Uk.theory.com - SEO Checker

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Overview of the SEO Check
Meta information
69% 
Page quality
69% 
Page structure
58% 
Link structure
25% 
Server
95% 
External factors
100% 
SEO Score
Response time
2.03 s
File size
229.30 kB
Words
1268
Media files
22
Number of links
187 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Theory Official Site | Contemporary Clothing for Women and Men
The page title should be shorter than 580 pixels. It is 584 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Theory
The meta description is too short. (46 pixels out of 1000 max pixel length) Optimize description
The meta description contains only one word.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://uk.theory.com/?lang=en_GB
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=3, user-scalable=no
descriptionTheory
keywordsTheory
google-site-verificationcqOvkvz3sujghlaEfQiAqtL-u6D-Do-o3yURxzEkc60
facebook-domain-verification4qefydgf50qa1w0s8puffjocy9nlz5
langen
twitter:site@Theory__
og:imagehttps://uk.theory.com/on/demandware.static/Sites-theory_uk-Site/-/default/dw9fd31e90/images/logo.png
og:image:altTheory UK
og:typewebsite
og:site_nameTheory UK
og:titleTheory Official Site | Contemporary Clothing for Women and Men
og:localeen_GB
og:descriptionTheory
og:urlhttps://uk.theory.com/?lang=en_GB
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: 1By checking this box, you consent to receive emails about Theory's la...
This page contains 1268 words. That's ok.
27.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 11.74 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=3, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...dw7995bf1e/images/icons/banner-close.svgclose
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Vacation Edit
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64linen
data:[...] Base64wardrobe
...-media.theory.com/i/theory/ICON1?$media$ICON1
...-media.theory.com/i/theory/ICON2?$media$ICON2
...media.theory.com/i/theory/ICON03?$media$No alt attribute provided
...eory.com/i/theory/store-locator1?$media$Same-Day Delivery

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings occur twice on the page.
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H2 SUMMER SALE
H2 New Lines Added
H2 Out Of Office
H2 Living in Linen
H2 Theory Wardrobe
H2 Forgot your Password
H2 Forgot your Password Duplicate text
H3 Enjoy up to 60% off
H3 The Holiday Edit
H3 Sign In
H4 Women's Sale
H4 Men's Sale
H4 Women's New Arrivals
H4 Men's New Arrivals
H4 New Arrivals
H4 Sale
H4 New Arrivals Duplicate text
H4 Sale Duplicate text
H4 Customer Care
H4 About Theory
H4 Contact Us
H4 Information
H5 Forgot Password
H5 Forgot your Password Duplicate text
H5 Search
H5 Sign In/Register
H5 Forgot Password Duplicate text
H5 Forgot your Password Duplicate text
H5 Exclusions
H5 Promo T&Cs
H5 Sign-In or Register to Create a Wishlist
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
8 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 2 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://uk.theory.com/Anchor Skip to main content
https://uk.theory.com/Anchor Skip to footer content
/womens-sale-view-all?topbanne...Shop Women
/mens-sale-view-all?topbanner=...Shop Men
/klarna-eu.html?topbanner=trueKlarna
/welcome-eu.html?topbanner=true/SIGN-UP
/shipping-eu.html?announcement...Free shipping
/returns-eu.html?announcement-...exchanges
/returns-eu.html?announcement-...returns
/womens-sale-view-all/?lang=en_GBSubdomain SALE
/womens-sale-view-all/?lang=en_GBSubdomain View All
/womens-sale-trousers/?lang=en_GBSubdomain Trousers and Shorts
