Uk.business.trustpilot.com - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
52% 
Page structure
95% 
Link structure
81% 
Server
95% 
External factors
100% 
SEO Score
Response time
0.49 s
File size
282.30 kB
Words
424
Media files
11
Number of links
49 internal / 30 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Trustpilot Business: Collect Customer Service & Product Reviews
The page title should be shorter than 580 pixels. It is 588 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Make your company part of the world's leading review platforms. Collect verified reviews, boost your marketing and increase sales.
The length of the meta description is perfect. (805 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://uk.business.trustpilot.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Language defined in HTTP-Equiv meta tag: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
robotsmax-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionMake your company part of the world's leading review platforms. Collect verified reviews, boost your marketing and increase sales.
next-head-count28
msapplication-TileImagehttps://cdn.trustpilot.net/brand-assets/1.6.0/favicons/mstile-150x150.png
theme-color#000032
apple-mobile-web-app-titleTrustpilot
mobile-web-app-capableyes
msapplication-navbutton-color#000032
msapplication-TileColor#000032
zd-site-verification44g8jk7lku7z2h5xa9f3v
langen-gb
twitter:cardsummary
twitter:titleTrustpilot Business: Collect Customer Service & Product Reviews
twitter:descriptionMake your company part of the world's leading review platforms. Collect verified reviews, boost your marketing and increase sales.
twitter:imagehttps://images.ctfassets.net/b7g9mrbfayuu/71qx96iosuX5YKb3fP63mN/e5aff4d6d23c493d879c83ff7be5b66b/TP-Primary_logo.png
og:titleTrustpilot Business: Collect Customer Service & Product Reviews
og:descriptionMake your company part of the world's leading review platforms. Collect verified reviews, boost your marketing and increase sales.
og:typewebsite
og:imagehttps://images.ctfassets.net/b7g9mrbfayuu/71qx96iosuX5YKb3fP63mN/e5aff4d6d23c493d879c83ff7be5b66b/TP-Primary_logo.png
og:site_nameTrustpilot
content-languageen-GB
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are only 424 words on this page. Good pages should have about 800 words of useful content.
25.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.83 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...dcc05f02f8ed0/salesforce_logo.png?w=3840SalesForce logo
...cbf636430e49ebebc86a/Wix_logo.png?w=3840NEW - Home - Integrations - Wix logo PNG
...36ab235392b4a/Logo__Hootsuite.svg?w=3840NEW - Home - Integrations - Hootsuite logo SVG
...5240d3c666beeec/Logo__Zendesk.svg?w=3840NEW - Home - Integrations - Zendesk logo SVG
...78889c3e43d81ab5/Klaviyo-logo.png?w=3840NEW - Home - Integrations - Klaviyo logo PNG
...bfcd021af1daed6fb/Logo_Square.svg?w=3840NEW - Home - Integrations - Square logo SVG
...56aee687928/Logo__WooCommerce.svg?w=3840NEW - Home - Integrations - WooCommerce logo SVG
...56e2a0d1a7fd2a2d/Shopify-logo.png?w=3840NEW - Home - Integrations - Shopify logo PNG
...a4f168bc21c/02_3.png?q=85&w=3840&fm=webpToo. Much. Choice.Too. Much. Choice.
.../Growth-Scale_v2.gif?q=85&w=3840&fm=webpTrustworthy reviews: How do competing platforms stack up?Trustworthy reviews: How do competing platforms stack up?
...1-16_at_19.10.33.png?q=85&w=3840&fm=webp6 Steps to successfully adopt brand purpose6 Steps to successfully adopt brand purpose

Page structure

H1 heading
(Critically important)
Inspire customer confidence with real reviews
The H1 heading is perfect.
Headings
(Important)
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Inspire customer confidence with real reviews
H2 Why consumers rely on Trustpilot
H2 +238m
H2 77%
H2 +46m
H2 Salesforce integration
H2 Find the right Pricing plan for your business
H2 Trustpilot’s Marketing widgets
H2 Trust Matters: How Trustpilot amplifies TV ads
H2 We easily integrate with your existing tools
H2 Get inspired
H2 Ready to unlock the full potential of reviews?
H3 Get Reviews
H3 Manage Reviews
H3 Showcase Reviews
H3 Analyze Reviews
H3 See what customers are saying about your business:
H3 Too. Much. Choice.
H3 Trustworthy reviews: How do Trustpilot's competitors stack up?
H3 6 Ways to grow your brand with brand purpose
H4 About us
H4 Review community
H4 Businesses
H4 Resources
H4 Contact
H4 Country
H4 Follow us on
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (30) on this page.

