Ucl.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
75% 
Page quality
43% 
Page structure
77% 
Link structure
67% 
Server
60% 
External factors
100% 
SEO Score
Response time
0.37 s
File size
99.60 kB
Words
1007
Media files
24
Number of links
69 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
UCL - London's Global University
The length of the page title is perfect. (300 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
UCL is consistently ranked as one of the top ten universities in the world (QS World University Rankings 2010-2022) and is No.2 in the UK for research power (Research Excellence Framework 2021).
The meta description is too long: 1227 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ucl.ac.uk/home/node
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
authorUCL
descriptionUCL is consistently ranked as one of the top ten universities in the world (QS World University Rankings 2010-2022) and is No.2 in the UK for research power (Research Excellence Framework 2021).
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#000000
msapplication-TileImagefavicon-144.png
langen
twitter:cardsummary_large_image
twitter:site@uclnews
twitter:titleUCL – University College London
twitter:descriptionUCL is consistently ranked as one of the top ten universities in the world (QS World University Rankings 2010-2022) and is No.2 in the UK for research power (Research Excellence Framework 2021).
twitter:creator@UCLWAMS
twitter:imagehttps://cdn.ucl.ac.uk/indigo/images/twitter-card-ucl-logo.png
og:imagehttps://cdn.ucl.ac.uk/indigo/images/twitter-card-ucl-logo.png
og:titleUCL – University College London
og:urlhttp://www.ucl.ac.uk
og:site_nameUCL
og:descriptionUCL is consistently ranked as one of the top ten universities in the world (QS World University Rankings 2010-2022) and is No.2 in the UK for research power (Research Excellence Framework 2021).
og:typewebsite
og:profile_iduclofficial
charsetutf-8

Test up to 1.000 webpages of ucl.ac.uk with our free plan!

Try for free
No trial. It's just free!

Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 33.11 words is high.
This page contains 1007 words. That's ok.
26.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 20 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
19 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...dentsUGSkin/ug-theme/images/ucl-menu.svgMenu
...cdn.ucl.ac.uk/indigo/images/ucl-logo.svgUCL logo
...disruptivethinking-alzheimer-nov22_0.pngNo alt attribute provided
...crosoftteams-image_2_0.png?itok=8XNaKqa4No alt attribute provided
...um_image/public/crater.jpg?itok=MlH8O0VVNo alt attribute provided
...arlick-cropped-resized.jpg?itok=zh5GlCuBNo alt attribute provided
.../beacon_school_updated.jpg?itok=i2omuMU9No alt attribute provided
...ida-hires-1_2_resized_.jpg?itok=AmEBsJX0No alt attribute provided
...ohn_hardy_headshot_2_0.jpg?itok=jeFylaxVNo alt attribute provided
...ars-upsideview-800x500.jpg?itok=9w7STwpuNo alt attribute provided
...-researchpower-800x500.png?itok=GLlYM8ZKNo alt attribute provided
...omepage/bravethinkers-still-1060x597.jpgNo alt attribute provided
.../charles-summerschool-videothumbnail.jpgNo alt attribute provided
...files/homepage/ucl_minds_1060_5971_0.jpgNo alt attribute provided
...e/files/homepage/video-ucl-societies.jpgNo alt attribute provided
...homepage/ucl-summerschool-students_2.pngNo alt attribute provided
...entseventsactivities-promo-cropped_0.jpgNo alt attribute provided
.../files/homepage/disabledhere-800x500.jpgNo alt attribute provided
...age/helenczerski-7-creditalexbrenner.jpgNo alt attribute provided
.../files/homepage/rogerpenrose-376x282.jpgNo alt attribute provided
...ants-best-40-over-40-professors-2021.jpgNo alt attribute provided
...b-9_lz6j7-oPdDoqmztMycP__CXg&oe=642A3E8C#loveUCL
Video URLWidthHeight
..._websitefilm_newstories_2020-03-31_0.mp4

