- SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
0.89 s
File size
51.90 kB
Media files
Number of links
21 internal / 86 external

Task list of SEO Improvements

Meta specifications

(Critically important)
University of Michigan
The page title is too short. (199 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
A top-ranked public university, the University of Michigan has a tradition of excellence in research, learning and teaching, sports and the arts, and more.
The length of the meta description is perfect. (932 pixels out of 1000 max pixel length)
(Critically important)
There are no problems in accessing the website.
Canonical URL
No canonical link is specified.
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
(Nice to have)
The favicon is linked correctly.

Meta tags

viewportwidth=device-width, initial-scale=1.0
descriptionA top-ranked public university, the University of Michigan has a tradition of excellence in research, learning and teaching, sports and the arts, and more.
og:titleUniversity of Michigan
og:descriptionUniversity of Michigan is one of the top universities of the world, a diverse public institution of higher learning, fostering excellence in research. U-M provides outstanding undergraduate, graduate and professional education, serving the local, regional, national and international communities.
Content-Typetext/html; charset=UTF-8

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Page quality

(Critically important)
This page contains 1064 words. That's ok.
26.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.77 words is good.
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 7 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This website is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ame=event_76629_original-1.png&width=340No alt attribute provided alt attribute provided
.../panels/gallery/images/block-m-maize.pngBlock M
...ludes/panels/gallery/images/24-hours.png24 Hours
...06).jpg&width=152&height=152&mode=minfitA barista preps a coffee order during the morning student rush at the Espresso Royal Cafe.
...15).jpg&width=152&height=152&mode=minfitJoggers cross the Diag as they get in their early morning run before classes.
...16).jpg&width=152&height=152&mode=minfitA student catches a ride on a new campus hybrid bus as it stops in front of Michigan Union.
...sel.jpg&width=152&height=152&mode=minfitRep. John Moolenaar (R-Midland) and U-M President Mark S. Schlissel at the annual University of Michigan Congressional Breakfast in Washington, DC
...07).jpg&width=152&height=152&mode=minfitRare books are researched and restored at the Clements Library.
...44).jpg&width=152&height=152&mode=minfitThe Edwin S. George Reserve provides research and education opportunities in the natural sciences.
...13).jpg&width=152&height=152&mode=minfitA research technician working in a Samuel and Jean Frankel Cardiovascular Center lab.
...all.jpg&width=152&height=152&mode=minfitDavid Rolston, associate professor of Chinese language and literature, instructs his Asian 264 class in-person and online.
...15).jpg&width=152&height=152&mode=minfitU-M medical students and residents talk to a patient and her mother during morning rounds at C.S. Mott Children's Hospital.
...21).jpg&width=152&height=152&mode=minfitDuring a software engineering class presention, a student shares her team's game designed for kids with autism.
...34).jpg&width=152&height=152&mode=minfitA researcher monitors a robotic instrument handling liquid pharmaceuticals at the Center for Chemical Genomics.
...12).JPG&width=152&height=152&mode=minfitStudents don Flu masks for a flu prevention study.
...17).jpg&width=152&height=152&mode=minfitA worker enters the Lurie Nanofabrication Facility on North Campus.
...24).jpg&width=152&height=152&mode=minfitA professor of applied physics, electrical engineering and computer science, does a chariot posture in his office on North Campus.
...22).jpg&width=152&height=152&mode=minfitStudents study, hang out and rest in the Winter Garden at the Ross School of Business.
...27).jpg&width=152&height=152&mode=minfitU-M researchers have received a $2 million federal grant to identify and test green algae that can create a high-yield, environmentally sustainable and cost-effective system to produce biofuels.
...34).jpg&width=152&height=152&mode=minfitA business school student catches up on his assignments on the last day of classes.
...96).jpg&width=152&height=152&mode=minfitStudents test a prosthetic foot in the Human Biomechanics and Control Lab.
...33).jpg&width=152&height=152&mode=minfitRackham Auditorium has been the site of many numerous notable lectures, performances, and academic symposia in the 60-plus years since its opening.
...33).jpg&width=152&height=152&mode=minfitA student works on a sketch for an advertisement.
...40).jpg&width=152&height=152&mode=minfitA professor walks past the sundial inside the Phoenix Memorial Lab.
...53).jpg&width=152&height=152&mode=minfitA research team in the MCIRCC Ideation Lab works on a sensor ring that collects patient's vital health data.
...86).jpg&width=152&height=152&mode=minfitA research team in the MCIRCC Ideation Lab works on a sensor ring that collects patient's vital health data.
...33).jpg&width=152&height=152&mode=minfitStudents play a game of four square on the Diag.
...43).jpg&width=152&height=152&mode=minfitDrivers and researchers from the U-M Transportation Research Institute collaborate to develop vehicle detection software for in-dash warning systems.
...04).jpg&width=152&height=152&mode=minfitA team member works on elements and details for the latest design of the U-M Solar Car.
...62).jpg&width=152&height=152&mode=minfitStudents study on the steps of Angell Hall on the last day of classes.
...43).jpg&width=152&height=152&mode=minfitA law school student listens intently during an international law workshop in Hutchins Hall.
...47).jpg&width=152&height=152&mode=minfitBurton Memorial Tower stands above an autumn scene on central campus.
...54).jpg&width=152&height=152&mode=minfitA professor conducts a lecture for his "Nonlinear Dynamics and Chaos" class.
...13/media/images/trans_reporting_logo.pngBudget and Performance Transparency ReportingBudget and Performance Transparency Reporting
...um2013/media/images/CampusSafetyLogo.jpgCampus Safety Information and ResourcesCampus Safety Information and Resources