Found links on this page

LinkAttributesAnchor text
/No Text
/Skip to content
https://uk.trustpilot.com/External Subdomain ← For consumers
/solutions/attract-new-customersAttract New Customers
/solutions/manage-reviewsManage Reviews
/solutions/grow-with-reviewsGrow with Reviews
/solutions/learn-from-reviewsLearn from Reviews
https://business.trustpilot.co...External Subdomain Integrations
/features/service-reviewsService Reviews
/features/product-reviewsProduct Reviews
/features/location-reviewsLocation Reviews
/features/review-invitationsReview Invitations
/features/respond-to-reviewsRespond to Reviews New
/features/flag-report-reviewsFlag and Report Reviews
/features/platform-safeguardsPlatform Safeguards
/features/review-seoReview SEO
/features/trustbox-widgetsTrustpilot widgets
/features/social-media-toolsSocial Media Tools
/features/marketing-assetsMarketing Assets
/features/review-insightsReview Insights New
/features/dashboard-analyticsDashboard and Analytics
/features/review-taggingReview Tagging
/pricingPricing
/reviewsBlog
/customer-storiesCustomer Stories
/guides-reportsGuides and Reports
/webinars-videosWebinars and Videos
/industriesIndustries
https://support.trustpilot.com...New window External Subdomain Help Center
https://businessapp.b2b.trustp...New window External Subdomain Log in
/signup?cta=free-signup_header...Create free account
/request-demoBook a demo
/request-demoText duplicate Book a demo
https://assets.ctfassets.net/b...New window Nofollow External Subdomain surveyed
/marketing/salesforce-integrationFind out more
/pricingView our pricing plans
/features/trustbox-widgetsLearn more
https://business.trustpilot.co...External Subdomain Trivial anchor text
Read more
/partners/integrationsSee all integrations
/reviews/browsers-to-buyers/to...Too. Much. Choice. Read more
IMG-ALT Too. Much. Choice.
/reviews/build-trusted-brand/t...Trustworthy reviews: How do Trustpilot's competitors stack up? Read more
IMG-ALT Trustworthy reviews: How do competing platforms stack up?
/reviews/build-trusted-brand/6...6 Ways to grow your brand with brand purpose Read more
IMG-ALT 6 Steps to successfully adopt brand purpose
/plansText duplicate View our pricing plans
https://uk.trustpilot.com/trus...New window External Subdomain How Trustpilot works
https://uk.trustpilot.com/aboutNew window External Subdomain Our story
https://uk.trustpilot.com/trustNew window External Subdomain What we believe
/jobsNew window Subdomain JobsHIRING!
https://uk.trustpilot.com/blogNew window External Subdomain Text duplicate Blog
https://press.trustpilot.com/New window External Subdomain Press
https://uk.legal.trustpilot.com/New window External Subdomain Trustpilot Legal
https://investors.trustpilot.com/New window External Subdomain Investor Relations
https://uk.trustpilot.com/user...New window External Subdomain Join the community
https://uk.trustpilot.com/user...New window External Subdomain Leave a review
https://uk.trustpilot.com/New window External Subdomain Search for a company
/features/service-reviewsNew window Subdomain Features
/pricingNew window Subdomain Text duplicate Pricing
/partnersNew window Subdomain Partners
/partners/agenciesNew window Subdomain Agency partners
/partners/become-a-partnerNew window Subdomain Become a partner
/reviewsNew window Subdomain Business Blog
/webinars-videosNew window Subdomain Text duplicate Webinars and Videos
/guides-reportsNew window Subdomain Text duplicate Guides and Reports
/customer-storiesNew window Subdomain Text duplicate Customer Stories
https://developers.trustpilot....New window External Subdomain Developers
https://tech.trustpilot.com/New window External Subdomain Tech blog
https://status.trustpilot.com/New window External Subdomain System status
/contact-us?cta=contact-us_footerNew window Subdomain Contact Sales
https://support.trustpilot.com...New window External Subdomain Text duplicate Help Center
https://uk.trustpilot.com/contactNew window External Subdomain Our offices
https://www.facebook.com/Trust...New window Nofollow External Subdomain No Text
https://twitter.com/TrustpilotNew window Nofollow External No Text
https://www.linkedin.com/compa...New window Nofollow External Subdomain No Text
https://www.youtube.com/c/trus...New window Nofollow External Subdomain No Text
https://uk.legal.trustpilot.co...New window External Subdomain Terms and Conditions
https://uk.legal.trustpilot.co...New window External Subdomain Privacy Policy
https://uk.legal.trustpilot.co...New window External Subdomain Company Guidelines
https://uk.legal.trustpilot.co...New window External Subdomain Trademark Guidelines
/Cookie preferences
https://uk.legal.trustpilot.co...New window External Subdomain Modern Slavery Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://uk.business.trustpilot.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.49 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (282 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
serverCloudFront
dateSun, 02 Jun 2024 03:21:51 GMT
strict-transport-securitymax-age=31536000
x-content-type-optionsnosniff
x-download-optionsnoopen
x-xss-protection0
x-frame-optionsdeny
referrer-policyno-referrer-when-downgrade
cache-controlpublic
content-encodinggzip
varyAccept-Encoding
x-optimizely-cacheatt-000001-ab-uk-homepage_hero_cvp_messaging_v2_26223740129,new_value_prop_messaging_hero_28283200056
set-cookie78 Characters
x-cacheMiss from cloudfront
via1.1 965181b6d91907befd5a0165af38daf0.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P10
x-amz-cf-idXLi11e6OEg6NR0XVG9DCbHOYTkbRWQFd5D2nVUJDY8uDm7_cvcfzNA==
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 649 referring domains.
This page has 1,680 backlinks.
This page has backlinks from 533 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Sitemap: https://business.trustpilot.com/sitemaps/index.xml

User-agent: *
Disallow: /_next/
Disallow: /tests/

User-agent: Alexabot
Disallow: /

Similar sites

Search preview

uk.business.trustpilot.com
Trustpilot Business: Collect Customer Service & Product Reviews
Make your company part of the world's leading review platforms. Collect verified reviews, boost your marketing and increase sales.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Reviews80%Check
Trustpilot Reviews72%Check
Trustpilot66%Check
business66%Check
Customer66%Check
Real Reviews66%Check
Trustpilot Business66%Check
Product Reviews65%Check
Service Reviews63%Check
Customer Service Product Reviews59%Check
Show more keywords and terms

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