Ultimatedirection.com - SEO Checker

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Overview of the SEO Check
Meta information
93% 
Page quality
58% 
Page structure
37% 
Link structure
67% 
Server
85% 
External factors
100% 
SEO Score
Response time
0.71 s
File size
259.60 kB
Words
779
Media files
49
Number of links
89 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Ultimate Direction Ultralight Packs, Bags, Apparel and Accessories
The page title should be shorter than 580 pixels. It is 595 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Shop Ultimate Direction: Running Gear and Apparel for men and women. Trail Running, Ultrarunning, FKT, Hiking Apparel, Hydration Vests, and Accessories.
The length of the meta description is perfect. (967 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://ultimatedirection.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
keywordsHydration Packs, Hydration Belts, and Water Bottles, Ultimate Direction Packs, Handheld waterbottles, h20 packs, hydration backpacks, ultra running tools
descriptionShop Ultimate Direction: Running Gear and Apparel for men and women. Trail Running, Ultrarunning, FKT, Hiking Apparel, Hydration Vests, and Accessories.
platformbigcommerce.stencil
viewportwidth=device-width, initial-scale=1
google-site-verification8IrUjDCNf2LQ1f1aFhh7J_rX7eVx7NX-uiuvGKDl1gE
langen

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are 4 text duplicates on this page:
  • Duplicate 1: At Ultimate Direction, we believe creating sustainable products and pr...
  • Duplicate 2: With 20% of our new apparel made using recycled materials, we pushed s...
This page contains 779 words. That's ok.
33.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 15.13 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: spring cleaning sale
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...o/-/preview/3000x3000/-/quality/lighter/handheld running gear
...o/-/preview/3000x3000/-/quality/lighter/running belts
...o/-/preview/3000x3000/-/quality/lighter/Running vests
...o/-/preview/3000x3000/-/quality/lighter/Running Apparel
...o/-/preview/3000x3000/-/quality/lighter/No alt attribute provided
...o/-/preview/3000x3000/-/quality/lighter/No alt attribute provided

Page structure

H1 heading
(Critically important)
Ultimate Direction | Athlete Inspired Hydration Packs, Belts and Apparel
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Ultimate Direction | Athlete Inspired Hydration Packs, Belts and Apparel
H1 NEW AMELIA BOONE APPAREL
H1 SPRING CLEANING SALE
H1 Spring Cleaning Sale
H1 NEW AMELIA BOONE APPAREL Duplicate text
H1 Designed by athletes, for athletes
H1 Empty heading
H1 Empty heading
H1 Empty heading
H1 Empty heading
H1 Empty heading
H1 Empty heading
H1 Empty heading
H2 Designed for complete freedom of movement on the trail
H2 Take 30% off ALL sale products through 4/25 with code: SPRINGCLEAN30
H2 Take 30% off ALL sale items through 4/25 with code: SPRINGCLEAN30
H2 Designed for complete freedom of movement on the trail Duplicate text
H2 Gear For Moving Fast & Light
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Athletes In Action
H2 Footer
H2 Search
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 About
H3 Customer Service
H5 Subscribe
H6 Empty heading
H6 Empty heading
H6 Empty heading
H6 Empty heading
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://ultimatedirection.com/Anchor Skip to main content
/login.phpNo Text
/cart.phpNo Text
https://ultimatedirection.com/No Text
/cart.phpNo Text
/shop/Shop
/hydration/Hydration
/ud-essentials/UD Essentials
/new-arrivals/New
/packs/Packs
/running-vests/Running Vests
/running-belts/Running Belts
/water-bottles-reservoirs/Bottles & Reservoirs
/handhelds/Handhelds
/accessories/Accessories
/womens/Women's
/womens-packs/Text duplicate Packs
/womens-running-vestas/Running Vestas
/womens-apparel/Apparel
/womens-tops/Tops
/bottoms/Bottoms
/womens-outerwear/Outerwear
/womens-accessories/Text duplicate Accessories
/mens/Men's
/mens-packsText duplicate Packs
/mens-running-vests/Text duplicate Running Vests
/mens-apparel/Text duplicate Apparel
/tops/Text duplicate Tops
/mens-bottoms/Text duplicate Bottoms
/mens-outerwear/Text duplicate Outerwear
/mens-accessories/Text duplicate Accessories
/sports/Sports
/sports-ultrarunning/Ultrarunning
/ultrarunning-apparel/Text duplicate Apparel
/ultrarunning-gear/Gear
/sports-fkt/FKT
/fkt-apparel/Text duplicate Apparel
/fkt-gear/Text duplicate Gear
/sports-hiking/Hiking
/hiking-apparel/Text duplicate Apparel
/hiking-gear/Text duplicate Gear
/sports-trail-running/Trail Running
/trail-running-apparelText duplicate Apparel
/trail-running-gear/Text duplicate Gear
/sale/Sale
/experience/Experience
/aboutCommunity
/run-your-own-trailRun Your Own Trail
/athletes/Athletes
https://blog.ultimatedirection...External Subdomain Blog
/about-ultimate-directionAbout Ultimate Direction
/heritageHeritage
/technologyTechnology
/sustainabilityResponsibility
/trashfreetrails/Trash Free Trails
/social-responsibilitySocial Responsibility
/sustainabilitySustainability
/login.phpAccount
/contact-us/Contact Us
/search/?search_query=BooneShop Now
/sale/Text duplicate Shop Now
/trail-runningExplore
/dry-jacket-january-sale/Text duplicate Shop Now
/search/?search_query=BooneText duplicate Shop Now
/trail-runningText duplicate Explore
/san-juan-seanceWatch Now
https://blog.ultimatedirection...External Subdomain Text duplicate Watch Now
/handheldsIMG-ALT handheld running gear
/waistbeltsIMG-ALT running belts
/hydration-vestsIMG-ALT Running vests
/trail-running-apparelIMG-ALT Running Apparel
/sustainabilityLearn More
https://www.instagram.com/ulti...New window External Subdomain @ultimatedirectionusa
https://www.instagram.com/ulti...New window External Subdomain Text duplicate @ultimatedirectionusa
https://www.strava.com/clubs/u...New window External Subdomain Strava
https://www.facebook.com/Ultim...New window External Subdomain No Text
https://instagram.com/ultimate...New window External No Text
https://www.youtube.com/user/u...New window External Subdomain No Text
https://twitter.com/UDhydratesNew window External No Text
https://blog.ultimatedirection...New window External Subdomain Text duplicate Blog
https://exxel.com/careers/External Careers
/affiliate/Affiliate Program
/athletes/Text duplicate Athletes
/sales-reps/Sales Reps
/distributors/Distributors
/social-responsibility/Text duplicate Social Responsibility
/sitemap.phpSitemap
/account.phpYour Account
/faq/FAQ
/contact-us/Text duplicate Contact Us
/warranty-information/Warranty
/return-policy/Return Policy
/privacy-policy/Privacy Policy
/shipping-policy/Shipping Policy
/product-registration/Product Registration
/pro-purchase-program/Pro Purchase
/prop-65-faq/CA Prop 65 FAQ
/terms-of-useTerms of Use
/accessibility-statement/Accessibility
/california-transparency-act/CTSCA Disclosure