Page structure

H1 heading
(Critically important)
University of Michigan
Too many H1 headings
Some headings occur twice on the page.
There are 33 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 University of Michigan
H1 University of Michigan Duplicate text
H2 Forever marching on
H2 A table for 12, six feet apart
H2 Prenatal safety net
H2 Movement science students test latest tech
H2 Our Fall Semester Plans
H2 News
H2 Happening @ Michigan
H2 Get Connected
H2 Carpe Diem
H3 Menu
H3 U-M COVID-19 Community Sampling & Tracking Program
H3 Latest Updates
H3 Living + Learning
H3 Health + Safety
H3 News Duplicate text
H3 Public Engagement
H3 In The News
H3 Events
H3 Academic Calendar
H3 All Michigan, all the time
H4 See status updates
H4 View info for students + families
H4 Learn about safety efforts
H4 Visit Michigan News
H4 Visit Key Issues
H4 Visit Public Engagement
H4 Visit Democracy & Debate
H4 View more In The News
H4 View COVID-19 news & research
H4 Visit Happening @ Michigan
H4 View Complete Calendar
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are too many external links (86) on this page.
LinkAttributesAnchor text Skip global navigation of Michigan
https://sexualmisconduct.umich...External Subdomain Report Sexual Misconduct, Discrimination and Harassment Subdomain Academic Calendar Subdomain Canvas Subdomain Daily Health Screening Subdomain Directory Subdomain Email Email — UMHS Library Catalog Subdomain Maps & Directions
/schools-colleges/Schools & Colleges
https://wolverineaccess.umich....External Subdomain Wolverine Access
/prospective-students/Prospective Students
/current-students/Current Students & Staff
/life-at-michigan/Life at Michigan
/health-medicine/Health & Medicine Subdomain Learn more about their efforts Subdomain Learn more about this reimagined outdoor courtyard
https://impact.govrel.umich.ed...External Subdomain Learn more and view other U-M: Stories of our State Subdomain Learn more about this class
https://campusblueprint.umich....External Subdomain Maize & Blueprint — Current Campus Status
https://campusblueprint.umich....External Subdomain Learn more about testing
https://campusblueprint.umich....External Subdomain See status updates
https://campusblueprint.umich....External Subdomain View info for students + families
https://campusblueprint.umich....External Subdomain Learn about safety efforts Subdomain Five U-M faculty members elected to National Academy of Medicine Subdomain Satellite city clerk's office at UMMA has registered thousands to vote Subdomain Changing the frame: Family photos on your desk could make you more ethical on the job Subdomain How the nervous system mutes or boosts sensory information to make behavioral decisions Subdomain Mcity Driverless Shuttle research reports findings after safe project conclusion Subdomain Visit Michigan News
https://publicaffairs.vpcomm.u...External Subdomain Visit Key Issues WATCH: Howard Markel on COVID-19 and past pandemics
https://publicengagement.umich...External Subdomain SEAS prof Tony Reames gives congressional testimony on clean energy access, affordability Subdomain U-M experts present perspectives on 2020 presidential election Subdomain Q&A: Far-right groups expect to disrupt upcoming elections Subdomain Five ways Americans can keep their vote secure and accurate
