4 in 5 people who were hesitant would now take Covid-19 vaccine
H3 Reducing impact on exams
H3 Getting tested in Term two
H3 Support services in 2021
H3 VIRTUAL EVENT: UCL-TB-LSHTM World TB Symposium 2021
H3 Who is in control? Human Sciences 2021 Symposium
H3 VIRTUAL EVENT: College value-added and returns to field of study in further education
H3 VIRTUAL Identity Politics in the Wake of the US Capitol Insurrection: Where Does America Go Now?
H3 Pitching your business idea: How to stand out
H3 UCL, UCLH and Formula One develop life-saving breathing aids
H3 First water detected on potentially ‘habitable’ planet
H3 HIV remission achieved in second patient
H3 Made at UCL Season 2: Voice
H3 A community for change
H3 UCL's 30th Nobel laureate
H3 Going the Distance
H4 Most read
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 25 external links on this page.
LinkAttributesAnchor text
https://www.ucl.ac.uk/UCL Home
/prospective-studentsProspective students
https://www.ucl.ac.uk/studentsCurrent students
https://www.ucl.ac.uk/staffStaff
/enterprise/businessesBusinesses
https://www.ucl.ac.uk/alumniAlumni
https://www.ucl.ac.uk/campaignDonors
https://www.ucl.ac.uk/Home
/prospective-students/Find out about studying at UCL
/prospective-students/undergra...New window Undergraduate prospectus
/prospective-students/undergra...New window Browse undergraduate programmes by subject area
/prospective-students/undergra...New window Browse undergraduate programmes A-Z
/prospective-students/graduate/New window Graduate Prospectus
/prospective-students/graduate...New window Browse graduate taught programmes by subject area
/prospective-students/graduate...New window Browse graduate taught programmes A-Z
/prospective-students/graduate/New window Text duplicate Graduate Prospectus
/prospective-students/graduate...New window Browse graduate research programmes by subject area
/prospective-students/graduate...New window Browse graduate research programmes A-Z
/prospective-students/study-ab...New window About Study Abroad (for students looking to complete part of their degree at UCL)
/prospective-students/study-ab...New window Browse UCL Study Abroad subjects A-Z
/prospective-students/study-ab...New window About UCL Summer School (an international summer school in central London)
/prospective-students/study-ab...New window Browse UCL Summer School modules A-Z
/lifelearningNew window About CPD and short courses
/lifelearning/coursesNew window Short courses and CPD programmes A-Z
/about/?utm_source=homepage&ut...Learn more about UCL
/news/home/latest-news?collect...See all UCL News
/news/2021/mar/ucl-performs-st...UCL performs strongly in the first Knowledge Exchange Framework
/news/2021/apr/nearly-third-co...Nearly a third of Covid-19 hospital patients readmitted within 140 days
/news/2021/mar/fewer-1-10-adul...Fewer than 1 in 10 adults sleeping well during lockdown
/news/2021/mar/new-image-revea...New image reveals magnetic fields at black hole’s edge
/news/2021/mar/over-4-5-people...Over 4 in 5 people who were hesitant would now take Covid-19 vaccine
/news/home/latest-news?collect...Text duplicate See all UCL News
https://youtu.be/Tql60L5iUGgExternal Discover UCL
https://www.youtube.com/watch?...External UCL Minds
https://www.youtube.com/watch?...External Staying motivated for online classes
https://www.youtube.com/watch?...External Getting involved in UCL student societies
/news/2021/jan/ucl-takes-actio...Reducing impact on exams UCL confirms a ‘no detriment’ package is being developed to support your progression and graduation.
/coronavirus/information-ucl-s...Getting tested in Term two If you are exempt from Government guidance and on campus, find out how to get tested for coronavirus if you don’t have symptoms.
