Umatter.princeton.edu - SEO Checker

Overview of the SEO Check
Meta information
54% 
Page quality
59% 
Page structure
41% 
Link structure
93% 
Server
95% 
External factors
100% 
SEO Score
Response time
0.49 s
File size
47.80 kB
Words
398
Media files
4
Number of links
82 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
UMatter
The page title is too short. (71 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://umatter.princeton.edu/front
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionEmpty
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary_large_image
twitter:widgets:cspon
og:site_nameUMatter
og:descriptionEmpty
charsetutf-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
There are only 398 words on this page. Good pages should have about 800 words of useful content.
28.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 123 characters this one is longer than 70 characters:
"an initiative by princeton for princeton, to give everyone the tools they need to create a safer and m..."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
UMatter
Too many H1 headings
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (7 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 UMatter
H1 UMatter Duplicate text
H2 Main Menu
H2 Search
H2 What is UMatter?
H2 Recent Instagram Posts
H2 Upcoming Events
H2 Bookmark UMatter Now
H2 Footer
H3 What's It All About?
H3 ​What Can I Do?
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 10 external links on this page.
LinkAttributesAnchor text
https://umatter.princeton.edu/Anchor Off screen link: Skip to content
https://umatter.princeton.edu/Anchor Off screen link: Skip to search
http://www.princeton.edu/External Subdomain IMG-ALT Princeton University
A-TITLE Princeton University
https://umatter.princeton.edu/IMG-ALT Home
A-TITLE Home
/actionAction Matters
/action-matters/caring-yourselfCaring for Yourself
/action/caring-yourself/wellne...Wellness Wheel & Assessment
/action/caring-yourself/wellne...Emotional Wellness
/action/caring-yourself/wellne...Environmental Wellness
/action/caring-yourself/wellne...Intellectual Wellness
/action/caring-yourself/wellne...Occupational Wellness
/action/caring-yourself/wellne...Physical Wellness
/action/caring-yourself/wellne...Social Wellness
/action/caring-yourself/wellne...Spiritual Wellness
/action/care-othersBystander Intervention
/action/bystander-intervention...Developing Skills to Intervene
/action/bystander-intervention...Overcoming Obstacles
/respectRespect Matters
/respect/relationshipsHealthy Relationships
/respect/relationships/supportSupport
/respect/relationships/trustTrust
/respect/relationships/intimacyIntimacy
/respect/relationships/partner...Partnership
/respect/relationships/autonomyAutonomy
/respect/relationships/communi...Communication
/respect/relationships/account...Accountability
/respect/consentConsent
/respect/consent/understanding...Understanding More about Consent
/respect/consent/asking-consentSeeking Out Consent
/respect/consent/making-sureMaking Sure There is Consent
/respect/addressing-disrespectCalling Out/In Disrespect
/respect/victim-supportSupporting Someone
/respect-matters/healthy-mascu...Healthy Masculinity
/respect/toolsTools
/respect/tools/communication-s...Understanding Your Communication Style
/respect/tools/self-esteemImproving Your Self-esteem
/respect/tools/datingDating "Bill of Rights"
/respect/tools/hookupHookup "Bill of Rights"
/respect/tools/signsWarning Signs for Unhealthy Relationships
/respect/tools/creating-respec...Creating a Respectful Community
/respect/tools/online-dating-tipsOnline Dating Tips
/respect/tools/tips-stop-violenceTips to Stop Interpersonal Violence
/connectingConnecting Matters
/connecting/self-careSelf-Care
/connecting/support-othersConnecting with and Supporting Others
/connecting/listeningLearning to Listen
/connecting/crisis-informationCrisis Information
/connecting/pdarPrinceton Distress Awareness & Response
/connecting-matters/princeton-...Recognizing & Responding to Students in Distress
/connecting-matters/tools/mind...Mind-Body Programming
/limitsLimits Matter
/limits/individual-community-h...Individual and Community Health Risks from Alcohol
/limits/not-drinkingNot Drinking?
/limits/not-drinking/princeton...Princeton Students' Reasons for Not Drinking
/limits/drink-smartDrink Smart.
/limits/help-someoneHelp Someone Who Drank Too Much
/limits/help-someone/prolonged...Prolonged Effects of a 0.06+ BAC
/limits/help-someone/prevent-d...Prevent a Dangerous Drinking Situation
/limits/safer-partiesThinking about Planning a Party
/limits/express-concernExpress Concern About Someone's Drinking
/limits/express-concern/reasonsReasons for Concern
/limits/express-concern/talkTalk With Someone About Their Alcohol Use
/limits/express-concern/resourcesOn- and Off-Campus Resources
/limits/toolsText duplicate Tools
/limits/tools/how-risky-your-d...How Risky is Your Drinking?
/limits/tools/alcohol-and-your...How Alcohol Affects Your Body
/limits/tools/bac-effectsBAC Effects
/limits/tools/how-say-no-drinkHow to Say No to a Drink
/limits/tools/preventing-black...Preventing Blackouts
/limits-matter/tools/bac-calcu...BAC Calculator
/sites/umatter/files/resource-...Limits Matter Booklet (PDF)
/limits-matter/tools/other-saf...Other Safety Considerations while Drinking
/limits/tools/other-substancesOther Substances including Caffeine, Cannabis and Nicotine
/aboutAbout
/updates?field_event_categorie...Events & Announcements
/request-programRequest a Program
/contactOur Team
/casloginLog in
/aboutRead more about UMatter
http://www.instagram.com/princ...New window External Subdomain Instagram
/node/84how to help a friend
/node/95intervene safely and effectively
/request-programText duplicate Request a Program
/node/73Contact us
https://umatternow.princeton.e...External Subdomain drinking too much
https://umatternow.princeton.e...External Subdomain mental health distress
https://umatternow.princeton.e...External Subdomain unwanted sexual behavior
https://umatternow.princeton.edu/External Subdomain UMatter Now
https://instagram.com/princeto...External Text duplicate Instagram
A-TITLE Instagram
https://inclusive.princeton.ed...External Subdomain Diversity & Non-Discrimination
https://accessibility.princeto...External Subdomain Accessibility Help
http://www.princeton.edu/External Subdomain Text duplicate IMG-ALT Princeton University
A-TITLE Princeton University