Page structure

H1 heading
(Critically important)
Disruptive thinking since 1826
The H1 heading is perfect.
Headings
(Important)
There are 36 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Disruptive thinking since 1826
H2 Register now for our Graduate Open Events
H2 Find degrees, short courses and more
H2 UCL News
H2 Discover how UCL changes the world
H2 Study at UCL
H2 Students at UCL
H2 Discover what’s on at UCL
H2 Meet some of our people
H2 The latest from UCL Podcasts
H2 #loveUCL on Instagram
H2 Follow us on Twitter
H2 Follow UCL
H2 UCL facilities
H2 UCL locations
H2 Connect with UCL
H3 UCL’s IOE and Bartlett top the world university rankings
H3 Feature: UCL leads first expedition to remote island’s lava lake
H3 Small stars may host bigger planets than previously thought
H3 Feature: How UCL-supported Beacon Schools ensure Holocaust’s lessons are not forgotten
H3 Tributes paid to sculptor and art educator Dame Phyllida Barlow
H3 Feature: The ‘historic’ Alzheimer’s breakthrough that is 30 years in the making
H3 UCL’s annual economic impact comparable to London 2012 Olympics
H3 UCL comes second in the UK for research power
H3 UCL Summer School
H3 UCL Events & Activities
H3 Accessible UCL
H3 UCL Health of the Public Annual Symposium: Improving health for all, beyond disciplinary borders
H3 Arts, nature and wellbeing: Journeying towards sustainability for children and young people
H3 VIRTUAL EVENT: What is Performing Arts Medicine & why are artists' health needs so important?
H3 Lunch Hour Lecture | Joe Biden: Moderate Pragmatist, or Progressive Trailblazer?
H3 A community for change
H3 UCL's 30th Nobel laureate
H3 Poets&Quants Awards
H3 Where research transforms cancer treatment
H4 Most read
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 20 external links on this page.
LinkAttributesAnchor text
https://www.ucl.ac.uk/UCL Home
/prospective-studentsProspective students
https://www.ucl.ac.uk/studentsCurrent students
https://www.ucl.ac.uk/staffStaff
/enterprise/businessesBusinesses
https://www.ucl.ac.uk/alumniAlumni
https://www.ucl.ac.uk/givingDonors
https://www.ucl.ac.uk/Home
/prospective-students/open-day...Register now for our Graduate Open Events
/prospective-students/undergra...New window Undergraduate prospectus
/prospective-students/undergra...New window Browse undergraduate programmes
/prospective-students/graduate/New window Graduate Prospectus
/prospective-students/graduate...New window Anchor Browse graduate taught programmes by subject area
/prospective-students/graduate...New window Browse graduate taught programmes
/prospective-students/graduate/New window Text duplicate Graduate Prospectus
/prospective-students/graduate...New window Anchor Browse graduate research programmes by subject area
/prospective-students/graduate...New window Browse graduate research programmes
/prospective-students/study-ab...New window About Study Abroad (for students looking to complete part of their degree at UCL)
/prospective-students/study-ab...New window Browse UCL Study Abroad subjects A-Z
/prospective-students/summer-s...New window About UCL Summer School (an international summer school in central London)
/prospective-students/summer-s...New window Browse UCL Summer School modules A-Z
/short-coursesNew window About CPD and short courses
/short-courses/search-coursesNew window Short courses and CPD programmes A-Z
/about/?utm_source=homepage&ut...Learn more about UCL
/news/home/latest-news?collect...See all UCL News
/news/2023/mar/ucls-ioe-and-ba...UCL’s IOE and Bartlett top the world university rankings
/news/2023/mar/feature-ucl-lea...Feature: UCL leads first expedition to remote island’s lava lake
/news/2023/mar/small-stars-may...Small stars may host bigger planets than previously thought
/news/2023/mar/feature-how-ucl...Feature: How UCL-supported Beacon Schools ensure Holocaust’s lessons are not forgotten
/news/2023/mar/tributes-paid-s...Tributes paid to sculptor and art educator Dame Phyllida Barlow
/news/home/latest-news?collect...Text duplicate See all UCL News
/news/2022/dec/feature-histori...Feature: The ‘historic’ Alzheimer’s breakthrough that is 30 years in the making UCL’s Professor Sir John Hardy was the first to identify the role of amyloid ...
/news/2022/jun/ucls-annual-eco...UCL’s annual economic impact comparable to London 2012 Olympics UCL’s annual impact of £9.9bn across the UK economy is comparable to the trade boost delivere...
/news/2022/may/ucl-comes-secon...UCL comes second in the UK for research power The excellence of research at UCL and its positive real-world impact has improved since 2014, according to the ...
/news/2022/jun/students-develo...Students develop software to revolutionise computer use for millions
/news/2022/may/first-image-bla...First image of black hole at centre of our galaxy
/news/2022/apr/warming-climate...Warming climate and agriculture halve insect populations in some areas
/news/home/latest-news?collect...Text duplicate See all UCL News
https://youtu.be/Tql60L5iUGgExternal Discover UCL
https://www.youtube.com/watch?...External UCL Summer School
https://www.youtube.com/watch?...External UCL Minds
https://www.youtube.com/watch?...External Getting involved in UCL student societies
/news/2023/jan/apply-years-ucl...UCL Summer School Giving students from universities around the world the chance to study modules in summer
/students/ucl-events-activitiesUCL Events & Activities Find out what's going on across UCL with our Events & Activities calendar for UCL students
/news/2023/mar/accessible-ucl-...Accessible UCL Hear from disabled students and staff about support, stigma, and the changes being made for a more inclusive UCL
/health-of-public/events/2023/...View event
/ioe/events/2023/apr/arts-natu...Text duplicate View event
/medical-sciences/events/2023/...Text duplicate View event
/events/events/2023/apr/lunch-...Text duplicate View event
https://www.ucl.ac.uk/eventsText duplicate View event
/climate-changeA community for change Dr Helen Czerski Associate Professor, UCL Department of Mechanical Engineering, introducing UCL's new Climate Hub
/news/2020/oct/ucl-alumnus-pro...UCL's 30th Nobel laureate Professor Sir Roger Penrose Awarded the Nobel Prize in Physics for work relating to black holes
https://www.mgmt.ucl.ac.uk/new...External Poets&Quants Awards Professor Chia-Jung Tsay UCL School of Management, named one of the World’s Best 40-Under-40 Business School Professors
/ucl-minds/podcastsSee all podcasts
/ucl-minds/podcastsText duplicate See all podcasts
https://www.instagram.com/uclNew window External Follow us
https://www.instagram.com/p/Cq...New window External IMG-ALT #loveUCL
https://twitter.com/uclExternal Tweets by ucl
https://twitter.com/uclnewsExternal Tweets by uclnews
https://twitter.com/TheUnionUCLExternal Tweets by TheUnionUCL
https://twitter.com/UCLResearchExternal Tweets by UCLResearch
https://twitter.com/uclNew window External UCL Twitter
https://www.facebook.com/uclof...New window External UCL Facebook
https://www.instagram.com/ucl/New window External UCL Instagram
http://www.youtube.com/ucltvNew window External UCL YouTube
https://soundcloud.com/uclsoundNew window External UCL SoundCloud
http://www.flickr.com/photos/u...New window External UCL Flickr
https://tiktok.com/@uclofficialNew window External UCL TikTok
https://www.ucl.ac.uk/aboutAbout UCL
/departments/facultiesFaculties and departments
https://www.ucl.ac.uk/library/Library
https://www.ucl.ac.uk/museumsMuseums and Collections
https://www.thebloomsbury.com/External UCL Bloomsbury Theatre
https://shop.ucl.ac.uk/External UCL Shop
https://www.ucl.ac.uk/mapsMaps and buildings
https://www.ucl.ac.uk/londonUCL and London
https://www.ucl.ac.uk/globalUCL Global
https://www.ucl.ac.uk/ucl-eastUCL East
https://www.ucl.ac.uk/alumniText duplicate Alumni
/enterprise/businessesText duplicate Businesses
https://www.ucl.ac.uk/mediaMedia Relations
/work-at-ucl/search-jobsJobs
https://www.ucl.ac.uk/givingGive to UCL
https://www.ucl.ac.uk/disclaimerDisclaimer
https://www.ucl.ac.uk/foiFreedom of Information
/accessibilityAccessibility
/legal-services/privacyPrivacy and Cookies
/commercial-procurement/modern...Slavery statement
/about/contact-usContact Us