/students/support-and-wellbein...Support services in 2021 UCL Student Support and Wellbeing continue to provide a comprehensive range of support services to all our students.
/tb/events/2021/mar/virtual-ev...View event
/anthropology/events/2021/mar/...Text duplicate View event
/ioe/events/2021/mar/virtual-e...Text duplicate View event
/institute-of-advanced-studies...Text duplicate View event
/enterprise/events/2021/mar/pi...Text duplicate View event
https://www.ucl.ac.uk/eventsText duplicate View event
/news/2020/apr/ucl-uclh-and-fo...UCL, UCLH and Formula One develop life-saving breathing aids A breathing aid developed by engineers at UCL and clinicians at UCLH working with Mercedes-AMG H...
/news/2019/sep/first-water-det...First water detected on potentially ‘habitable’ planet Water vapour has been detected in the atmosphere of a super-Earth with habitable temperatures by UCL r...
/news/2019/mar/hiv-remission-a...HIV remission achieved in second patient A second person has experienced sustained remission from HIV-1 after ceasing treatment, reports a paper led by resea...
/news/2019/apr/black-hole-imag...Black hole images captured in world first
/news/2019/mar/woman-novel-gen...Woman with novel gene mutation lives almost pain-free
/news/2019/mar/princess-royal-...The Princess Royal visits UK Dementia Research Institute at UCL
/news/home/latest-news?collect...Text duplicate See all UCL News
https://soundcloud.com/uclsoundExternal Follow us
https://soundcloud.com/uclsoundExternal Text duplicate Follow us
/climate-changeA community for change Dr Helen Czerski Lecturer, UCL Department of Mechanical Engineering, introducing UCL's new Climate Hub
/news/2020/oct/ucl-alumnus-pro...UCL's 30th Nobel laureate Professor Sir Roger Penrose Awarded the Nobel Prize in Physics for work relating to black holes
/campaign/case-studies/2020/au...Going the Distance Shauna Bent UCL Crime Science, PG Cert alumna
https://www.instagram.com/uclNew window External Text duplicate Follow us
https://www.instagram.com/p/CN...New window External IMG-ALT #loveUCL
https://www.instagram.com/p/CN...New window External Text duplicate IMG-ALT #loveUCL
https://www.instagram.com/p/CM...New window External Text duplicate IMG-ALT #loveUCL
https://www.instagram.com/p/CM...New window External Text duplicate IMG-ALT #loveUCL
https://twitter.com/uclExternal Tweets by ucl
https://twitter.com/uclnewsExternal Tweets by uclnews
https://twitter.com/UCL_SRMExternal Tweets by UCL_SRM
https://twitter.com/UCLAlumniExternal Tweets by UCLAlumni
https://twitter.com/uclNew window External UCL Twitter
https://www.facebook.com/uclof...New window External UCL Facebook
https://www.instagram.com/ucl/New window External UCL Instagram
http://www.youtube.com/ucltvNew window External UCL YouTube
https://soundcloud.com/uclsoundNew window External UCL SoundCloud
http://www.flickr.com/photos/u...New window External UCL Flickr
https://medium.com/ucl-antennaNew window External UCL Medium
https://www.ucl.ac.uk/aboutAbout UCL
/departments/facultiesFaculties and departments
https://www.ucl.ac.uk/library/Library
https://www.ucl.ac.uk/museumsMuseums and Collections
https://www.thebloomsbury.com/External UCL Bloomsbury Theatre
https://shop.ucl.ac.uk/External UCL Shop
https://www.ucl.ac.uk/mapsMaps and buildings
https://www.ucl.ac.uk/londonUCL and London
https://www.ucl.ac.uk/globalUCL Global
https://www.ucl.ac.uk/alumniText duplicate Alumni
/enterprise/businessesText duplicate Businesses
https://www.ucl.ac.uk/mediaMedia Relations
https://www.ucl.ac.uk/hr/jobs/Jobs
https://www.ucl.ac.uk/campaignGive to UCL
https://www.ucl.ac.uk/disclaimerDisclaimer
https://www.ucl.ac.uk/foiFreedom of Information
/accessibilityAccessibility
/legal-services/privacyPrivacy and Cookies
/procurement/suppliers/slavery...Slavery statement
/about/contact-usContact Us
https://cas.ucl.ac.uk/cas/logi...Nofollow External IMG-ALT Edit Icon