/womens-sale-coats-blazers/?la...Subdomain Coats and Blazers
/womens-sale-dresses/?lang=en_GBSubdomain Dresses and Skirts
/womens-sale-tops/?lang=en_GBSubdomain Tops and T-shirts
/womens-sale-knitwear/?lang=en_GBSubdomain Jumpers and Cardigans
/womens-sale-accessories/?lang...Subdomain Accessories and Shoes
/mens-sale-view-all/?lang=en_GBSubdomain Text duplicate View All
/womens-sale-view-allNo Text
/womens-sale-view-allShop Now
/mens-sale-view-all/?lang=en_GBSubdomain No Text
/mens-sale-view-all/?lang=en_GBSubdomain Text duplicate Shop Now
/womens-new/?lang=en_GBSubdomain NEW ARRIVALS
/womens-new/?lang=en_GBSubdomain Shop New Arrivals
/womens-holiday-edit/?lang=en_GBSubdomain Holiday Edit
/linen-women/?lang=en_GBSubdomain Linen Shop
/mens-new/?lang=en_GBSubdomain Text duplicate Shop New Arrivals
/linen-men/?lang=en_GBSubdomain Text duplicate Linen Shop
/womens-new/?NAV-EN_WOMENS-1No Text
/womens-new/?NAV-EN_WOMENS-1Text duplicate Shop Now
/mens-new/?lang=en_GBSubdomain No Text
/mens-new/?lang=en_GBSubdomain Text duplicate Shop Now
/womens-view-all/?lang=en_GBSubdomain WOMEN
/womens-new/?lang=en_GBSubdomain New Arrivals
/womens-holiday-edit/?lang=en_GBSubdomain Text duplicate Holiday Edit
/linen-women/?lang=en_GBSubdomain Text duplicate Linen Shop
/womens-wardrobe-essentials/?l...Subdomain Theory Wardrobe
/womens-trousers-guide/?lang=e...Subdomain Trouser Guide
/theory-for-good-eu/?lang=en_GBSubdomain Theory for Good
/womens-essential-duo/?lang=en_GBSubdomain Essential Duos
/womens-view-all/?lang=en_GBSubdomain Text duplicate View All
/womens-trousers/?lang=en_GBSubdomain Trousers
/womens-blazers/?lang=en_GBSubdomain Blazers
/womens-dresses/?lang=en_GBSubdomain Dresses
/womens-tops/?lang=en_GBSubdomain Tops and Shirts
/womens-outerwear/?lang=en_GBSubdomain Coats and Jackets
/womens-knitwear/?lang=en_GBSubdomain Text duplicate Jumpers and Cardigans
/womens-tshirts/?lang=en_GBSubdomain T-Shirts
/womens-skirts/?lang=en_GBSubdomain Skirts
/womens-suits/?lang=en_GBSubdomain Suits
/womens-accessories-view-all/?...Subdomain Text duplicate View All
/womens-shoes/?lang=en_GBSubdomain Shoes
/womens-bags/?lang=en_GBSubdomain Bags
/womens-new/?lang=en_GBSubdomain No Text
/womens-new/?lang=en_GBSubdomain Text duplicate Shop Now
/womens-sale-view-allNo Text
/womens-sale-view-allText duplicate Shop Now
/mens-view-all/?lang=en_GBSubdomain MEN
/mens-new/?lang=en_GBSubdomain Text duplicate New Arrivals
/linen-men/?lang=en_GBSubdomain Text duplicate Linen Shop
/mens-wardrobe-essentials/?lan...Subdomain Text duplicate Theory Wardrobe
/mens-essential-duo/?lang=en_GBSubdomain Text duplicate Essential Duos
/mens-trousers-guide/?lang=en_GBSubdomain Text duplicate Trouser Guide
/theory-for-good-eu/?lang=en_GBSubdomain Text duplicate Theory for Good
/mens-view-all/?lang=en_GBSubdomain Text duplicate View All
/mens-trousers/?lang=en_GBSubdomain Text duplicate Trousers and Shorts
/mens-outerwear/?lang=en_GBSubdomain Text duplicate Coats and Jackets
/mens-tshirts/?lang=en_GBSubdomain T-Shirts and Polos
/mens-shirts/?lang=en_GBSubdomain Shirts
/mens-knitwear/?lang=en_GBSubdomain Text duplicate Jumpers and Cardigans
/mens-blazers/?lang=en_GBSubdomain Text duplicate Blazers
/mens-suits/?lang=en_GBSubdomain Text duplicate Suits
/mens-new/?lang=en_GBSubdomain No Text
/mens-new/?lang=en_GBSubdomain Text duplicate Shop Now
/mens-sale-view-all/?lang=en_GBSubdomain No Text
/mens-sale-view-all/?lang=en_GBSubdomain Text duplicate Shop Now
https://uk.theory.com/?lang=en_GBA-TITLE Theory Home
/on/demandware.store/Sites-the...Forgot Password?
A-TITLE Forgot Password?
