Uk.burberry.com - SEO Checker

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Overview of the SEO Check
Meta information
88% 
Page quality
52% 
Page structure
50% 
Link structure
0% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.12 s
File size
451.70 kB
Words
523
Media files
7
Number of links
273 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Burberry | Official Website & Store
The length of the page title is perfect. (307 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Discover luxury British clothing, bags, accessories and fragrances for women and men. Free delivery available.
The length of the meta description is perfect. (684 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://uk.burberry.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
Reduce the number of Alternate Links.
A country is specified wrong in alternate links: en-im
A country is specified wrong in alternate links: en-je
A country is specified wrong in alternate links: en-an
A country is specified wrong in alternate links: en-gg
A country is specified wrong in alternate links: en-ax
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1, viewport-fit=cover
descriptionDiscover luxury British clothing, bags, accessories and fragrances for women and men. Free delivery available.
google-site-verificationaxWN7ch7kuxJ5UrDVzkQHDN_fz-8KF8ojUmMva3T-6k
next-head-count164
langen-gb
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
The average number of words per sentence of 45 words is high.
This page contains 523 words. That's ok.
14% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=1, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...9A76-6E6C-4316-BA21-5634EA7AC555?wid=200Model wearing Silk Trench Coat

Page structure

H1 heading
(Critically important)
Summer 2024 Collection
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Summer 2024 Collection
H1 Summer 2024 Collection Duplicate text
H2 Trench Coats
H2 Trench Coats Duplicate text
H2 Bags
H2 Bags Duplicate text
H2 Shoes
H2 Shoes Duplicate text
H2 Accessories
H2 Accessories Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are no external links on this page.