https://publicengagement.umich...External Subdomain Visit Public Engagement Subdomain Visit Democracy & Debate New York Times Governors ask how vaccines will be distributed Science News We still don't know what COVID-19 immunity means or how long it lasts CNET NASA Curiosity rover accidentally cracks Mars rock with its feisty drill MLive After foiled attack on Whitmer, experts worry Election Day could attract extremist activity Subdomain View more In The News Subdomain View COVID-19 news & research Subdomain Happening@Michigan Subdomain Oct 20 Marissa Renardy, UM Department of Microbiology & Immunology (Medical School) CSCS/MIDAS/MICDE Seminar | Predicting the second wave of COVID-19 in Wash... Subdomain Oct 20 I Wish to Say: Share Your Message With the Next President Subdomain Oct 20 Performing the Moment, Performing the Movement Subdomain Oct 20 Reframing Criminal Justice Subdomain Oct 23 LSA Bonderman Fellowship Info Session Subdomain Oct 25 I Wish to Say: Share Your Message With the Next President Subdomain Oct 26 Finland-MI Energy Circle Webinars Subdomain Visit Happening @ Michigan Subdomain View Complete Calendar facebook twitter youtube instagram linkedin reply retweet favorite Text duplicate twitter Text duplicate reply Text duplicate retweet Text duplicate favorite Text duplicate twitter Text duplicate reply Text duplicate retweet Text duplicate favorite Text duplicate twitter duplicate University of Michigan Arbor Dearborn Flint Subdomain The Regents of the University of Michigan Notice us Subdomain Careers Subdomain Portal en Español Subdomain 密西根大学 Subdomain Português Subdomain खबरें हिंदी में Text duplicate facebook Text duplicate twitter Text duplicate youtube Text duplicate instagram Text duplicate linkedin Subdomain IMG-ALT Budget and Performance Transparency Reporting
A-TITLE Budget and Performance Transparency Reporting Subdomain IMG-ALT Campus Safety Information and Resources
A-TITLE Campus Safety Information and Resources

Server configuration

HTTP redirects
(Critically important)
This website redirects to ""
HTTP header
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
(Somewhat important)
The page response time of 0.89 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 8 CSS files. This may affect the page load time negatively.
This website loads 7 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (52 kB).

HTTP Response Header

dateTue, 20 Oct 2020 10:57:16 GMT
content-security-policyframe-ancestors 'self'
x-xss-protection1; mode=block
content-typetext/html; charset=utf-8

External factors

(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Education/schools. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 155,916 referring domains.
This website has 44,012,740 backlinks.
This website has backlinks from 101,573 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.


User-agent: *
Disallow: /admin/
Disallow: /pingtest/

Facebook popularity

Shares / Likes / Comments

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview
University of Michigan
A top-ranked public university, the University of Michigan has a tradition of excellence in research, learning and teaching, sports and the arts, and more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

at Michigan64%Check
Happening Michigan61%Check
Michigan News61%Check

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