/wishlist/?lang=en_GBSubdomain Wishlist
A-TITLE Wishlist
/wishlist/?lang=en_GBSubdomain Text duplicate A-TITLE Wishlist
/cart/?lang=en_GBSubdomain A-TITLE Cart 0 Items
/womens-sale-view-all/?lang=en_GBSubdomain Text duplicate WOMEN
/womens-sale-view-all/?lang=en_GBSubdomain Text duplicate View All
/womens-sale-trousers/?lang=en_GBSubdomain Text duplicate Trousers and Shorts
/womens-sale-coats-blazers/?la...Subdomain Text duplicate Coats and Blazers
/womens-sale-dresses/?lang=en_GBSubdomain Text duplicate Dresses and Skirts
/womens-sale-tops/?lang=en_GBSubdomain Text duplicate Tops and T-shirts
/womens-sale-knitwear/?lang=en_GBSubdomain Text duplicate Jumpers and Cardigans
/womens-sale-accessories/?lang...Subdomain Text duplicate Accessories and Shoes
/mens-sale-view-all/?lang=en_GBSubdomain Text duplicate MEN
/mens-sale-view-all/?lang=en_GBSubdomain Text duplicate View All
/womens-new/?lang=en_GBSubdomain Text duplicate Shop New Arrivals
/womens-holiday-edit/?lang=en_GBSubdomain Text duplicate Holiday Edit
/linen-women/?lang=en_GBSubdomain Text duplicate Linen Shop
/mens-new/?lang=en_GBSubdomain Text duplicate Shop New Arrivals
/linen-men/?lang=en_GBSubdomain Text duplicate Linen Shop
/womens-new/?lang=en_GBSubdomain Text duplicate New Arrivals
/womens-holiday-edit/?lang=en_GBSubdomain Text duplicate Holiday Edit
/linen-women/?lang=en_GBSubdomain Text duplicate Linen Shop
/womens-trousers-guide/?lang=e...Subdomain Text duplicate Trouser Guide
/womens-wardrobe-essentials/?l...Subdomain Text duplicate Theory Wardrobe
/theory-for-good-eu/?lang=en_GBSubdomain Text duplicate Theory for Good
/womens-essential-duo/?lang=en_GBSubdomain Text duplicate Essential Duos
/womens-view-all/?lang=en_GBSubdomain Text duplicate View All
/womens-trousers/?lang=en_GBSubdomain Text duplicate Trousers
/womens-blazers/?lang=en_GBSubdomain Text duplicate Blazers
/womens-dresses/?lang=en_GBSubdomain Text duplicate Dresses
/womens-tops/?lang=en_GBSubdomain Text duplicate Tops and Shirts
/womens-outerwear/?lang=en_GBSubdomain Text duplicate Coats and Jackets
/womens-knitwear/?lang=en_GBSubdomain Text duplicate Jumpers and Cardigans
/womens-tshirts/?lang=en_GBSubdomain Text duplicate T-Shirts
/womens-skirts/?lang=en_GBSubdomain Text duplicate Skirts
/womens-suits/?lang=en_GBSubdomain Text duplicate Suits
/womens-accessories-view-all/?...Subdomain Text duplicate View All
/womens-shoes/?lang=en_GBSubdomain Text duplicate Shoes
/womens-bags/?lang=en_GBSubdomain Text duplicate Bags
/mens-new/?lang=en_GBSubdomain Text duplicate New Arrivals
/linen-men/?lang=en_GBSubdomain Text duplicate Linen Shop
/mens-wardrobe-essentials/?lan...Subdomain Text duplicate Theory Wardrobe
/mens-essential-duo/?lang=en_GBSubdomain Text duplicate Essential Duos
/mens-trousers-guide/?lang=en_GBSubdomain Text duplicate Trouser Guide
/mens-view-all/?lang=en_GBSubdomain Text duplicate View All
/mens-trousers/?lang=en_GBSubdomain Text duplicate Trousers and Shorts
/mens-outerwear/?lang=en_GBSubdomain Text duplicate Coats and Jackets
/mens-tshirts/?lang=en_GBSubdomain Text duplicate T-Shirts and Polos
/mens-shirts/?lang=en_GBSubdomain Text duplicate Shirts
/mens-knitwear/?lang=en_GBSubdomain Text duplicate Jumpers and Cardigans
/mens-blazers/?lang=en_GBSubdomain Text duplicate Blazers
/mens-suits/?lang=en_GBSubdomain Text duplicate Suits
https://uk.theory.com/Anchor Sign In
https://uk.theory.com/Anchor Register
/on/demandware.store/Sites-the...Text duplicate Forgot Password?
A-TITLE Forgot Password?