Found links on this page

LinkAttributesAnchor text
/l/womens-clothing/classics/Women
/l/mens-clothing/classics/Men
/l/womens-clothing/classics/View the Burberry Classics.View the Burberry Classics.
/l/womens-clothing/classics/Text duplicate Women
/l/mens-clothing/classics/Text duplicate Men
https://uk.burberry.com/Anchor Skip to Main Content
https://uk.burberry.com/Anchor Skip to Footer
https://uk.burberry.com/A-TITLE Burberry
https://uk.burberry.com/c/women/Text duplicate Women
/l/womens-new-arrivals-new-in/Latest
/l/womens-new-arrivals-new-in/New
/l/womens-clothing/classics/Burberry Classics
/l/womens-gifts/icons/Burberry Highlights
/l/womens-clothing/summer-styles/Summer Styles
/womens-clothing/Clothes
/womens-clothing/View All
/l/womens-trench-coats/Trench Coats
/l/womens-coats-jackets/Coats & Jackets
/womens-polo-shirts-t-shirts/T-shirts
/womens-sweatshirts/Hoodies & Sweatshirts
/womens-knitwear/Knitwear
/womens-shirts-tops/Shirts & Tops
https://uk.burberry.com/dresses/Dresses
/l/womens-clothing/blazers-tai...Blazers & Tailoring
/l/womens-clothing/trousers-sh...Trousers & Shorts
/womens-skirts/Skirts
/l/womens-clothing/denim/Denim
/l/womens-clothing/leggings-ac...Activewear
/l/womens-clothing/swimwear/Swimwear
/womens-ponchos-wraps/Capes
/womens-bags/Bags
/womens-bags/Text duplicate View All
/small-mini-bags/Mini Bags
/crossbody-bags/Crossbody Bags
/womens-shoulder-bags/Shoulder Bags
/womens-bags/tote-bag/Tote Bags
/womens-bags/top-handle/Top Handle Bags
/l/womens-bags/clutch-bags/Clutch Bags
/l/womens-bags/check/Check Bags
/womens-shoes/Shoes
/womens-shoes/Text duplicate View All
/womens-sandals/Sandals
/womens-pumps/Pumps
/womens-boots/Boots
/l/womens-shoes/loafers-baller...Loafers & Ballerinas
/womens-sneakers/Sneakers
/l/womens-accessories/Accessories
/l/womens-accessories/Text duplicate View All
/l/womens-sunglasses/Sunglasses
/womens-wallets/Wallets & Card Cases
/l/womens-accessories/pouches/Pouches
/womens-key-charms/Key & Bag Charms
/womens-hats-gloves/Hats & Gloves
/womens-belts/Belts
/l/womens-accessories/socks-ti...Socks & Tights
/l/womens-accessories/tech-tra...Tech & Travel
/l/home-accessories/Home
/l/umbrellas/Umbrellas
/l/scarves/Scarves
/l/scarves/Text duplicate View All
/l/scarves/lightweight/Lightweight Scarves
/l/scarves/cashmere/Cashmere Scarves
/l/scarves/wool/Wool Scarves
/l/scarves/silk/Silk Scarves
/l/scarves/personalised/Personalised Scarves
/l/jewellery/Jewellery
/l/jewellery/Text duplicate View All
/womens-gifts/Gifts
/womens-gifts/Text duplicate View All
/l/womens-gifts/personalised/Personalised Gifts
https://uk.burberry.com/c/men/Text duplicate Men
/l/mens-new-arrivals-new-in/Text duplicate Latest
/l/mens-new-arrivals-new-in/Text duplicate New
/l/mens-clothing/classics/Text duplicate Burberry Classics
/l/mens-gifts/icons/Text duplicate Burberry Highlights
/l/mens-clothing/summer-styles/Text duplicate Summer Styles
/mens-clothing/Text duplicate Clothes
/mens-clothing/Text duplicate View All
/l/mens-trench-coats/Text duplicate Trench Coats
/l/mens-coats-jackets/Text duplicate Coats & Jackets
/mens-shirts/Shirts
/mens-polo-shirts-t-shirts/Polos & T-shirts
/mens-sweatshirts/Text duplicate Hoodies & Sweatshirts
/mens-knitwear/Text duplicate Knitwear
/l/mens-clothing/blazers-tailo...Text duplicate Blazers & Tailoring
/mens-trousers-shorts/Text duplicate Trousers & Shorts
/l/mens-clothing/denim/Text duplicate Denim
/mens-underwear/Underwear
/mens-swimwear/Text duplicate Swimwear
/mens-bags/Text duplicate Bags
/mens-bags/Text duplicate View All
/mens-bags/small-bags/Small Bags
/mens-bags/crossbody-bags/Text duplicate Crossbody Bags
/mens-bags/belt-bags/Belt Bags
/mens-bags/tote-bags/Text duplicate Tote Bags
/mens-bags/holdalls/Holdall Bags
/mens-bags/backpacks/Backpacks
/mens-bags/briefcases/Briefcases
/l/mens-bags/check/Text duplicate Check Bags
/mens-shoes/Text duplicate Shoes
/mens-shoes/Text duplicate View All
/l/mens-shoes/loafers-lace-up/Loafers & Lace-ups
/mens-boots/Text duplicate Boots
/mens-sneakers/Text duplicate Sneakers
/mens-sandals/Text duplicate Sandals
/l/mens-accessories/Text duplicate Accessories
/l/mens-accessories/Text duplicate View All
/l/mens-sunglasses/Text duplicate Sunglasses
/mens-wallets/Text duplicate Wallets & Card Cases
/mens-key-rings/Keyrings
/mens-hats-gloves/Text duplicate Hats & Gloves
/ties-cufflinks/Ties & Cufflinks
/mens-belts/Text duplicate Belts
/mens-socks/Socks
/l/mens-accessories/tech-travel/Text duplicate Tech & Travel
/l/home-accessories/Text duplicate Home
/l/umbrellas/Text duplicate Umbrellas
/l/scarves/Text duplicate Scarves
/l/scarves/Text duplicate View All
/l/scarves/lightweight/Text duplicate Lightweight Scarves
/l/scarves/cashmere/Text duplicate Cashmere Scarves
/l/scarves/wool/Text duplicate Wool Scarves
/l/scarves/silk/Text duplicate Silk Scarves
/l/scarves/personalised/Text duplicate Personalised Scarves
/l/jewellery/Text duplicate Jewellery
/l/jewellery/Text duplicate View All
/mens-gifts/Text duplicate Gifts
/mens-gifts/Text duplicate View All
/l/mens-gifts/personalised/Text duplicate Personalised Gifts
/c/children/Children
/l/childrens-new-arrivals/Text duplicate Latest
/l/childrens-new-arrivals/Text duplicate New
/baby-gifts/Baby Gifts
/l/childrens-summer-styles/Text duplicate Summer Styles
https://uk.burberry.com/baby/Baby
https://uk.burberry.com/baby/Text duplicate View All
/baby-coats-and-jackets/Text duplicate Coats & Jackets
/baby-knitwear-and-sweatshirts/Knitwear & Sweatshirts
/baby-dresses/Text duplicate Dresses
/baby-tops/Tops
/baby-skirts-and-trousers/Skirts & Trousers
/baby-swimwear/Text duplicate Swimwear
/childrens-gift-sets/Grows & Gift Sets
/baby-nests-blankets/Nests & Blankets
/baby-changing-bags/Changing Bags
/baby-gifts/Text duplicate Baby Gifts
https://uk.burberry.com/girl/Girls