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://umatter.princeton.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.49 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (48 kB).

HTTP Response Header

NameValue
dateWed, 14 May 2025 02:29:44 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=60, public, s-maxage=86400
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedTue, 13 May 2025 04:13:31 GMT
varyCookie,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
content-security-policydefault-src 'self'; connect-src 'self' https://*.princeton.edu https://*.google-analytics.com https://*.analytics.google.com https://analytics.google.com https://*.googletagmanager.com https://*.elfsight.com https://api.instacloud.io https://*.textrecruit.com https://*.juicer.io https://*.facebook.com; font-src 'self' https://*.typekit.net https://*.gstatic.com https://*.juicer.io data:; frame-ancestors 'self'; frame-src 'self' https://*.princeton.edu https://*.mediacentral.princeton.edu https://*.knightlab.com https://*.adobe.com https://*.vimeo.com https://*.youtube.com https://*.google.com https://*.elfsight.com https://*.kaltura.com https://*.twitter.com https://*.shinyapps.io https://*.textrecruit.com https://*.juicer.io https://*.recaptcha.net; img-src 'self' https://*.google.com https://*.google-analytics.com https://*.googletagmanager.com https://*.typekit.net https://*.cdninstagram.com https://*.gstatic.com https://*.basemaps.cartocdn.com https://*.googleapis.com https://*.twitter.com https://*.twimg.com https://*.textrecruit.com https://*.imgur.com https://*.fbcdn.net https://*.juicer.io https://*.elfsightcdn.com https://*.elfsight.com https://*.youtube.com https://*.vimeocdn.com data:; media-src 'self' https://*.elfsightcdn.com https://*.fbcdn.net; script-src 'self' https://cdn.ckeditor.com/ https://*.google-analytics.com https://*.google.com https://*.googletagmanager.com https://js-agent.newrelic.com https://bam.nr-data.net https://*.typekit.net https://*.elfsight.com https://*.elfsightcdn.com https://api.instacloud.io https://*.googleapis.com https://*.twitter.com https://*.twimg.com https://*.textrecruit.com https://*.juicer.io https://*.recaptcha.net https://*.gstatic.com 'unsafe-inline' 'unsafe-eval'; style-src 'self' https://*.google.com https://*.typekit.net https://*.elfsight.com https://*.twitter.com https://*.twimg.com https://*.textrecruit.com https://*.googleapis.com https://*.juicer.io 'unsafe-inline'; upgrade-insecure-requests
strict-transport-securitymax-age=31536000
referrer-policystrict-origin
x-xss-protection1; mode=block
x-request-id28be3294-4fd9-48e1-82f0-ffa306a1d991
x-ah-environment01live
viavarnish
x-cacheHIT
x-cache-hits29
cf-cache-statusREVALIDATED
servercloudflare
cf-ray93f6f837af8d4742-CDG
content-encodingbr
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http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 45 referring domains.
This page has 55 backlinks.
This page has backlinks from 44 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: SemrushBot
Disallow: /
User-agent: SiteAuditBot
Disallow: /

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

# Pager links
Disallow: /*?page=
Disallow: /*&page=

# Search with keys
Disallow: /search?keys=

Search preview

umatter.princeton.edu
UMatter

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
UMatter83%Check
Limits Matter58%Check
Princeton52%Check
Princeton University44%Check
Caring39%Check
Healthy39%Check
Community39%Check
Action39%Check
Bystander39%Check
Making39%Check

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