/privacy-policy.htmlNew window Privacy Policy
/womens-sale-view-all/?lang=en_GBSubdomain SHOP WOMEN
/mens-sale-view-all/?lang=en_GBSubdomain SHOP MEN
/womens-new/?lang=en_GBSubdomain Text duplicate SHOP WOMEN
/mens-new/?lang=en_GBSubdomain Text duplicate SHOP MEN
/womens-view-all/?lang=en_GBSubdomain Women's Shop
/womens-view-all/?lang=en_GBSubdomain DISCOVER
/mens-view-all/?lang=en_GBSubdomain Men's Shop
/mens-view-all/?lang=en_GBSubdomain Text duplicate DISCOVER
/womens-holiday-edit/?lang=en_GBSubdomain Text duplicate SHOP WOMEN
/mens-tshirts/?lang=en_GBSubdomain Text duplicate SHOP MEN
/womens-dresses/?lang=en_GBSubdomain Essential Holiday Dresses
/womens-dresses/?lang=en_GBSubdomain SHOP NOW
/mens-trousers/?lang=en_GBSubdomain All Lengths On Board
/mens-trousers/?lang=en_GBSubdomain Text duplicate SHOP NOW
/linen-women/?lang=en_GBSubdomain Text duplicate SHOP WOMEN
/linen-men/?lang=en_GBSubdomain Text duplicate SHOP MEN
/womens-wardrobe-essentials/?l...Subdomain Text duplicate SHOP WOMEN
/mens-wardrobe-essentials/?lan...Subdomain Text duplicate SHOP MEN
/returns-exchanges.htmlSubdomain Learn More
/shipping-eu.htmlSubdomain Text duplicate Learn More
/klarna-eu.html?topbanner=trueSubdomain Text duplicate Learn More
https://uk.theory.com/stores/Subdomain Search Locations
/privacy-eu.htmlNew window Trivial anchor text
here
https://uk.theory.com/login/My Account
https://uk.theory.com/orders/Track My Order
/shipping-eu.htmlShipping + Payments
/returns-exchanges.htmlReturns + Exchanges
/sizing-eu.htmlSize Guide
/help/?pgid=faq-euFAQs
/klarna-eu.htmlText duplicate Klarna
https://share.uk.theory.com/fo...External Subdomain Refer a Friend
/about-eu.htmlOur Story
/theory-for-good-eu/?lang=en_GBSubdomain Theory For Good
https://uk.theory.com/stores/Store Finder
https://uk.theory.com/womens-new/Text duplicate New Arrivals
/womens-view-all/Women
/mens-view-all/Men
/womens-good-collection/Good Collection
/terms-eu.htmlTerms of Use
/privacy-eu.htmlText duplicate Privacy Policy
https://uk.theory.com/account/Text duplicate My Account
https://uk.theory.com/account/Text duplicate Track My Order
/shipping-eu.htmlText duplicate Shipping + Payments
/returns-exchangesText duplicate Returns + Exchanges
/sizing-eu.htmlText duplicate Size Guide
/help/?pgid=faq-euText duplicate FAQs
/klarna-eu.htmlText duplicate Klarna
https://share.uk.theory.com/fo...External Subdomain Text duplicate Refer a Friend
/about-eu.htmlText duplicate Our Story
/theory-for-good-eu/?lang=en_GBSubdomain Text duplicate Theory For Good
https://uk.theory.com/stores/Text duplicate Store Finder
/terms-eu.htmlText duplicate Terms of Use
/privacy-eu.htmlText duplicate Privacy Policy
https://uk.theory.com/Anchor Text duplicate Sign In
https://uk.theory.com/Anchor Create Account
/privacy-policy.htmlNew window Text duplicate Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://uk.theory.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (2.03 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (229 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=UTF-8
accept-rangesbytes
x-dw-request-base-idIgPPKCptnWYBAAB_
cache-controlno-cache, no-store, must-revalidate
pragmano-cache
expiresThu, 01 Dec 1994 16:00:00 GMT
varyaccept-encoding
cf-cache-statusDYNAMIC
x-content-type-optionsnosniff
servercloudflare
cf-ray8a6ff5519fe662f4-ORD
x-akamai-transformed9l 34956 0 pmb=mTOE,1mRUM,1
content-encodinggzip
dateMon, 22 Jul 2024 02:21:38 GMT
content-length36704
set-cookie142 Characters
server-timingcdn-cache; desc=MISS
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 157 referring domains.
This page has 225,296 backlinks.
This page has backlinks from 143 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-Agent: *
Disallow: /search
Disallow: /profile
Disallow: /passwordreset
Disallow: /passwordset
Disallow: /passwordconfirm
Disallow: /account
Disallow: /register
Disallow: /addressbook
Disallow: /billing
Disallow: /checkout
Disallow: /shipping
Disallow: /revieworder
Disallow: /orderconfirmation
Disallow: /cart
Disallow: /giftcertedit
Disallow: /giftcertpurchase
Disallow: /giftregistrysearch
Disallow: /giftregistrybyid
Disallow: /giftregistryshow
Disallow: /orders
Disallow: /wallet
Disallow: /wishlistsearch
Disallow: /wishlist
Disallow: /wishlistother
Disallow: /*pmin*
Disallow: /*pmax*
Disallow: /*prefn1*
Disallow: /*prefn2*
Disallow: /*prefn3*
Disallow: /*prefn4*
Disallow: /*prefv1*
Disallow: /*prefv2*
Disallow: /*prefv3*
Disallow: /*prefv4*
Disallow: /*srule*
Sitemap: https://uk.theory.com/sitemap_index.xml
user-agent: Pinterestbot
Crawl-delay: 1

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Theory79%Check
Women53%Check
Theory retail stores50%Check
New47%Check
CLOTHING45%Check
New Arrivals45%Check
Shop Women45%Check
Password43%Check
Register43%Check
Sign43%Check
Show more keywords and terms

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