https://uk.burberry.com/girl/Text duplicate View All
/girls-coats-jackets/Text duplicate Coats & Jackets
/l/girls-clothes/knitwear-swea...Knitwear & Cardigans
/l/girls-clothes/hoodies-sweat...Text duplicate Hoodies & Sweatshirts
/girls-dresses/Dresses & Jumpsuits
/girls-tops/Text duplicate Tops
/girls-trousers-skirts/Text duplicate Skirts & Trousers
/girls-swimwear/Text duplicate Swimwear
/childrens-scarves/Text duplicate Scarves
/childrens-shoes/Text duplicate Shoes
https://uk.burberry.com/boy/Boys
https://uk.burberry.com/boy/Text duplicate View All
/boys-coats-jackets/Text duplicate Coats & Jackets
/l/boys-clothes/knitwear-sweat...Text duplicate Knitwear & Cardigans
/l/boys-clothes/hoodies-sweats...Text duplicate Hoodies & Sweatshirts
/childrens-polos-t-shirts/Text duplicate Polos & T-shirts
/boys-shirts/Text duplicate Shirts
/boys-trousers-shorts/Text duplicate Trousers & Shorts
/boys-swimwear/Text duplicate Swimwear
/childrens-scarves/Text duplicate Scarves
/childrens-shoes/Text duplicate Shoes
/childrens-accessories/Text duplicate Accessories
/childrens-accessories/View all
/childrens-scarves/Text duplicate Scarves
/childrens-hats-socks/Hats & Socks
/l/childrens-accessories/hair-...Hair Accessories
/l/childrens-accessories/sungl...Text duplicate Sunglasses
/childrens-bags/Text duplicate Bags
/childrens-shoes/Text duplicate Shoes
/childrens-gifts/Text duplicate Gifts
/childrens-gifts/Text duplicate View All
/baby-gifts/Text duplicate Baby Gifts
/c/trench-coats/Trench
/l/womens-trench-coats/Text duplicate Women
/l/womens-trench-coats/Text duplicate View All
/l/womens-trench-coats/heritag...Heritage
/l/mens-trench-coats/Text duplicate Men
/l/mens-trench-coats/Text duplicate View All
/l/mens-trench-coats/heritage-...Text duplicate Heritage
/l/burberry-classics/Classics
/l/womens-clothing/classics/Burberry Classics for Women
/l/womens-clothing/classics/Text duplicate View All
/l/mens-clothing/classics/Burberry Classics for Men
/l/mens-clothing/classics/Text duplicate View All
https://uk.burberry.com/c/gifts/Text duplicate Gifts
/womens-gifts/Text duplicate Women
/womens-gifts/Text duplicate View All
/l/scarves/Text duplicate Scarves
/l/womens-gifts/personalised/Text duplicate Personalised Gifts
/l/beauty/womens-fragrances/Fragrance
/mens-gifts/Text duplicate Men
/mens-gifts/Text duplicate View All
/l/scarves/Text duplicate Scarves
/l/mens-gifts/personalised/Text duplicate Personalised Gifts
/l/mens-fragrances/Text duplicate Fragrance
/childrens-gifts/Text duplicate Children
/childrens-gifts/Text duplicate View All
/childrens-scarves/Text duplicate Scarves
/baby-gifts/Text duplicate Baby Gifts
/l/womens-accessories/Text duplicate Accessories
/l/womens-accessories/View All Women
/l/mens-accessories/View All Men
/l/scarves/Text duplicate Scarves
/l/home-accessories/Text duplicate Home
/l/home-accessories/hot-water-...Hot Water Bottles
/l/umbrellas/Text duplicate Umbrellas
https://uk.burberry.com/l/beauty/Beauty
/l/beauty/make-up/Make-up
/l/beauty/make-up/Text duplicate View All
/l/beauty/make-up/face/Face
/l/beauty/make-up/lips/Lips
/l/beauty/make-up/eyes/Eyes
/l/beauty/womens-fragrances/Fragrances
/l/beauty/womens-fragrances/Women’s Fragrances
/l/mens-fragrances/Men’s Fragrances
/c/beauty/signature-fragrances/Burberry Signatures
/c/burberry-goddess/Burberry Goddess
/burberry-her/Burberry Her
/c/burberry-hero/Burberry Hero
/c/archive/collections/winter-...Stories
/c/stories/campaigns/summer-2024/Campaigns
/c/stories/campaigns/summer-2024/Summer 2024
/c/archive/campaigns/lunar-new...Lunar New Year 2024
/c/stories/campaigns/spring-2024/Spring 2024
/c/stories/campaigns/winter-20...Winter 2023
/c/a-burberry-summer/A Burberry Summer
/c/a-new-expression/A New Creative Expression
/c/archive/collections/winter-...Collections
/c/archive/collections/winter-...Winter 2024
/c/archive/collections/autumn-...Autumn 2024
/c/archive/collections/spring-...Text duplicate Spring 2024
/c/summer-2024-show/Text duplicate Summer 2024
/c/shows/autumn-winter-2023/Text duplicate Winter 2023
/c/reburberry/ReBurberry
/c/reburberry/ReBurberry Programme
/c/reburberry/aftercare-circul...Aftercare & Circular Services
/c/vestiaire-collective-partne...Burberry x Vestiaire Collective
/my-accountA-TITLE Account
/my-account/bagA-TITLE Bag
/l/mens-new-arrivals-new-in/?b...IMG-ALT Model wearing Silk Trench Coat
/l/mens-new-arrivals-new-in/?b...Summer 2024 Collection Summer 2024 Collection
/l/womens-new-arrivals-new-in/...Women Women
/l/mens-new-arrivals-new-in/?b...Men Men
/l/womens-trench-coats/?brbref...IMG-ALT Burberry model wearing Trench Coat with Knight Bag
/l/womens-trench-coats/?brbref...Trench Coats Trench Coats
/l/womens-trench-coats/?brbref...Text duplicate Women Women
/l/mens-trench-coats/?brbref=h...Text duplicate Men Men
/womens-bags/?brbref=hp_womens...IMG-ALT Mini Rocking Horse Bag in Hunter
/womens-bags/?brbref=hp_womens...Bags Bags
/womens-bags/?brbref=hp_womens...Text duplicate Women Women
/mens-bags/?brbref=hp_mens_bagsText duplicate Men Men
/womens-shoes/?brbref=hp_women...IMG-ALT Leather Sandals in Black
/womens-shoes/?brbref=hp_women...Shoes Shoes
/womens-shoes/?brbref=hp_women...Text duplicate Women Women
/mens-shoes/?brbref=hp_mens_shoesText duplicate Men Men
/l/womens-accessories/?brbref=...IMG-ALT Burberry Check Cashmere Scarf with Personalised Detail Available
/l/womens-accessories/?brbref=...Accessories Accessories
/l/womens-accessories/?brbref=...Text duplicate Women Women
/l/mens-accessories/?brbref=hp...Text duplicate Men Men
/c/burberry-services/Personalisation
/c/burberry-services/Packaging
/customer-service/shipping/Shipping
/c/burberry-services/Burberry Services
/store-locator/Find a Store
A-TITLE Find a Store
/legal-cookies/transparency-in...Modern Slavery Statement
/customer-service/contact-us/contact us