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://ultimatedirection.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.71 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (260 kB).

HTTP Response Header

NameValue
dateWed, 23 Apr 2025 16:01:32 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
cache-controlno-store, no-cache, must-revalidate
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
set-cookie83 Characters
link<https://na.shgcdn3.com/collector.js>; rel=preload; as=script, <https://static.klaviyo.com/onsite/js/V5wPY7/klaviyo.js?company_id=V5wPY7>; rel=preload; as=script
expiresThu, 19 Nov 1981 08:52:00 GMT
pragmano-cache
x-request-idcea3c761355e9bdefa92b6044b955c24
strict-transport-securitymax-age=0
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=wqJAykQqb8GlFNeBXq0R2skDzhKEEnTFkmV%2BUFdjNvFtf7F2WzUs8U7B7OEjsmuFtMZG6T5Xw%2B93SyZ4sCYf1jmbffvZoVJxGQ%2FvRo13w%2BULX9sj%2FfGkAdznSOVCc8LlsyusM%2BZTRw%3D%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
bc-ray1
servercloudflare
cf-ray934e947db9e3ef36-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 241 referring domains.
This page has 16,462 backlinks.
This page has backlinks from 214 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: AdsBot-Google
Disallow: /account.php
Disallow: /cart.php
Disallow: /checkout.php
Disallow: /finishorder.php
Disallow: /login.php
Disallow: /orderstatus.php
Disallow: /postreview.php
Disallow: /productimage.php
Disallow: /productupdates.php
Disallow: /remote.php
Disallow: /search.php
Disallow: /viewfile.php
Disallow: /wishlist.php
Disallow: /admin/
Disallow: /__socialshop/

User-agent: *
Disallow: /account.php
Disallow: /cart.php
Disallow: /checkout.php
Disallow: /finishorder.php
Disallow: /login.php
Disallow: /orderstatus.php
Disallow: /postreview.php
Disallow: /productimage.php
Disallow: /productupdates.php
Disallow: /remote.php
Disallow: /search.php
Disallow: /viewfile.php
Disallow: /wishlist.php
Disallow: /admin/
Disallow: /__socialshop/
User-agent: *
Disallow: /*?_bc_fsnf=1*
Disallow: /*&_bc_fsnf=1*

User-agent: AI2Bot
User-agent: Ai2Bot-Dolma
User-agent: Amazonbot
User-agent: Applebot
User-agent: Applebot-Extended
User-agent: Bytespider
User-agent: CCBot
User-agent: ChatGPT-User
User-agent: Claude-Web
User-agent: ClaudeBot
User-agent: Diffbot
User-agent: FacebookBot
User-agent: FriendlyCrawler
User-agent: GPTBot
User-agent: Google-Extended
User-agent: GoogleOther
User-agent: GoogleOther-Image
User-agent: GoogleOther-Video
User-agent: ICC-Crawler
User-agent: ISSCyberRiskCrawler
User-agent: ImagesiftBot
User-agent: Kangaroo Bot
User-agent: Meta-ExternalAgent
User-agent: Meta-ExternalFetcher
User-agent: OAI-SearchBot
User-agent: PerplexityBot
User-agent: PetalBot
User-agent: Scrapy
User-agent: Sidetrade indexer bot
User-agent: Timpibot
User-agent: VelenPublicWebCrawler
User-agent: Webzio-Extended
User-agent: YouBot
User-agent: anthropic-ai
User-agent: cohere-ai
User-agent: facebookexternalhit
User-agent: iaskspider/2.0
User-agent: img2dataset
User-agent: omgili
User-agent: omgilibot
Crawl-delay: 10

Similar sites

Search preview

ultimatedirection.com
Ultimate Direction Ultralight Packs, Bags, Apparel and Accessories
Shop Ultimate Direction: Running Gear and Apparel for men and women. Trail Running, Ultrarunning, FKT, Hiking Apparel, Hydration Vests, and Accessories.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Ultimate87%Check
Direction87%Check
Ultimate Direction87%Check
Apparel83%Check
Running Apparel66%Check
new apparel64%Check
Packs62%Check
Hydration62%Check
Hydration Packs62%Check
Ultimate Direction Ultralight Packs61%Check
Show more keywords and terms

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