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ucl.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 20 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.37 seconds.
This page only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (100 kB).

HTTP Response Header

NameValue
dateFri, 31 Mar 2023 06:06:33 GMT
content-typetext/html; charset=utf-8
content-length16088
connectionkeep-alive
cf-ray7b066833791d35f8-FRA
accept-rangesbytes
age44692
cache-controlpublic, max-age=86400
content-encodinggzip
content-languageen
etag"1680181722-1"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedThu, 30 Mar 2023 13:08:42 GMT
link<https://www.ucl.ac.uk/home/node>; rel="canonical"
strict-transport-securitymax-age=31536000; includeSubDomains
varyCookie, Accept-Encoding
cf-cache-statusHIT
permissions-policyinterest-cohort=()
x-content-type-optionsnosniff
x-drupal-cacheHIT
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
servercloudflare
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 81,546 referring domains.
This page has 19,333,748 backlinks.
This page has backlinks from 51,515 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 7650 shares and comments on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: Twiceler
Disallow: /

User-agent: oBot
Disallow: /

User-agent: *
Disallow: */edit
Disallow: /ogm
Disallow: /hr/senior_promotions/
Disallow: /UCL-Info
Disallow: /search-webglimps
Disallow: /Registry
Disallow: /ceacb
Disallow: /drupal/
Disallow: /dpl/
Disallow: /tobedeleted-sites/
Disallow: /silva/
Disallow: /www-mail/
Disallow: /digital-presence-services/chat/