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://uk.burberry.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.12 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (452 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
x-dns-prefetch-controloff
expect-ctmax-age=0
x-download-optionsnoopen
x-permitted-cross-domain-policiesnone
referrer-policyno-referrer
correlation-idf34673a3-3ebf-42c9-80c1-22d056098214
content-languageen-GB
etag"kvupk6galg9wp7"
x-edgeconnect-midmile-rtt7
x-edgeconnect-origin-mex-latency594
content-encodinggzip
cache-controlmax-age=1150
expiresThu, 11 Apr 2024 22:41:10 GMT
dateThu, 11 Apr 2024 22:22:00 GMT
varyAccept-Encoding
set-cookie178 Characters
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origin-agent-cluster?0
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http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 2,970 referring domains.
This page has 114,863 backlinks.
This page has backlinks from 2,241 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# robots.txt for https://uk.burberry.com

User-agent: *
Disallow: /store/burberry/views/email/email.jsp*
Disallow: /*?search=true*
Disallow: /*?locale=*
Disallow: /*?trail=*
Disallow: /search/*
Disallow: /*/zoom/*
Disallow: /my-account/*
Disallow: /burberry/views/checkout/*
Disallow: /burberry_r2016/views/checkout/*counter.jsp
Disallow: /store-stock/*
Disallow: /*?_dyncharset*
Disallow: /*burberry/myburberry/register/*
Disallow: /*?order_by
Disallow: /checkout/*
Disallow: /*?language=*

User-agent: bingbot
Crawl-delay: 1

User-agent: msnbot
Crawl-delay: 1

User-agent: heritrix
Crawl-delay: 1

User-agent: Pinterestbot
Crawl-delay: 1

https://uk.burberry.com/sitemap-uk.xml

Similar sites

Search preview

uk.burberry.com
Burberry | Official Website & Store
Discover luxury British clothing, bags, accessories and fragrances for women and men. Free delivery available.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Burberry61%Check
Bags54%Check
Summer54%Check
Accessories54%Check
Summer 202454%Check
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