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ucl.ac.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 19 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.23 seconds.
This page only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (94 kB).

HTTP Response Header

NameValue
dateSat, 03 Apr 2021 13:42:27 GMT
x-content-type-optionsnosniff
x-powered-byPHP/7.3.25
content-languageen
x-frame-optionsSAMEORIGIN
link<https://www.ucl.ac.uk/home/>; rel="canonical"
content-encodinggzip
content-length18622
content-typetext/html; charset=utf-8
cache-controlmax-age=9600, no-cache
age45120
accept-rangesbytes
via1.1 www.ucl.ac.uk
x-frontendwwwr-b.ucl.ac.uk
connectionclose
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 87,158 referring domains.
This page has 18,414,287 backlinks.
This page has backlinks from 57,105 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: Twiceler
Disallow: /

User-agent: oBot
Disallow: /

User-agent: *
Disallow: */edit
Disallow: /ogm
Disallow: /hr/senior_promotions/
Disallow: /UCL-Info
Disallow: /search-webglimps
Disallow: /Registry
Disallow: /ceacb
Disallow: /drupal/
Disallow: /tobedeleted-sites/
Disallow: /silva/
Disallow: /www-mail/

#Drupal default
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png

Allow: */misc/*.css$
Allow: */misc/*.css?
Allow: */misc/*.js$
Allow: */misc/*.js?
Allow: */misc/*.gif
Allow: */misc/*.jpg
Allow: */misc/*.jpeg
Allow: */misc/*.png
Allow: */modules/*.css$
Allow: */modules/*.css?
Allow: */modules/*.js$
Allow: */modules/*.js?
Allow: */modules/*.gif
Allow: */modules/*.jpg
Allow: */modules/*.jpeg
Allow: */modules/*.png
Allow: */profiles/*.css$
Allow: */profiles/*.css?
Allow: */profiles/*.js$
Allow: */profiles/*.js?
Allow: */profiles/*.gif
Allow: */profiles/*.jpg
Allow: */profiles/*.jpeg
Allow: */profiles/*.png
Allow: */themes/*.css$
Allow: */themes/*.css?
Allow: */themes/*.js$
Allow: */themes/*.js?
Allow: */themes/*.gif
Allow: */themes/*.jpg
Allow: */themes/*.jpeg
Allow: */themes/*.png

# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
Disallow: /node/
Disallow: */includes/
Disallow: */misc/
Disallow: */modules/
Disallow: */profiles/
Disallow: */scripts/
Disallow: */themes/
Disallow: */node/

# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
Disallow: */CHANGELOG.txt
Disallow: */cron.php
Disallow: */INSTALL.mysql.txt
Disallow: */INSTALL.pgsql.txt
Disallow: */INSTALL.sqlite.txt
Disallow: */install.php
Disallow: */INSTALL.txt
Disallow: */LICENSE.txt
Disallow: */MAINTAINERS.txt
Disallow: */update.php
Disallow: */UPGRADE.txt
Disallow: */xmlrpc.php

# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
Disallow: */admin/
Disallow: */comment/reply/
Disallow: */filter/tips/
Disallow: */node/add/
Disallow: */search/
Disallow: */user/register/
Disallow: */user/password/
Disallow: */user/login/
Disallow: */user/logout/

# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/
Disallow: */?q=admin/
Disallow: */?q=comment/reply/
Disallow: */?q=filter/tips/
Disallow: */?q=node/add/
Disallow: */?q=search/
Disallow: */?q=user/password/
Disallow: */?q=user/register/
Disallow: */?q=user/login/
Disallow: */?q=user/logout/

# Paths (clean URLs) - fixed
Disallow: /admin
Disallow: /comment/reply
Disallow: /filter/tips
Disallow: /node/add
Disallow: /search
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: */admin
Disallow: */comment/reply
Disallow: */filter/tips
Disallow: */node/add
Disallow: */user/register
Disallow: */user/password
Disallow: */user/login
Disallow: */user/logout

# Paths (no clean URLs) - fixed
Disallow: /?q=admin
Disallow: /?q=comment/reply
Disallow: /?q=filter/tips
Disallow: /?q=node/add
Disallow: /?q=search
Disallow: /?q=user/password
Disallow: /?q=user/register
Disallow: /?q=user/login
Disallow: /?q=user/logout
Disallow: */?q=admin
Disallow: */?q=comment/reply
Disallow: */?q=filter/tips
Disallow: */?q=node/add
Disallow: */?q=search
Disallow: */?q=user/password
Disallow: */?q=user/register
Disallow: */?q=user/login
Disallow: */?q=user/logout

# Sites
Disallow: /tobedeleted-sites
Disallow: /culture/staff/staff
Disallow: /culture/projects/projects

# Sites - fixed
Disallow: /culture/staff/staff/
Disallow: /culture/projects/projects/

User-Agent: Funnelback
Allow: /drupal/
Allow: /module-catalogue/

Facebook popularity

Shares / Likes / Comments
6,248

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.ucl.ac.uk
UCL - London's Global University
UCL is the number one London university for Research Strength (REF2014), recognised for its academic excellence and global impact.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
UCL73%Check
UCL London65%Check
GLOBAL58%Check
Global University58%Check
UNIVERSITY58%Check
LONDON58%Check
UCL student55%Check
UCL Minds55%Check
UCL News55%Check
at UCL55%Check

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