#Drupal default
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png

Allow: */misc/*.css$
Allow: */misc/*.css?
Allow: */misc/*.js$
Allow: */misc/*.js?
Allow: */misc/*.gif
Allow: */misc/*.jpg
Allow: */misc/*.jpeg
Allow: */misc/*.png
Allow: */modules/*.css$
Allow: */modules/*.css?
Allow: */modules/*.js$
Allow: */modules/*.js?
Allow: */modules/*.gif
Allow: */modules/*.jpg
Allow: */modules/*.jpeg
Allow: */modules/*.png
Allow: */profiles/*.css$
Allow: */profiles/*.css?
Allow: */profiles/*.js$
Allow: */profiles/*.js?
Allow: */profiles/*.gif
Allow: */profiles/*.jpg
Allow: */profiles/*.jpeg
Allow: */profiles/*.png
Allow: */themes/*.css$
Allow: */themes/*.css?
Allow: */themes/*.js$
Allow: */themes/*.js?
Allow: */themes/*.gif
Allow: */themes/*.jpg
Allow: */themes/*.jpeg
Allow: */themes/*.png

# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
Disallow: /node/
Disallow: */includes/
Disallow: */misc/
Disallow: */modules/
Disallow: */profiles/
Disallow: */scripts/
Disallow: */themes/
Disallow: */node/

# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
Disallow: */CHANGELOG.txt
Disallow: */cron.php
Disallow: */INSTALL.mysql.txt
Disallow: */INSTALL.pgsql.txt
Disallow: */INSTALL.sqlite.txt
Disallow: */install.php
Disallow: */INSTALL.txt
Disallow: */LICENSE.txt
Disallow: */MAINTAINERS.txt
Disallow: */update.php
Disallow: */UPGRADE.txt
Disallow: */xmlrpc.php

# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
Disallow: */admin/
Disallow: */comment/reply/
Disallow: */filter/tips/
Disallow: */node/add/
Disallow: */search/
Disallow: */user/register/
Disallow: */user/password/
Disallow: */user/login/
Disallow: */user/logout/

# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/
Disallow: */?q=admin/
Disallow: */?q=comment/reply/
Disallow: */?q=filter/tips/
Disallow: */?q=node/add/
Disallow: */?q=search/
Disallow: */?q=user/password/
Disallow: */?q=user/register/
Disallow: */?q=user/login/
Disallow: */?q=user/logout/

# Paths (clean URLs) - fixed
Disallow: /admin
Disallow: /comment/reply
Disallow: /filter/tips
Disallow: /node/add
Disallow: /search
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: */admin
Disallow: */comment/reply
Disallow: */filter/tips
Disallow: */node/add
Disallow: */user/register
Disallow: */user/password
Disallow: */user/login
Disallow: */user/logout

# Paths (no clean URLs) - fixed
Disallow: /?q=admin
Disallow: /?q=comment/reply
Disallow: /?q=filter/tips
Disallow: /?q=node/add
Disallow: /?q=search
Disallow: /?q=user/password
Disallow: /?q=user/register
Disallow: /?q=user/login
Disallow: /?q=user/logout
Disallow: */?q=admin
Disallow: */?q=comment/reply
Disallow: */?q=filter/tips
Disallow: */?q=node/add
Disallow: */?q=search
Disallow: */?q=user/password
Disallow: */?q=user/register
Disallow: */?q=user/login
Disallow: */?q=user/logout

# Sites
Disallow: /tobedeleted-sites
Disallow: /culture/staff/staff
Disallow: /culture/projects/projects
Disallow: /drupal-training
Disallow: /prospective-students/undergraduate-redesign
Disallow: /work-at-ucl/redeployment

# Sites - fixed
Disallow: /culture/staff/staff/
Disallow: /culture/projects/projects/
Disallow: /drupal-training/
Disallow: /prospective-students/undergraduate-redesign/
Disallow: /work-at-ucl/redeployment/

User-Agent: Funnelback
Allow: /drupal/
Allow: /module-catalogue/
Allow: /prospective-students/undergraduate-redesign/

Search preview

www.ucl.ac.uk
UCL - London's Global University
UCL is consistently ranked as one of the top ten universities in the world (QS World University Rankings 2010-2022) and is No.2 in the UK for research power (Research Excellence Framework 2021).

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
UCL73%Check
UNIVERSITY63%Check
World University60%Check
UK research power58%Check
World University Rankings57%Check
research56%Check
GLOBAL UNIVERSITY55%Check
QS World University Rankings55%Check
UCL News55%Check
UCL Minds55%Check

Test up to 1.000 webpages of ucl.ac.uk with our free plan!

Try for free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions